Processing Paradigm Term Paper

Pages: 2 (670 words)  ·  Bibliography Sources: 2  ·  File: .docx  ·  Level: Master's  ·  Topic: Business - Advertising

SAMPLE EXCERPT . . .
This especially includes those involved in marketing research and product development and their understanding of the psychology of memory.

Memory is the ability of any organism to store, retain, and recall information and experiences. For humans, the idea of memory is seminal with advanced civilization, and in the 20th and 21st century, important for marketing due to the tremendous complexity of the marketplace, the wide-variety of products and services available, and most importantly, the number of messages being sent to the consumer in every way imaginable. For humans, short-term memory (STM) allows for a recall of several seconds to a few minutes; chunking information into the brain and coding it for immediate use. Long-term memory, however, can store much larger, more complex forms of information that can be synthesized, adapted and formed into opinions, judgments, and purchasing actions (attention).

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Understanding the codes, clues, and ability to turn messages into LTM is very important for marketing professionals because of the desire to turn a purchaser into a customer; to develop a brand image and identity; and to create habitual decisions for consumers based on knowledge. There are so many decisions and products/services in the marketplace that it is necessary to change the consumer's perception from a short-term impulse purchase to a long-term relationship in which the company can count on these people as clients through their lifetime, and hopefully acculturated to their children and family. Placing the advertising message from short-term 'isn't that a cute ad," to "when I need X, I will buy product Y," is thus the goal for every marketer.

REFERENCES

Burleson, B. (2007). Constructivism: A General Theory of Communication Skill. Retrieved http://wikiway.net/images/6/60/Explaining_Recipient_Responses_to_Supportive_Messages-Chapter_9-Burleson-Page_Proofs.pdf

Miller, G. (2009). Information Processing Theory. Instructional Design. Retrieved from:

Term Paper on Processing Paradigm - The Information Assignment

http://www.instructionaldesign.org/theories/information-processing.html

Pashler, H. And Carrier, M. (2006). Structures, Processes and the Flow of Information. In Memory. New York: Academic Press, pp. 3-29.

Sampson, E. (1989). The challenge of social change for psychology. American Psychologist. 44 (6): 914-21. [END OF PREVIEW] . . . READ MORE

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"Processing Paradigm."  Essaytown.com.  March 14, 2012.  Accessed May 10, 2021.
https://www.essaytown.com/subjects/paper/processing-paradigm-information/97532.