Research Paper: People Mistrust Marketers

Pages: 10 (3083 words)  ·  Style: APA  ·  Bibliography Sources: 1+  ·  Level: Master's  ·  Topic: Teaching  ·  Buy This Paper


[. . .] A learned doctor upon losing job would find ways in which he can conduct research and open up a medical facility since he knows the power of his knowledge as well as expertise. Thus, education improves the current status of individuals as well as enhances the quality of life that people will have in the future.

Like all the positive externalities, people like to have education for the sake of growth and development. However, the organizations and individuals offering educational services are paid only for the current and direct benefits. They do not receive any appreciation or compensation for the greater good they do to the society. It is the role of government to encourage positive externalities. The state should offer subsidies to the educational sector and organizations. Also the sector should be helped in operating at low costs (Greiner and Semmler, 2002). In this way the government will be sharing the costs of the service that is otherwise borne by the educational institutes alone.

APPLICATIONS FOR Educating Economy

Innovation, creativity, technological integration and developing a highly intellectual economy are all the byproducts of education. Once a society walks on the path of education, it is able to think and make wise decisions regarding selection of alternatives. The process of educating the society, rich or poor, can involve following steps:

a) Administrative efforts: Both the support or resistance from administration side plays a vital role in promoting or diminishing educational programs. The government should take the initiative in order to encourage that more and more basic and higher education facilities should be provided in a country. The state should take interest in making supportive policy that helps public as well as private partners is offering educational services moreover the individuals should also be encouraged to get education.

b) Private partners: The private organizations and institutions that are interested in offering education should be subsidized. They should be appreciated for offering quality education that is benefit not alone for a few individuals but the whole economy. The private partners should be required to groom the individuals educationally so that they are able to get themselves employed once they leave the educational setup and enter the professional life.

c) Organizational initiative: It is the responsibility of education providing organizations to not only help the learners get education but also to council them about playing an effective role in the economic development of the company. The schools and colleges should offer compulsory career counseling sessions or the subjects highlighting how to get employed as a productive member of economy.

d) Higher education ventures: The basic education is necessary to do a job productively but the higher education adds value to the operations of a business or a process since it is involved in research and development. Finding better ways to carry a procedure becomes possible when there are highly educated employees in society or the organization.

Challenges in the Model

The educational efforts seem to be simple yet there are many hurdles in the way of implementing education in both rich and the poor countries. Some of the challenges that will be faced when education is offered are as follows:

a) Cost of Education: The rich as well as poor countries face the problem of the high and increasing costs of education. The basic as well as higher education becomes a significant portion of the expenditures of the family. The private educational institutes that often offer multidimensional education are very expensive. Although they enable a student to be self-sufficient and to learn and acquire multiple professional skills, yet these organizations are often in the reach of limited privileged individuals of society.

b) Cultural Resistance: In many poor countries, there is a culture of involving kids into work for example farming and agriculture from a very young age. In such countries, it is a challenging task to tell them that education is necessary even if a child has to grow a farmer. Individuals that do not have education accept it very difficultly that education would help them enhance productivity at farms and land.

c) Short-term expenditure: The education seems a current expenditure thus poor and middle class societies find it hard to invest in current expenditures that will offer benefits after a long time. There needs to be a clarity of idea that education is like watering the plant or irrigating land that does not grow plants immediately but without it, there is a big question mark on the performance, growth and development of the organization.

Communication Design

The model of education has challenges that should be faced and also the model needs to be effectively communicated if someone wants it to be implemented. The communication of educational plan is possible at group, institutional and state level in following ways.

a) Group communication: The people in a class or group can be communicated the role education plays in economic development by giving presentations in class and sharing statistical facts about economic development of countries by gaining education. There can be debates on why to invest in education in poor countries. This should conclude that the present investment will improve the quality of life in the time to come.

b) Institutional communication: The group leaders in educational and business organizations can communicate the organizational leaders why education is critical for an economy. The corporate leaders in poor countries should be especially consulted and they should be briefed how the society and the business will benefit when there will be educated people and thus educated labor in the country. The institutes can communicate with each other over annual meetings or conferences so that the ideas for implementing educational goals are shared among these organizations.

c) State level communication: At the country or state level, the organizational leaders need to meet the administrative bodies to focus and insist on taking measures that are supportive for achieving economic development through education. The educational leaders need to convince state administration that the education should be subsidized if a country wants to prosper.


Like eating is a direct and indirect support for the life of an individual, education is also a tool of sustainability for the economic development. The people have been getting education, formal or informal, since history but today its importance has increased since innovation and creativity are linked to education. Without education, the processes can be carried out but the productivity would be constant given same technology. It is the job of organizations as well as the state to penetrate educational initiatives in the system so that the economy benefits from low rates of unemployment, low crime rates, increased productivity and improved quality of life. The policy makers would be guilty tomorrow if they do not understand their role today. They have to incorporate needs for education in the policy. The educational needs of the labor should be made part of the policy so that organizations either hire educated workforce or educate the people after work. This is not only the need of hour but also a must for ensuring a stable future. People today can live in smaller houses but it would not be manageable to live as uneducated man on earth. Education would be the standard by which individual performance will be judged as well as society will be evaluated. Thus education should be priority of individual as well as the state.

Future possibilities

It is hard to imagine of a future where an uneducated labor works in a factory or the farm. There are many reasons for the fact. First is that the technology is evolving at a great pace and it requires technical education to operate the machinery at work. Even in the farms, there needs to be education of irrigation, spraying and cultivation methodologies to increase the productivity and fight issues of water logging and salinity. This is only possible when a person can read and write so he can understand and learn new ways of agriculture. The mankind needs to evolve as educated specie that understands how to use resources in effective manner and how to sustain the healthy environment.

It is likely that the few uneducated people in future would be only those that are not able to learn because of their disability. There can be only a few such people since the technology enables today even the disable to get the education. There is yet another possibility that there will be more robots in future thus there will be less requirement of human labor. That poses a risk of sky high levels of unemployment. Humans need to prepare themselves for that tomorrow and thus find creative ways in which they can earn and make a steady flow on income by serving in areas that are reasonably attractive. Service industry is one of those areas that would not be totally replaced with robots thus the education and health sector are still the areas where individuals… [END OF PREVIEW]

Public Diplomacy Term Paper

Barriers to the Growth of E-Marketing Term Paper

Customer Expectations in the Hospitality Industry Thesis

View 11 other related papers  >>

Cite This Research Paper:

APA Format

People Mistrust Marketers.  (2013, October 22).  Retrieved August 26, 2019, from

MLA Format

"People Mistrust Marketers."  22 October 2013.  Web.  26 August 2019. <>.

Chicago Format

"People Mistrust Marketers."  October 22, 2013.  Accessed August 26, 2019.