Study "Recreation / Leisure / Tourism" Essays 56-110

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Use of Social Media Term Paper

… ¶ … Social Media

Travel and tourism, a multibillion-dollar worldwide industry, with the UK being one of the premier tourist destinations, has constantly relied greatly on endorsement and advertising as platforms for the enormous number of destinations, spots, and vacation… [read more]

City Town Reimaging Using Sport Strategies Assessment

… City/Town Re-Imaging Using Sport Strategies

City Re-Imaging Using Sport Strategies

Changing a city or town over to be more of a "sports" destination can be difficult, and Belfast, Northern Ireland is no exception. It has to be considered carefully, because… [read more]

Promoting Cultural Heritage Literature Review

… Moreover, in spite its strategic partnership with Elephantstay, an international organization committed to elephant conservation and ongoing support from the Thai government, the Royal Kraal at Ayutthaya needs additional resources to fulfill its mission of rescuing and caring for an… [read more]

Fire in Hospitality and Tourism Essay

… Within the tourism industry, fire is widely used as a source of warmth. One would for instance find rooms installed with fire places and chimneys with wood for heating the room incase the room became too cold, these are provisions that almost all tourist destination hotels and motels have learnt to cater for. It is even used to heat shower water for nature tourists who choose not to spend within the constructed rooms with piped water and heating system. Fire can as well be used in the case that a group of tourists have go out to tour the wild areas; as a source of heat cooking food or protection in this instance as bonfires. Animals tend to shy away from fires hence will clear off any place that has fire, except the rhino who is known for disliking fires and would put it off before he marches on.

In as much as fire is seen as a positive contributor to the tourism and hospitality industry, there is need as well to tame it as fire left untamed can be very destructive and cost material as well as lives. [read more]

Tourism Research Philosophies and Principles Assessment

… In addition, they employed the 'interpretative' paradigm's Quantitative Method by value-laden examination of the hotel guests in an attempt to understand the guests' behaviour and underlying reasons for reusing or failing to reuse guest towels. Through a carefully worded four-page… [read more]

ICT Use Is Applied Case Study

… " (2009) Sigala states that multimedia technologies are "…being referred to as the technological wave of ICT developments and are defined as "a host of computer-delivered services made-up of textual and no-textual information that integrate several sources of media and… [read more]

Development of Tourism Education and Training for Frontline Tourism Workers in Thailand Introduction

… Tourism in Thailand

Tourism is one of the fastest growing industries in the world. With many new nations being introduced to the global arena, tourists from all over are seeing new sights and placed. In 2005, international tourist arrivals worldwide… [read more]

Ethnic Tourism and Cultural Book Report

… 2011). The sociological inference of ethnic tourism will be explained through the macro viewpoint of historical tendencies from the current to the postmodern. The expression the modern' is regularly related in social sciences but its idea is extremely broad and… [read more]

Tourism in Thailand Economic, Social Book Report

… The young people get attracted to the way the foreigners dress and try to adapt them. Also, cross cultural marriages are becoming more common among locals as well.

Strict regulations should be posed upon the tourists who visit the country.… [read more]

Tourism Industry of India Research Paper

… This is the overall situation of tourism industry in the Asian market and some of the important and significant countries of the region. In order to further investigate and decide to invest in tourism industry of any particular industry one… [read more]

Co-Creation of Tourism Experience on Travel Guide and Booking Websites Research Paper

… ¶ … co-creation does not exist in tourism marketing today but is the future of the industry. The concept is investigated from multiple angles. Today's e-commerce tourism sites are sophisticated marketplaces but are incapable of providing a true co-creation experience.… [read more]

Alton Tower Book Report

… Alton Towers is one of the largest theme parks in the United Kingdom today and it continues to draw large numbers of visitors using a combination of innovation marketing programs as well as continuing investments in newer and more exciting… [read more]

Tourism There Are Five Stages Essay

… Tourism

There are five stages of the decision-making process for travel. The first is need recognition. During this stage, the consumer identifies a need that they must meet either for travel or specific needs in their travel. For example, the… [read more]

Tourism and Its Current Trends Thesis

… Tourism and Its Current Trends

This report examines the current trends in global travel and tourism. Many factors will be seen to challenge the travel and tourism industry in the future including the state of the world economy, infectious disease… [read more]

Effect of Tourism on Latin America Specifically Colombia Mexico and Costa Rica Thesis

… Tourism

The Effects of Tourism on Latin America Countries

Most Latin American countries are dependent on tourism dollars to fuel their economies. Latin America encompasses a very large demographic area which includes all of Central and South America. Latin America… [read more]

Role of Tourism on Economic Sustainability in Japan Research Proposal

… ¶ … role of tourism on economic sustainability in Japan

Economic Sustainability

The syntax of economic sustainability is more and more commonly used nowadays - it has in fact become a new buzzword (D'Arge, Norgaard, Olson, and Somerville, 1991) within… [read more]

Role of Tourism on Economic Sustainability in Japan Research Proposal

… ¶ … role of tourism on economic sustainability in Japan

General Economic Overview of Japan

With a gross domestic product of $4,290 billion, Japan is currently the fourth largest economy of the globe, after the European Union, the United States… [read more]

Wildland Recreation Term Paper

… Desert Solitaire

Wildland Recreation as Represented in Abbey's Desert Solitaire

The American West has always been a locale of mythical proportions, with its sheer expanse, exoticness and diversity making it a historically rich point of inflection for natural scientists, adventurers… [read more]

Fighting Overwork and Time Poverty in America Term Paper

… ¶ … Fighting Overwork and Time Poverty in America by John de Graff

In the book Take Back Your Time: Fighting Overwork and Time Poverty in America, author John de Graff talks about the differences between how much work vs.… [read more]

Eden Project Term Paper

… Eden Project is one of the largest ecotourism sites in the world. The purpose of the Eden Project is to highlight man's dependence on and relationship with plants. The Eden Project informs visitors about the importance of plants to life… [read more]

Tourism Strategic Planning Regional and Organizational Development Term Paper

… Tourism- Stratigic Planning, Regional and Organisational Development

Marketing Strategies Applied to Tourism

The Case of the Copacabana Palace

Tourism has always been an extremely popular industry, generating billion dollars in revenues each year. Depending on the land's resources and the… [read more]

Putting Tourism Marketing to Good Use in Nigeria Term Paper

… Putting Tourism Markerting to Good Use in Nigeria

Tourism Marketing in Nigeria

Nigeria is one of the most visited African destinations. Among the features that attract the visitors are the magnificent landscapes, the preserved beauties of wild nature, the rich… [read more]

Tourism Destination Management Term Paper

… ¶ … Tourism Destination Management

The title of the article is "The sustainability of island destinations: Tourism area life cycle and teleological perspectives. The case of Tenerife" and its authors are Juan Ramon Oreja Rodriguez, Eduardo Parra-Lopez and Vanessa Yanes-Estevez. The three authors are professors of Economic Science at the Laguna University in the Canary Islands which positively contributes to the background of the article in question.

The aim of the article is to formulate a conceptual framework for the promoting of sustainability of island tourism. Also, the article uses the life cycle paradigm to project the evolution of this particular kind of tourism. The research is based on a theoretical standpoint previously explored when writing about island tourism. The life cycle model formulated by Butler in 1980 and revised in 2000 is a descriptive model which offers the possibility of long-term planning that is crucial to tourism in general. Nevertheless, because a descriptive model is somewhat limiting, the authors also utilize the Teleological model, an endeavor which clarifies multiple aspects and definitely offers a wider perspective on island tourism.

Butler's 1980 life cycle model was based on the hypothesis that destinations pass through six stages, i.e. Exploration, Involvement, Development, Consolidation, Stagnation, Decline and Rejuvenation, each carrying its specific characteristics. Since it proved incomplete in the sense that it did not fully manage to explain "growth, change, limits and intervention" (Oreja Rodriguez et al.: 2) in a tourist destination, the model was 'updated' by incorporating eight elements: dynamism, process, capacity or limits to growth, triggers, management, long-term viewpoint, spatial components and universal applicability. These eight elements have turned it into a universally applicable model of analysis of tourist areas.

The teleological model relies on the theoretical hypothesis that the evolution of a tourist destination is dependent on a number of variables which influence internal development which in turn, determines general development in a certain tourist area. These variables are "institutional decision making, objectives, strategic planning and social construction" (Oreja Rodriguez et al.: 2).

Having stated and explained the theoretical approach underlying the article, the reader is introduced to the case study in question, i.e. Tenerife in the Canary Islands. Tenerife is the largest island of the archipelago located in the Atlantic Ocean, and at the same time, the center of the Canary Islands which in fact, represent and autonomous region within the Spanish state. The authors argue that Tenerife has reached maturity and is now naturally progressing towards sustainability as a means of moving past the state of stagnation it has encountered. From the teleological perspective, sustainability results from two well-defined considerations, i.e. tourism restructuring and specific prioritization.

The conclusions of the authors reveal that indeed, the initial assumption that only one theoretical model could not explain the complex issue of sustainability. Moreover, the authors conclude that sustainability has to incorporate measures for the conservation of the… [read more]

Strategic Tourism Management Plan Term Paper

… ¶ … Strategic Tourism Management Plan

Today, travel and tourism is one of the largest industries in the world, and its importance to the survival of some communities has become clearly evident in recent years. According to Harrill and Potts,… [read more]

Recreation: Disabilities People Term Paper

… Recreation: Disabilities

People with Disabilities

According to the National Center for Health Statistics, there are 34.1 million non-institutionalized Americans currently living with some form of disability that impairs usual activities - that represents roughly 12% of the U.S. population (Disabilities,… [read more]

Evolution of International Tourism Term Paper

… Evolution of International Tourism Citation

Thailand Tourism: negative environmental and social impact of tourism

Thailand has become one of the top tourist destinations in the world. There were approximately ten million visitors to the country in 1999. (the benefits and… [read more]

Positive and Negative Effects of Tourism on Environment Community Economy Term Paper

… Positive and Negative Effects of Tourism on Environment, Community, Economy

Positive & Negative Economic Impacts of Tourism on the Environment:

Tourism has several positive economic impacts. Visiting tourists to an area play an important part in boosting the income of… [read more]

Wilderness Camping Term Paper

… Recreation and Leisure

Wilderness Camping on the Tahoe Rim Trail

The Tahoe Rim Trail is located on the ridge tops of the Sierra Nevada mountain range along the shores of beautiful Lake Tahoe. It crosses the states of Nevada and… [read more]

Global Tourism Term Paper

… Tourism

Some of the major global issues in the tourism industry include sustainable development, safety, crime, political conflict, security, pricing, income disparity, ethics, language, technology, and consumerism. Other issues pertinent to global tourism that we identified in the course include specialty tourism, including ecotourism, adventure tourism, religious pilgrimage tourism, and special events such as festivals. We identified and examined these key global issues in light of their impact on host locales as well as on the tourism industry as a whole.

However, we also explored the patterns and trends relevant to eight specific nations: USA, France, German, Japan, England, Israel, Russia, and Australia. These nations each exhibit thriving and unique tourism industries. Issues such as income disparity are not as pertinent when investigating these eight nations as they would be when exploring tourism standards in developing nations. These eight destinations demonstrate an awareness of the increased consumer demand for high specialization in tourism, including the emergence of niche markets. For example, gay and lesbian travelers have specific desires and needs, as do individual female travelers or scholars in search of educational opportunities abroad. In addition to the niche market tourism trends that are emerging in these eight nations, overall tourism patterns and trends include shopping, technology, spiritual, and festival tourism.

Key national tourism issues that emerge differ from country to country. The United States possesses a diverse terrain and culture. The tourism industry in the United States consists of emerging interest in ecotourism and adventure tourism that centers on outdoors experiences such as hiking, camping, and rock climbing. However, a large market segment exists for consumers interested in urban tourism and shopping experiences.

France will always be a popular tourist destination for cultural and gastronomical experiences. Recent trends include more specialized traveling through France, such as regional tours of wine regions or rural areas. Similarly, a market exists for those interested in historical, art historical, and educational pursuits.

Similarly, Germany's tourist market thrives with burgeoning interests in cultural and historical activities. Regional beer festivals, architecture, and World War Two cites are niche market trends in Germany's tourism industry.

Trends that emerge in Japan include spiritual and religious study programs and other educational experiences including martial… [read more]

Questionnaire and Focused Group Term Paper

… ¶ … focus groups, and explains their advantages and disadvantages. Further, it provides real-world applications of the methods in the tourism industry to prove that both are helpful to explore industry-specific economic, social and environmental dynamics, provided the research methods… [read more]

SARS and Tourism in Hong Term Paper

… Hospitals have updated their procedures to deal with patients who need to be isolated and the health care workers have been informed about infection control methods. There is now a protocol for fast response to outbreaks of any kind and lines of communication in place.

The toll on Hong Kong was felt in countless ways and extended into many aspects of life in Hong Kong. There is more accountability now, in Hong Kong, for public health issues and a call from the public to be more forthcoming about what they are facing. The Physician over the Public Health of Hong Kong has been forced to resign in the wake of the poor handling of the health crisis. The public has insisted that they deserve speedy reaction to disasters, such as the SARS outbreak of 2003.

Today, Hong Kong has done an amazing thing by recovering so well. There will be some long lasting effects of the SARS outbreak that will be addressed as they come up, but in general, the city of Hong Kong, through hard work and perseverance has accomplished something that in July of 2003, must have seemed impossible.

Reference List

Beveridge, D. (2004). Leaving SARS damage behind, Asian travel is back on track with healthy growth. Retrieved October 30, 2004, from

Clark, E. (2003). Sars strikes down Asia tourism. Retrieved October 30, 2004, from http://news.

Fact Sheet, Basic information about SARS. (2004). Retrieved October 30, 2004, from http://

Fucanan, T. (2004). Hong Kong tourism after SARS. Retrieved October 30, 2004, from http://

Fung, A. (2003). SARS threatening to cripple Hong Kong. Retrieved October 30, 2004, from

Hennock, M. (2003). Selling Hong Kong after Sars. Retrieved October 30, 2004, from http://

Hogg, C. (2004). Sars still casts a long shadow. Retrieved October 30, 2004, from http://news.

Hong Kong invites tourists to come see the softer side of SARS. (2003). Retrieved October 30,

2004, from

Hong Kong tourism slogan falls victim to SARS virus. (n.d.). Retrieved October 30, 2004, from

Tourism performance.… [read more]

Company, Industrial and Financial Analysis Term Paper

… This has made it more profitable for tour operators, as they make money in the stronger Sterling and pay their resorts and hotels in their local currency, which continues to weaken.

English is widely spoken in many countries, especially tourist… [read more]

Attending Blinn College and Hope Admission Essay

… I will probably attend a few football games or midnight yells at A&M; part of the appeal of the school lies with its social life and subcultures. However, academics are what motivate me to apply to this school in particular, as few schools I am interested in offer a degree program in the travel industry.

While at A&M, I plan on building a concrete foundation for my career, so that I will have a firm understanding of various aspects of the tourism industry. While I do know for certain that I am headed toward a career in this area, I do not yet know for sure whether I will want to examine options in hotel management, parks development, or travel consultation. En route to discovering my unique strengths, talents, and interests, I hope to challenge myself and take advantage of the resources available at the university.

As I believe I have a predilection for business as well as a passion for the tourism industry, I especially appreciate the fact that the Tourism Resource Development major within the RPTS department at Texas A&M combines both business acumen and knowledge of the tourism industry in particular. Because I hope to enter the resort and hotel management field, I feel that this major offers me the most opportunities for a future career. After taking the courses required to graduate with this major, I will have a not only have a better understanding of the tourism industry, I will also be familiar with the basics of running a tourism-oriented company. I have done research on the school and I believe the professors and the funding the RPTS department receives will help me pursue a productive career. Moreover, during my time at the university, the internships available will give me opportunities to gain hands-on experience of the resort and hotel management field; I especially look forward to these opportunities. By being able to learn through working, in addition gleaning knowledge from the classroom, I will have a tighter grasp on the occupation I am pursuing and will feel confident when I enter the workforce. [read more]

Ecotourism in Brazil the Premise Term Paper

… Sightseeing was the preferred activity for free time.

The interesting feature that was revealed by this survey was that a significant interest does exist in ecotourism for the corporate client. However, they still prefer and expect the same amenities that… [read more]

Travel and Tourism Term Paper

… There are many reasons why tourism has remained steady. The most important is that advertising and public relations for tourism in Denmark has not flourished. Many countries promote glossy brochures and massive advertising campaigns to attract tourists. Denmark does not seem to go too far out of its way to promote itself as a tourist destination. Denmark's advertising does not capture the essence of what the country really has to offer.

Demographic research shows the country's key visitors are adults 18 to 50-something years old and from medium-to-high income levels, and 3) living two to four hours away by car. Business and family travel is the fastest growing travel segment in Europe right now. Denmark would benefit from positioning itself as both a family destination and cultural city of entertainment.

Denmark marketing representatives should create brochures that feature honesty and credibility, with honest descriptions, rather than cliches or false descriptions. For example, Denmark is often rainy, yet destination brochures paint a picture of a clear, sunny city. Instead, brochures could show rainy weather and black-and-white photos alongside the city's beautiful landscape.

The Danish Tourist Board recently developed a new advertising concept based on photos with associated two-word descriptions, such as fast food and mass communication. The first word is crossed out, expressing an important message about Denmark. Denmark is not stressful. Instead, it is a well-functioning oasis where tourists can relax and enjoy life.

Denmark recently embarked upon a new project called Internet 2000, which made significant progress when it developed the technology behind a new Internet portal for Internet portal will be an important further development of the existing web site at, which has been operating since 1996.

The new portal will be produced in several different languages and will provide a basic section for tourists all around the world and three sections for other target groups: the Press, meeting and conference planners and professional travel agents. The portal will give the Danish tourist industry new marketing opportunities and make it easier for tourists all over the world to choose Denmark as a destination. The tourism board should continue to develop Internet advertising methods, as it is an excellent way to attract new tourists.

Additionally, destination marketers should sink some money into aggressive outside promotions to lure in new business. They could offer promotional deals such as: Great Rate Breaks (two for one hotel stays, etc.); Great Summer/Winter Rates (seasonal discounts); Last-Minute Deals; and Destination Spotlights (promotions of certain areas).


Tourism is an industry that is constantly growing and becoming more important. To successfully market a destination, a town, a region or a country, there must be a core destination-marketing group that coordinates and develops tourism for the country. Denmark must first implement a more serious approach to tourism and then employ the countless… [read more]

Dream World Essay

… ¶ … Tourism Industry is attracting more attention by nations across the world, as in Australia, as a sustainable source of income. This is due in part to the fact that there is more global connectedness, and a larger global… [read more]

Budget Plan: Oregon Parks and Recreation Department Essay

… The additional allocation of $2.9 million advanced to the department by the federal government to cover the increase in salaries brought about by HB5201 may not sufficiently do so (Oregon Parks and Recreation Commission, 2014). Since the department relies heavily on internal hiring, some of the current contractual hosts could, at the expiry of their contracts, be promoted to permanent positions in other areas within the department, and their places taken over by volunteers. Selection and promotion could be done on the basis of performance for both volunteers and contractual hosts.

Table 1: Estimated Proposal Costs (Year 1 to 5)

Year 1

Year 2

Year 3

Year 4

Year 5


Benefits and salaries- $14.50/hr*20 hrs/week* 12 months







5 paid-out trips (100 miles each) * 50 cents a mile

Hotel & Lodging for 5 trips ($100 per night)












$250 training materials plus $250 for food and $500 location for year 1; increasing through year 5






Ad Strategy (for Volunteers)

6 media buys on three local TV stations ($50 per buy for year 1; 60 for year 2; 70 for year 3; 80 for year 4 and 85 for year 5)






Press Events

6 press events conducted every two months

($100 per event for year)






Neighborhood canvassing

$10 per person for mileage and lunch; .40 cents a mile reimbursement for 15,000 volunteers for year 1; 20,000-year 2; 25, 000-year 3; 30, 000-year 4 and 40, 000-year 5)







(20% of total budget)












Measure of Success

The proposal's effectiveness can be evaluated as shown below. The Park Development program took up $25 million of Lottery Fund revenues in 2011-2013, and is estimated to take up $27.3 million in 2013-15 (Oregon Parks Recreation Commission, 2014). The average, 26.15 will be used for this analysis. The salaries/wage expenses of contractual interpreting hosts decreases as shown in table 1 -- 13,920-year 1; 13,000-year 2; 12,290-year 3; 12,000-year 4, and 9,400-year 5.


Interpreting host salaries= 25% of $26.15

=6.53 million

$13, 920 represents a 7% decrease; 13,000 a 9% decrease; 12,290 a 9.1% decrease, 12,000… [read more]

Tourist Motivation Essay

… Hence while my mother's and my motives were, more or less, the same; they were different for different locations. Nevertheless, as mentioned previously, I think that the problem of cost along with monetary sources must be positioned somewhere within this model.

Tourist motivation has been defined differently by different authors. Inkson and Lynn (2012) in their book note, "The different definitions show that tourist motivation is a complex concept to describe and research….tourist motivation is not the same as purpose of travel (pg 70)." Tourists specialists ought to evaluate various theories and models as well as invest more time together with their customers to find out their inner and outer motives for traveling. As Goeldner and Ritchie (2003) note, "A professional understanding of the consumer is at the core of the successful business practice in the tourist industry." Additionally they argue that, "The general issue of understanding consumer needs falls within the area of the psychology of tourist behavior (chapter 4: focus on customers)." The push-pull factors as well as other factors of economics and costs highlighted in this paper can help the tourism industry not just in sustaining client satisfaction as well as location loyalty but can additionally help them in marketing and advertising approaches.


Crompton, J.(1979). Motivation for pleasure travel. Annals of Tourism Research, 6, 408-424.

Goeldner, C. And Ritchie, B. (2003). Tourism: Principles, Practices, Philospsopies. Wiley: Hoboken.

Inkson, C. And Lynn, M. (2012). Tourism Management: An introduction. SAGE: London.

Page, S and Connell, J. (2010). Tourism: A modern synthesis. Thompson.

Page, S. (2012). Tourism Management- An Introduction. Elsevier: Oxford.

Yoon, Y. & Ulysal, M. (2005). An examination… [read more]

Personal Selling in Hospitality Essay

… Techniques of personal selling include the use of travel centers, telephone correspondence, consumer tradeshows and public engagements. Web sites that are interactive and sell products using tools like instant messaging and e-mail may also be considered a personal selling technique.

A stellar personal seller will generally have certain characteristics. A list of the top five seller traits that apply to personal selling was identified and includes (McCall):

1. Creativity

2. Passion

3. Integrity

4. Tenacity

5. Commitment

Creativity is commonly among the most desirable traits because an ideal salesperson will have an affinity for the non-obvious solution to the client's needs. Other lists of the top qualities that a successful personal salesperson should have also include other factors such as being personable, ambitious, confidence, and adaptable (Smith).

A successful salesperson in the tourism and hospitality industry, according to a marketing representative from the Hilton Hotel chain, must be able to share the Hilton vision with potential clients and customize this vision in a way that is tailored to address their specific needs. This approach can add value to the client's perceptions of the organization and overcome whatever hesitations that may be found. To build this value for perspective clients, the salesperson must be able to identify the items of a hotel stay that the customer really values; for example, one client may value the food and dining experience first and foremost while another individual might value the room accommodations and still others may focus solely on location. The ideal salesperson will be able to figure out what the customer is interested in and build a custom message for that individual that portrays their organization in the best possible light with those needs in mind.

Works Cited

Line, N. And R. Runyan. "Hospitality marketing research: Recent trends and future directions." International Journal of Hospitality Management (2012): 477-488. Online.

McCall, K. "Top Five Traits You Gotta Have to Sell." N.d. Small Business Information. Online. 20 October 2013.

Smith, N. "10 Traits of Successful Salespeople." 20 March 2013. Business News Daily. Online. 20 October 2013.

Vogt, C. "Customer Relationship Management in Tourism: Management Needs and Research Applications." Journal of Travel Research (2010):… [read more]

Kazakhstan Exotic Tourism: The Branding Term Paper

… Brand audit

One positive aspect of stressing the 'adventure tourism' aspect of Kazakhstan is this type of 'off the beaten path' traveling is increasingly popular. "Adventure travel is resilient and is trending upwards even in difficult economic times; Adventure is expanding into a broader range of activities…the value of the global adventure market is $89 billion" (Stowell 2010: 3). Kazakhstan stands to capitalize upon this rapidly-expanding market as a first-mover. Additionally, within the subset of adventure tourism, 'soft' adventure tourism is growing particularly rapidly and the availability of resorts within the nation thus speaks well for Kazakhstan's current marketing and branding approach.

Despite the uniform stress upon the exotic, Kazakhstan also does exhibit diversity in its marketing. It offers natural, cultural, and sports-based attractions. Some attractions require intense physical effort such as its mountain climbing; while others like its luxury skiing and skating resorts less so. It has been said that "one of the greatest challenges... is navigating the often fiercely parochial local tourism industry politics in the design and implementation of a narrow brand positioning proposition, from a diverse and often eclectic range of attractions, cultures, amenities and geography, which will be meaningful in heterogeneous markets" (Pike 2009: 860). Although it stresses its exoticism, Kazakhstan is still making use of heterogeneity in its marketing strategy. "Adventure travelers" are also said to be seeking "meaningful connections with the place and authenticity" and the authenticity of this relatively untouched destination is another selling point in the literature as well as its mountains and winter activities (Stowell 2010:7).

The main criticism of the marketing lies in the fact that Kazakhstan's website is relatively non-descriptive in terms of the specifics of traveling to the region: there are few attractive photographs of its most desirable destinations. Using the web and social media is critical to market an exotic locale, particularly since the friends of tourists are unlikely to have been there first. Although adventure tourists "are early adopters: they are more likely to go to a new destination or try new products before most people… they still take their cues from sources such as magazines, tour operators or even social media blogs and networks" (Stowell 2010:7).

Conclusion: Awareness, image, quality, value, loyalty of Kazakhstan

For a nation still building its reputation as a tourist destination in the West, Kazakhstan's current marketing approach seems wise: marketing its image upon exoticism. In the future, however, this could be problematic in encouraging loyal return tourism, given that adventure tourists are always seeking the 'next new thing.' Its novelty in terms of its diversity of geography and attractions conveys value to the adventure tourist, but the country is still struggling to use social media to its maximum capacity to raise awareness.


Kazakhstan travel information. (2013). Visit Kazakhstan. Retrieved from:

Pike, S. (2009). Destination brand positions of a competitive set of near-home destinations.

Tourism Management, 30 (2009) 857 -- 866

Stowell, S. (et al. 2010). Adventure tourism market report. GW University.… [read more]

Australia Multiculturalism the Hospitality Essay

… Hotel general managers wear many hats, so they must be multitaskers. They oversee guest relations, the front desk, housekeeping, maintenance, finances and staff development. A GM may segue from an employee evaluation to checking on food and beverage arrangements for a meeting in the hotel's conference center. He must be able to organize and keep track of projects, schedules and people. Organizational talents are especially important in larger hotels, which have more complex operations.

Reading, writing and speaking clearly are part of the job. To understand safety rules, maintenance instructions, procedural manuals and industry trade journals, GMs need effective reading and comprehension skills. Hotel managers also write company reports, business letters and problem-solving summaries, so they need to have good grammar, diction and style know-how. Because GMs give presentations to company executives, customers and employees, they must be able to speak well in public. Financial skills are essential for any hotel general manager. The hotel's bottom line is the GM's responsibility. He must set room rates, put together budgets, approve property expenses and determine funding for various departments. He also has to keep track of how much money the hotel earns.

Computers are a daily part of life for hotel GMs. They use basic word-processing and spreadsheet software to communicate with company executives, employees and guests. They also work with computer systems to oversee payroll, property management and reservations. As hotel companies move to new software and computer programs, hotel GMs must be able to pick up on new programs quickly.


The hotel manager must be able to not only identify the positive and negative effects of multiculturalism but has to also employ these things within the course of the daily routine. The Australian government has laid out a strong foundation to follow and will certainly help applying these ideas to the greater good.


Australian Human Rights Commission (2008). The Right to a Discrimination Free Workplace. Legal Section Human Rights and Equal Opportunity Commission, July 2008. Retrieved from

Commonwealth of Australia, Department of Immigration and Citizenship (2009). National Agenda for Multicultural Australia. October 2009. Retrieved from future.pdf

Furunes, T. & Mykletun, R. (2006). Why diversity management fails: Metaphor analyses unveil manager attitudes. Hospitality Management 262007:974-900.

Koleth, E. (2010). Multiculturalism: a review of Australian policy statements and recent debates in Australia and overseas. Research Paper 6, 2010-11, Parliament of Australia, 8 Oct 2010. Retrieved from brary/pubs/rp/rp1011/11rp06

The People of Australia (nd). Australia's Multicultural Policy.

Williams, R. (2013). Workplace discrimination cuts deep across Australia: report. The Melbourne Newsroom, 30 Mar 2013. Retrieved from australia-report [read more]

Health and Social Care Role Essay

… This tool allows the individual to learn more about the activities, routines, people, and objects that matter to them, and how they can ensure they have more good days than bad days.

Using the 4+1 questions will provide an individual and people who care about them to think together. These questions provide an opportunity for everyone to voice their concerns and share their experiences. The learning log tool encourages the individual and the people within their circle to record what they learn from planning and putting their plans into action. A one-page profile is a tool that allows an individual to specify whom they are and how best others can support them. This tool normally has three pages namely appreciation, important things to the person, and how the person can be supported. The one-page profile provides an individual with the opportunity to start a detailed person-centered description.

Legislation has promoted person-centered thinking by mandating for the use of person-centered planning in order to support people with disabilities. Disabled persons are also required to be treated as other people and their disability should not be used to discriminate them in any way. When supporting individuals a person should ensure they refer to them and treat them as other individuals. Paying close attention to their one-page profile will allow a person to establish how to show them appreciation, what they like and how to support the individual. Some of the challenges that might be faced when implementing person-centered thinking are failure for the individual to express them self, negativity based on the person's disability, lack of control in the person's life, and lack of involvement from the person's family and circle.

These challenges can be overcome by encouraging the individual and people in their circle to develop a positive attitude. The positive attitude will allow the individual to accept their situation and start viewing them self in a positive manner. Another way is encouraging the individual to start taking control of their life and future. Providing the disabled person with an avenue for saying the help they need, how they prefer to live their life, giving them opportunities, and developing their local capabilities, will also assist in overcoming the challenges.

A person-centered tool will allow the individual to identify some of the actions that are related in their own life. The tools provide the individual with a way to closely scrutinize their life, and think about them self and how they can best be supported. This tools also allow an individual to form a basis for describing them self, and they can extend this knowledge in order to lead a more positive life.

To best prepare for a person-centered review an individual needs to attend a review meeting with a professional. The review meeting should be communicated in advance in order to allow the individual to be prepared and make their contributions during the review. The review will be an opportunity for the individual to contribute a shared understanding and knowledge. The… [read more]

Kaho Olawe Hawaii Destination Development Essay

… Hawaii

Sustain and develop the island

Limit impact on the environment (Sustainability)

Development does not need to conflict with the goals of environmentalism. Hawaii has a long history of suitable environmental custodianship, which can and should be extended to developments… [read more]

Community Recreation Centers and Sports Essay

… The California State Parks (CSP) guide points out that studies show (including a national study that polled 1,818 people) a "positive correlation between…" recreational facilities" and physical activity (CSP, p. 9). Also, a long-term study of 17,000 teens shows that when teens used recreation centers they were "…75% more likely to engage in the highest category of moderate to vigorous physical activity" (CSP, 9).

In the Executive Summary of the guide the authors note that the "most significant conclusion in the report" is that a recreation program -- presumably part of a recreation center -- directed at youth obesity, for example, can do several things besides just get kids active. A good recreation center with well-thought-out sports programs for youth can: (a) increase self-esteem; b) reduce the use of alcohol and drugs; c) "build family bonds"; and d) "promote volunteerism" (CSP, 7). The guide references The Surgeon General's Call to Action to Prevent and Decrease overweight and Obesity 2001, which reported that "…obese individuals who were active also had a lower incidence of disease and morality…" than men and women whose weight was normal but who were sedentary (CSP, 13). Just modest physical activity, such as a person could get at a recreation center by walking around the gym, swimming, or riding a stationary bike, can cut a woman's risk of heart disease "by 30%," the CSP explains on page 14.

In conclusion, it is clear that communities should be encouraging citizens to exercise and what better way to coax them to get off the couch than to provide a recreation program, with many different levels of activities for a wide variety of individuals. By building a recreation center, a city or town can develop myriad health-related recreation programs around the center; it can and should become the center from which many people find enjoyable and healthful activities.

Works Cited

California State Parks. (2005). The Health and Social Benefits of Recreation / An Element of The California Outdoor Recreation Planning Program. Retrieved October 2, 2012, from

Morton, J. (2008). 21 Reasons why a… [read more]

City Town Reimaging Using Sports Assessment

… This is accomplished by turning these areas into social gathering places that will benefit everyone. As a result, the use of environmental practices is designed to spark interest in the project among these different groups of stakeholders. (Kilner 2010)

Private… [read more]

Management Essay

… Likewise, there are positive and negative impacts to the communities in terms of their physical infrastructure and environmental impacts. Economic impacts are positive in nature as are the impacts on urban renewal and image enhancement of the hosting communities. The money spend on goods and services in community hosting these events and festivals serves to create more jobs and provide opportunities for small-scale businesses and in turn creates additional tax revenues resulting in the construction of new airports and hotels and benefiting schools, housing and hospitals in these communities that host cultural tourism events and festivals. Infrastructure is improved in these communities and there is a heightened level of preservation of traditional customs, locally created handicrafts, festivals, and the communities experience increases in civic pride. Positive environmental effects include an increase in conservation and wildlife preservation. Negative impacts of cultural tourism are the economic effects that fall upon the shoulders of the government in keeping up the roads and it is found in this study that even while new jobs are created by cultural tourism many times these jobs pay poorly and are seasonal employment. IN addition, tourism can drive up local prices on properties as well as on the cost of goods and services. Destinations may become dependent on tourism only to be affected by natural disasters and economic recession or terrorist events. Negative social impacts include congestion of traffic, crowding and even drug and alcohol problems along with increases in crime and prostitution. Human rights issues may arise due to cultural tourism when local individuals become displaced from their land to accommodate new hotel construction or when individual's area barred from beaches, lakes and other natural settings. Negative impacts include those on the environment due to threats to the location's supply of water, and other natural and heritage sites due to over use. Pollution is also an impact of tourism due to traffic emissions, as well as littering and increases in the production of sewage and the noise that accompanies increases in visitors to a community.


Cultural tourism impacts on the hosting community are both positive and negative. It is necessary that the communities hosting cultural tourism events and festivals plan well to accommodate the increases in the local population during times of events and festivals. Careful and diligent local planning can be used to mitigate many of the negative impacts on the community so that the community can enjoy and make best use of the positive impacts that result from cultural event and festival tourism.


Chalip, L. And Leyns, A., 2002. Local business leveraging of a sport event: Event Management, 6, 155-165. Managing an event for economic benefit. Journal of Sport Management, 16, 132-158.

Fredline, E. & Faulkner, B. (2002a). Residents' reactions to the staging of a major motorsports event within their communities: a cluster analysis. Event Management, 7(2), 103-114.

Fredline, E. & Faulkner, B. (2002b). Variations in residents' reactions to major motorsports events: why residents perceive the impacts of events differently. Event Management, 7(2),… [read more]

Doug Mckenzie, Director, Canadian Department of Tourism Term Paper

… Doug McKenzie, Director, Canadian Department of Tourism

Shmuel Ben Ami, Director of Tourism, Israeli Ministry of Tourism

Thanks for Canadian Tourism Promotion to Israel and Project Proposal

As the Director for Tourism in Israel and a participant in this Vancouver conference with you, I thank you for your kind promotion of tourism to my country during this very difficult time. The tourism industry is one of the pillars of our economy (3.45 million tourist arrivals in the year 2010) and I can not tell you how much the people of Israel appreciate this support in a world which is usually at best ambivalent about the Jewish state or hostile to its existence. Your support is a God send and your friendship will always resonate in our hearts. We hope to continue to build upon this friendship in the future with many joint projects between our tourism departments to promote tourism in both Canada and Israel.

Tourism Expansion

The following statistics are general and apply to most Western countries like Canada. According to the our Israeli Ministry of Tourism of statistics, in 2009 some 54% of the 2.7 million visitors to the state of Israel were Christian. The level of Jewish tourists accounted for some 39%. Tourism revenue in 2009 totaled some $3.3 billion USD. In 2010, the tourism sector constituted 6.4% of the country's GDP. The contribution of tourism to the Israeli Gross Domestic Product is expected by the WTTC to rise from some 6.4% ($12.0 billion USD) in the year 2010 to some 7.2% ($22.1 billion) by year 2020. The contribution of tourism to employment was 223,000 jobs in 2010, some 7.9% of total employment. Israeli export earnings from international visitors generated 6.5% of Israel's total exports (U.S. $4.8 billion) in 2010. Investment in Israel in tourism is some $2.3 billion USD or some 7.6% n 2010. Israel Travel & Tourism economy is ranked number 51 worldwide by the… [read more]

Sage Handbook of Tourism Studies Came Out Book Report

… Sage Handbook Of Tourism Studies Came Out in 2009

Tourism studies

Rural tourism in the Sage handbook of tourism studies

Tazim Jamal and Mike Robinson, authors of The SAGE handbook of tourism studies refrain from offering a clear and cut… [read more]

Ecotourism and Community Development Economic Literature Review

… Zambrano, Broadbent, and Durham's (2010) study in the Osa Peninsula in Costa Rica showed that a very wide variety of environmental changes -- both positive and negative -- occur from the widespread development of ecotourism. First, these developments typically offer locals a wider knowledge of conservation and alternative or "green" agricultural and land management practices. Many tourism developers in Costa Rica, for example took active measures to create recreational spaces with low impact usage strategies. Many of the tourism-related jobs offered local farmers on the Oso Peninsula new work, and once employed they spent less time farming their land, leaving larger spaces to become overgrown. Researchers noted that this had this gradually led to reforestation of the area rather than the expected deforestation that is typically associated with the development and construction of tourism infrastructures such as roads, buildings, and even waste treatment and management facilities (Zambrano, Broadbent, and Durham, 2010).

An extensive review of conservation and ecotourism conducted by Buckley (2009) notes that the principal means of promoting conservation in ecotouristic areas is to carefully monitor and control recreational activities and locations. Buckley divides management factors into the broad categories of behavior and technology. He notes that ecotourist destinations must consider both the technology they use in development as well as the behavior of the communities members and tourists who will ultimately contribute to any lasting environmental impact on an area or conservation efforts. Technological factors used to reduce environmental impacts include emission and noise reduction, recycling and water services, and waste management, and building materials. Planning and selecting all of these systems with conservation in mind will help minimize the negative impacts that development may have on an ecologically fragile area. Behavioral factors that reduce environmental impact include tour operation regulations and laws developed by local governments, marketing techniques used by tour operators, building and planning regulations, and education initiatives taken by local government and tour providers.

Communities should practice careful planning and development for ecotourism including strict zoning measures, effective building controls and limitations, and conservation-concious marketing for tourists. A costal area of Belize, for example, should consider factors such as development along beach front, tourist use of beaches and waters, and how these factors will affect everything from the groundwater systems to the local ecology on both the land and in the water. Communities that strive for rapid development without consideration for these potential impacts may experience poorly controlled growth without effective protection of ecologically sensitive areas. Ultimately, poor management of this kind will often damage the area's overall marketability as an ecotouristic destination. Planning that considers both local ecology and effective education of tourists is more likely to conserve the key environmental resources for the long-term, allowing a community to benefit both socially and economically (Buckley, 2009).


Buckley, R. (2009): Evaluating the net effects of ecotourism on the environment: a framework, first assessment and future research, Journal of Sustainable Tourism,17:6, 643-672

Dallen J. Timothy & Kathy White (1999): Community- Based Ecotourism Development on the… [read more]

Ecotourism and Community Development Multiple Chapters

… Eco-Tourism and Community Development


The International Tourism Society (2010) defines this as responsible travel to natural areas for the purpose of conserving the environment and improving the well-being of the community in the region at the same time. It… [read more]

Best Job in the World Term Paper

… Tourism Queensland Marketing Analysis: "The Best Job in the World"

Brief company overview

Nature of the business. The stated goal of Tourism Queensland (hereinafter alternatively "the corporation") is "to be one of Australia's lead creative organisations, providing support to all… [read more]

Travel and Tourism in Malaysia Essay

… These include the beautiful paradise that many see when they first visit the 13 states and 3 federally operated territories. There are a variety of different people that live in Malaysia making it much like visiting a miniature world, with… [read more]

Ethical Dimensions of the Charter Airline Industry Term Paper

… Ethical Dimensions of the Charter Airline Industry

If one watches ads on television for charter vacations, one might get the idea that such jaunts are pure enjoyment, something undertaken without much thought and for relatively little cost -- either monetarily… [read more]

Roads and Bridges Tourism and Pipelines Essay

… Roads Bridges

In Chapter 20, "Roads and Bridges, Tourism and Pipelines," the author invokes all of the romanticism and the stark reality of the Silk Road. The ancient trade routes linking the Far East with Europe and the Near East… [read more]

Sustainable Cruise Ship Prospectus Research Proposal

… Cruise Ship

Dear Mayor of Island X:

Greetings! As the Director of Sustainable Cruising, Incorporated, I have long been aware of Island X's famed flora and fauna. I know that Island X has some of the most unique animal and plant species endemic to the region. As an executive of an award-winning cruise line (listed as the 1# cruise line for eco-friendly tourism by Travel and Leisure magazine), I am always looking to expand our cruisers' knowledge of hidden gems in the area.

It is the mission of Sustainable Cruising to combine tourism with consciousness-raising. The tourists who embark upon our cruises wish to acquire genuine knowledge and appreciation of the different islands of the region. With great respect and eagerness, we would like the privilege of including your island as part of our next line of 'destination' tour packages. The proposed stop would be for a morning-to-evening stay in the harbor, docking at 9am and departing at 9pm. No additional accommodations would be needed, given that tourists can use the boat as a hotel room, which would minimize any disturbance to the area.

Our philosophy at Sustainable Cruising is that tourism encourages individuals to engage in more mindful treatment of the environment. By learning about an area in a hands-on fashion, people are more likely to care about the region's people, places, and things. The proof is in our rich, albeit short history: many of our former Sustainable Cruise passengers grow so enamored of the lands they visit that they return. Our cruise line has one of the highest return passenger ratings in the industry. Many cruisers also go on to contribute funds to ensure the preservation of local habitats.

Sustainable Cruising makes a commitment to… [read more]

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