Product and Supply Chain Essay

Pages: 3 (971 words)  ·  Bibliography Sources: 3  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business

SAMPLE EXCERPT . . .
Manufacturers must come up with long-term plan to enable them find a distinctive way of competing in order to guarantee profitability over a limited time span. The plan has to take into account its aims and objectives of establishing competitive advantage that can allow the company to outperform others in the same industry (Cetinkaya, Cuthbertson, Ewer, Klaas-Wissing, Piotrowicz & Tyssen, 2011). To have competitive advantage over other market players, the manufacturer can pursue cost leadership, differentiation and focus. The manufacturer can become the lowest cost producer in the industry and develop product and services perceived as unique in the industry. Any strategy that a manufacturer comes up with must take into consideration the demand, supply and the general factors. Talking of demand, the customers and the target groups have to be brought into perspective (Cetinkaya, Cuthbertson, Ewer, Klaas-Wissing, Piotrowicz & Tyssen, 2011). Regarding supply, competitors, suppliers and employees have to be taken into consideration. General environment now entails market regulations, society and the availability of the natural resources. A company's supply chain plays an important part in a strategy of corporation that basically revolves around demand, supply and the general environment (Cetinkaya, Cuthbertson, Ewer, Klaas-Wissing, Piotrowicz & Tyssen, 2011). A lean supply chain can be advantageous to a manufacturer if total logistics costs represent a high proportion of the cost of goods sold and if the supply chain offers sufficient possibilities for reducing and controlling these costs. Agile supply chain is ideal for differentiation strategy especially if a customer-oriented differentiation is essential and supply chain solutions need to be segmented and diversified. A manufacturer should not just rely on one fixed supply chain strategy but customize supply chains individually with regard to customers, countries and products (Cetinkaya, Cuthbertson, Ewer, Klaas-Wissing, Piotrowicz & Tyssen, 2011). He should configure and develop holistically all the multi-layered fields of supply chain aligned with the competitive and corporate strategy. A manufacturer has to identify its supply chain partners, structures and processes. Partners here involve selection of partners, configuration of outsourcing models and associated gains and cost sharing models. Supply chain structures involves configuration of distribution or production network structures in terms of vertical and horizontal stratification (Cetinkaya, Cuthbertson, Ewer, Klaas-Wissing, Piotrowicz & Tyssen, 2011). A Chain process has much to do with configuration of procurement, production and distribution processes with regard to costs, reliability, speed and flexibility. Supply chain systems involve configuration of leadership, information, report, controlling and incentive systems.

References List

Cetinkaya, B., Cuthbertson, R., Ewer, G., Klaas-Wissing, T, Piotrowicz, W. & Tyssen, C.

(2011). Sustainable Supply Chain Management: Practical Ideas for Moving Towards Best

Practice. New York: Springer.

Deloitte (2013). Supply chain risk strategies for emerging markets: Understanding the importance of risk. Retrieved from http://www.deloitte.com/assets/Dcom-

UnitedStates/Local%20Assets/Documents/AERS/us_aers_foct_gfvc_SupplyChain_0125

2013.pdf

Hendricks, K. & Singhal, V. (2005). Association between Supply Chain Glitches and Operating

Performance. Management Science, 51(5), 695 -- 711. [END OF PREVIEW] . . . READ MORE

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