Timesharing in Resorts Term Paper

Pages: 35 (9737 words)  ·  Style: Harvard  ·  Bibliography Sources: 30  ·  File: .docx  ·  Topic: Recreation

Timesharing in Resorts

Holiday and a Vacation?

Present Issues

Summary of the Structure of the Industry

History of Hospitality 6 Hotels

Types of Hotels 7 Resorts

Types of Resorts 9 Timeshare 10 Beginning of Timeshare 12 Types of Timeshare 13 Timeshare developers 16 Demand/Season 17 Timeshare Stats 17 Advantages of Timesharing

Marketing of timeshare relates to Customer Satisfaction

Research Framework & Survey 22 Data collection 23 Data analysis 23 Findings 27 Reliability of the Survey 28 Demographic Profile of the Students 28 Interest of students in Lodging Operations 28 Perception of Timeshares 30 Relations and Comparison Between Variables

Analysis 32 Conclusion 34 Limitations 34 Problems and How to Deal with Them

V Results

Reliability of the survey 36 Demographic profile of the students 36 Interest of Students in Lodging Operations 37 Future Research Recommendations/Recommendations for Hospitality Schools



Appendix I

Appendix II 44

I. Introduction

Holiday and a Vacation?

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Dating at least from ancient Rome, the holiday was a time of public and communal celebration, a time to commemorate some event of civic or religious significance that all citizens participated in equally. The set of holidays observed by a given community was a way of defining that community. Each holiday, with its unique history and set of rituals, connected the members of a community to one another, and to the community's collective past.

TOPIC: Term Paper on Timesharing in Resorts Assignment

The holiday was fundamentally noneconomic in character. Everyone participated, independent of economic circumstances.... In contrast, the vacation is thoroughly private and economic. People negotiate for paid vacations with their employers. They decide whether to spend their money on vacations or on things, in a way that they never would with holidays. Imagine asking whether to buy a new car or celebrate Easter. The point of a vacation is not to join in celebration with other members of the community but to escape it -- at least for a while. People take vacations for a change of scene, and they take them alone, or just with their families. (Schwartz, 1986)

The thought of combining a holiday and a vacation appears to be absurd to Barr Schwartz, as noted by the introductory quote. Some individuals, in a sense, consider the concept of combining a vacation with a timeshare to be illogical, as accounts of lawsuits from fraudulent sales strategies frequently make news. The case during 2006 illustrates one example. George McMaster, Columbia attorney, against Island Links, Coral Resorts LLC and R. Dwight Trew, alleged the company utilized fraudulent sales practices. "Those practices included misleading buyers on how often the points they accumulated would allow them to vacation and making promises that buyers could lease their weeks out for a profit, according to the lawsuits," McMaster states in the newspaper article by Jim Faber (2006). In this particular case, McMaster had to quit accepting plaintiffs as the defendant did not have the capacity to pay all settlements. On the more positive side, however, more and more individuals are investing in timeshares in resorts. Nowadays, people appear to relax more and in their free time, many individuals go on holidays to all parts of the world. To accommodate these individuals, more timeshare complexes are being built. On August 7, 2006, Carol Park (2006) reports that "Marriott Vacation Club International, a division of Marriott International Inc. In Washington, D.C., is building its largest timeshare complex in the United States." (Park, 2006) This particular project, expected to take until 2017 to be completed is located in Palm Desert. WTO (2005) reports the growth of tourism is expected to continue to grow approximately four percent a year. This gregarious global growth global shows trends to specific countries, regions and destinations. As some people prefer to return to the same destination each year as they build up a relationship with the destination and are happy with the familiarity, this can lead to problems for the customer if the resort is popular become unavailable due to being fully booked.

Timesharing or ownership sharing solves this particular problem. Timesharing enables customers to purchase a "room" (3 or 4 bedroom) or studios where large families can stay for one week or several weeks each year, depending on their contract. A valid timeshare contract gives customers the security that the room or studio will be available for their allotted time. This, albeit, may simultaneously present a myriad of advantages or disadvantages for customers, as well as the resorts.


From research conducted by experts in the hospitality field, this researcher contends the timesharing industry to be successful. Timesharing has already earned a total of $6 billion sales worldwide and in the last seven years, has grown every year by 16 or 18%. (Mill, 2001)

The growth of the timeshare industry has been nothing short of remarkable overt the past 15 to 20 years," Bear, Stearns & Co. (1999), and Mill (2001) posit. Bear, Stearns & Co. (1999) also predict: "the confluence of a rapidly growing population of income-qualified households and increased utilization should result in collective revenues of $200 billion between 1995 and 2009."

Present Issues

As timesharing comprises one of the most growing segments worldwide, this researcher seeks to identify vital facts of timeshares in this industry paper. This research effort determines how many students in the Swiss Hospitality School are aware of timeshares, the source of their awareness and their interest in timeshare education.

Summary of the Structure of the Industry Paper

The paper is divided into 5 chapters. The first chapter, the introduction to this study, presents a general overview of timesharing. It also introduces the reader to the timeshare program.

The second chapter, the literature review, is separated into subtitles. Firstly, it gives the reader a brief overview of the history of hospitality. Next, this chapter informs the reader about hotels in general and also denotes different types of hotels. After this, information about resorts in general and specific types of resorts are related. From this point, this paper jumps to the major topic of the paper: "Timesharing."

The topic of "Timesharing" is divided again into subtopics. The first part of timesharing explains the topic and then informs the reader about the history and the types of timeshares. The literature review also informs the reader about the four largest timeshare developers, along with the advantages of timesharing. Lastly, this section shows the reader timesharing statistics, and additionally, due the fact the researcher is utilizing a survey, this paper also deals with the implementation of a questionnaire, including the questionnaire's set up and design.

The third chapter, the methodology, proffers an explanation of how the research is carried out. The methodology also covers definitions of the sampling techniques and the research population.

Chapter four assesses results obtained from the survey. This chapter, divided into five subtopics, initially shows the reliability of the survey. Secondly, the demographic profiles of the students, followed by the students' interests in lodging operations and the students' perception of timeshares are presented. Lastly, this section identifies the relations and comparison between variables.

Chapter five, the conclusion of this research paper, discusses the conclusions gathered and determined from the research paper. Also, this chapter reveals the limitations of this research project, the problems this researcher encountered during the course of completing this industry paper and how he resolved these problems. Lastly, this paper offers recommendations for future research on this topic of timesharing, as well as makes recommendations for hospitality schools.

As this study examines concepts connected to "Timesharing in Resorts," the following objectives are explored and expanded:


To critically analyse the academic theory as it relates to the concept of time share within product development and consumer buying behaviour.

To investigate the growth in time share in terms of customer satisfaction and perceived socio-cultural impacts.

To provide conclusions and recommendations as to the future direction of timeshare as a product within the tourism sector.

Statement of Problem:

This research is conducted to discover students' awareness of students enrolled in their final term of a bachelor in hospitality management regarding the subject of "Timeshares."

II. Literature Review

History of Hospitality

Hospitality is as old as civilization." (Mayo, 2003)

As hunters, traders and others away from home during the beginning the 19th century needed a place to rest, hotels were built, Dr. Cynthia R. Mayo (2003) reports. Along with this beginning root of hospitality, complementary branches of travel and transportation systems began to bud. Nowadays, the hospitality industry constitutes one of the largest industries in the world, with hotels, as back in time, continuing to play a major role in hospitality.

Hotels hotel may be described as an establishment which provides accommodations on a short-term basis. A hotel often provides a number of additional services such as a restaurant, swimming pool, spa, etc.. Amenities, albeit, are often dependent on the hotel's location. (Knowledgerush, 2003) Hotels, as well as motels, vary greatly in size and in the services they provide. Motels and hotels are known to provide more services than many other lodging places may offer. (Bureau of Labour Statistics, 2004) According to… [END OF PREVIEW] . . . READ MORE

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