How a Print Advertisement Represents Gender and Sexuality Essay

Pages: 3 (955 words)  ·  Style: MLA  ·  Bibliography Sources: 0  ·  File: .docx  ·  Level: College Senior  ·  Topic: Women's Issues - Sexuality

Gender in Ads

An advertisement for Calvin Klein "Double Black" Jeans depicts a shirtless man bent over some kind of table or bed. His torso is featured prominently and comprises the bulk of the photograph composition. A woman with wet hair buries her chin in the small of his back, attempting to pry his Calvin Klein jeans off. Her mouth is open as if she intends to bite the man's buttocks; she therefore appears filled with passion and desire. He, on the other hand, appears to perceive the woman as a nuisance. His brow is furrowed while he glances back disinterestedly at the woman. The man appears to be saying, "What are you doing?" His left arm is extended forward and his right is used for leverage, and it looks as if he would try to get away from the hungry female. The woman's head, neck, and right forearm are showing: otherwise her body is cut out of the composition.

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Although the man appears to be disinterested in the woman behind him, their bodies are linked together as their heads are shown forming a straight line, hers nestled snugly in the curve of his lower back. The predominant image is of the man's body, though. He is the figure that possesses the primary sexual power in the picture; she lusts after him because of it. Viewers' eyes will be drawn around the composition, switching from his head to hers, following the natural lines of his erotic form. The diagonal line created by their connected figures allows the eye to roam freely and explore the spaces and shapes created by the two bodies. His left arm and hand and his right bent elbow also form a straight line that point the eye towards the women's head, and the line continues with her right hand. Moreover, he looks back at her, and the viewer's eyes want to catch what he is looking at.

Essay on How a Print Advertisement Represents Gender and Sexuality Assignment

Contrary to the assumption that the man would hunger for the female nibbling at his behind, the advertisement depicts a self-contained man. The tension between the male and female is likely pointing to a homosexual underpinning. Without displaying overt homoeroticism, the advertisement does subvert traditional norms of gender and sexuality. His lack of interest in the passionate female behind him is most likely due to his sexual preference. The male form is featured in the advertisement precisely to emphasize male sexuality. The male possesses the considerable bulk of sexual power in the photograph: so much power that the woman behind him grabs for it. The advertisement suggests that Calvin Klein "Double Black" Jeans make a man irresistibly sexy. Both men and women will desire him.

The position of male and female forms in the photograph subverts traditional heterosexuality, too. Typically a man is shown lusting after women: she is chased and initially resists and fends off… [END OF PREVIEW] . . . READ MORE

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How a Print Advertisement Represents Gender and Sexuality.  (2009, February 26).  Retrieved October 30, 2020, from https://www.essaytown.com/subjects/paper/print-advertisement-represents-gender/5438

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"How a Print Advertisement Represents Gender and Sexuality."  26 February 2009.  Web.  30 October 2020. <https://www.essaytown.com/subjects/paper/print-advertisement-represents-gender/5438>.

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"How a Print Advertisement Represents Gender and Sexuality."  Essaytown.com.  February 26, 2009.  Accessed October 30, 2020.
https://www.essaytown.com/subjects/paper/print-advertisement-represents-gender/5438.