New Jersey Convention and Visitors Annotated Bibliography

Pages: 4 (1223 words)  ·  Bibliography Sources: 0  ·  File: .docx  ·  Level: Master's  ·  Topic: Recreation

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The book addresses technical change as it relates to adjustments in business models and strategies, and includes a clear explanation of revenue management as well. Using basic economic principles, the author shows how to use elementary supply and demand analysis to understand changes in the tourism industry, allowing for more succinct financial analysis.

Vantage Strategy. (2010). NJ Tourism 2009-2010: The great recession & tepid recovery…so far. Retrieved September 26, 2011 from: http://www.visitlbiregion.com/includes/media/docs/2010-tourism-ecom-impact-prelim-3-23-2011-2.pdf

This report discusses New Jersey tourism volume and spending, performance statistics for 2009 and 2010, along with NJ visitor demographics for business and leisure travelers. The report also discusses the economic impact of the NJ tourism sector, along with a county level analysis of tourism's contribution to NJ jobs, wages, taxes and GDP. The report also includes NJ visitation and spending forecast industry projections for 2011 and 2012, discussing how well NJ tourism has weathered the recession. The tourism forecast provides a sound rationale for the timing of entering the hospitality industry, but has potentially concerning implications for the business travel subset, with business travel down 9.1% in 2010.

Victorino, L., Verma, R., Plaschka, G., & Dev, C. (2005). Service innovation and customer choices in the hospitality industry. Managing Service Quality 15(6) 555-576. Doi: 10.1108/09604520510634023.

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This article discusses the impact that service innovation has on customer's choices within the hotel industry. The practical implications of the paper are that it provides a means of understanding customers' choices, thereby allowing managers to better design offerings and formulate corresponding operational strategies around customer needs. The study found that service innovation matters when guests are selecting a hotel; also that service innovation has a larger influence on choices when guests are staying at economy hotels rather than mid-range to upscale hotels.

TOPIC: Annotated Bibliography on New Jersey Convention and Visitors Assignment

Walker, J. (2009). Introduction to hospitality. [PowerPoint slides]. Retrieved from Prentice Hall website:

wps.prenhall.com/wps/media/objects/5529/.../5eChapter%2015.ppt

This presentation discusses the principles of hospitality marketing, including promotional marketing and sales strategies. Walker also discusses pent up market demand resulting from the recession, as well as sales trends and competitive analysis. The presentation summarizes hospitality marketing at a high level and provides a checklist of marketing and promotional tasks.

Wanderlust. (2009). Get realistic about your competition. Travel Industry Wire. Retrieved September 26, 2011 from: http://www.travelindustrywire.com/article41892Get_Realistic_About_Your_Competition.html

This article discusses the importance of correctly identifying one's competition within the travel industry. The article points out that a realistic view of the competitive environment is valuable because it directs tourism advertising and marketing activities. There is a tendency to assume that the direct competitor is obvious when in reality, the consumer may be considering options that are less apparent. Understanding the real competition for a hotel's affects its positioning, messaging, media mix and business.

Wickford, H. (2011). Types of hotel ownership. Retrieved September 26, 2011 from: http://www.ehow.com/about_5598328_types-hotel-ownership.html

This article summarizes the four basic types of hotel ownership: franchise, privately owned and operated, leased, and managed. The author also examines the pros and cons of each ownership model. She notes that while the privately owned and operated business model offers the most freedom for the owner, it also presents the biggest risk.

World Atlas. (2011). New Jersey Home. Retrieved September 26, 2011 from: http://www.worldatlas.com/webimage/countrys/namerica/usstates/nj.htm

The atlas provides New Jersey geography, map and travel information. The atlas offers information on weather, including seasonal temperature averages, and tourist attractions, including beaches, casinos, historical sites, and garden and mountain travel destinations. The website also provides links to city attractions, and convention and visitor bureaus. [END OF PREVIEW] . . . READ MORE

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