negative campaign ads but not really Term Paper

Pages: 7 (2155 words)  ·  Style: APA  ·  Bibliography Sources: 6  ·  Level: Master's  ·  Topic: Communication


[. . .] Therefore, Hillary is already appealing to the right demographics she needs but she needs to drive up their enthusiasm so they bring the proverbial five friends out to the polls as well as voting for Hillary themselves (Jones, 2016).

Hillary's Narrative

The following narrative approach emphasizes Hillary's core strengths, showing that she is the compassionate candidate who advocates for all Americnas, especially the disenfranchised. Narrative information is from Biography: "Hillary Clinton," (n.d.))

The narrative format of Hillary's campaign is fairly straightforward, as the story of Hillary's life says it all. She was born in Chicago, and went to Wellesley College for her undergraduate and then Yale University for her law degree. Yale is where she met Bill Clinton, her future husband. Although she was once a Young Republican, hearing a speech by Dr. Martin Luther King, Jr. turned her political views upside-down and she became a Democrat who advocated on behalf of all Americans. One of Hillary's first jobs after law school was working at the Yale Child Study Center, where she could advocate on behalf of poor children and their families. She later received work in Washington, always remaining focused on social justice issues. For example, Hillary worked on Walter Mondale's subcommittee on migrant workers, which is why she is the candidate who can support the rights and social justice issues of migrant workers today. Hillary even served for a time on the Nixon impeachment staff; she has been the voice of integrity in American politics.

Although obscured by her husband's rise to political power, Hillary was working all throughout Bill's tenure, as an attorney and passionate advocate for children's rights such as chairing the Arkansas Educational Standards Committee, and co-founding the Arkansas Advocates for Children and Families. As her political career progressed, she ran for the 2008 Democratic nominee but lost to Obama, and was later appointed to one of the most important jobs in the nation: Secretary of State, where she represented the United States in over 100 nations.

Super PACs and Potential Allies

Super PACs do not directly donate to the Hillary campaign but their funds can be use to enhance the campaign's marketing strategy. One Superpac that supports Hillary is Priorities USA Action with $132,284,461 in expenditures ("Super PACs," n.d). This and especially the Women Vote! Superpac, which has over $33 million in expenditures, will prove vital support ("Super PACs," n.d.). Potential allies that Hillary needs to cultivate relationships with include Planned Parenthood, and especially the American Civil Liberties Union (ACLU). Other groups focused on women's issues and on social justice issues need to be directly approached for their support in this campaign.

Media: Social, Earned, and Paid

Social media strategies need to be treated separately from other media because of the unique features of social media. Paid media will include television ad placements.


Negative attack ads will be used judiciously, including the "Hand to Hand Combat" themed one. However, the overall campaign strategy should focus on the positive elements that encourage voters to take to the polls.

Path to Victory

This communications plan helps Hillary to carve out a unique path to victory based on her accomplishments, her future vision, and also on her clear differences from Donald Trump.


"Hillary Clinton," (n.d.). Biography. Retrieved online:

Huddy, L. & Terkildsen, N. (1993). Gender Stereotypes and the Perception of Male and Female Candidates. American Journal of Political Science 37(1): 119-147.

Jones, S. (2016). Hillary Clinton Speaks to Overflow Florida Crowd as Trump Tries to Save His Sinking Empire. Politics USA. Retrieved online:

Smith, A.C. (2016). Democrats distressed about Hillary Clinton's ground game in Florida. Tampa Bay Times. 29 Sept, 2016. Retrieved online:

"Super PACs," (n.d.). Retrieved online:

Wolf, R. (2016). Hillary Clinton's brand survives a generational shift. USA Today. July 27, 2016. Retrieved online:

Zelizer, J. (2016). Clinton vs. Trump -- the strengths, the weaknesses. CNN. June 7, 2016. Retrieved online: [END OF PREVIEW]

Four Different Ordering Options:


Compare the Four Ordering Options

  1. 1.Buy this paper with your credit card or cash balance at PayPal.  Within 10 hours, we'll send the Microsoft Word file to the email address on your PayPal account.
  2. 2.Same as #1, but we will also remove the paper from our site for 30 days!
  3. 3.Need this paper immediately?  Want to individually download any of our 175,000+ exclusive, private, non-plagiarized papers for 30 days?  It takes only 2 minutes to subscribe and get instant access!
  4. 4.One of our highly experienced experts will write a brand new, 100% unique paper matching the exact specifications and topic that you provide!  You'll be the only person on the planet to receive the one-of-a-kind paper that we write for you!  Use code "Save10" to save 10% on your 1st order!

1.  Buy the full, 7-page paper:  $24.68


2.  Buy & remove for 30 days:  $38.47


3.  Monthly access to 175,000 papers

After paying, this link will download any paper(s).


4.  Let us write a NEW paper for you!

Ask Us to Write a New Paper
Most popular!

1992 Bill Clinton and George HW Bush Term Paper

Teen Drinking Media Campaign Thesis

Political News Coverage of Presidential Campaigns Term Paper

Negative Perspectives on the Challenges and Results of Globalization Term Paper

Republican (GOP) Primaries of 2012 Research Paper

View 115 other related papers  >>

Cite This Term Paper:

APA Format

negative campaign ads but not really.  (2016, December 4).  Retrieved December 17, 2018, from

MLA Format

"negative campaign ads but not really."  4 December 2016.  Web.  17 December 2018. <>.

Chicago Format

"negative campaign ads but not really."  December 4, 2016.  Accessed December 17, 2018.