Sociology of Mass Communication Term Paper

Pages: 7 (1974 words)  ·  Bibliography Sources: ≈ 3  ·  File: .docx  ·  Level: College Senior  ·  Topic: Communication - Journalism

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[. . .] " Furthermore, aside from the theme of environmental exploitation, the theme of false American ideology is prevalent, as is evidenced in one passage about the author's account on a particular TV program: "Richard Nixon tells... that while it's true his resignation from the presidency may continue to cloud his record, "the main point is to live life to the hilt... And to continue to give it your best shot to the end." Lastly, American consumerism is advocated through mass media, just like Parenti's claim: (from a Dove soap commercial) "I had this revelation. It's about time for me to start paying more attention to my skin, my face, because you just don't realize how fast time passes."Buy full Download Microsoft Word File paper
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Term Paper on Sociology of Mass Communication in Assignment

The final critical analysis is based on Ben Bagdikian's "Democracy and the Media," wherein his thesis is similar to that of Parenti and McKibben's theses. For Bagdikian, the mass media are controlled by media conglomerates wherein people are denied access to right and true information because of pre-selection and filtering of true, raw data and information that is transmitted from mass media to the audiences (the society). Ultimately, Bagdikian shows how media democracy is a fallacy in a free, democratic nation like the United States. In expressing his analysis of economic- and political-domination in mass media, he provides a comparative analysis of the Communist and Democratic forms of government, wherein mass media organization is restricted and free, respectively. The author described mass media in Communist nations as "moving away from centralized control of information, though the change is slow and tentative," while the Democratic nations are moving "towards a centralized control of... mass media... not by government but by a few private corporations." At first analysis, it seems that democratic nations are in a favorable position because of the freedom of the press and mass media, while Communist nations are given restricted and limited information. However, the governance of mass media organizations by an oligopoly, that is, few private media corporations, is more unfortunate because despite the increasing influx of free information, the society are given false and 'orchestrated' information. This defeats the purpose of mass media, which is an open system that offers free and factual information. Thus, Bagdikian proves how a democratic mass media is affected by political restraints and economic interests of several organizations that inevitably controls and dictates the mass media institution. Thus, the cultural (Parenti), environmental (McKibben), and political (Bagdikian) perspectives of the critical analyses of the sociology of mass communication illustrates how mass media as an institution becomes dysfunctional and detrimental to the growth and development of the American society despite its freedom and privileged rights of the mass media organizations.

References

Bagdikian, B. (1992). The Media Monopoly. Boston: Beacon Press.

McKibben, B. (1993). The Age of Missing Information. New York: Plume.

Parenti, M. (1992). Make-Believe Media:… [END OF PREVIEW] . . . READ MORE

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Sociology of Mass Communication.  (2003, June 4).  Retrieved February 22, 2020, from https://www.essaytown.com/subjects/paper/sociology-mass-communication/4440152

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"Sociology of Mass Communication."  Essaytown.com.  June 4, 2003.  Accessed February 22, 2020.
https://www.essaytown.com/subjects/paper/sociology-mass-communication/4440152.