Value of Green Home Building Thesis

Pages: 2 (628 words)  ·  Style: APA  ·  Bibliography Sources: 2  ·  File: .docx  ·  Level: College Senior  ·  Topic: Business - Advertising

Green Building

Value of Green Home Building

Applying the concept of value innovation to green home building

The consensus in the home building industry is that sales are dismal, and the market, particularly in some areas of the nation, seems unlikely to rise even to 2007 levels in the near future. Yet according to the U.S. Census Bureau U.S. Department of Housing and Urban Development, "sales of new one-family houses in February 2009 were at a seasonally adjusted annual rate of 337,000... This is 4.7% (±18.3%) above the revised January rate of 322,000, but is 41.1% (±7.9%) below the February 2008 estimate of 572,000" (New residential sales in February 2009, 2009, HUD). Sales are not flat but they are sluggish, and clearly, offering 'more of the same' is unlikely to cause sales to escalate in the future. However, through the concept of value innovation, specifically through green building techniques, a green light for sales can be seen at the end of the tunnel of economic darkness.

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The value innovation concept demands that marketers question traditional product and market strategies, such as 'more house' is inherently better. Particularly in a difficult market, an organization "must examine radically what constitutes real value for customers by asking fundamental questions: what value offerings need to be introduced or increased to meet customer needs? What value offerings can be reduced or eliminated, because they do not constitute real value for customers?" (Kotelnikov 2009) Value innovation sometimes means creating customer needs -- convincing customers, for example, of the importance of taking society in to consideration, as well as themselves when making choices about constructing and buying homes, and showing them how their own interests coincide with those of the planet.

TOPIC: Thesis on Value of Green Home Building Assignment

Value innovation must spur the home industry to introduce revolutionary products that provide value through energy efficiency, and savings that accumulate over the life of the building. The concept of… [END OF PREVIEW] . . . READ MORE

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Value of Green Home Building.  (2009, March 26).  Retrieved December 2, 2021, from https://www.essaytown.com/subjects/paper/value-green-home-building/98511

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https://www.essaytown.com/subjects/paper/value-green-home-building/98511.