Supply Chain & Transportation Strategy Essay

Pages: 4 (1272 words)  ·  Bibliography Sources: 6  ·  File: .docx  ·  Level: Corporate/Professional  ·  Topic: Management  ·  Written: October 4, 2018

The identifying of proper channels can make or break the performance of the transportation manager’s agenda—so this is especially important to configure and strategize. As Brown and Day (1981) pointed out, conflicts can arise among channels, and managers have to be cognizant of these challenges as well as the strategies that can be employed to overcome them.

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Part of that process will also depend upon choosing the right transport mode and the right carrier. Deciding between rail, truck, sea or air can make a big difference on the company’s bottom line—but there is a cost/benefit ratio with each that has to be assessed. Likewise, there are risks and rewards associated with the various modes of transportation. Sea lanes can be blocked and ports can become restricted: loads can be left waiting at sea for days, weeks and sometimes even months in some of the worst-case scenarios (Lewis, Erera, Nowak & Chelsea, 2013). In today’s unstable global economy, there is also the risk of terrorist attack disrupting ports, lanes, supply chains and modes of transportation and distribution channels as well—and that must be considered by the transportation manager as well (Richardson, 2004).

Essay on Supply Chain & Transportation Strategy Assignment

Collaborative transportation management is another strategic option that transportation managers can utilize (Esper & Williams, 2003). As Esper & Williams (2003) point out, collaborative transportation management focuses on “collaborative planning, forecasting and replenishment,” which “requires trading partners to extend collaboration to execution through the use of technology” (p. 55). Technology can play a big role in developing a transportation management strategy by automating services between partners who assist in the collaborative process. This can help to keep transport modes going more routinely by moving order forecasts into shipping forecasts and thus better ensuring that shipments are fulfilled and delivered on time. Forecasting models can be applied through the use of logistics software, which is how technology can facilitate this process—and data streams from collaborators help to facilitate the collaborative process.

In conclusion, transportation managers have a lot to consider when it comes to developing strategies for transportation and the supply chain. There are macro- and micro- concerns that have to be considered; strategies relating to developing the right distribution channels; considerations regarding carriers and how to negotiate rates with them based on the volume they can carry, expected wait times, and inbound and outbound flows. Time plays a big factor in shipping but so too does capacity and sometimes shippers may have to pay a full load capacity rate just to get the carrier moving. Finding the right mode of transportation and carrier will require an assessment of the macro-level risks—such as trade wars or hot wars—that could cripple transportation lines. However, establishing good relationships with ethical carriers is, in the long-term, one of the most strategic decisions a transport manager can make.


  1. Brown, J. R., & Day, R. L. (1981). Measures of manifest conflict in distribution channels. Journal of Marketing Research, 263-274.
  2. Esper, T. L., & Williams, L. R. (2003). The value of collaborative transportation management (CTM): its relationship to CPFR and information technology.  Transportation Journal, 55-65.
  3. Goldsby, T. J., Iyengar, D., & Rao, S. (2014). The definitive guide to transportation: Principles, strategies, and decisions for the effective flow of goods and services. Upper Saddle River, NJ: Pearson Education.
  4. Hoek, R. V. (2000). Global Logistics and Distribution Planning Strategies for Management Third Edition20001Edited by Donald Waters. Global Logistics and Distribution Planning Strategies for Management Third Edition. London: Kogan Page and CRC Press 1999. , ISBN: ISBN 0 7494 2779 5. Supply Chain Management: An International Journal, 5(4), 214-214. doi:10.1108/scm.2000. 
  5. Lewis, B. M., Erera, A. L., Nowak, M. A., & Chelsea C III, W. (2013). Managing inventory in global supply chains facing port-of-entry disruption risks. Transportation Science, 47(2), 162-180.
  6. Richardson, M. (2004). A time bomb for global trade: maritime-related… [END OF PREVIEW] . . . READ MORE

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How to Cite "Supply Chain & Transportation Strategy" Essay in a Bibliography:

APA Style

Supply Chain & Transportation Strategy.  (2018, October 4).  Retrieved July 10, 2020, from

MLA Format

"Supply Chain & Transportation Strategy."  4 October 2018.  Web.  10 July 2020. <>.

Chicago Style

"Supply Chain & Transportation Strategy."  October 4, 2018.  Accessed July 10, 2020.