Roppongi Hills, Tokyo, Japan Research Paper

Pages: 5 (1659 words)  ·  Bibliography Sources: 5  ·  File: .docx  ·  Level: Master's  ·  Topic: Urban Studies

Roppongi Hills, Tokyo, Japan

The Roppongi Hills is one of Tokyo's largest in newest urban centers. At the center of the district is the 54 story Mori Tower, which features an integrated urban community that allows people to live, work, and shop all within a short commute. The center includes office space, apartments, restaurants, movie theaters, a hotel, a major television studio, and outdoor amphitheater, parks, and even a museum. These attractions are meant to increase people's quality of life by increasing the time that they have for leisure activities.

Core Resources

Roppongi Hills is a visionary project that opened to the public in 2003 (Roppongihills.com, 2011). It can be considered one of the most ambitious social experiments in history. The Mori Tower offers beautiful panoramic views of Tokyo and modern architecture. The Mori Tower is the most prominent resource in the community. This resource allows people to work in some of the largest international companies such as Barclays Capital, Ferrari Japan, Chevron, BASF, BP, Google, and the Pokeman Company. Inside the tower are large television screens, shops, and restaurants, but a majority of the tower is dedicated to office space for these companies (Roppongihills.com, 2011).

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The Mori Tower is the focal point of the community. However, located around the tower are several smaller buildings that are occupied by shops, restaurants, a movie theater, and a garden. Roppongi Keyakkizaka Street is located directly behind the tower and offers luxury stores, cafes, and other amenities. Nearby are four Roppongi Hills residential apartment towers that include a host of luxury housing options. Large open spaces were included in the design to appeal to the artistic side of human nature.

Research Paper on Roppongi Hills, Tokyo, Japan the Roppongi Hills Assignment

As one can see, Roppongi Hills offers local residents many amenities that make this area an attractive place to live and work. The luxury community appeals to upper scale Japanese residents. The list of shops and things to do seems almost endless. The list of shops and activities has something that appeals for every one. There are many opportunities for those with varied taste and businesses who wish to offer a unique brand to the area.

Many of the same amenities also serve as an attraction to bring people into the area as tourists. Many of the same attractions that appeal to community residents also appeal to those who wish to make the Roppongi Hills a destination for weekend, day, or longer visits. To keep the interest up among both local residents and tourists the community offers a host of monthly and yearly events. For instance, from New Year's Day until January 16, many of the shops have an annual sale where prices are cut up to 80% (Roppongihills.com, 2011). This sale draws people not only from the local community, but also day trippers who want to take advantage of the deals. The Mori Art Museum has a host of rotating exhibits that are constantly changing to keep people coming back. Many of the shops in the Roppongi Hills area are open late for the convenience of their customers (Roppongihills.com, 2011). This customer centered attitude has helped the area to maximize its resources for the benefit of everyone.

Key Stakeholders

The Roppongi Hills is a 27 acre private development designed by lead architect, Mori Biru for the Mori Building Development Company, Ltd. (KPF, n.d.). Of course, the developer and the architect are primary stakeholders and have the most to lose. Other primary stakeholders include those with direct financial interests in the building. Primary stakeholders are those whose initial capital investment and continuing investments are at risk if the project should fail. Private owners continue to receive revenues from the rent of building space, as well as other fees and charges that may be associated with this activity. Proper management of the facility and visitor attractions has a direct impact on their return on investment and profits from the activities.

Secondary stakeholders are those who use these facilities as part of their global business network. Major corporations who have their offices housed there have risks involved in the operations of the community. Opportunity management will assure that they not only have office space, but that their company is an attractive prospect for job seekers. They can offer the community as a benefit of working for them. The residents of the community are also secondary stakeholders and the success of the community has a direct impact on their quality of life. Secondary stakeholders have some financial risk involved in management of the community, as they have invested in their businesses and in their housing arrangements.

The city of Tokyo is a tertiary stakeholder, as it receives benefits from taxes, increased commerce, and an influx of residents, businesses, and tourists into the area. The city of Tokyo has an interest in the success of the project, but it does not have direct capital at risk, except for any financing that it provided. Visitors are also included in this group of tertiary stakeholders. They can enjoy the area as a destination to improve the quality of their life. Proper management of the area and its attractions gives visitors a place that they can enjoy and relax. Japan is also a stakeholder, as the Rappongi Hills attracts business to the nation.

Key Management Issues

Several management issues have arisen in the area. One of the first issues that arose involved the revolving doors in the Mori Tower. Sensors were placed too high resulting in 32 injuries, including one fatality when a small boy's head was crushed in the doors (Absolute Astronomy, 2011). These incidents not only created legal liability, they also harmed the reputation of the area. These issues have since been fixed.

Revolving door safety is not the only issue that has plagued the community. The arena facility uses large outdoor speakers that are located in close proximity to older housing units. Older residents have complained about noise pollution, but have been ignored by building management (Absolute Astronomy, 2011). The development has also been criticized for the maze of walkways that are confusing and that offer no protection from seasonal showers or sudden wind gusts resulting from the buildings themselves (Absolute Astronomy, 2011). The project is a mixed use development, which makes management more complex as the residents'needs are varied.

Management Tools

Of course, management immediately fixed the doors and safety issues associated with the Mori Towers. In order to avoid further negative publicity, other buildings in the area quickly assessed at their safety issues as well. Safety of visitors and residents is paramount to the success of the community. Since that time, no further incidents have been reported. Safety issues must be addressed immediately or they can have serious negative consequences on marketing activities of the area.

Complaints from older residents reportedly have not been addressed as efficiently as accidents. A failure to address these issues and provide solutions to the longtime residents can have a negative effect on future success of the area. The attraction does not want to become a subject of reports of being bad neighbors. It is apparent that a proper grievance process does not exist that allows residents to voice their concerns in a way that will bring ong-term solutions. A grievance process needs to the established so the residents will feel that their concerns are being heard and that their issues are being addressed. This will help to curb future negative remarks about the community. The issues of the community residents must be addressed or they can have a negative impact on marketing efforts.

Many of these issues were considered in the design of the community. The community is divided into five zones (Mori Building Co., 2011). The zones provide the separation of activities so that the actions of neighbors will not have an effect, or at least as much… [END OF PREVIEW] . . . READ MORE

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