Strategic Plan Part I: Conceptualizing a Business Term Paper

Pages: 3 (1076 words)  ·  Bibliography Sources: 3  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business

Conceptualizing a Business

Mission statement

The company's mission is to develop a comprehensive portfolio in the timely delivery of products and services in the VoIP world and data wiring in partnership with customers and other industry leaders in order to provide high quality services of installation and repair of phone systems, automated attendants and voice mail systems, voice, data and fiber optical cable installation and networking service assistance to ensure customer satisfaction to help in the continued growth and prosperity of the company and its employees.


The vision is to become the preferred company in the provision of VoIP and data wiring

Values or guiding principles

Progressing, Skillful, Open, Knowledgeable, Empowering, Networking, Yielding Results, Accountable

How the vision, mission and values guide the organization's strategic direction

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The company mission is important because it provides a 'lighthouse' to the company and it reflects on the company culture so that the company can be able to look back and get back on track should it lose direction. When a company has a mission statement, it can refer to it regularly and it helps in ensuring the company is always meeting its set goals and objectives. The mission statement also helps in the formation of goals and objectives both in the long and short run. Companies which have mission statements have been found to perform up to their own set goals and objectives as compared to those which do not have a written mission statement.

From this mission statement, we can see that it embodies the values of the company which are customer service, quality, and partnership. It also has all the services and products that will be rendered by the company and thus the organization will be able to have a basis for evaluation both internally and externally.

According to Peter Senge (1990)

Term Paper on Strategic Plan Part I: Conceptualizing a Business Assignment

, the vision of an organization is "a force in people's hearts, a force of impressive power." Senge continued to expound that this force is as a result of the gap that exists between the vision of the organization and the organization's current situation and this is what provokes the creative tension between the people in the organization and is what drives them to the achievement of the goals and objectives of the organization.

By analyzing Senge's thoughts on the organization's vision, it can be found that the vision is a strong and steady identity of the company or organization and although it is something that can never be 100% achieved, it provokes the positive progress in the organization. It strives to drive innovation and improvement in the organization in order to move towards the desired future. As per Collins and Porras (2002)

, the organization's vision encompasses both the core ideology and the future of the organization that is envisioned. The core ideology is the values and purpose of the organization and the envisioned future is the long-term goals and descriptions of the organization's future.

The vision of the organization provides two key advantages. The first is that it provides a way which is effective for the organization to frame their action plan. The second advantage is that it promotes integration of the various functions of the organization.

The company values as envisioned by Collins… [END OF PREVIEW] . . . READ MORE

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APA Style

Strategic Plan Part I: Conceptualizing a Business.  (2012, February 26).  Retrieved May 26, 2020, from

MLA Format

"Strategic Plan Part I: Conceptualizing a Business."  26 February 2012.  Web.  26 May 2020. <>.

Chicago Style

"Strategic Plan Part I: Conceptualizing a Business."  February 26, 2012.  Accessed May 26, 2020.