Strategic Planning for a Business Essay

Pages: 22 (6657 words)  ·  Style: APA  ·  Bibliography Sources: 5  ·  File: .docx  ·  Level: Master's  ·  Topic: Business - Management  ·  Written: January 13, 2017

SAMPLE EXCERPT . . .
On the contrary, unsuitable norms, values and ethics have negative impacts on organizational performance since they do not promote suitable actions and business practices that help in realizing desired business goals.

SWOT Analysis

The company under evaluation for this assignment is Healthy Fruits Company, which is a medium-sized business organization with an employee base of 80 workers and a small scale production line. The company manufactures and sells several food and fruit items including fruit & nut candies and fruit & nut health bars. Since inception, the company has developed to become one of the leading organizations in its market given that it sells its products through wholesale, retail stores, and mail order.

The strengths of Healthy Fruits Company include unique products such as handmade fruit candy and chocolates, a dedicated and committed management team, knowledgeable employees, committed-long time employees, and mail order catalog sales. The other strengths include a strong brand name and position because the company has been operating since 1918 and tourism through local store front. On the contrary, the weaknesses of this business organization include high fixed expenses, resistance to change because the business has been in operation since 1918, health conscious attitude of the public, has a small factory that cannot compete with large scale operations, and expensive packaging or shipping suppliers.

Buy full Download Microsoft Word File paper
for $19.77
Despite these weaknesses, the company has several opportunities including new markets in countries in Europe and Asia that can be served through mail order, the need for healthy alternatives i.e. fruit bars, and the likelihood of the company to go small and focus on high end specialty market. The other opportunities include large internet market, increasing internet sales, and younger more competitive sales, management. The threats to the firm include intense competition in the market, health conscious market, which decreases sales for candy, extensive and expensive food industry labeling requirements, and increased minimum wage.

Essay on Strategic Planning for a Business Assignment

SWOT analysis impacts the company's strategic decisions and planning by providing information regarding internal and external factors of the business. This information is utilized to develop and implement strategies based on the internal capabilities of the business, opportunities in the market, and dealing with threats to success. Based on this analysis, some of the changes that could be made by the business include internal realignment, streamlining labor intensive jobs, focusing on healthy alternatives, and expansion into new markets in Europe and Asia. This can be achieved through eliminating old salaried employees who are past their retirement age, establishing new computer system, and more advertising.

Business Report

Executive Summary

The vision of Healthy Fruits Company is to be the leading specialty candy making company throughout the United States. The mission for this company is to strive for excellent quality with a 100% commitment to customers. To realize this vision and mission, the organization is guided by some values across all operations as shown in the value statement. The value statement for this business organization is that through honesty, integrity and quality, the company will ensure that it realizes its vision and mission while bringing 100% customer satisfaction. The strategy of Healthy Fruits Company is to position itself as a market leader in the specialty fruit candy industry through creating unique products and ensuring maximum customer satisfaction. This strategy is based on the company's vision of being a leading firm in this industry and its mission of delivering 100% customer satisfaction. The execution of this strategy include providing unique handmade fruit candy and chocolates, utilizing a strong brand name and position to enhance competitive strength, and utilizing several distribution channels to market these unique products.

Overview of the Company

Healthy Fruits Company, which is a medium-sized business organization with an employee base of 80 workers and a small scale production line. The company manufactures and sells several food and fruit items including fruit & nut candies and fruit & nut health bars. Since inception, the company has developed to become one of the leading organizations in its market given that it sells its products through wholesale, retail stores, and mail order. Customers who purchase the firm's products through these distribution channels are provided a money back guarantee if not satisfied. The company currently targets markets in the United States, Mexico and Canada whereas some European and Asian countries provide opportunities/markets for expansion of Healthy Fruits Company's operations. The geographic scope of the organization's current operations is in Washington and Oregon where most of its products are sold.

The vision, mission and values statement of Health Fruits Company provide an indication of the goals and objectives of the company as well as crucial factors that govern employee behavior and business practices. As shown in the previous section, the vision and mission of this company shows its objective of becoming the leading firm in the specialty candy market through high level customer satisfaction. Based on its mission statement, Health Fruits Company works towards becoming a leader in its respective industry while maintaining a huge focus on customer satisfaction. In essence, customer satisfaction is basis for the company's operations as it seeks to provide customers with healthy and nutritious specialty fruits. The company's operations are based on integrity, honesty, and quality, which are considered as important components towards enhanced customer satisfaction. This implies that all organizational practices and operations are based on three important values honesty, quality, and integrity. Therefore, business decisions at Healthy Fruits Company are made on the basis of these three important values, which are considered critical for achieving customer satisfaction and becoming a leader in the market.

Based on the vision, mission, and values statement of the company, the strategy of Healthy Fruits Company is to position itself as a market leader in the specialty fruit… [END OF PREVIEW] . . . READ MORE

Two Ordering Options:

?
Which Option Should I Choose?
1.  Buy full paper (22 pages)Download Microsoft Word File

Download the perfectly formatted MS Word file!

- or -

2.  Write a NEW paper for me!✍🏻

We'll follow your exact instructions!
Chat with the writer 24/7.

Business Plan for a Company Business Plan


Strategic Planning May Essay


Strategic Management Mcdonalds Mcdonald's Is the World Research Paper


Strategic Planning Is a Disciplined Effort Term Paper


Leadership Discuss Strategic Planning as a Management Essay


View 200+ other related papers  >>

How to Cite "Strategic Planning for a Business" Essay in a Bibliography:

APA Style

Strategic Planning for a Business.  (2017, January 13).  Retrieved August 11, 2020, from https://www.essaytown.com/subjects/paper/strategic-planning-business/5746393

MLA Format

"Strategic Planning for a Business."  13 January 2017.  Web.  11 August 2020. <https://www.essaytown.com/subjects/paper/strategic-planning-business/5746393>.

Chicago Style

"Strategic Planning for a Business."  Essaytown.com.  January 13, 2017.  Accessed August 11, 2020.
https://www.essaytown.com/subjects/paper/strategic-planning-business/5746393.