Research Paper: Role of Research Problem

Pages: 15 (4782 words)  ·  Bibliography Sources: 1+  ·  Level: Doctorate  ·  Topic: Business - Advertising  ·  Buy This Paper


[. . .] Another benefit of quantitative research is that it eliminates bias and favoritism from the responses. The respondents are given specific choices to choose their answers from. Thus, they are bound to answer within the set boundaries or dimensions (Sandelowski & Barroso, 2007).

b. Challenges:

Researchers face a number of challenges when they conduct quantitative research. First of all, they cannot use quantitative research in social science, human psychology, and natural sciences because these fields require more subjective responses rather than simple 'Yes' or 'No' (Rubin & Babbie, 2011). Secondly, facts and figures used in quantitative research cannot be generalized with confidence as compared to qualitative research (Cooper & Schindler, 2013).

2. Role of the Research Problem in Choosing an Appropriate Methodology

The research problem for this study is the decreasing attractiveness of local brands in the Vietnamese market due to the dominance of global brands. The local brands are finding it harder to compete with these international brands due to various limitations. First of all, the marketing efforts of international brands are much stronger than those of local brands. Secondly, these brands compete on the basis of quality, features, and pricing strategies -- all of which are helpful in strengthening their brand image in Vietnam (Kotler, Brown, Burton, Deans, & Armstrong, 2010).

Keeping in view this research problem, an appropriate research methodology can easily be designed. Since this research problem requires the researcher to analyze the reasons why local brands have failed to dominate their own market; there is no need to analyze the statistical data from these firms or from the industries as a whole (Saunders, Lewis, & Thornhill, 2009). It is widely believed that marketing campaigns play the biggest role in attracting new customers and retaining the existing ones (Kotler, Brown, Burton, Deans, & Armstrong, 2010). The local brands from Vietnam are quite competitive in the quality, features, and pricing of their products. The only area which they need to focus is their marketing strategies. Therefore, it can be recommended that they can improve their marketing campaigns to compete with the global brands in a more effective and aggressive way.

This research problem requires that the local brands first analyze the consumption patterns, purchase decision parameters, and brand perception elements in order to design better and more effective marketing campaigns. On the basis of this research question, an appropriate research methodology has been designed. The research question, methodology, and research design for this particular study have been explained in the subsequent section (Part B) of this paper.

3. Differences between Types of Research Questions or Studies and Designs that align with each Study

For a qualitative research study, the questions which a researcher can ask from his respondents can be both structured and unstructured (Saunders, Lewis, & Thornhill, 2009). On the other hand, the researcher who needs to conduct a quantitative research study has to use close-ended and structured questions; preferably in numerical data and facts (Ghauri & Gronhaug, 2005). In a qualitative research study, the researcher can ask for personal opinion from his respondent which can be short or long depending upon the space provided to him in the questionnaire or time allocated in the interview. Converse to the qualitative research, a quantitative research consists of questions which demand straight answers from the respondents (Cooper & Schindler, 2013).

Part B: Research Methodology

a. The Research Question:

This study is to be conducted with the prime purpose of evaluating the attractiveness of domestic brands in Vietnam and finding the ways in which marketing efforts can strengthen the demand for local (Vietnamese) products. For this particular study, the following research questions have been formulated:

1. What is the role of marketing in the brand-building process of Vietnamese companies?

2. Can Marketing strengthen the domestic demand in Vietnam?

b. The Research Methodology:

In order to evaluate the attractiveness of domestic brands in the Vietnamese market, a number of factors need to be analyzed. For example, what is the perception of general consumers about their local products (i.e. The consumer behavior)? What are their parameters for ranking different brands (i.e. purchase decision parameters)? What is their perception about international (global) brands which are readily sold and available in the Vietnamese markets, etc. Keeping in view these factors, it is feasible to use qualitative research for this research problem. Reason being, consumer behavior, brand perception, purchase decision parameters, and other human psychological factors can only be analyzed using structured and unstructured interviews, questionnaires, surveys.

The aforementioned research questions cannot be analyzed using quantitative methods due to various limitations. First of all, there are no research studies, surveys, or publications in any form which have tried to explain the consumer behavior or brand preferences in quantitative form. Rather, all research studies conducted till date have measured these things using qualitative methods; like interviews, customer surveys and feedbacks, opinion of top level managers in large multinational corporations, etc. Therefore, the research questions mentioned above will be analyzed using quantitative methods with a questionnaire as the research instrument.

c. Importance of an Appropriate Methodology:

Choosing an appropriate methodology is vital for conducting an effective research study. If a researcher fails to choose a proper methodological framework, he may not be able to collect data which he is necessary for his research study. For instance, this research study is to be conducted to evaluate the effectiveness of different marketing practices which can help organizations in building their brand image in the local markets and what consumers perceive about local and international brands. Since this research study needs consumer feedback, appraisal of marketing practices, and an evaluation of consumers' purchase decision parameters, there is no need to collect numerical data from the industry or any other sources.

d. Research Design:

For this particular research study, the population will consist of all the general consumers from the Vietnamese market that buy local or international brands to satisfy their day-to-day needs. The researcher will have to choose a small sample from this population by keeping in view his own convenience as well as the limitations of his research study (Cooper & Schindler, 2013). A questionnaire consisting of both structured and unstructured questions will be used as the research instrument. This questionnaire will allow the researcher to ask his desired questions from the sample which he has chosen from the whole population. Some possible research questions which the researcher can include in his questionnaire and ask his respondents are listed below:

i. What are the parameters which you use while making purchase decisions?

ii. Do these parameters change when you have to make brand choice (between a local and an international brand)?

iii. How marketing efforts by different brands affect your purchase decision?

iv. Which marketing mediums attract you the most?

v. How closely do you follow what is written or said about the quality and features of a brand?

vi. What is the significance of word-of-mouth in influencing your purchase decision?

vii. What steps would you take to promote local brands among general consumers?

viii. What strategies should local brands pursue to compete with the global brands effectively, etc.

After collecting the data using this questionnaire, the researcher may analyze it using different analytical techniques. He can use charts to classify the responses and percentage method to figure out the opinions of majorities about different questions. After analyzing the responses, the researcher can reach a definite conclusion.

Core Question -- Teams

1. Qualities of Leaders that Contribute to Successful Leadership

Leadership is one of the four major functions performed by a manager. A leader is a person that leads, trains, and motivates the organizational members so as to achieve the organization's objectives in an effective and efficient way (Groves, 2005). In order to become an effective leader, one has to possess certain essential qualities and personality traits (DuBrin, 2009). These qualities and traits include; decision making skills, interpersonal and communication skills, motivational skills, pressure handling, time management, conflict management skills, etc.

i. Employee Motivation Skills:

Employee motivation skills can be considered as the most essential professional traits a leader must possess in order to be successful at the workplace. Being a leader, he has to ensure that all his followers (subordinates) are fully committed towards their job responsibilities and targets (Lussier & Achua, 2010). He has to make every effort to keep them tied as a single unit. When employees are motivated, they perform better and stay longer with the organization. The short-term benefits which an organization can reap from employee motivation include less absenteeism, low turnover, effective and efficient achievement of individual targets, and high individual productivity.

A leader is responsible to motivate his subordinates in every possible way. He has to make efforts to increase their morale and commitment towards their organization. In this way, employees feel more satisfied, and thus, subordinate their personal interests over the interests of the organization. The leader must ensure that every employee gets an equal attention… [END OF PREVIEW]

Four Different Ordering Options:

Which Option Should I Choose?

1.  Buy the full, 15-page paper:  $28.88


2.  Buy + remove from all search engines
(Google, Yahoo, Bing) for 30 days:  $38.88


3.  Access all 175,000+ papers:  $41.97/mo

(Already a member?  Click to download the paper!)


4.  Let us write a NEW paper for you!

Ask Us to Write a New Paper
Most popular!

Identifying a Researchable Problem Research Paper

Roles and Functions of CMHC Impacts Research Paper

Role of an Information System in Human Research Proposal

Role of Regional Planning in Disasters Management in Squatter Areas Research Proposal

Role of Government in Economy the Emergence Research Paper

View 1,000+ other related papers  >>

Cite This Research Paper:

APA Format

Role of Research Problem.  (2013, May 22).  Retrieved June 16, 2019, from

MLA Format

"Role of Research Problem."  22 May 2013.  Web.  16 June 2019. <>.

Chicago Format

"Role of Research Problem."  May 22, 2013.  Accessed June 16, 2019.