Racism and Ethnocentrism in the Media Term Paper

Pages: 7 (2512 words)  ·  Bibliography Sources: 18  ·  File: .docx  ·  Level: Master's  ·  Topic: Race


Stuart Hall's hypothesis explains that Western media is structured on the prejudiced perception when the first colonizers and slave traders occupied the colored people, who were not of their own race. As a consequence, the western media makes the whites more advanced to other race. Stuart Hall proposes that this is a dilemma in society because the influence of media (control) has the knack of neutralizing the 'false fact' that white race is better than the other race (Porteus, 1937).

Even though this is quite difficult, I consider the idea of the white eye is, nevertheless, reasonable. This is due to the fact that people tend to think that when they fit in to a certain group, they believe they are the better in comparison to the other similar groups because our yearning to think well of themselves (e.g. As rational and honest) broadens to the group we recognize with. This is called "Ethnocentrism," which I consider, led to Eurocentrism for Europeans.

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Consequently when the slave traders and colonizers initially engaged with the colored people they by design thought they were superior to them with better culture, inheritance and way of life. Accordingly, they despised the colored people, as they sought to believe that they were better than them. In other words, they occupied in-group-favoring and outgroup-degregation behaviors. As Stuart Hall mentioned, the idea of the white eye is still happening in today's media (American Psychological Association, 2002). I consider this is resulting from ethnocentrism. Alternatively, since it is the white people who control and are in command of the western media, it is standard to see them making superior among other races regardless of the protest from other races. As a result, this is just an inescapable factor. Nevertheless, my concern is that white race has productively naturalized that their race is the most advanced race by using overriding western media. It has left a brunt on the far-eastern media, as they now look up the white race as the superlative race in their own media and not think much of the races other than their own and the white (Hancock, et al. 2013).


TOPIC: Term Paper on Racism and Ethnocentrism in the Media Assignment

By means of expert and responsible media monitoring is a very hard and time-consuming job. The range of media products and behaviors, we have discussed in this paper earlier is very large and the difficulty of their analysis and assessment tremendous. For every nation (or each foreign language) a huge institution would be needed to perform such monitoring dependably and responsibly. Within each country the number and regularity of the different media is outside any form of daily observation. At this time, financial restrictions of most member states are in a position that, even if adequate political goodwill and educational expertise were there, these institutions are not expected to be established in the upcoming future (Isser, 1976).

A number of countries now have establishments that engage in some form of media watch. In Europe the International Federation of Journalists (IFJ) in Brussels has started the initiative to develop a commission of experts for the examination and to employ checks and balances for ethnocentrism, racism, and xenophobia in the media (IMRAX) and gives an annual prize to journalists who have become renowned by outstanding in multicultural methods in reporting or program making. The EU Commission has employed the initiative to set up a European Observatory in opposition to Racism, which will also be used in media monitoring. In spite of these positive developments, most work remains to be carried out. Funds are essential to set up media monitoring organizations. Fortunately, electronic publishing of most newspapers progressively allows more programmed collection of data, in which conventional methods were tremendously time-consuming and for this reason boring and pricey. More media scholars should get involved in the study of the role of the media in multicultural societies and particularly center on the ways the media have a say to racism or its challenge.


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