Positive and Negative Impact of Media During the World Financial Crises Term Paper

Pages: 5 (1559 words)  ·  Bibliography Sources: 0  ·  File: .docx  ·  Level: Doctorate  ·  Topic: Communication - Journalism

¶ … speech is to discuss an argument which I consider to be of utmost relevance in the contemporary world, that is the role which media have across borders as far as the economic relationships are concerned. I will begin with a short introduction touching some relevant aspects regarding the importance and the power that the media have nowadays. I will continue by explaining the impact which they have and are likely to have in the very complicate and complex process represented by international relations, and I say this bearing in mind the financial crisis which has deeply impacted the United States of America and most of the countries in Europe in the last two years. I will end my speech drawing some conclusions which I hope you will find to be interesting.

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Allow me to begin by assessing that never has the importance of media been so great as far as the environment of international relations is concerned as it is now. The globalization tendencies which have made the world a huge and unique market have been supported by the boom of the media, especially the digital ones. Taking a look at the economic situation of countries and continents, it is easy to notice that the financial differences are often accompanied by a phenomenon which is called digital divide, consisting in the access to and the know how of using digital media and the internet. Is this a mere coincidence? My firm answer is "no." A further question I ask both you and myself is: is this something we can overlook, thinking that a less relevant access to digital media and the internet has little consequences upon the whole development of the states under discussion? Again, my answer is "no."

Why is this the case? In order to answer this question I must remind you that we must bear in mind the economic dimension. Economy and business in general is about profit, this is something I think everybody agrees with. Profit of course is directly connected with efficiency and efficacy, not only reduced costs and increased incomes, but also synergy as far as the overall functioning of the companies is concerned.

TOPIC: Term Paper on Positive and Negative Impact of Media During the World Financial Crises Assignment

In a huge market the boundaries of which have no longer to do with geographic or cultural borders, how can one reach its economic goals with a maximum of efficacy in the absence of instruments such as digital media and the internet? My guess is that something like this is quite impossible to achieve. But why insist so much upon the economic factor when the level at which countries relate to each other is mainly a political one?

Well, my firm belief is that politics is regulated by economic interests. Actually, I could state that political agreements are instruments used in order to support or prevent economical actions. At the same time, economical actions can be used in favour or against political changes. The couple politics- economy is I believe an undividable one when it comes to the area of international relations.

This being said and assuming that so far you agree with me, let me explain my perspective upon how the media influence the construction of economic relations across borders. It is obvious that the resources, whether they are natural or financial are not divided in an equitable manner between countries. Those which have more money, have not only access to more powerful media, but also more power upon these entities. What is the role of the media? Is it to simply communicate a message? Is it to persuade the audiences? Is it to sell? Is there a difference between advertising, publicity and so called real journalism?

I believe that ideally the media ought to dedicate themselves to presenting an objective view of reality, acting as a sort of naval almanac for people. but, taking into account the fact that the media is governed by certain people, it is safe to assume that the journalistic perspective of these communication institutions will follow the best interest of their owners. I am not saying that all the media are biased, just that one can not pretend to get an all objective information or analysis from either newspapers or television channels.

Let's face it. Nobody sells products anymore. Everybody tries to sell dreams, ideals, ideal life styles, ideal personas, ideal values. People are not buying objects anymore. They do not care about the intrinsic values of things. They buy values which satisfy their psychological needs. Under these circumstances the role of the media becomes that of a need creator. It is through the media that companies create ideals. People buying these companies products will be convinced of being on the way of achieving these ideals.

We did not have to wait until 2010 in order to be able to speak about cultural colonization. America is doing it. Other countries are doing it too. Why would anyone abroad buy something which is made in America? Because of the differentiating advantage of course? That of the possibility of getting closer to the American dream (both personal and professional success).

Why is the made in Italy so popular abroad? You will argue that it is because of the quality of the products? I will argue that it is not only about the quality, but also about the glamour and the idealistic and idealized life style implicitly coming with them. Countries with strong know how upon the use of the media are more likely to impose themselves and their values upon others which are weaker form this point-of-view. Consequently, the former countries are more likely to establish economic relations which work in their favour.

I am not an anthropologist, but looking around me I see people are tired and have little patience and time to invest in the construction of meaning. They want meaning to be served to them on a silver platter, especially at visual level. This is where the media come into place. Let us bring into discussion the argument represented by the financial crisis.

Let us imagine that the media knew nothing about it or communicated nothing about it, telling people instead that something not very serious is going on. Would this have changed the manner in which the other countries related and continue to relate to the American government? I believe that the answer is "yes." Let us think about the example of Greece. The media contributed not only to show the world what the financial crisis there has led to, but also to create an attitude regarding it. Public opinion influences the public agenda, but the vice versa is just as valid.

The media are no longer simple communication channels. They are solid social spaces where social relations are created and maintained. The media, through their public character repr4sent an instrument of surveillance and control. On the one hand, the people get the power to control through the information they receive from the media. On the other hand, the owners of the media have the power and control upon the information which the media transmit. The power balance may shift from one party to another easily, therefore it is safe to state that the stakes are more than high. You will ask whether the media has direct and simple control upon the manner in which the economic relations are constructed and managed across borders. The answer is not simple.

Of course, the economic and financial institutions in one state will not impose their will upon other similar institutions from another state just through the use of the media. However, I think you will all agree with me when I say that the media can be used in order to create social pressure. Important financial and economic moves have real deep impacts upon the lives of people and people know… [END OF PREVIEW] . . . READ MORE

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