Profile on Harpo Productions Term Paper

Pages: 3 (945 words)  ·  Style: APA  ·  Bibliography Sources: 1  ·  File: .docx  ·  Topic: Business

Organizational Analysis Profile - Starbucks

The political, economic, and social realities facing Starbucks are not nearly as influential as in many other businesses, at least at first glance. They are a coffee house, so it would seem they have little impact in other matters. However, Starbucks has rewritten the way the world drinks coffee, and it has rewritten many corporate functions, as well. In fact, in many areas Starbucks is rewriting how companies do business and are responsible in the communities they serve. Economically, the company is in good financial shape. They have increased earnings every year since 1995, and not surprisingly, have increased their stores from 165 global locations in 1992 to 13,168 in the first quarter of 2007 (Editors, 2007). Politically, Starbucks in a concerned partner with many diverse suppliers. They support working with women-owned businesses along with using third world coffee suppliers and treating them fairly and with respect. They make donations and support communities where they do business, and are committed to corporate social responsibility in all their dealings with suppliers and communities. Their corporate responsibility is often used as a model for other businesses to emulate.

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The macro environmental conditions Starbucks must function in are rather restrictive for the company, because they rely on such a small product line. They have not diversified into lunch or dinner type items, although some stores are serving limited hot breakfast items such as souffles and wraps. Thus, their business survives in a small, niche market that has grown incredibly fast in the past 10 to 15 years. The environment and business model they serve is restrictive, but they have made it work by offering a consistently high-quality product, and continually adding new menu items to their menu to keep customers from getting bored with their offerings. They compete with local coffee houses and coffee shops, but offer a different environment and service, so they are relatively unique in their environment as well.

Term Paper on Profile on Harpo Productions Assignment

The firm's principal products and services are coffee-related beverages and breakfast type food items, such as muffins and croissants. These offerings are positioned quite well in the traditional product life cycle, because they are consistently consumed on a regular basis, thus, there is always need for new product. In addition, the company consistently rolls out new products, such as latte flavors for the holidays, which give the product life cycle new life. Thus, the company avoids a deep product life cycle curve with the public becoming bored with basic coffee offerings. Instead, by consistently offering new flavors, roasts, and food items, the product life cycle remains balanced.

While the traditional product life cycle is usually considered a marketing tool, it can also help Starbucks analyze what items are popular and what items are not, so they can adjust their menu and their new offerings accordingly. Thus, Starbucks offering… [END OF PREVIEW] . . . READ MORE

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Profile on Harpo Productions.  (2007, February 17).  Retrieved June 15, 2021, from https://www.essaytown.com/subjects/paper/profile-harpo-productions/179312

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"Profile on Harpo Productions."  Essaytown.com.  February 17, 2007.  Accessed June 15, 2021.
https://www.essaytown.com/subjects/paper/profile-harpo-productions/179312.