Strategic Planning for a Business Essay

Pages: 22 (6657 words)  ·  Style: APA  ·  Bibliography Sources: 5  ·  Level: Master's  ·  Topic: Business - Management

SAMPLE EXCERPT:

[. . .] Organizations in the modern business environment are increasingly facing the need to ensure they have the right alignment between strategy, human resources, and corporate culture. Corporate culture is a term used to refer to a set of beliefs, values, and norms that drive the behaviors of employees as they carry out their roles and responsibilities towards realization of organizational goals and objectives. It is important to have a suitable alignment between an organization's strategy, people, and corporate culture in order to enhance organizational performance and productivity.

Corporate culture affects nearly every aspect of an organization's operations that range from leadership decision-making to everyday activities. When corporate culture is effectively aligned with human resources and strategy, it propels the organization to high performance. This improved performance is brought by the fact that corporate culture provides the framework for developing and achieving strategic objectives and guides the planning process (Blevins, 2015). Through aligning corporate culture and strategy, individual employees are motivated towards enhancing their contributions and input to organizational processes, which in turn contributes to improved performance. The alignment helps to ensure that there is harmony in organizational operations, which is crucial towards enhancing the success of the strategy.

For example, if an organization's leaders develop a strategy and ensure employees have necessary resources and capabilities towards achieving this strategy, the lack of a suitable environment could hinder success and discourage employees. While strategy and people are crucial towards promoting organizational success, corporate culture provides a suitable environment through which all organizational stakeholders can work in harmony towards achieving the desired business goals and objectives. This essentially means that ensuring that the right working environment or corporate culture exists is as important as the other factors of organizational success and profitability. However, none of these components is more important than the other since they need to work in harmony to ensure success.

Some of the most important factors relating to corporate culture include ethics, values, and norms, which have significant impacts on results. As previously mentioned, corporate culture refers to a set of values, norms and beliefs that guide employee behaviors. Given the significance of corporate culture in ensuring a suitable working environment exists, ethics, values and norms play a crucial role in organizational operations and business practices. Generally, values, norms and ethics influence the behaviors of organizational stakeholders, especially leaders and employees. These three elements play an important role in determining how an organization does it things in relation to achievement of organizational goals and objectives. Therefore, the establishment of suitable values, norms and ethics helps in generating better results with regards to profitability and success. On the contrary, unsuitable norms, values and ethics have negative impacts on organizational performance since they do not promote suitable actions and business practices that help in realizing desired business goals.

SWOT Analysis

The company under evaluation for this assignment is Healthy Fruits Company, which is a medium-sized business organization with an employee base of 80 workers and a small scale production line. The company manufactures and sells several food and fruit items including fruit & nut candies and fruit & nut health bars. Since inception, the company has developed to become one of the leading organizations in its market given that it sells its products through wholesale, retail stores, and mail order.

The strengths of Healthy Fruits Company include unique products such as handmade fruit candy and chocolates, a dedicated and committed management team, knowledgeable employees, committed-long time employees, and mail order catalog sales. The other strengths include a strong brand name and position because the company has been operating since 1918 and tourism through local store front. On the contrary, the weaknesses of this business organization include high fixed expenses, resistance to change because the business has been in operation since 1918, health conscious attitude of the public, has a small factory that cannot compete with large scale operations, and expensive packaging or shipping suppliers.

Despite these weaknesses, the company has several opportunities including new markets in countries in Europe and Asia that can be served through mail order, the need for healthy alternatives i.e. fruit bars, and the likelihood of the company to go small and focus on high end specialty market. The other opportunities include large internet market, increasing internet sales, and younger more competitive sales, management. The threats to the firm include intense competition in the market, health conscious market, which decreases sales for candy, extensive and expensive food industry labeling requirements, and increased minimum wage.

SWOT analysis impacts the company's strategic decisions and planning by providing information regarding internal and external factors of the business. This information is utilized to develop and implement strategies based on the internal capabilities of the business, opportunities in the market, and dealing with threats to success. Based on this analysis, some of the changes that could be made by the business include internal realignment, streamlining labor intensive jobs, focusing on healthy alternatives, and expansion into new markets in Europe and Asia. This can be achieved through eliminating old salaried employees who are past their retirement age, establishing new computer system, and more advertising.

Business Report

Executive Summary

The vision of Healthy Fruits Company is to be the leading specialty candy making company throughout the United States. The mission for this company is to strive for excellent quality with a 100% commitment to customers. To realize this vision and mission, the organization is guided by some values across all operations as shown in the value statement. The value statement for this business organization is that through honesty, integrity and quality, the company will ensure that it realizes its vision and mission while bringing 100% customer satisfaction. The strategy of Healthy Fruits Company is to position itself as a market leader in the specialty fruit candy industry through creating unique products and ensuring maximum customer satisfaction. This strategy is based on the company's vision of being a leading firm in this industry and its mission of delivering 100% customer satisfaction. The execution of this strategy include providing unique handmade fruit candy and chocolates, utilizing a strong brand name and position to enhance competitive strength, and utilizing several distribution channels to market these unique products.

Overview of the Company

Healthy Fruits Company, which is a medium-sized business organization with an employee base of 80 workers and a small scale production line. The company manufactures and sells several food and fruit items including fruit & nut candies and fruit & nut health bars. Since inception, the company has developed to become one of the leading organizations in its market given that it sells its products through wholesale, retail stores, and mail order. Customers who purchase the firm's products through these distribution channels are provided a money back guarantee if not satisfied. The company currently targets markets in the United States, Mexico and Canada whereas some European and Asian countries provide opportunities/markets for expansion of Healthy Fruits Company's operations. The geographic scope of the organization's current operations is in Washington and Oregon where most of its products are sold.

The vision, mission and values statement of Health Fruits Company provide an indication of the goals and objectives of the company as well as crucial factors that govern employee behavior and business practices. As shown in the previous section, the vision and mission of this company shows its objective of becoming the leading firm in the specialty candy market through high level customer satisfaction. Based on its mission statement, Health Fruits Company works towards becoming a leader in its respective industry while maintaining a huge focus on customer satisfaction. In essence, customer satisfaction is basis for the company's operations as it seeks to provide customers with healthy and nutritious specialty fruits. The company's operations are based on integrity, honesty, and quality, which are considered as important components towards enhanced customer satisfaction. This implies that all organizational practices and operations are based on three important values honesty, quality, and integrity. Therefore, business decisions at Healthy Fruits Company are made on the basis of these three important values, which are considered critical for achieving customer satisfaction and becoming a leader in the market.

Based on the vision, mission, and values statement of the company, the strategy of Healthy Fruits Company is to position itself as a market leader in the specialty fruit candy industry through creating unique products and ensuring maximum customer satisfaction. This strategy is brought by its vision to become a leading company in this market and the consideration of customer satisfaction as an important aspect towards the realization of the overall business purpose or objective. The company strives towards exceeding customers' expectations by providing healthy fruit items that are developed in consideration of health guidelines and nutrition. The most important components of Healthy Fruits Company's overall business strategy are market position (competitive strength) and customer satisfaction. In this regard,… [END OF PREVIEW]

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Strategic Planning for a Business.  (2017, January 13).  Retrieved December 17, 2018, from https://www.essaytown.com/subjects/paper/strategic-planning-business/5746393

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