Research Paper: In the Year 2010

Pages: 15 (4875 words)  ·  Bibliography Sources: 15  ·  Level: Master's  ·  Topic: Film  ·  Buy for $19.77

China as Emerging Film Market

In the year 2010, the State Administration of Radio film and Television (SARFT) passed about 526 films from the censorship review in China. About 1800 films, in the same year, received the initial project confirmation that they required. In the year 2010, 1100 film companies were involved in the Chinese film industry and out of these 1100 corporations approximately 1000 were privately run organizations. On the Mainland, the amount of screens has been 6200 with an addition of 1500 screens from last year. If calculated on per day basis, there is an inclusion of 4.2 screens per day. In the year 2010, with a total of dollar 1.57 billion box office revenue, China has become the world's third largest box office. (Rong, Jie, and Weiner 1-3)

In July 2011, SARFT issued a bill in the State Council Legislative Affairs Office (SCLAO). This bill was directed towards lowering the requirements for the production, release and projection of the films. It will also decrease the restrictions that are being implemented on the private investors while they are investing in the film business. (Rong, Jie, and Weiner 1-3)

As the Chinese film industry is one of the most rapidly growing industries across the globe, therefore, more and more foreign investors are attracted towards investing in this industry. However, China has implemented strict restrictions on foreign investment in this industry. An allowance to the flow of foreign capital is a hot topic nowadays, and an inflow of the foreign investment can further boost the growth and development of this industry. (Rong, Jie, and Weiner 1-3)

The Chinese Film Market- History, Trends and Popular Genres

History of Chinese film Industry

The Chinese cinema of the 21st century has been altered by the force of globalization. According to some scholars, the film industry in China roots back to the Han Dynasty (221B. C. -220A. D.). The modern cinema, however, was the invention of the western economy in China. The modern cinema was established in China ten years before the screening of the first Chinese film, Dingjun Mountain, in the year 1905. The year 1933 is often termed as 'the year of Chinese cinema', because in this year, about 92 full length and highly featured Chinese films were released. The time period ranging from early 1920s to late 1930s was termed as the ' Golden era of Chinese Film industry' as in this era, all of the major filmmakers of the Hollywood such as, Paramount, Universal, MGM, Twentieth Century Fox, etcetera, established their offices in Shanghai. In this era, the Chinese film market was regarded as an eternal part of the global mapping of the Hollywood. (Sun 1-2)

The China film industry was at its peak in the 1970s and 1980s. The average revenue collection from the box office during this era was 2.2 billion RMB or 226 million dollars. The ticket price on average during this era was 0.3 RMB per ticket. The average audience of the Chinese film industry during this era reached 7.3 billion. In the year 1992, the audience for this industry ranged up to 14.4 billion, and the box office revenue reached the massive figure of 2.4 billion RMB or 290 million dollars. By the end of the year 1991, the number of cinemas in rural areas was raised to 130,000. This indicated that the local consumers could now watch movies in rural, mountainous or remote areas in addition to a wide variety of cities. ("Study of The Potential of The Chinese Film Industry" 1)

In the year 1992, the Chinese film industry started to run in the declining trend. The number of audience declined by 27% and reached 10.3 billion. By the year 1999, this number reached the lowest limit of 0.3 billion. Although the ticket prices kept on increasing and reached a limit of 15 RMB but there was a massive decline in the box office revenues as they declined to 0.81 RMB or 97.9 million dollars. According to some analysts, about 2000 cinemas stopped screening movies and got indulged in other operations. The declining trend in the number of audience continues and the number reached 72.3 million in the year 2003. However, the box office revenue increased to 0.92 billion RMB or 111.2 million dollars in the same years. ("Study of The Potential of The Chinese Film Industry" 1)

Role of Government in the Growth of Chinese Film Industry

According to the 'Twelfth Five- Year Plan', which is directed towards the enhancement of the growth of the service industry in China, the Ministry of culture has highlighted the following important points; the government aims to encourage the investment of private capital in the fields such as art, music and film making, etcetera; the treatment of state owned capital and private capital will be similar. In addition to that, multiple channels for the funding of cultural industry ( including film industry) will be encouraged; government will put in enhanced efforts for financing the growth of cultural industry, including the film industry, and the private capital will be channeled into the culture industry. In addition to that, efforts would be made for the establishment and development of private cultural organizations. (Rong, Jie, and Weiner 1-3)

Current State of the Chinese Film Market

The growth in the Chinese film industry continued in the year 2012 as well. According to the State Administration of Radio film and Television (SARFT), the box office revenues this year increased by 28% and were reported to be 2.7 billion dollars or 16.8 billion Yuan. China is now the second largest film market of the world. The total revenue generated from the sales of the tickets of imported movies was 8.8 billion dollars approximately 51.54%. The box office revenue generated by the local or domestic movies was 48.64%, which was quite higher than the expectations of the market. ("Progress and challenges in Chinese film industry")

Popular Genres in The Chinese film Industry:

In terms of revenue, sci-fi films were the leaders because of the great box office records of 'Avatar' and 'Inception'. Apart from that, urban romance films also had a massive share in generating revenue. Popular movies in this genre were 'If You are the One 2' and 'Eternal Moment'. Chinese directors were previously considered as not being able of producing excellent films within the genre of destruction or disaster. However, 'After shock' in the year 2010, broke all the box office records and became one of the best domestic disaster films that has ever been created. ("Overview of China Film Market" 23-25)

China's Market for Cinemas

China has 1.34 billion cinema goers, and they plan to install further twenty five thousand screens in the next five years, most of which will have 4k digital technology. In addition to that, China is now the biggest market for IMAX technology and has now invented its own IMAX called DMAX. ("FOREIGN FILMS IN CHINA AND CHINESE FILMS ABROAD")

Innovations in The Chinese Film Industry

1. Co- Production Films

Co- Production films can be defined as the films that are being jointly produced by the foreign and the Chinese government. This type of film can be made within the boundaries of China or outside them. The major genres for Co-productions may include educations, arts, drama, documentaries, and etcetera.

1.1. Patterns of Co-Production

There are three basic patterns of Co-production;

a) Co-production: It refers to a film that is being jointly produced by Chinese and foreign government. In such a feature, both the partners jointly produce the film and they jointly share the profit, loss and the risks associated with the film. ("China Film Industry Report 2009-2010" 18-20)

b) Assisted Production: It refers to the film which is completely being produced by a foreign company, but it is filmed in China. In this setup, the Chinese companies provide services in relation to equipment, location and labor. ("China Film Industry Report 2009-2010" 18-20)

c) Commissioned Production: In this type of setup, the foreign companies pay commission to the Chinese companies for overlooking the shooting of the film within the boundaries of China. ("China Film Industry Report 2009-2010" 18-20)

1.2. Performance of Co-Production Films In China

In the year 2009, the Chinese Co-production film company received approximately 92 applications that require the making of such films. The State Administration of Radio film and Television (SARFT) approved 67 of such applications. As compared to the previous year the number of Co-production films has increased by 60%. In addition to that, the trend of box office revenues for such films is also increasing. ("China Film Industry Report 2009-2010" 18-20)

1.3. Trends For Co-Production

According to the estimates of 'EntGroup', the quality and quantity of Co-production films will show a growing trend in the future. There will be an increase in China and Taiwan's partnership but Hong kong will continue to dominate the Chinese Co-production film market. ("China Film Industry Report 2009-2010" 18-20)

2. Motion Pictures in China

Motion pictures arrived in China about twenty years ago. The job was done… [END OF PREVIEW]

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