World Poor Thesis

Pages: 55 (17261 words)  ·  Bibliography Sources: 3  ·  File: .docx  ·  Level: Master's  ·  Topic: Business

¶ … aloud or in writing, making the reflective report exercise a valuable addition to the learning process. This reflective report recounts the events that took place during the research process for the study, "Identifying Marketing Opportunities to Combat Global Poverty," including a recollection of individual experiences, the personal feeling and learning that were experienced, as well as the group dynamics and learning that were derived from the experience. A review of lessons learned that can be used in future projects is followed by a summary of the reflective report entries in the conclusion.

Recollection of Experiences

Perhaps the overriding perception that emerged during the earliest phases of the research process concerned the extent of the problem of global poverty and how it affected the billions of people around the world who are forced to subsist on less money each day than many people in the United States spend on a newspaper, a couple of candy bar or at Starbucks without giving it a second thought. There are just so many poor people in the world that there does not appear to be a light at the end of the tunnel at this point in the research process. Other perceptions that quickly emerged during the initial phases of the research included feeling daunted and overwhelmed at both the magnitude of the problem and the need to craft a worthwhile consultancy project by using the information that was available. It was in this frame of mind that week one's activities ended and week three's began, as discussed further below.Get full Download Microsoft Word File access
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Thesis on World Poor Assignment

Week Three-Four: Having thought about the foregoing issues for awhile, some organizational approaches were identified that helped move the project along by first determining the actual extent of the numbers of global poor involved, defining relevant terms and generally getting more acquainted with the information involved. Although this process helped to alleviate some of the anxiety that was being experienced, it became clear that making a case for a company to gain competitive advantage by selling to the poor was going to be difficult because, after all, they simply do not have as much money as their more affluent counterparts. Despite these constraints, or maybe because of them, additional research was conducted in public and university libraries but with little success. The available books on marketing tended to ignore this topic altogether in favor of marketing programs that were more likely to succeed based on tried-and-trued methods that were repeated by numerous authors on the subject. Fortunately, accessing reliable online research sources such as EBSCOHost and Questia provided me with more timely and on-point information, some of which was included in the type of peer-reviewed and scholarly sources that I needed to ensure the study's findings were valid. A review of the available material online from the World Bank and others further added to the robustness of the study's potential findings as well. Thus encouraged, I proceeded to continue the project in week five and six, which is discussed further below.

Week Five-Six: With the beginnings of a sufficient amount of relevant information in hand, I was able to begin crafting the consultancy report. One of the more interesting aspects of this stage of the research process involved assuming the personae of a consultant and framing my project in these terms, including the design of an appropriate letterhead and corporate logo for the cover letter that transmitted the primary document to the client, XYZ Widget Corporation. Upon completion of the cover letter, the final form of the entire project became clearer and it was possible to revisit my original research to determine where the information would be best applied in the report. These organizational activities occupied my time for quite a while as the research progressed and new information was identified that either supplemented or replaced existing material. By this time, the project was coming together but remained a work in progress as a good deal of editing and interpolation remained to be completed, activities that were completed during week seven and eight of the research which is discussed further below.

Week Seven-Eight: To gain a fresh outlook on the project, I tried to set it aside for a couple of days while I thought about the main issues that were raised during the research process and the crafting of the consultancy report and analysis; however, I kept thinking of new points that needed to be made and more appropriate organizational approaches and I returned to the keyboard time and again to make these changes and additions. Although the project was completed during this phase, it is reasonable to suggest that more recent material has already become available that could make it better in many ways, and alternative organizational approaches might develop that would help improve its readability and the validity of its findings. Despite these constraints, though, after dotting the last "i" and crossing the last "t," I felt that I had done a thorough job and the recommendations and action plan provided for XYZ Widget Corporation were supportable and worthwhile.

Personal feeling and learning from the experience

My personal feelings concerning the issue of selling to the global poor were varied. On the one hand, it was apparent that many corporations have exploited these developing countries for the own benefit with little or no regard for the actual people who are forced to live in these conditions. In fact, it was difficult to envision how selling to the global poor could be done without being perceived by the general public as being exploitative in some fashion. There was a sufficient number of success stories identified, though, to help overcome this feeling and it was possible to proceed with the study's findings and recommendations with a clear conscience, providing that corporations such as XYZ Widget avoid these potential missteps and ensure that their marketing efforts include the educational components recommended and that similarly situated companies take a hard look at these developing nation markets before making the marketing leap. As to the learning that was involved, I had no idea about the actual extent of the global poverty problem before conducting the research for this study. Sure, I knew there was a major problem and that countless people were living in substandard conditions, but being forced to live on $2.00 a day -- or less -- is simply beyond belief. It is little wonder that thousands of people die from starvation and disease every day in spite of the availability of foods and medicines that could prevent it. Although efforts are being made to address these needs, for many people any effort today will be too little too late and time is running out for millions more each week. Instead of pontificating about the problems involved, more direct action such as that envisioned herein is what is required.

Group dynamics and learning from experience

One of the most important things that I have learned from working in groups in any setting is that some people can be relied upon completely to do what they have promised, others somewhat and a few not at all.

Lesson for future projects

Although every research project is different, there were some common factors that contributed to the successful outcome of this study that could be applied to other research projects in the future, including the following:

1. Review the literature thoroughly before formulating research questions or expressing opinions about a given topic.

2. A working outline of the study helps to organize relevant material as it is identified.

3. It is important to include opposing opinions concerning a given issue to ensure that all sides are addressed.

Conclusion

A different topic might have been researched and completed more easily, but the research showed that the problem of global poverty affects everyone in some way, even if they are not aware of it, and there are few problems of this magnitude that can be addressed in the meaningful way that simply selling to the poor can achieve. If multinational corporations can look beyond their bottom-line long enough to see that they are in an excellent position to help in this effort by developing culturally sensitive marketing and educational programs, they can grow their businesses while helping those in need at the same time. The good will and public relations bonanza that accrues to such activities is just icing on the cake because the targeted poor will benefit and the market for the multinational corporations' products will increase as well. Furthermore, first movers in this effort will gain an enormous competitive advantage over their counterparts by forging the in-country relationships that will help drive future growth as well.

Global Poverty Consultants, Inc.

Combating poverty on all fronts since 1973

Oklahoma City, Oklahoma 73114

(405) [HIDDEN] or GlobalPoverty.com

July 1, 2010

Ms. Pamela Evans, Director of Marketing

XYZ Widget Corporation

Tulsa, Oklahoma 74112

Re: Identifying Marketing Opportunities to Combat Global Poverty

Jacqueline Q. Robertson

President

Enclosures:

1. Identifying Marketing Opportunities to Combat Global Poverty Analysis

2. Invoice for… [END OF PREVIEW] . . . READ MORE

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