Term Paper: President's Report of 2010-2011 Effective Information

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President's Report of 2010-2011

Effective information can be distributed in a number of ways, with the use of graphics being an incredibly effective one in this fast paced consumer world. There are so many ways to capture the attention of the reader; combining graphics with a streamlined textual lay out is a popular method. The President's Report for Santa Clara University for the year 2010-2011 definitely accomplishes its task of disseminating much needed information within a very carefully planned out and streamlined strategy.

In one of the very first few pages, the reader is introduced to a general summary of the strategic goals of Santa Clara University. This is typical in any sort of business related text, as many begin with some sort of executive summary or short introduction that outlines the major material in the text that is to follow. The President's Report for 2010-2011 does this as well. The Introduction begins with a question, "How should the University build on the past while changing itself to serve the world as it is -- and will be?" This question is a fundamental driver for changes in the strategic plan of the University and begins to form the foundation for the strategies outlined later in the text. It is interesting to see the introduction start off with a question, as that is not often a typical format for an executive summary. It engages the reader on a much deeper level, as the reader is forced to begin to think of the questions and possible ways to answer it. This begins to get their wheels turning before they even dive into the rest of the information that is in the text. As stated previously, this is often not used in introductions for this nature but serves a powerful purpose for the delivery of the summary of the University's strategy. It would be interesting to see this continue as a trend, as the tipping theory often states that rare phenomenon can often become more common with continued use in a popular context. This introduction then moves to a compelling visual picture of the summaries laid out in stunning detail. Each strategic priority is laid out in increasing vertical columns so that they are easily identified and differentiated from one another. This is an effective lay out, both in terms of content and use of graphic detail as well. There are five strategic priorities in all, including excellence in Jesuit education, engagement with Silicon Valley, global understanding and engagement, justice and sustainability, and finally academic community. The summaries provide a thorough, yet concise glimpse of the more in depth descriptions of the summaries to come. Each of the strategic priority is color coded and generates a great sense of unity throughout the rest of the report. Most importantly, the set up of the introduction provides a clear answer to the question posed at the beginning while still intriguing the reader just enough to want to continue reading.

Secondly, the report… [END OF PREVIEW]

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President's Report of 2010-2011 Effective Information.  (2012, August 22).  Retrieved December 9, 2019, from https://www.essaytown.com/subjects/paper/president-report-2010-2011-effective/4015268

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"President's Report of 2010-2011 Effective Information."  22 August 2012.  Web.  9 December 2019. <https://www.essaytown.com/subjects/paper/president-report-2010-2011-effective/4015268>.

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"President's Report of 2010-2011 Effective Information."  Essaytown.com.  August 22, 2012.  Accessed December 9, 2019.