Term Paper: Wal-Mart Nation the Dream

Pages: 7 (2263 words)  ·  Bibliography Sources: 1+  ·  Level: College Senior  ·  Topic: Business  ·  Buy This Paper

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[. . .] " This is a strategy where Wal-Mart matches the competitor's price when a consumer brings the advertisement into the store for comparison-shopping. The sale products must match with brand name and weight, with store brands being substituted for store brands. Americans save many dollars each year on their budget by using the strategy of "price-matching."

Many consumers and small businesses have decided to fight the large chain phenomenon. While many supporters contend that "Wal-Mart bashing is a cop-out and not a solution" (Howell, 2001), others have bucked up to the competition and "managed to survive Wal-Mart's move into their territory by differentiating their stores and inventory." Howell states that retailers found that when Wal-Mart moves into town, the following initiatives have proven effective for remaining in business:

Pratts uses a health initiative at some of its supermarket locations. A vast array of organic and natural foods, advice from an on-staff nutritionist and consultations with a doctor has enabled this retailer to carve out a lucrative niche that Wal-Mart can't touch.

Roundy's and Felpausch Food Centers have fended off lost sales to Supercenters by creating an enhanced store-within-a-store destination in pet products.

H.E. Butt Grocery's Central Market concept at three locations in Texas positions the chain as an expert in gourmet, baked and fresh foods. The stores offer deep selections in produce, cheese and wine, they sell meals to go and also offer cooking classes.

While grocers who hate to see Wal-Mart come into town, consumers usually welcome the price relief that allows them to keep more of their hard-earned dollars. Customers enjoy fresh products, new styles, and convenience at an affordable price but also look at visiting each chain as a "great American pastime." Shopping, great deals, convenience, and style - what more can society ask for under one roof?

While many cry that the spread of Wal-Mart is destroying the "fabric of America" (Howell, 2001), others contend that Sam Walton was simply fulfilling his American dream.

We're all working together; that's the secret. And we'll lower the cost of living for everyone, not just in America, but we'll give the world an opportunity to see what it's like to save and have a better lifestyle, a better life for all. We're proud of what we've accomplished; we've just begun" (Walton, 2003).

There will always continue to be adversaries that might oppose the building of a Wal-Mart within a community. Target and Kmart will continue to gain and hold ground. However, are they considering the overall community picture, or a small snapshot that only involves their business or lifestyle? Is it time for a change? Possibly. Can these major corporations provide change? Probably. One must reflect on the overall benefits that an each one can provide. All three major chain allows the consumer to purchase a quality at a reasonable price while providing a pleasant atmosphere in which to shop. Where else can one have their car serviced while purchasing groceries or buying a new outfit? Many Supercenters have included banks, photo studios, eyewear centers, and phone kiosks. Such convenience allows the shopper to combine errands in an effective way in order to properly manage their time. Will America continue to shop with these conveniences and benefits? Yes, I would think so.

References

Bureau of Labor Statistics. Consumer Expenditure Survey, 1999. Washington, DC., 2000.

Craig, T. (2002). "World's largest, and growing." DSN Retailing Today. 24 April 2004 www.findarticles.com.

Collins, James, and Jerry Porras. Built to Last: Successful Habits of Visionary Companies. New York: Harper Collins Publishers, 2002.

Greenhouse, Steven. "Wal-Mart, a Nation Unto Itself." New York Times 17 April. 2004, late ed.:B7+.

Howell, D. (2001). "Wal-Mart Bashing is a Cop-out, not a Solution." DSN Retailing Today.

24 April 2004 www.findarticles.com.

Huang, C., Epperson, J., Cude, B., & Woo, B. (2002). "Wal-Mart Supercenter: The New Lo Price Food Retailer in Town." Choices: The Magazine of Food, Farm and Resource Issues. 24 April 2004 .

Huey, John. "Discounting Dynamo - Sam Walton" Time 7 Dec. 1998: 196-199.

Norman, A. (1999). "Slam-Dunking Wal-Mart! How you can Stop Superstore Sprawl in your Hometown." Raphel Marketing.

Quinn, Bill. How Wal-Mart is Destroying America (and the World) and what You can do about it. Chicago: Ten Speed Press, 2000.

Rowell, A.

2000). "Suckers." The Ecologist. 24 April 2004 www.findarticles.com.

Rowley, Laura. On Target: How the World's Hottest Retailer Hit a Bullseye. New York: Wiley, John & Sons, Inc., 2003.

Saporito, Bill, and David Thigpen. "Wrestling With Your Conscience" Time 154, 1999: 72.

Saporito, Bill, Boston, William, Gough, Neil, and Rita Healey.… [END OF PREVIEW]

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