Essay: Television in Australia Television Itself

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[. . .] Advertising agencies found the entire tactic of sponsoring films and television shows. Due to this reason, commercial television basically enhanced the role of advertising and it went on to control what the public ultimately watched on television. [6: Arrow, "The Introduction of Television in Australia," 152]

One thing that especially changed in the country was the way people responded to sports. There was a time when local sports like Rugby and cricket was loved and respected by the locals. However, due to television, these sports started getting more and more fans from not only Australia but from around the world. With increasing audience, sports were quite successful in attracting sponsorship dollars. [footnoteRef:7]All these changes ultimately went on to affect and increase the profit that media made. With increased profit and increased audience, this industry went on to flourish and increase to what it is now. [7: Arrow, "The Introduction of Television in Australia,," 153]

Change in popular culture

Television brought about a long-term change in Australia's popular culture. [footnoteRef:8] The social and cultural activities that the citizens had were now changing thus altering the idea of entertainment that most of the people had. People decreased their attendance to sporting events and to cinemas. This was true because some of the sporting events were broadcasting on television so people could just watch them at home. (cite 18) The cinema and the Radio history were quite affected by the advent of television. The radio had a decreasing audience especially at night and it was only things like talkback radio and rock and roll music that saved the industry from completely diminishing. It was observed that the attendances in Victoria had decreased by five million in the year 1957 and about a third of cinemas in Melbourne had shut down by the year 1959. (cite 19) Again, to save this industry, the introduction of drive in cinema was done just so people would still be attracted to watching movies on the big screen. This industry attained more revival due to the introduced to video cassettes and VCRs. Regardless, it was seen that television swiftly moved onto privatization of entertainment. The people were presented with a wide array of options and thus they went on to see what they really liked. [8: Arrow, "The Introduction of Television in Australia," 147]

As mentioned earlier, the introduction of television sparked a big debate on how to handle the broadcasting and what shows to show on TV. As the commercialization of television increased, so did the broadcasting of American shows on television. As there were more and more American shows showed on television, this gave people the stimulus for the development of more local shows. Cultural nationalists protested to mobilize television for their own cause. Nationalist like Leslie Haylen was the member of parliament for the Labor party stated that the Australians should be provided with shows with Australian philosophy and Australian thought. She thought that the American shows showed were only full of cheap commercial junk that depicted violence. (cite 21) It was true that the Australian saw American culture showed on television. Comments like these and further work by the television commission actually pushed Australians to make more shows of their own.

Even though later on Australian drams were made, it should be seen that the general public saw more than just drama on the television. Travel and sightseeing of the country wasn't something that many people could afford. In other words, a family living in part of the country might not even know anything about the other part. Therefore, television played a big role in familiarizing the Australians with their own culture and with their country. Thus, this was a major impact that the television made by giving novel ways to people of recognizing and actually belonging to the country. (cite 27) The local films, news and Tb shows talked about different places of the country. It provided people with facts and information regarding the society and the history of Australia.

Another important thing to note down was that television was introduced in the country around the same time the Olympic Games came to Melbourne in 1956. Olympic games were thus a major reason for the Australian public to purchase more and more television sets. Also, this event went on to showcase Melbourne and Australia to the country and the rest of the world.

Introduction to a diverse society

If due to television, the entire world could see news and happenings in Australia; this also meant that Australians could see the happenings of other countries as well. For instance, Australians could sit in their lounge room and be able to see the inauguration of the American President. All these things were new and quite exciting for the Australians. They were able to see important events of the world and thus feel more close to it. Due to this reason, globalization was accelerated and sped up in the Australian society. The American culture became quite widespread as people starting talking and dressing like Americans. The Australians not only became informed about the American dressing sense, but became more aware of the politics in America and the sports played in the country as well.

Thus, we can see here that television not only introduced the culture of different countries into Australia but also created and defined the Australian culture. The people of Australia became more accustomed to their way of life and to their country as well. The historical messages and television shows played on television re sparked the patriotism and the nationalism that they had for the country. With the advent of satellite technology in the country, it was possible to broadcast Australian programs to other countries around the world. Television has gone to define the Australian common culture because it is now being recognized by different and diverse audiences.

Works cited

Arrow, Michelle. "The Introduction of Television in Australia." Originally published in Crotty, Martin, and David Andrew Roberts. Turning points in Australian… [END OF PREVIEW]

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