Book Report: Tourism in Thailand Economic, Social

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SAMPLE EXCERPT:

[. . .] The young people get attracted to the way the foreigners dress and try to adapt them. Also, cross cultural marriages are becoming more common among locals as well.

Strict regulations should be posed upon the tourists who visit the country. They should be notified on appropriate land usage, the dos and don'ts of visiting Thailand. Nowadays, for the sustainability of tourism, Thailand is using "Rural Tourism" as target. Rural tourism could be explained with the help "Rural Development," which is a process that gives a rise in the capacity of rural people to control the environment, resulting from more extensive use of the benefits which ensure such control. Sustainable development is the way to raise living standards, to allow people to reach their human potential, to enjoy lives of dignity, and to ensure the welfare of present and future generations. The rural tourism gives a rise to many benefits like increase in employability, a better standard of living, wealth is distributed, generation of foreign exchange and also, it is way to conserve one's culture.

Rural Tourism:

Rural tourism is favored by the foreigners so this can create a huge market for Thai people, but it has negative impacts as well. The revenue not reaching the locals, the lacking of short-term and long-term planning and monitoring can damage the rural areas. People building resorts and hotels should notify the government of this because this can destroy their local habitat and local people's employment as well. There are many constraints in rural tourism as well like lack of proper authority and discord in development, legislation troubles, shortage of man power and also a lack of local involvement.

SWOT Analysis:

Strengths:

Thailand's strength is its' locations and people

Thailand offers natural elements like mountains, islands, forests, their folklore etc.

Its local public and their handicrafts and also Thai's culture and folklore could be used as a lure to attract more tourists

Weaknesses:

Proper laws are not in effect

Lack of involvement (government and locals both)

The ignorance of the locals, they should fight for their role and dignity just like other middle or upper class people. They have a strong hand in the social development of the country as well (Kontogeorgopoulos, 1998).

Lack of proper organization in the tourism season could affect a lot of people

Opportunities:

Rural tourism places should be used to make new destination places. This could help improve the standard of living of people

If government gives financial support to the people (local and urban), they can build better destination places, do better marketing

Should move towards sustainability. Tourists' attitude towards environment is changing, they demand more authentic and meaningful experiences, no caring about the prices

They should use their culture as a lure to bring tourists in rather some other illegal methods

Threats:

Prostitution lure for foreigners (used as a marketing tool) which is wrong and unless Thailand does something about this, they'll never get out of being a developing country

Other countries like Malaysia offering better destination places and at lower cost than Thailand

Other countries having better financial support from their government and their locals are also more organized, educated and have know-how of the tourism industry, tourists' likes and dislikes (Kaosa-ard, Bezic, & White, 2001).

Recommendations

Tourism has had some destructive effects on a national as well as local level in Thailand. Due to uncontrolled tourism, the country is now searching for less harmful approaches to tourism.

Thailand Tourism Ministry could give out free brochures for various tourists that come to the country. They can add various tips in those brochures for the tourists, to make sure they don't do or come to any harm in Thailand. Following tips could be written down:

Not treating people as part of landscape, not taking their pictures without asking them first

Using less resources

To never give any money directly to children, this could make an impact on their future of education. It's better to donate the money to charity

Mention of waste disposal methods, asking them to use as little packaging as possible

Thailand should adopt a 'Sustainable Tourism Management', which meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future. Sustainable Tourism Management is:

Ecologically sustainable,

Economically viable

Ethically and socially equitable

The advantages of Sustainable Tourism management are that it:

Increases the number of people who travel every year

Increases the consumption of resources

Impacts the life of people worldwide

Its ecological, social, economical advantages include:

Minimization of the negative tourism impact

Natural and cultural preservation and conservation (Gold, & Revill, 2004)

Promotion of visitor observation and comprehension

Efficient use of resources

Sensitivity towards local people and other stakeholders

Generation of profit for local people

Economic independence of local people

It should not be forgotten that 'human rights' are basic concern in maintaining a sustainable tourism management (Hall, & Lew, 1998). The tour operators play one of the most vital roles in ensuring that the holidays bring benefits to the local public of the country but also to the customers who travel there. According to Putting Tourism to Rights report, human rights violations are the hidden factors behind too many holidays. The best way to ensure that this problem is solved is to develop good relations with the industry's trade associations so that whatever the issue, it could be solved easily. If the tourism ministry wants to work with the government, they'll have to make sure that the ministry understands what problems could arise and make sure that they take responsibility for multiple issues being raised (According to the Sustainable Tourism Criteria) (Hall, & Lew, 1999).

The rural tourism should be increased in order to give a rise to a "sustainable development."

Good managerial efforts and advice is needed to the locals on environmental management, legislation and design objectives etc.

Without such an invaluable sacrificial role of the Prostitution or the poor, Thailand would never have come the tiger economic country in the third world countries

Conclusion

The tourism industry in Thailand looks promising. They have local or rural community that helps in attracting them, their handicrafts, their culture and everything. But the negative impacts of the tourists coming in the country cannot be ignored. The social, economic and environmental issues should be addressed. The Thailand government should stop prostitution industry and break the trend of luring foreigners to their country by offering them free access to sex trafficking.

If Thailand wants to preserve their natural habitat, they'll have to make sure that foreigners are notified of the rules and regulations in the country.

References

Chon, K, Singh, A, & Mikula, J. (1993). Thailand's tourism and hotel industry. The Cornell hotel and restaurant administration quarterly, 34(3), 43-49.

Elliot, J. (1983). Politics, power, and tourism in Thailand. Annals of tourism research, 10(3), 377-393.

Forsyth, T, (2002). What happened on the "the beach"? social movements and governance of tourism in Thailand. International journal of Sustainable development, 5(3), 326-337.

Gold, J, & Revill, G. (2004). Representing the Environment. Routledge, London

Hall, C, & Lew, A. (1998). Sustainable Tourism: A Geographical Perspective. Addison Wesley Longman: Harlow

Hall, C, & Lew, A. (1999). Sustainable Tourism. Longman: London.

Kaosa-ard, M, Bezic, D, & White, S. (2001). The native tourist: mass tourism within developing countries. Earthscan Publications Ltd.: London.

Kontogeorgopoulos, N. (1998). Toursim in Thailand: patterns, trends, and limitations. Pacific tourism review, 2, 225-238, retrieved May 18, 2011, from

Parnwell, J, Hitchcock, M, & King, T. (1993). Environmental issues and tourism in Thailand. Tourism in South East Asia, 286-302, Routledge: London.

Peleggi, M. (1996). National heritage and global tourism in Thailand. Annals of tourism research, 23(2), 432-448.

Pender, L, & Sharpley, R. (2005). The Management of Tourism. Sage Publications Ltd.: London.

Schwab, K. (2010). The global competitiveness report… [END OF PREVIEW]

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