Starbucks Five Forces Barriers Term Paper

Pages: 2 (440 words)  ·  Style: APA  ·  Bibliography Sources: 2  ·  File: .docx  ·  Level: Master's  ·  Topic: Business

SAMPLE EXCERPT . . .
Coffee is a timeless product in which people will rely on indefinitely. However, energy drinks are something of a threat to this trend as people look to other sources for caffeinated energy.

Rivalry among Competitors - High

The rivalry among competitors depends on the specific distribution channel however on the whole the rivalry can be considered as high. Starbucks main target markets are positioned mostly in proximity to their retail locations however their products are also located in supermarkets and retailers as well as in convenience stores and other locations.

Recommendations

Starbucks has had a long history of using creative marketing techniques to generate growth. However, the U.S. market is saturated with competitive rivalry on all the various distribution channels. The energy drink segment is a complimentary segment and should be heavily promoted. Starbucks needs to quickly move beyond just being a coffee vendor and continue diversifying its product mix as quickly as possible.

Works Cited

Cooke, J. (2010, September 18). From bean to cup: How Starbucks transformed its supply chain. Retrieved from Supply Chain Quarterly: http://www.supplychainquarterly.com/topics/Procurement/scq201004starbucks/Download full Download Microsoft Word File
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Term Paper on Starbucks Five Forces Barriers to Assignment

Locke, D. (2011, April 13). What Your Supply Chain Can Learn from Starbucks. Retrieved from Sourcing Innovation: http://blog.sourcinginnovation.com/2011/04/13/what-your-supply-chain-can-learn-from-starbucks.aspx?ref=rss
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APA Style

Starbucks Five Forces Barriers.  (2014, February 17).  Retrieved May 10, 2021, from https://www.essaytown.com/subjects/paper/starbucks-five-forces-barriers/3252031

MLA Format

"Starbucks Five Forces Barriers."  17 February 2014.  Web.  10 May 2021. <https://www.essaytown.com/subjects/paper/starbucks-five-forces-barriers/3252031>.

Chicago Style

"Starbucks Five Forces Barriers."  Essaytown.com.  February 17, 2014.  Accessed May 10, 2021.
https://www.essaytown.com/subjects/paper/starbucks-five-forces-barriers/3252031.