Term Paper: Tourism Distribution Network

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SAMPLE EXCERPT:

[. . .] Tourism entrepreneurs need to understand this and react quickly by adding creativity and innovation to their business models. Technological convergence and global trends are disrupting the structures of traditional industry. The players of tourism industry will have to accept the effects of dynamism brought about by technology in the distribution network. This requires a flexible approach and all the more, a new mindset on part of the players. Strong ecological sentiment will also arise due to the advent of non-governmental/non-traditional elements in the market introduced by the World Wide Web. All these are changing the relationships between consumers, competitors, collaborators and investors. There is minimal distinction left between global and local tourism business. Meaning thereby, tourism sector has to be locally responsive while being subject to the influences and standards of players competing globally, at the same time (Foresight Tourism Report). The colossal impact of globalization has left players with no option but to mould their stance suiting the new scenario. Adaptability to new standards, local needs, multiple cultures and collaboration across regional and global margins is the key to survival. This needs to be done quickly as globalization and increased competition demands quicker decision making and implementation.

Secondly Fragmentation and weak institutional capability is another challenge to combat. Through a streamlined institutionalization of tourism sector, we can more ably explore possibilities of expanding business and generate employment opportunities by capitalizing on scientific and technological advances. We need to realize that the future requires correlation and increased dependency. Alliances, networks and partnerships even often with competitors are essential in the changing trends. Only a midway between globalization and localization is a point of equilibrium and sustainability, for any tourism stakeholder. A partnership approach would then open up an array of privileges suiting the requirements of potential partners.

In the human resource orb development and promotion of friendliness, hospitality and helpfulness is essential for both national and regional markets. Tourism is essentially led by local demand which is hence undeniable. Therefore capability to manage and implement at the local level needs to be strengthened. Active participation by the government and regional stakeholders is necessary to develop homogeneity in action and learn from the experiences. Alongside, technology can supplement human capacity to serve with aid of multimedia, computer-based instruction and multi-channel distribution networks.

Emergence of digital economy has blurred the boundaries between business sectors world wide. The drive towards a healthy and competitive tourism network therefore requires integrated strategies. As tourism pervades a number of business sectors globally, private business alone is inadequate to properly run competitive tourism and market strategies. Therefore collaborative alliances are necessary for strengthening strategic partnerships amidst global interdependence. Cooperative efforts would open new corridors and unlock economic and tourism potentials regionally. The significance of embarking integrated tourism is now realized by most role players. Various initiatives have been taken in Australia, South Africa, Middle East and South East Asian Countries. In this way opportunity of ecotourism, cultural heritage and adventure tourism is complimented by emerging electronic mediums such as multimedia, digital image technologies, experiential tourism technologies, three dimensional studios, virtual reality and digital museums.

Tourism is soaring new heights in the quest of competitiveness. More experienced and sensitive consumers and travelers, rapid updation of technology and global economic restructuring all indicate new higher altitudes for both tourism and technology, hand in hand. This is setting a pre-requisite and a stage for the players to set up a competitive spot for themselves.

POTENTIAL TECHNOLOGICAL APPLICATIONS

Endless process of rapid advancement in technology pervades the tourism sector, thus revolutionizing the world of communication, entertainment, retailing, medicine, agriculture and almost all avenues of the globe. This revolution has turned the world into an innovation hub. Under these circumstances, information and technology is constantly updating the way we do business to give a more precise meaning to efficiency and precision itself. IT as an investment brings back value added advantages. These advantages include infrastructure efficiency and new business opportunities created by new IT paradigms. They comprise of Value-enabling technologies and value-creating business opportunities developed and installed in the IT platform itself.

These opportunities include improvement strategies for both traditional and emerging distribution networks, streamlining an organization and creating network communities of staff and customers. In this physical platform has been replaced by virtual platform. It is digital, global and interconnected. We are going through an extended transition of technological bloom which means growing opportunities. Value of investment in the infrastructure is increased due to increased flexibility and speed with which opportunities are sought. Technology also helps people to work smarter and information and knowledge can serve as tools to create innovation in the traditional channels of distribution thus improving the company's competitive position (

WHAT TOURISM LEAVES BEHIND.

Due to global competition and instant and fluid flow of information, there are a few things which Tourism and Travel sector needs to dislodge. Just like Direct Marketing has been essentially facilitated by technology and thus almost virtually replaced by it, Printed Collateral, being an expensive process also has to give way to electronic medium of dissemination. The enormous costs associated with printing, storing and transporting free brochures are a major impediment to their effective and extensive distribution of the same. This squarely constraints distribution of physical documents extensively. However, to save this traditional medium from fading away, tourism sector needs to organize and subsidize the publication of brochures and their distribution at least within the visitor information centers, travel agents and consumer shows as well as electronic and snail mailing services. A major review of the print materials must be carried out and its cost effective distribution options shall be explored to improve regional reporting systems. Alongside the sector should encourage a reduction in expenditure on printed collateral while investigating and exploiting avenues online through media and other business facilitators since flexibility is key to survival amidst the changing trends.

CONCLUSION

Reviewing the changing trends resulting from the enormous ripple affect impressed on Travel and Tourism distribution network by ecommerce, minimization of potential threats and maximization of benefits should be sought by the Tourism sector. Also, flexibility towards the ever increasing impediments for survival in the global market is the best possible approach towards sustainability. A highly integrated and harmonious game plan is required to benefit from technology while shielding the traditional distribution mediums from being damaged. However, maximization of benefit and taking out competitive advantage should be the priority.

The function of tourism industry should be to serve and add the revenue by working cordially with traditional, government, non-traditional, non-government or global sectors of the ebusiness and to integrate streamlined communities in the distribution network that are virtually connected and working for the maximization of competitive advantages in the global market. The competitive environment offers opportunities for eTourism but alongside, it also harbors major risks for those who refuse to adapt to the progressive trends. In exploring options for a tourism venture, it is essential to embrace technology as a primary tool to facilitate business aspirations. The widening gulf between traditional and emerging mediums needs to be integrated so that customers can switch between them effortlessly.

Reference:

Travel and Tourism Research Association. www.ttra.com[Accessed 25th September 2005]

( eTourism Newsletter http://www.etourismnewsletter.com/ecommerce.htm[Accessed 25th September 2005]

( Foresight Tourism Report for South African Tourism and Travel Distribution Networks http://www.dst.gov.za/reports/foresight_reports/FORESIGHT%20TOURISM%20REPORT.doc. [Accessed 25th September 2005]

( World Tourism Organization http://www.world-tourism.org / [Accessed 25th September 2005]

( Strategic Plan 2002-2006 Marketing Victoria. [Accessed 25th September 2005]

http://www.tourismvictoria.com.au/strategicplan/plan2002_2006/4_marketing_victoria/marketing_melbourne.htm

[Accessed 25th September 2005]

( Foresight Tourism Report for South African Tourism and Travel Distribution Networks.. [END OF PREVIEW]

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Tourism Distribution Network.  (2005, September 26).  Retrieved July 20, 2019, from https://www.essaytown.com/subjects/paper/tourism-distribution-network-due/883222

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https://www.essaytown.com/subjects/paper/tourism-distribution-network-due/883222.