Research Paper: Philosophy of Business Communication

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[. . .] Fig 1 Business Process Communication Elements:

Source: (Karmakar & Datta, 2012)

3- Why business communication elements are important?

3.1. Role of sender

Business objectives, whether related to organizational functioning or market operations, are achieved through effective communication with internal and external stakeholders of an organization. Until clearly laid down philosophy of business communication is not applied in an organization, the communication efforts cannot achieve desired results. Therefore, understanding and comprehension regarding vitality of each element of communication is necessary for business managers. The role of sender is vital in effectuating business communication since it is at the stage of sending a message that success of the message can be managed. For instance, when business managers design and communicate compensation and incentives plans for organizational employees, the message should clearly resonate with the capabilities, needs, and overall competency of the employees for whom the compensation package is designed. In case the package exceeds or fails to meet the competency level of employees, it may ultimately fail to sustain a well-performing workforce.

In context of communicating messages for external stakeholders of an organization, the role of sender, that is the organization herself, assumes increased importance. The business managers should effectively chalk out the purpose of their communication exercise and then execute the communication. If an organization fails to communicate what it intends to deliver to the target market, image of cost or quality leadership, the receivers (consumers) will ultimately not respond in the desired format. Weakening sales and receding market share may be the ultimate outcomes of poorly planned and weakly delivered message on part of the sender.

3.2. Role of communication channel and feedback system

The other two elements of communication process within and outside an organization are the channel of communication that a firm adopts and the feedback it receives from the receiver. The channel selection is specifically important when discussed in context of marketing communication. Increasingly the business organizations are selecting non-traditional and below the line channels of communication. Holm (2006) describes that Integrated Marketing Communication (IMC) is successfully used by some organization but large number of organization reviewed by the researcher do not use IMC. The IMC model provides the business firms to adopt an integrated all-inclusive model of communication whereby a consistent message in delivered to all the stakeholders of an organization, whether internal or external. The researcher also observes that since IMC is a strategic model of marketing communication, most of the firms are stuck in taking decision at the tactical level of advertising agencies and few business firms take such marketing communication decision at the strategic management level. In an IMC model, the communication also provides effective platform for organizations to receive the feedback other than sales volume. The social media marketing provides for a two way communication where potential and current consumers can make suggestions, leave comments, and co-create value (Desanctis & Monge, 1999; D'Urso & Rains, 2008). Therefore, channel selection in communication process is second most important factor that business managers and executives should make.


Philosophy is the set of ideas that form the base of a system. Philosophy of business communication is the set of ideas and principles that form the base of communication within and outside the organization. Main elements of business communication process are the sender, the message being sent, channel of communication, and feedback system. Sender is important since the message being sent to the receiver is conceived by the sender and it is only the sender that fully understands the intended purpose of communication as well as the desired response of the message being communicated. While not disregarding the importance of message, channel of communication and feedback system are second next important elements of communication process. In context of marketing communication, an integrated marketing communication (IMC) model is more appropriate for contemporary organizations as this model enables the business managers to send a consistent message across all receiver groups.


Desanctis, G., & Monge, P. (1999). Introduction to the special issue: Communication processes for virtual organizations. Organization Science, 10(6), 693-703.

D'Urso, S.C., & Rains, S.A. (2008). Examining the Scope of Channel Expansion a Test of Channel Expansion Theory with New and Traditional Communication Media. Management Communication Quarterly, 21(4), 486-507.

Guffey, M.E., & Loewy, D. (2010). Business communication: Process & product. South-Western Publishing.

Holm, O. (2006). Integrated marketing communication: from tactics to strategy." Corporate Communications: An International Journal, 11(1), 23-33

Karmakar,… [END OF PREVIEW]

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APA Format

Philosophy of Business Communication.  (2013, March 28).  Retrieved June 16, 2019, from

MLA Format

"Philosophy of Business Communication."  28 March 2013.  Web.  16 June 2019. <>.

Chicago Format

"Philosophy of Business Communication."  March 28, 2013.  Accessed June 16, 2019.