Social Media Social Networking Has Transformed Dissertation

Pages: 2 (619 words)  ·  Bibliography Sources: 2  ·  File: .docx  ·  Level: Doctorate  ·  Topic: Business - Advertising

Social Media

Social networking has transformed the ways individuals communicate with each other, acquire knowledge, and network with peers or like-minded others. The use of social networking in a commercial context has received considerable attention in the literature. However, few studies offer a direct and quantifiable comparison between social networking and traditional word of mouth methods. This research will contribute to an understanding of the efficacy of social networking on marketing, by directly comparing the effect of traditional word of mouth to the use of social networking to achieve a similar marketing goal. The results of this research would of tremendous help to institutions including universities; private and for-profit corporations; and also non-governmental organizations. Understanding the strengths and weaknesses of social networking would help cut unnecessary costs in a marketing campaign and take maximum advantage of what social networking tools have to offer. For scholars, this research would yield a starting point for future research. The results would, for example, spark potential psychological and sociological studies. Possibilities for future research would include investigations into the perception of in-person/face-to-face/telephone communications vs. online communications; the role of anonymity in social networking; and the ethics of using social networking as a surreptitious means of gathering marketing data. In fact, the potential for future academic research building on this study is astoundingly rich.Download full Download Microsoft Word File
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TOPIC: Dissertation on Social Media Social Networking Has Transformed the Assignment

When Trusov, Bucklin & Pauwels (2009) studied the effect of word of mouth advertising on driving traffic to social networking websites, their research reveals a clear and measurable monetary value to word of mouth. Building on this research, it is clear that word of mouth itself has potential to transform marketing methods and means. However, social networking is a form of word of mouth marketing, or at least a vehicle thereof. Therefore, it becomes imperative to study the particular effects of social networking on directing traffic to target Websites. Social… [END OF PREVIEW] . . . READ MORE

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APA Style

Social Media Social Networking Has Transformed.  (2011, May 7).  Retrieved September 19, 2021, from https://www.essaytown.com/subjects/paper/social-media-networking-transformed/8496888

MLA Format

"Social Media Social Networking Has Transformed."  7 May 2011.  Web.  19 September 2021. <https://www.essaytown.com/subjects/paper/social-media-networking-transformed/8496888>.

Chicago Style

"Social Media Social Networking Has Transformed."  Essaytown.com.  May 7, 2011.  Accessed September 19, 2021.
https://www.essaytown.com/subjects/paper/social-media-networking-transformed/8496888.