Essay: Walt Disney Company and Dwayne Winseck

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Walt Disney Company and Dwayne Winseck

Brief intro to Disney (max 5 sentences)

Walt Disney Company is among the most famous companies in the industry of animation. The company if known for its provision of entertainment directed to both kids and adult. With an excellent business franchise, Walt Disney is moving towards dominating the industry. The company has various brands of products that are the basis of its foundation.

Business Assets

The Walt Disney Company is in a strong position of moving forward and building upon its legacy of excelling in the market place. This is based on the company's strong base assets. The Walt Disney Company is a diversified global entertainment company that owns five different business segments. The company owns assets in form of Parks and Resorts, Consumer Products, Media Networks, Interactive Media and Studio Entertainment. All these businesses fall operate under the Walt Disney Company name. The media networks segment comprises of domestic and international broadcasting business and cable networks, publishing and digital operations, domestic radio stations, domestic television stations, and television production operations. The category of cable networks is in charge of operating Disney Channels Worldwide, ESPN, SOAP net networks, and ABC Family. Looking at parks and resorts, Disney owns and operates the Disneyland Resort in California, Walt Disney World Resort in Florida, the Disney Cruise Line, Adventures by Disney and Disney Resort & Spa in Hawaii. The balance sheet clearly indicates that total currents assets for the company for the period ending October 1st 2011 were valued at $13, 757M while the total assets were valued at $72, 125M. There is a noticeable improvement in the asset valuation of the company compared to previous years; total assets in 2010 were $69, 206M.

The Walt Disney Company was established in October 1923. The company was founded as a studio meant for animation work. It has grown to become one of the biggest Hollywood studios. The company owns and has issued licenses to several TV network and eleven theme parks among them ESPN and ABC. The primary production facilities and corporate headquarters for the company are based in Burbank, California at the Walt Disney Studios. Since 1991, the Walt Disney Company has been a crucial component of the Dow Jones Industrial Average. Significant Changes and Recent Acquisitions

The company has succeeded in making numerous acquisitions including the Playdom, Inc. Playdom: this company has been in the industry developing online social games. The acquisition was meant to strengthen Walt Disney portfolio of products and have access to a new customer base. Secondly, Walt Disney acquired all the outstanding shares belonging to Retail Networks Company Limited. Financial statements indicate that this acquisition generated significant gains for the company. The final acquisition was the buying of capital stock of Marvel Entertainment Inc., which used to operate as a character-based Entertainment Company. The Walt Disney Company owns Mickey Mouse as its official mascot. Walt Disney created this comic and animated cartoon… [END OF PREVIEW]

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APA Format

Walt Disney Company and Dwayne Winseck.  (2012, September 27).  Retrieved December 7, 2019, from https://www.essaytown.com/subjects/paper/walt-disney-company-dwayne-winseck/5155641

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"Walt Disney Company and Dwayne Winseck."  27 September 2012.  Web.  7 December 2019. <https://www.essaytown.com/subjects/paper/walt-disney-company-dwayne-winseck/5155641>.

Chicago Format

"Walt Disney Company and Dwayne Winseck."  Essaytown.com.  September 27, 2012.  Accessed December 7, 2019.
https://www.essaytown.com/subjects/paper/walt-disney-company-dwayne-winseck/5155641.