Validity and Reliability of the Research Outcomes A2 Coursework

Pages: 2 (592 words)  ·  Bibliography Sources: 2  ·  File: .docx  ·  Level: Doctorate  ·  Topic: Government

¶ … validity and reliability of the research outcomes. In order to provide the best possible research results, the researcher therefore must make decisions regarding the appropriateness of any particular research design to the study in question. This creates quite a challenge for the researcher, as both research design and research questions are fluid in nature. Neither is a predetermined fit for the other. With a question such as "Do negative ads run by candidates depress voter turnout?" It is therefore important to determine the research design that can most accurately and truthfully answer the question.

Because this question determines the general attitudes of voters, it was decided that the experimental research design could yield some accurate results. This design is significantly flexible in determining the sample of participants, as well as the question being studied.

If such research were to be designed, there are a number of factors that need to be taken into account to ensure a valid causal relationship and to minimize the likelihood of a spurious relationship. One significant factor is the attitude of voters towards politicians. Voters may feel negative towards all politicians, especially in the light of recent criticism against them and their ability to indeed effect the changes they had promised. This, more than negative advertising, could be a significant factor in lower voter turnout.Download full Download Microsoft Word File
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TOPIC: A2 Coursework on Validity and Reliability of the Research Outcomes. Assignment

The experimental design is well-equipped to handle this type of eventuality by means of the control group and the time between survey sessions. A group of randomly selected voters may for example receive a questionnaire to determine their attitude to politics, politicians and voting before being exposed to negative advertising. The group can then be redivided to create a relatively similar experimental and control group, where the former is subsequently exposed to negative advertising… [END OF PREVIEW] . . . READ MORE

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