Sports Shoes and Sports Clothing Market and Trends in Turkey Research Proposal

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Sports Shoes Turkey

Sports Shoes and Sports Clothing Market and Trends in Turkey

Brief History of Turkey

Turkey is an internationally recognized center for sports enthusiasm and participation. The interest in sports is culturally bound both historically and as an aspect of Turkey's general international cosmopolitan nature. This is especially true as a result of the modern emphasis on European involvement and a relatively open international but specifically western travel emphasis both to and from the nation. Aspects of western influence, but specifically UK influence are bound in the Turkish culture as a result of years of European and other allied assistance to overthrow what remained of the Ottoman Empire and collectively remove occupying forces from Greece from the nation. Turkey was in fact the only nation that negotiated a treaty with the Allied forces at the close of WWI and became independent of the old established government and encroaching allied powers as well as the short occupation of the nation by Greece.

An independent Turkey was born in the modern era, and European cooperation was the resulting national trend in government and business. As a mater of rational congress, individual and state sponsored cooperation was offered to European entities to facilitate profit and the export of goods that were thought essential to Europe and therefore Europeans and their traders were willing to pay well for. One clear example of this is the age old spice trade that could not reach Europe without some transgression across Ottoman lands.

To some degree the centralization of power also demanded the continued centralization of economic dominance, by the state, so these age old compromises and pacts that were the development of regional propriety began to be seen by the central government as in need of its own official stamp. So, as an extension of the egalitarian manner in which individual principalities and faiths were allowed relative independence the state created trade capitulations to further develop European trade control.

In the early modern period the Ottoman government did not conceive of such capitulations as treaties between equals. Rather, the Ottomans imagined the foreigners as members of a particular taife, or group, living within their polity. 15 Just as the state bestowed particular privileges upon religious, economic, and social clusters, so did it grant certain favors to subjects of foreign states; just as the state required from its subjects taxes and imposed upon them sumptuary conditions in return for these privileges, so did it demand from foreign merchants and envoys a surcharge upon goods traded and certain restrictions in residences and attire.

Eventually, these capitulations became strong incentive to enter into yet another power play for dominance. Additionally, these early capitulations and their later renewal with European nations and trade organizations led to diplomatic communication, which in turn led to a Europeanization of the republic of the old Ottoman guard and the later Republic of Turkey. To some degree this placed the empire in a position of equality with Europe.

In the climate of the competing interests of the Ottoman empire, there is a clear sense that the biggest challenges, they faced, outside of their own internal conflict was the competition of the European powers. The change from a militaristic society to one that was built on trade and technological development challenged the empire in that it created a competition system that the Ottomans were not pre4pared to meet. Though in the early days the empire had been strongly focused on intellectual and technological development, there is a clear sense that this goal got lost along the road, with social and political upheaval and the struggle for daily control and order.

In contrast to the early modern expansionist period of the Ottoman Empire, backed by its efficient military-bureaucratic structure, it was the inherent conservatism of the nineteenth-century regime which allowed the whole system to stagnate. The emphasis on tradition stifled the intellectual vibrancy that had characterised Islamic culture before the 1500s, and compromised its former military supremacy. All this was happening at a time when western Europe was developing rapidly. New advances in agriculture, in technology, in transport and in communications gave the West the ability to project its power beyond Europe. The Ottoman Empire did not develop a strong bourgeois class, beyond the old merchant elites, and there was therefore economic as well as intellectual stagnation. The conservatism of the privileged ruling elite in Constantinople, corrupt military leaders and the relative decline of the Ottoman economy compared with the industrial, commercial and financial 'take-off' of the West left the empire in a dilapidated state. Rising inflation, worsened by financial mismanagement, embezzlement of state revenue... any physical protest by the empire's impoverished subjects was met with severe repression since the army was the last institution, and a remarkably resilient one, to be able to uphold Turkish rule.... The provincial cavalry armies which had protected the frontiers of the empire were rendered obsolete by the Europeans' advances in musket technology

The development of a desire to modernize did occur and yet the empire was at a serious disadvantage, as the economy of the empire could not bear the burden of infrastructural and economic change and development. The desire to modernize, to some degree came to little and to late for the empire

To modernise, the Ottomans had to pay for the new technology. Yet their traditional exports in silks, textiles and spices were being rapidly undercut by robust European currencies, faster ships that could carry greater volumes of cheap goods, and mass produced textiles that were more cost-effective than hand-made fabrics. However, in the face of this new competition, the conservative leaders fell back on their faith in the 'inherent superiority' of Islam. In doing so they lost any effective power over the periphery of their empire, and, by the twentieth century, over Turkey itself.

Being that all these trade agreements and standards were in place during the Ottoman empire, and were in many ways agreeable and positive for the new independent state many of them retained their hold on the nation as principle after independence had been established and as a result of the negotiating influence of the WWI Allied powers. Turkey in fact is still ingrained in the development of a membership in the European Union and EU member states are Turkey's leading trade partners in the world, in all trades with a high level of Sports trade occurring between the EU and turkey.

Sports Enthusiasm in Turkey

The resulting, open door trade policy and the cultural influence of it resulted in the development of a strong sports culture, focusing emphatically on European style sports and enthusiasm in additional to traditional Turkish sports such as oil wrestling. The resulting collectivity and connectivity made Turkey into one of the regions most ardent manufacturing and trade centers, as if had been historically, but with a modern emphasis, which bleeds over into Turkey's relatively strong position in trades like sports memorabilia and gear, including athletic shoes and apparel.

Sports enthusiasm and infrastructure, was in fact a large part of the modernization of Turkey, under the reign of Ataturk and those modern rulers who followed.

In the modern world football (soccer) is the most popular sport in Turkey, with a large majority hold on the population who overwhelmingly support the competitive nature of the game and many aspects of trade supporting it. In fact the cultural and modernization revolutions stressed by Ataturk, as the first modern leader of post ottoman Turkey supported greater development of voluntary organizations, such as sports clubs and increased industrialization and trade modernity surrounding sports gear, including athletic shoes and clothing. This trend has only grown today as the modern Turkey boasts a large part of European and other international trade in shoes and apparel, a large part of which is focused on casual and athletic apparel and gear. Turkey is in fact 11th among the top players in athletic shoe manufacture and retail, much of which is marketed locally and in the Americas and in Eastern and Western Europe.

Turkish sports enthusiasm can be categorized into three main groups, while they are certainly not mutually exclusive; football/soccer enthusiasts (Turkey has a growing influence over the European football associations and is increasingly involved in competition between all the leagues of Europe oil wrestling (traditional Turkish sport) enthusiasts and lastly those who are involved in water sports and other outdoorsy sports offerings. Though there are many other sports followed by and participated in by Turkish nationals and tourists alike, with the major state emphasis being on Olympic sports this very simple diagram shows the predominance of sports as a pastime and personal activity in the nation.

As one can see from the above diagraph football is by far the most popular sport in the nation, and it is supported by many trade and business outlets, a great many of which are franchised from the U.S. And Europe (supported by Chinese and other manufacturers), with a few essential national brands. The same can be said of… [END OF PREVIEW]

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Sports Shoes and Sports Clothing Market and Trends in Turkey.  (2008, September 9).  Retrieved December 14, 2019, from https://www.essaytown.com/subjects/paper/sports-shoes-clothing-market/3818308

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"Sports Shoes and Sports Clothing Market and Trends in Turkey."  Essaytown.com.  September 9, 2008.  Accessed December 14, 2019.
https://www.essaytown.com/subjects/paper/sports-shoes-clothing-market/3818308.