"Recreation / Leisure / Tourism" Essays

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Hospitality Industry's Technological Tools Research Paper

Research Paper  |  3 pages (1,125 words)
Bibliography Sources: 3

SAMPLE TEXT:

Hospitality CRM Systems

Customer Relationship Management Systems in the Hospitality Industry

In the hospitality industry, one of the most critical success factors for greater profitability is to increase customer loyalty and increased share of spending on entertainment, lodging and travel. Customer relationships are crucial for this to occur. The rapid advances in Customer Relationship Management (CRM) software and systems have made it possible to electronically capture, analyze, extrapolate and create highly effective services strategies aimed at gaining greater customer loyalty and sales in the hospitality industry (Singh, Kasavana, 2005). The greater the level of customization a customer expects, the more critical the CRM system is for tracking, reporting and providing insights into how best to tailor hospitality products and services to their needs (Phillips, Louvieris, 2005). The intent of this analysis is to define how CRM is used in the hospitality industry, defining it pervasive effect on all facets of marketing, sales, service, pricing and planning. The ethical implications of CRM in the hospitality industry are also discussed.

Defining Customer Relationship Management in the Hospitality Industry

The hospitality industry's competitive dynamics have accelerated so much that today a business traveler in a typical metropolitan city has hundreds of options for hotel rooms, with many being discounted through websites including booking, com, hotwire.com or priceline.com. All of these options have put the pressure on hospitality providers to deliver a much more differentiated, high quality experience. The only way to understand what customers like most and least in the way of accommodations, what their individual preferences and needs are, and through which communications channels they most want to learn about hotels are is through the use of an enterprise CRM system (Murphy, Olaru, Schegg, Frey, 2003). CRM systems are predicated on a database architecture that allows for each individualized record for a given customer to be updated by each activity they engage in with a given business (Ivanovic, Mikinac, Perman, 2011).

CRM systems have progressed beyond being status histories of customer interactions. Today they are used in real-time to initiate and support conversations with customers, making sure hospitality service providers have a very clear sense of what their best, mid-level and worst customers are looking for in terms of services and location amenities (Singh, Kasavana, 2005). CRM systems are proving to be pivotal in the development of new resorts as they are often relied on for understanding the preferences and wants of prospective guests (Ivanovic, Mikinac, Perman, 2011). The ability to generate analytics out of a CRM system is one of the most rapidly evolving aspects of this technology (Phillips, Louvieris, 2005). A secondary trend is the integration to social networks, which is often called Social CRM (Lim, Saldana, Saldana, Zegarra, 2011). Social CRM is nascent yet showing significant potential for better understanding the needs and wants of younger, affluent and highly connected business and leisure travelers. The continual pursuit of insights into what guests are looking for is just one aspect of how CRM systems are being used today. Another is… [read more]


Changing Trends in the Hotel Industry in Ireland and Internationally Assessment

Assessment  |  4 pages (1,901 words)
Style: Harvard  |  Bibliography Sources: 4

SAMPLE TEXT:

¶ … Hotel Industry in Ireland

Introduction- As the 21st century unfolds, we are told that the world is embracing globalism -- a key change in the economic, political and cultural movements that, broadly speaking, move the various countries of the world closer together. This idea refers to a number of theories that see the complexities of modern life such… [read more]


Social and Cultural Perspective in Hospitality Management Article

Article  |  4 pages (1,296 words)
Style: APA  |  Bibliography Sources: 4

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Social & Cultural Perspective in Hospitality Management

Hospitality management has two different explanations in relation to the scope of the subject. It is either a field of study or work. As a field of work, it involves the management of hotels, travel agencies, restaurants and other related industries within the hospitality sector. At the level of study, hospitality management involves the study of hospitality sectors in terms of structures, management, and organization. The industry is complex in nature hence it is crucial to have a deeper meaning of the hospitality. This would enhance provision of services to the entire society and the hospitality industry. Hospitality requires much flexibility from the formal management perspective in order to act appropriately in anticipation and meeting the recurring or new needs within the society (Hemmington, 2007). Deeper understanding of hospitality has positive implications on three different levels. The first level is the personal level where deeper understanding of hospitality affects or influence the individual directly. The second level is the positive influence at formal management or managerial positions. The third influence of deeper understanding of hospitality is on the entire society or wider community.

Personal perspective: how a deeper understanding of hospitality could make you a better person.

Deeper understanding of hospitality enables the individual to know his or her role within the industry. In order to have effective hospitality industry, every individual must know his or her expectations. This enhances the level of productivity within the industry as individuals execute their roles with much ease. Knowing of roles at the personal perspective level makes an individual a better and productive person. To know your roles, it is crucial to have a deeper meaning of the structures, processes, and criteria within the hospitality industry. Efficient and effective role executions improve the level of services accorded to consumers or clients who in this context are the individuals (Magnini, 2009).

Deeper understanding of hospitality enables people to obtain effective and high quality services. This is because they know where to obtain the services at cheaper costs. This would save the consumers significant income while effectively satisfying his or her need. Lack of deeper understanding of hospitality creates a situation of minimal satisfaction. This is a situation where consumers are not aware of products in the market hence do not satisfy their wants fully. Individuals also have the opportunity to compare on the available services within the industry. This would enable the consumer to choose the best option hence satisfaction at psychological, sociological, and economical levels (Brey, 2011).

Deeper understanding of hospitality enables the individual to act accordingly to the issues or challenges within the industry. Measures to curb unexpected challenges are down to the effective and efficient understanding of hospitality. At personal perspective, anticipation of challenges provides an upper hand to the obstacles. This gives the individual better chance of surviving within industry. Awareness of how to anticipate is through seminars and courses by the hospitality industry in order to have a full understanding of the… [read more]


Hyatt Hotels Term Paper

Term Paper  |  14 pages (3,885 words)
Bibliography Sources: 1+

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Hyatt Hotels

The Hotel Industry

Figures showed that the growth of worldwide hotel chains went down from 5.1% in 2000 to 3% in 2001 and 1.9% in 2002, with 40,000 properties registering under 290 brands and 175 corporate-operated chains (MKG Consulting 2004). Although the world supply remains geographically larger for North America, which claims 6 out of 10 rooms, expansion… [read more]


Theme Parks Term Paper

Term Paper  |  4 pages (1,664 words)
Bibliography Sources: 1+

SAMPLE TEXT:

Theme Parks are special types of parks that emphasize one particular aspect of life and invite people to come and enjoy it. At the same time the attitude of the people changes from year to year and this requires the theme parks to change their get up every few years so that the visitors continue to find interest in the… [read more]


Fairmont Hotel Product: Few Hotels Term Paper

Term Paper  |  1 pages (423 words)
Bibliography Sources: 0

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Its stately walls house 400 superbly appointed guest rooms touting attentive, personalized service. From cozy rooms tucked away in quiet corners and warmly lit by fireplaces to spacious suites with sweeping views of the mountain expanse, Green Ridge has the perfect place for you to call home for a luxurious vacation. Our guest rooms offer an array of options, and all come with Jacuzzi bathtubs and linens handmade with the excellence and tradition found only in Old America, here in the heart of New England.

PRICE:

Burlington offers a wide variety of accommodations for the discriminating traveler, but the Fairmont Green Ridge remains unparalleled. While other hotels offer inadequate service at less value, the experience provided by Fairmont is worth its weight in gold. With packages beginning at two hundred dollars a night (USD) in the summer, an easy weekend retreat is the perfect salve for the steamy summer bustle. Christmas specials start at three hundred, and extra packages that include recreational activity are always available at the Green Ridge as they are at other Fairmont resorts. Come celebrate the holidays with us; Independence Day, Valentine's, Easter, Christmas, and Thanksgiving warrant the special treat you are sure to find at the Green…… [read more]


Euro vs. Florida Disney Term Paper

Term Paper  |  8 pages (3,224 words)
Bibliography Sources: 1+

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Euro vs. Florida Disney

Success of Florida Disney:

Walt Disney Company -- WDC theme park and resort complex in Florida comprises of varied set of service and entertainment properties covering an area of 30,500 acres. An excess of 50,000 'cast members' or employees in Disney parlance provide services to more than 1, 00,000 guests daily. World Disney World Resort --… [read more]


Repurchase Intention in the Hospitality Sector Term Paper

Term Paper  |  12 pages (3,480 words)
Bibliography Sources: 0

SAMPLE TEXT:

¶ … Repurchase Intention in the Hospitality Sector in Vancouver, British Columbia

The Background To Tourism

Tourism is a major industry in almost all parts of the globe. Many developing nations exact the lion's share of their income from foreign guests, while in developed countries, like Canada, tourism can be an equally lucrative source of revenue. In a post-industrial nation,… [read more]


Disneyland in Hong Kong Term Paper

Term Paper  |  11 pages (3,457 words)
Bibliography Sources: 1+

SAMPLE TEXT:

Disneyland in HongKong

A multinational corporation is an enterprise that manages production establishments or delivers services in at least two countries (Wikipedia 2006). Multinational corporations or MNCs are horizontally integrated, vertically integrated or diversified. Horizontally integrated multinational corporations manage production establishments, which are located in different countries to produce the same or similar products. Vertically integrated multinational corporations do so… [read more]


Cruise Line Industry Term Paper

Term Paper  |  8 pages (2,119 words)
Bibliography Sources: 1+

SAMPLE TEXT:

Cruise Line Industry

The objective of this work is to evaluate the cruise industry, specifically Carnival Cruise, Norwegian Cruise and Royal Caribbean. The evaluation will be through use of Porter's Five Forces as to competition in the industry, the bargaining power of suppliers, the bargaining power of consumers and will answer the questions of whether the industry has substitute products… [read more]


Influx of Money Impact Hospitality Thesis

Thesis  |  10 pages (2,915 words)
Bibliography Sources: 12

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These South American countries expect an influx of visitors from all corners of the world, which is likely to revitalize and rejuvenate the diminishing fortunes of their hospitality sectors and economic development in general (Jones 2012). In particular, Brazil expects an overwhelming number of visitors from participating and non-participating nations across the globe, which inherently means an influx of money.… [read more]


Royal Kraal Elephant Farm in Ayutthaya Chapter Writing

Chapter Writing  |  5 pages (1,450 words)
Bibliography Sources: 4

SAMPLE TEXT:

¶ … Royal Kraal Elephant Farm in Ayutthaya, Thailand as a Cultural Heritage Tourism Site

The Royal Kraal Elephant Farm in Ayutthaya, Thailand is located within the Extended Bangkok Metropolitan Area that has received a great deal of assistance from the Thai government in its efforts to industrialize. Beyond their growing industrial base, the local residents of Ayutthaya, itself a… [read more]


Brazil Hospitality and the 2014 Thesis

Thesis  |  17 pages (5,259 words)
Bibliography Sources: 50

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Accor intends to build 85 new hotels in Brazil in the period up to 2015 (Embassy of Denmark, 2010). This will increase the number of hotel rooms it has by 5000. This will be achieved through expansion of their 20 Formule 1 and Ibis hotels. The hotel chain is also remodeling 31 of its 65 Mecure hotels and 8 of… [read more]


Kaho Olawe Hawaii Destination Development Essay

Essay  |  4 pages (1,320 words)
Bibliography Sources: 2

SAMPLE TEXT:

Hawaii

Support and maintain Hawaiian Culture

When considering the opening of the island of Kaho'olawe to more tourism, the Hawai'i Tourism Authority should first focus on the development of an educational center. This educational center will concentrate on the illustration of the culture, customs, beliefs, and norms of the natives of Hawai'i. Only from a firm foundation in cultural awareness and respect can a sustainable future for tourism development take place on the island of Kaho'olawe. The success of the educational center will lead to programs in sustainable tourism and sustainable development on Kaho'olawe.

Supporting and maintaining Hawaiian culture in tandem with developing the island reflects the traditional concept of the relationship between the human being and the environment. Hawaiian culture does not view people as a problem but instead "acknowledges that people are part of the living universe, with clear responsibilities to nurture the land in a reciprocal and sustainable manner," ("Hawaiian Culture and Conservation," 2012). There are three prime objectives in the development of Kaho'olawe for tourism. Those objectives include the building of infrastructure in accordance with traditional Hawaiian values and land-use concepts, the creation of the educational and cultural center, and the maintenance of a regular and reliable transportation service linking Kaho'olawe with Maui.

Our target markets are families, active people, backpackers, scholars, professors, students, environmental cautious people, and other individuals interested in a different authentic vacation in Hawai'i.

Objective 1: Building the Infrastructure

It is essential to create a viable infrastructure that can support our educational tourism project. However, infrastructure development must proceed sensitively and in accordance with traditional laws and customs regarding land use. Consultation with Hawaiian people about sacred territories will be considered when developing and maintaining the infrastructure.

Strategy 1: Create power source

As of yet undeveloped, Kaho'olawe currently has no power sources. Power generation can come from a combination of sustainable methods including geothermal power for mass production, and solar and wind power for smaller scale use at the tourism facilities.

Strategy 2: Create a fresh water source

Without water, there is no life. Kaho'olawe sustained the life of the first settlers to the island in spite of the fact that fresh water is scarce due to the rough volcanic terrain. However, a tourism program will require a sustainable fresh water sourcing system. The planning process should focus on creating a freshwater source, which could entail a multitude of methods including rainwater collection and treatment; as well as a desalination system. A reliable source of local drinking water will minimize or eliminate dependence on bottled water.

Strategy 3: Create sewer system

In addition to fresh water concerns, the island will also require a comprehensive wastewater treatment system. Wastewater treatment systems and their maintenance are critical to promoting health security and safety, and thus essential for the development and growth of the area. In keeping with the principles of sustainable development, a gray water program will be instated on Kaho'olawe for the purposes of landscape management and other purposes.

Strategy 4: Create roads… [read more]


Workplace Learning and Manager's Performance Term Paper

Term Paper  |  10 pages (4,106 words)
Bibliography Sources: 20

SAMPLE TEXT:

A manager must be careful and wise enough to keep the services perfect while generating profit. Expenses need to be handled in the way that profit margin is maintained. Liberality and good will in hospitality industry does not mean to compromise on profit while maintaining standard and providing comfort. Portion sizes must be related to cost. This will allow the… [read more]


Destination Development and Marketing: Kaho'olawe Term Paper

Term Paper  |  4 pages (1,421 words)
Bibliography Sources: 4

SAMPLE TEXT:

The government should incorporate strict laws guiding the interaction of the tourist with the culture of the inhabitants of the island. This is through forbidding interference of the state and culture of the island by the tourists in case of their visits. This indicates that the tourists will be advised to maintain the status quo on their visits to the… [read more]


Resort Our Group Chose Assessment

Assessment  |  3 pages (1,341 words)
Style: Harvard  |  Bibliography Sources: 2

SAMPLE TEXT:

So on one end of the spectrum there is a rise in price to meet the requirements of the moneyed customer. On the other end, prices may be expected to drop in the need to find a niche.

To what extent does the government intervene in the development and running of the resort? Does the central/local government provide amenities such as swimming pools and sports facilities, walk-ways, public beaches? Is the tourist office state funded? Resort advertising? Explain the level of government intervention in the resort, this will vary according to the country in which the resort it is located and the political system..

Each and every one of the amenities of the resort is exclusively privately funded as are the amenities of each of its competitors.

Nonetheless, the government is actively involved to a certain extent in funding tourism in the Caribbean since tourism has an advantageous impact on the economy, ecosystem, and culture. The resort advertising is largely private although some of its government sponsored.

The tourist office site is state funded.

The government, too, following a period of decline and competition with Cuba implemented a program where it stepped in evaluating the quality of its resorts. This became known as the Quality Tourism for the Caribbean (QTC) initiative, with the Green Globe and Blue Flag programs. These programs implemented a quality assurance system for hotels in the areas of health, hygiene and conservation in that they trained Caribbean-based resorts in these areas. They also evaluated and offered information to these hotels on health and hygiene practices.

Another program was the European Union (EU) Blue Flag beach certification scheme which graded beaches according to the quality of their services and beach maintenance.

The government too tries to set competitive standards for resorts with Blue and Green flag demarcations so that hotels model and try to outflank one another in pursuit of the accreditation.

All of this has been carefully promoted as a brand under the government-sponsored and run Caribbean Tourism Organization (CTO) which is aided by the Caribbean Hotel Association. This so-called "Brand Caribbean: model intends to focus tourist attraction on the high quality attractions and services (CHALLENGES TO CARIBBEAN TOURISM).

The CTO also involves itself in other activities to boost tourism in the area. One such activity has been its recent meeting with top ministerial officials and technical personnel in its member countries to seek their assistance in arranging better intra-regional air links to help boost tourism in the region. In fact, the CTO recently formed a division -- the CTO Aviation Task Force -- implemented just for this. Hotels and beaches have been improved and their quality is monitored; the CTO now turned to making air flight more efficient and to improving passenger comfort on these flights. Other issues that they wished addressed included "minimum revenue guarantees, communication among regional carriers, "open skies" agreements, government taxes and fees, fuel costs, visa restrictions, passenger security-screening arrangements, airlift capacity and the dependency of local hotels on the intra-regional… [read more]


Small Place, Jamaica Kincaid Fulfills Term Paper

Term Paper  |  5 pages (1,509 words)
Bibliography Sources: 1

SAMPLE TEXT:

Even from the British perspective, ironically, Kincaid has overcome oppression via the written word. She raises awareness about issues that few tourists would otherwise consider. For example, Kincaid takes it upon herself to tell readers -- who are prospective tourists -- that their money takes away from the local economy. Tourism dollars are not spent on rebuilding roads and schools. Instead, they are used to make tourists more comfortable while the native Antiguans are poor and angry. Kincaid understands the continuity between the colonial and post-colonial governments.

Kincaid's solace in literature becomes her political platform. Her memoir is Kincaid's contribution to Antigua, and not just to the canon of literature or post-colonial discourse. These contributions are important, but Kincaid's message is clearly about her niche in her native island. Although her memoir has certainly not changed the way tourism operates in Antigua, Kincaid does ask her readers to think more critically about the tourism industry in all countries around the world. In this way, Kincaid has made a tremendous impact. She has helped to overcome oppression by showing how to rise above perceived inferiority. In countries that have gone through a colonial heritage and racial stratification, it is important to recall Kincaid's work and apply…… [read more]


Kona, Hilo Marketing Plan Marketing Plan

Marketing Plan  |  5 pages (1,311 words)
Bibliography Sources: 10

SAMPLE TEXT:

Canadian travelers are heavily influenced by the exchange rate since when there is a favorable rate then this effectively reduces the total price of their vacation to Hawaii (Schaefers, 2011). Recently, the August data suggests that Canadians increased in total visitors as well as in total spending which rose to over one hundred thirty four million in March of 2012 (Hawaiin Toursim Authority, 2012).

Canadian Demographical Information

The three highest provinces in terms of the total population are Ontario, Quebec, and British Columbia, in that order. Toronto is Canada's largest city with a population of roughly five and a half million people living in the metropolitan area. Roughly five percent of the population in Canada earns ninety thousand or more per year and about half of these high-income Canadians live in Ontario (Murphy, 2007). Canadian have a progressive tax rate that is much different to that found in the United States and earn substantially less than the same income demographic in the United States. The labor force in Canada consists of over seventeen million people.

Table 2- Canadian Workforce (Statistics Canada, 2006)

Canada has a high growth economy with low inflation and a gross domestic product (GDP) rate that has grown as high as five percent throughout its development. Canadians have had a grown disposable income rate that has been rising since the mid-nineties which is a strong indicator of economic health. Canadians spend roughly fifty five percent of their total incomes on consumption and this level varies by a couple percentage points in each direction.

Table 3 - Consumption Trend (Office of Consumer Affairs, 2010)

Table 4 - Disposable Income (Office of Consumer Affairs, 2010)

The Canadian people are among the best educated population in the world. In 2010, when the Organization for Economic Co-Operation and Development's (OECD) released its 2009 PISA results, Canada was ranked sixth overall and the highest English-speaking and French-speaking nation in the world (Education Canada, 2012). By contrast, the United States ranked seventeenth, slightly above the OECD average. Most of the Canadian education system is publically funded through taxes and the Canadian system is among the best school systems in the world.

Conclusion

The ideal target market for the Big Island would be high-income earners in Ontario between the ages of thirty-five and fifty-four. This demographic has a high level of disposable income, is well educated, and geographically condensed. Many Canadians use the internet as the primary tool for researching a vacation as well as booking. However, other promotional routes could also reach this demographic and there is a likely appeal to "snowbirds" during the Canadian peak season of December through March when it is the coldest in Canada.

Works Cited

Education Canada. (2012). The International Quest for Educational Excellence: Understanding Canada's High Performance. Retrieved from Education Canada: http://www.cea-ace.ca/education-canada

Hawaii The Big Island. (2012). Historic Kailua Village. Retrieved from Hawaii The Big Island: http://www.gohawaii.com/big-island/regions-neighborhoods/kona/historic-kailua-village-kailua-kona

Hawaii Tourism Authority. (2012). Historical Visitor Statistics. Retrieved from Hawaii Tourism Authority: http://www.hawaiitourismauthority.org/default/assets/File/research/historical-data/2011%20Highlights (2).xls

Hawaii Tourism Authority. (2012). Welcome to… [read more]


Global Business Cultural Analysis: Singapore Research Paper

Research Paper  |  16 pages (4,853 words)
Style: APA  |  Bibliography Sources: 16

SAMPLE TEXT:

At that time, many among the governing elite were wary that, while 'Westernization' had served Singapore well in its quest of industrialization and economic development, the city-state was also in danger of losing its 'Asian' roots and identity." (p.948 in Yuen, 2006, p.836)

Singapore Policy Matters

Singapore was reported in the Foreign Policy magazine to be "the world's most global… [read more]


Tour America Direct Evaluate Website Assessment

Assessment  |  2 pages (725 words)
Style: Harvard  |  Bibliography Sources: 2

SAMPLE TEXT:

The heading of the website advertises the company has been in business for seventeen years, which does convey a certain amount of legitimacy in terms of its positioning, regardless of the questionable visual design. Unfortunately, the stock photo of a woman available for 'live chat' undercuts this claim of being well-established and professional. Rather than using interesting graphics regarding travel, the website instead is peppered with images of the managing director, which is likely to be of little interest for someone seeking to plan a vacation. There is also a great deal of advertising on the website for travel. While this is understandable in terms of the company's need to garner revenue on one hand, the invasive nature of the large and animated ads suggests that the company does not necessarily have the traveler's best interests at heart, and is primarily a money-making operation.

In terms of relevant legal information, the website provides a link for travelers to an ESTA form that it says is required for users to complete before traveling to the United States. The link to the 'terms and conditions' is in a pdf file with extensive fine print which also does not contribute to the website's credibility. Also, for all of its aggressive promotion, the website does not deploy market segmentation in an effective fashion -- it generically targets users looking for cheap flights, but gives no specific information for families or travelers looking for specific 'types' of U.S. experiences. This fails to deploy one of the web's most useful advantages to companies -- the ability to give specific information to specific kinds of people (Piccoli 2001). Competing on price alone is seldom an effective strategy; given that consumers can so easily keep an eye out for deals on a variety of Internet travel portals.

References

Braun, P., & Hollick, M. (2006). Tourism skills delivery: Sharing tourism knowledge online.

Education & Training, 48(8), 693-703. Retrieved: doi:10.1108/00400910610710100

Piccoli, G. (2001). Web-site marketing for the tourism industry: Another view. Cornell Hospitality Quarterly, 42(6), 63-65. Retrieved: http://search.proquest.com/docview/209702885?accountid=10901

Tour America Direct (2012). Official Website. Retrieved: http://www.touramericadirect.co.uk/… [read more]


New Jersey Convention and Visitors Annotated Bibliography

Annotated Bibliography  |  4 pages (1,223 words)
Bibliography Sources: 0

SAMPLE TEXT:

The book addresses technical change as it relates to adjustments in business models and strategies, and includes a clear explanation of revenue management as well. Using basic economic principles, the author shows how to use elementary supply and demand analysis to understand changes in the tourism industry, allowing for more succinct financial analysis.

Vantage Strategy. (2010). NJ Tourism 2009-2010: The great recession & tepid recovery…so far. Retrieved September 26, 2011 from: http://www.visitlbiregion.com/includes/media/docs/2010-tourism-ecom-impact-prelim-3-23-2011-2.pdf

This report discusses New Jersey tourism volume and spending, performance statistics for 2009 and 2010, along with NJ visitor demographics for business and leisure travelers. The report also discusses the economic impact of the NJ tourism sector, along with a county level analysis of tourism's contribution to NJ jobs, wages, taxes and GDP. The report also includes NJ visitation and spending forecast industry projections for 2011 and 2012, discussing how well NJ tourism has weathered the recession. The tourism forecast provides a sound rationale for the timing of entering the hospitality industry, but has potentially concerning implications for the business travel subset, with business travel down 9.1% in 2010.

Victorino, L., Verma, R., Plaschka, G., & Dev, C. (2005). Service innovation and customer choices in the hospitality industry. Managing Service Quality 15(6) 555-576. Doi: 10.1108/09604520510634023.

This article discusses the impact that service innovation has on customer's choices within the hotel industry. The practical implications of the paper are that it provides a means of understanding customers' choices, thereby allowing managers to better design offerings and formulate corresponding operational strategies around customer needs. The study found that service innovation matters when guests are selecting a hotel; also that service innovation has a larger influence on choices when guests are staying at economy hotels rather than mid-range to upscale hotels.

Walker, J. (2009). Introduction to hospitality. [PowerPoint slides]. Retrieved from Prentice Hall website:

wps.prenhall.com/wps/media/objects/5529/.../5eChapter%2015.ppt

This presentation discusses the principles of hospitality marketing, including promotional marketing and sales strategies. Walker also discusses pent up market demand resulting from the recession, as well as sales trends and competitive analysis. The presentation summarizes hospitality marketing at a high level and provides a checklist of marketing and promotional tasks.

Wanderlust. (2009). Get realistic about your competition. Travel Industry Wire. Retrieved September 26, 2011 from: http://www.travelindustrywire.com/article41892Get_Realistic_About_Your_Competition.html

This article discusses the importance of correctly identifying one's competition within the travel industry. The article points out that a realistic view of the competitive environment is valuable because it directs tourism advertising and marketing activities. There is a tendency to assume that the direct competitor is obvious when in reality, the consumer may be considering options that are less apparent. Understanding the real competition for a hotel's affects its positioning, messaging, media mix and business.

Wickford, H. (2011). Types of hotel ownership. Retrieved September 26, 2011 from: http://www.ehow.com/about_5598328_types-hotel-ownership.html

This article summarizes the four basic types of hotel ownership: franchise, privately owned and operated, leased, and managed. The author also examines the pros and cons of each ownership model. She notes that while the privately owned and operated business… [read more]


Marketing Communications Plan Essay

Essay  |  5 pages (2,287 words)
Style: Harvard  |  Bibliography Sources: 5

SAMPLE TEXT:

It is estimated that the thermal limits currently seen on coral reefs will be exceeded annually by the years 2030 -- 2050 even using the best case climate projections (Worboys and DeLacy, 2003).

For terrestrial areas, where 5 Star tours operate, the 2003 bushfires in the Australian Alps occurred in one of the most severe droughts in Australia's history, as… [read more]


Space Travel Proposal Developing Research Proposal

Research Proposal  |  2 pages (490 words)
Bibliography Sources: 0

SAMPLE TEXT:

The next portion of the essay will examine the current status of space travel and view the pros and cons of these companies and technologies to better understand the environment in which the problem exists. Space tourism companies such as Virgin, SpaceX, Robinson Industries, JPL 2 and others will be compared and contrasted for their current and foreseeable contributions to this idea of business of space vehicle production.

The next portion of the essay will attempt to grasp the leadership issues dealing with the research and development. The travel to space cannot simply be restricted to anyone, but cooperation at some level and appropriate regulation must be synthesized when possible. The roles of international governments and their space agencies, such as NASA, will also be discussed as contributors to the solution to the problem. These organizations will also be compared and contrasted to gain a fuller understanding of the subject.

Before concluding, this essay will fuse the business implications to space travel vehicular production and the actual market realities associated with the idea. The idea of actually manufacturing the vehicles in space and other logistical implications will be discussed and highlighted to bring in this important aspect to the subject itself. The essay will ultimately conclude with a summary of the previously discussed points and propose a course of action that may best suit the practicality, effectiveness and efficiency to space travel and space tourism.… [read more]


Future of the Cruise Line Term Paper

Term Paper  |  8 pages (2,519 words)
Bibliography Sources: 1+

SAMPLE TEXT:

The product of a cruise line is entertainment. A cruise is a highly desirable form of entertainment for many. There are many other forms of entertainment. After the World Trade Tower attacks, the video industry and other forms of domestic entertainment saw an increase, while travel and vacationing saw a drastic drop. However, when confidence in air travel was restored,… [read more]


History of Disneyland Walt Term Paper

Term Paper  |  6 pages (2,392 words)
Bibliography Sources: 1+

SAMPLE TEXT:

In 1965, ten years after it opened, over 50 million visitors had come through the gates.

Walt Disney was very particular about the way the park looked. If anything was ever out of place, or did not quiet look right, he would have it fixed immediately. He knew everything about the park. He knew where the water pipes where, how… [read more]


American Amusement Parks Term Paper

Term Paper  |  9 pages (2,509 words)
Bibliography Sources: 1+

SAMPLE TEXT:

But following the extraordinarily successful World's Columbian Exposition of 1893 in Chicago (there were 21,480, 141 paid admissions), city planners and architects from the New York area - and elsewhere - were inspired to duplicate Chicago's excitement and enjoyment in their cities, going well beyond the attractions in Central Park. The "midway" at the Chicago exposition featured a huge sideshow… [read more]


Management of Casinos the History Term Paper

Term Paper  |  10 pages (2,783 words)
Bibliography Sources: 1+

SAMPLE TEXT:

Treat the chips as hard-earned cash you save for your child's tuition, mortgage payment and other regular bills.

4) Never increase your bet when you lose. If you do, you become like a lamb led to slaughter. Discipline is the virtue to use in gambling sessions as well as at home and in the larger community. It is the most… [read more]


Online Travel Agents Term Paper

Term Paper  |  22 pages (5,998 words)
Bibliography Sources: 1+

SAMPLE TEXT:

Disadvantages quoted at a recent TIA conference include: "They [the customer] would rather talk to a live person; their plans were not definite; they don't give credit card details online and are concerned about privacy of information; the internet does not give lowest prices or best deals; and the process of booking is too complicated" (quoted at (http://www.findarticles.com/cf_dls/m0VOU/9_304/76940598/p1/article.jhtml).

Question 4:… [read more]


Lau, Anita and Mckercher Term Paper

Term Paper  |  8 pages (2,147 words)
Bibliography Sources: 0

SAMPLE TEXT:

For example, tourists interested in adventure sports might also be less interested in shopping than other groups of tourists. Such information would help marketing and travel professionals. Furthermore, following a specific set of subjects over time would prevent errors in further research, by confusing the needs of an entirely new set of tourists with those already studied.

Dolcinar also conducts two consecutive data-driven segmentations, by administering a questionnaire to one of the select subgroups. The results of the double data-driven segmentation study shows that significant differences, such as age, intended duration of stay, familiarity with the destination, daily expenditures, and motivations for travel, can exist within a distinct data-driven segment such as sports tourists. Basically, the consecutive data-driven segmentation reports indicate the potential for gearing marketing for niche markets.

Article Reaction

Dolcinar's article demonstrates the importance of segmentation in marketing reports in general, and for the tourism industry in particular. Overly generalized marketing efforts can be a waste of money and resources and in the long-term do not achieve intended results. Focusing on niche markets helps industries better tailor their marketing efforts for subpopulations. Although commonsense segmentation studies are common, they ignore many potential subgroups. Dolcinar urges marketing professionals to conduct more in-depth and conclusive studies-based either on successive data-driven segmentations or a data-driven followed by commonsense segmentation. In both cases, niche markets were illuminated when they otherwise wouldn't be by performing simple, pure commonsense studies that only serve to describe a priori groups.

The successive data-driven segmentation yielded promising results for the travel industry. Results can be replicated in further reports in different markets, as the current study only included information on summer tourists visiting Austria. Performing novel segmentation studies like the ones proposed by Dolcinar in different tourism markets could be fruitful. Moreover, as the author suggests, many other permutations of commonsense and data-driven segmentation studies can be designed to maximize marketing potential in the travel industry. However, Dolcimer's study is an excellent beginning in exposing the weaknesses of existing reports, illustrating their limitations. The breakdown of sports tourists to Austria into ten distinct groups provides an optimal example of how powerful such segmentation studies can be. At least two of the groups represent strong niche markets that can be examined to thoroughly ascertain what types of direct and targeted marketing should be used instead of relying simply on a priori knowledge. While segmentation studies may be difficult and costly to employ, over time they would pay off by stimulating consumer interest and increasing competitive advantage.

In spite of the alluring potential of performing the types of novel segmentation studies that the Dolcinar suggests, the article does not offer a detailed or thorough literature review. A more thorough literature review, coupled with examples from marketing research, would better prove why existing segmentation studies should be improved. It is entirely possible that the pure commonsense studies that make up the majority of marketing segmentation studies are indeed effective. Designing and implementing more complex analyses might not be necessary. The… [read more]


Status in Hospitality How Class Term Paper

Term Paper  |  2 pages (785 words)
Bibliography Sources: 1+

SAMPLE TEXT:

This was the case recently when New York's Le Parker Meridien Hotel offered a ?565 caviar-filled omelette. (Harwood, 2004). The Meridien saw a need in the extreme upper socioeconomic echelon for excess and novelty. Along the way, they also garnered a lot of publicity for themselves.

Trends in the hospitality industry also reflect the fact that consumers and their socioeconomic status are of paramount concern. The growing movement towards "VFR" (visiting friends and relatives) tourism is driving a hospitality industry response that is catering to a lower status of consumer. Similarly, the more affluent consumers are driving the popularity of cultural heritage tourism and the concomitant hospitality industry response.

The "why" of the equation ... why is the industry responding to issues of class and status is a simple function of business. If you provide more of what the customer wants, this attention will show itself in your profits. "Customer satisfaction leading to profit is the central goal of hospitality and tourism marketing."

(http://web.ics.purdue.edu/~alltson/htm531ppt/531chapt1.ppt)

This responsiveness of the industry to the demands of a specialized public does have its limitations. The public's appetites change much more readily that the hospitality industry's ability to respond to them. It is interesting to consider if this will become apparent in the future as some hospitality providers lag behind the consumer's changing tastes, and whether other businesses will jump in to serve that niche.

Bibliography

Baranowski, Shelley. (2003). An Alternative to Everyday Life? The Politics of Leisure and Tourism. Contemporary European History 12.4. 561 -- 572.

Class (n.d.) Downloaded May 18, 2004 from Wordnet, Web site: http://www.cogsci.princeton.edu/cgi-

bin/webwn?stage=1& word=class.

Harwood, A. (May 19, 2004). Eggs-Pensive: Our writer's verdict after he shells out for $1,000

Omelette. Downloaded May 19, 2004 from The Daily Record, Web site:

http://www.dailyrecord.co.uk/news/tm_objectid=14253310%26method=full%26siteid=89488%26headline=eggs%2dpensive-name_page.html

Market Segmentation (n.d.) Downloaded May 18, 2004 from Investor Words, Web site:

http://www.investorwords.com/2988/market_segmentation.html

Morrison, A. (n.d.) Marketing for hospitality and tourism. Downloaded May 18, 2004 from Web site: http://web.ics.purdue.edu/~alltson/htm531ppt/531chapt1.ppt

Seaton, AV and Christine Palmer. (1997). Understanding VRF Tourism Behaviour: the first five years of the United Kingdom tourism survey. Tourism Management. Vol. 18, No. 6,

pp. 345 -- 355… [read more]


Sexuality in the Hospitality Industry Term Paper

Term Paper  |  2 pages (885 words)
Bibliography Sources: 1+

SAMPLE TEXT:

Often, flowers, massages, and romantic dinners play an important role in the use of sexuality (as romance) within the hospitality industry. Further, entire holidays are built up around the romantic theme, including Valentine's Day, and the promotion of romantic events and products for personal wedding anniversaries and honeymoons. Here, sexuality is used in the hospitality industry in a socially sanctioned and publicly acceptable manner. The advertisement of the romantic component of hotel stays or restaurant dinners is unlikely to be objectionable to much of the larger buying public. As such, romance is an important and profitable component of sexuality in the hospitality industry that is sanctioned and accepted by society as a whole.

Other components of sexuality in the hospitality industry are less well-known, and certainly not sanctioned by larger society. These include the use of certain hotels and hotel rooms for activities like prostitution, and the use of many buildings as strip clubs and houses of prostitution. Pubs that offer topless entertainment and waitresses also fall into this category. Perhaps on the fringe of this more blatant use of sexuality in the hospitality industry are otherwise "reputable" pubs and nightclubs that offer "ladies nights" where male strippers like Chippendales appear. While this last example depicts sexuality as focused toward female consumers, the large portion of illegal and more blatantly sexually-oriented services and events in the hospitality industry are focused almost entirely at men. This is changing, certainly, as more women frequent strip clubs as a form of entertainment, but the primary focus of most of this type of industry is male.

Finally, sexuality is also apparent within the hospitality industry within events aimed at the younger, college aged crowd. Events such as wet t-shirt contests, and "girls gone wild" events fall somewhere between publicly-sanctioned events and the more "hardcore" sexual content of strip clubs. Generally, however, this sort of event is perceived as largely harmless by larger society, and seen as young people blowing off steam.

In conclusion, sexuality in the hospitality industry is widespread, and likely plays a large component in its financial success. Interestingly, while a sizeable portion of this financial success comes from an industry based on stripping and prostitution, this area of sexuality within the hospitality industry is largely not sanctioned by larger society, and often even ignored within the hospitality industry itself.

Works Cited

Hooters Air. Hooters Air Lands at Gary/Chicago. 17 May 2004. http://www.hootersair.com/about/press/2004/2004-04-29-Gary.asp

Merriam-Webster Online Dictionary. Sexuality. 17 May 2004. http://www.merriam-webster.com/cgi-bin/dictionary?book=Dictionary&va=sexuality

Mills, Barrie. Higher Education in the UK Hospitality Industry. 12 May 2004. http://www.intstudy.com/articles/tweukhos.htm… [read more]


Market Segmentation the Breakers Essay

Essay  |  3 pages (971 words)
Bibliography Sources: 0

SAMPLE TEXT:

Market Segmentation

The Breakers is a destination resort, which has specific implications for its customer segmentation. About 45% of its business is in leisure travel, with 55% in group traffic. One segment cited in the interview was the customer who is looking for the iconic destination resort, especially older ones that convey a certain luxury and class because they are so well-established. Another customer segment is the jet-setter. In the interview, it was noted that some customers might view their options globally, such that they could fly to Palm Springs or Hawaii or Dubai or wherever is warm and has a nice property. Both of these customer bases are at the high end of the market.

In terms of business segments, which the management describes as groups, there are several different segments. There is a lot of meeting business since they have facilities that can accommodate up to 1000 people. This, combined with the setting, property and seasonality, draws in a lot of meetings -- there are few places in the continental U.S. better-suited for meetings especially during the winter season. There are around 600 groups per year. There are two main segments in the business market. The first is the corporate market, where the emphasis is on meetings, and the second is on associations. In both cases, it is the same combination of facilities and location that serves as the main draw for the property.

2.

There are several types of competitors. The Breakers competes locally, nationally and globally in the luxury destination resort market. For example, there are other properties in South Florida, some of the high end hotels in Miami Beach for example. Ritz Carlton and other beachfront properties in Florida, and also cited are boutique properties in Miami. So But for the most part The Breakers is fairly strongly tied to its location in Palm Beach.

Globally, Dubai, Hawaii and the Caribbean are all cited as being competitors. A visitor to the Breakers might be equally likely to opt for one of these other destinations, especially ones that share the same high season in winter as South Florida does. There are also national competitors, other properties of the same size, scope and cachet. Some compete during winter, such as properties in Arizona or Nevada, while others compete at other times of the year. The Greenbrier (WV), the Homestead (VA) and the Broadmoor (CO) are all cited. If you are looking overseas -- Dubai was mentioned so maybe something like the Burj al-Arab is a good competitor as one of the places there that attracts the global high-end leisure and corporate client.

3.

One ad for the Breakers that I have found is a promotion for "Engage '12," which is billed as a "luxury wedding business summit," so an industry show for people in the luxury wedding business. This is a YouTube video: https://www.youtube.com/watch?v=METBN2Hij8g

It is just one of two videos that…… [read more]


W Vs. Four Seasons Essay

Essay  |  3 pages (927 words)
Bibliography Sources: 1

SAMPLE TEXT:

) but also offers the St. Regis, which is more of a direct competitor to Four Seasons. SPG seeks to offer a streamlined, simple loyal program, offering no blackouts, immediate access and rewards ranging from flights on 30 airlines to rooms. The size of the company and the presence of another major luxury brand within the company enhance the value of this offering. Four Seasons does not have a loyalty program, which is fairly normal for the luxury hotel business (Levere, 2007). Four Seasons had toyed with the idea of a broad loyalty program but has yet to implement it and there is apparently a small, hidden loyalty program accessible by invitation only. This is in keeping with the philosophy that all guests receive great service, that there should not be differentiation in the level of service that people receive.

In terms of amenities, there are also some differences between the brands. W characterizes its amenities as "whatever you want, whenever you want it." This include 24-hour concierge services, gyms with high-end equipment, in-room dining around the clock, and spa services. The gym and spa are branded. All W. hotels also have high end restaurant facilities. There are proprietary bath products and beds as well, to ensure consistency in the in-room experience at W. hotels around the world. The company also offers a number of packages to help encourage customers to take advantage of these other services, adding significant revenue-per-room if the packages are enticing enough to stimulate purchase.

The Four Seasons is less standardized, offering a higher degree of location customization for a more unique experience than might be offered at the W. brand. With more business travelers, the Four Seasons places more emphasis on its meeting facilities. However, it enhances its luxury credentials with unique spa and recreation offerings geared to its target audience. Unique services include transportation to your first meeting, twice daily touch-ups to the room, and a health club that combines fitness, spa and healthy eating. Different properties have different focal points, however. For example, Bora has a luxury vacation focus while Toronto has more of a business focus, and this split is found throughout the chain.

Overall, W and Four Seasons are both luxury hotel chains, but they serve very different markets. W is more contemporary in its approach, something that is reflected both in design and in its services. Four Seasons is more classical in terms of its approach to luxury, and many of its hotels also have a business focus. However, they do share certain similarities common at luxury hotels, including an emphasis on service, access to high-end restaurants and attention to detail at all levels of the customer experience.

References

Levere, J. (2007). Luxury hotel reward programs. Travel & Leisure. Retrieved April 21,…… [read more]


Assimilation, Integration and Multiculturalism Essay

Essay  |  6 pages (1,763 words)
Bibliography Sources: 6

SAMPLE TEXT:

Bibliography

Australian Government (2014); Department of Social Services: 'Settlement and Multicultural Affairs'. Accessed Online on 3rd September 2014, < http://www.dss.gov.au/our-responsibilities/settlement-and-multicultural-affairs/programs-policy/a-multicultural-australia/national-agenda-for-a-multicultural-australia/what-is-multiculturalism>

Blue Mountains (2011), Blue Mountains International School of Management; The Hospitality Industry in Australia. Accessed Online on 3rd September 2014, http://www.bluemountains.edu.au/blog/hospitality-industry-australia/

Chesterman, J., & Douglas, H. (2004). 'Their ultimate absorption': Assimilation in 1930s Australia. Journal of Australian Studies, 28(81), 47-58.

Coquitlam (2011). City of Coquitlam; Multiculturalism Strategy and Action Plan Accessed online on 3rd September 2014, http://www.coquitlam.ca/documents/MSP_-_Multiculturalism_Strategy_and_Action_Plan.pdf

DIAC (2010d).Key Facts in Immigration Factsheet 2. (Canberra: Department of Immigration and Citizenship). www.immi.gov.au/media/fact-sheets/02key.htm.

George N. Root (2014). Business Integration Strategies; Demand Media. Accessed online on 3rd September 2014.http://smallbusiness.chron.com/business-integration-strategies-2633.html

Herbert, X. (1938). Capricornia: a novel. Sydney, Angus.

Jared Lewis (2014). The Advantages of Multiculturalism in the Workplace; Demand Media. Accessed Online on 3rd September 2014. http://smallbusiness.chron.com/advantages-multiculturalism-workplace-15239.html

McGregor, R. (1997). Imagined destinies: Aboriginal Australians and the doomed race theory, 1880-1939.Melbourne University Press.

Neil Kokemuller (2007). The Importance of Assimilation in Business. Demand Media. Accessed on 3rd September 2014 http://smallbusiness.chron.com/importance-assimilation-business-48834.html

Professor CA Gibb (1973).The Situation of Aborigines on Pastoral Properties in the Northern Territory. The Committee Review; AGPS, Canberra, 2-3.

Price Waterhouse Coopers (PWC) (2009). Australian Hotels; An overview of Australian Hotels Industry April 2009.Accessed Online on 3rd September 2014. http://aha.org.au/wp-content/uploads/2011/04/PWC-Hotel-Industry-Report-20092.pdf

Stephen Castles (2012). The internal dynamics of migration processes and their consequences for Australian government migration policies: Working Paper for the Department of Immigration and Citizenship University of Sydney.… [read more]


Event Management, Tour Down Under 2013 Research Paper

Research Paper  |  7 pages (2,267 words)
Bibliography Sources: 4

SAMPLE TEXT:

The state will also issue the ID lanyard as well as the two-way radio to the key volunteers, contractors and event staff. The event will be dog free and smoke free. The organizer will ensure that the event goes smoothly.

Essentially, the financial commitment for hosting each stage will be $15,000 hosting fee as well as traffic management costs. The… [read more]


Port of San Diego Port Improvement Plan PIP Chapter Writing

Chapter Writing  |  4 pages (1,258 words)
Bibliography Sources: 4

SAMPLE TEXT:

¶ … port of San Diego was opened on December 18, 1962. With the port being one of the United States' top 30 American containership ports, it has fast become an area of interest in regards to improvement and modification. Being the main port of entrance for companies like Isuzu, Acura, Nissa, Mitsubihi Fuso, and other international car brands, it also shares a two-decade long lease with the Dole Food Company, transporting most of America's banana crop. It is governed by a Board of Port Commissioners, seven in total and conducts its daily processes under the supervision of the Executive Director.

The port of San Diego has a mission of improving the community along with providing vitality and a balanced approach to the various roles the port plays to the public and commerce. "Diego Unified Port District will protect the Tidelands Trust resources by providing economic vitality and community benefit through a balanced approach to maritime industry, tourism, water and land recreation, environmental stewardship and public safety" (Port of San Diego, 2015). While the official website does not have figures in terms of number of employees or suppliers, it does have various projects lined up to improve the condition of the port and potential tourist and business activity. Continual improvement, especially in regards to tourist attraction, makes it the main strength of the port and its ongoing desire to improve and cultivate culture within the area.

A brief background on the port from its precise plan concept states the area near to the Port Tidelands, since the 1930's has been zoned for manufacturing meaning older industrial activities presently dominate. Therefore, some problems in relation to land use stem from a major shortage of overall space in where existing port-associated industries may expand and newer maritime industries may instead be accommodated. Things like parking areas and residents for more park use create complications and a greater need to clear and redevelop those areas that are incompatible with current need. Therefore, the port has now put its focus on newer developments.

During its monthly meeting on April 10, 2012, Commissioners voted 6-0, with Commissioner Lee Burdick absent, to approve a list of pier improvements. They were briefed on the proposed improvements, which include additional lighting, flag poles, benches with planter boxes, table seating at the edge of the pier and bronze markers charting the history of the pier, which was built in 1913 (Moreno, 2015).

The developments at the port coincide with development of hotels and possible tourist attraction or place of interest. "…with the Port to develop the majority of the site into a 400-room, dual-branded hotel in a single building on the northern portion of the site fronting Pacific Highway and an approximately 2-acre public park on the western portion fronting Harbor Drive" (Port of San Diego, 2015). This means the much needed increase in parking and development for recreational purposes has come to fruition in recent years.

The port's overall strategic goals consist of reinvigorating the occupied land and… [read more]


Dreamworld Analysis in Australia Essay

Essay  |  5 pages (1,978 words)
Bibliography Sources: 5

SAMPLE TEXT:

¶ … Dreamworld

Investigation of Tourism Place

Description of XXX

Products and services iii. Sense of place

Access in xxx

Traveler behavior in xxx

Production of Promotional Material

Current Promotion Methods

Proposed Promotion Material

Reflection of Future Changes

Investigation of Tourism Place

Description of Dreamworld

Dreamworld in Queensland Australia is one of the few destinations in the world that offer… [read more]


Marketing on Hospitability Industry in Thailand Literature Review Chapter

Literature Review Chapter  |  10 pages (2,751 words)
Style: Harvard  |  Bibliography Sources: 30

SAMPLE TEXT:

¶ … Marketing on Hospitability Industry in Thailand

Overview of Eco-Marketing on Hospitality Industry

In the contemporary competitive business environment where a substantial market share has become one of the important strategies to stay in business, increasing number of businesses are using eco-marketing to achieve competitive market advantages. However, global sustainability awareness has made large number of consumers to be… [read more]


Memorandum to the Investment Committee Business Proposal

Business Proposal  |  4 pages (1,090 words)
Bibliography Sources: 1+

SAMPLE TEXT:

Hilton should open a hotel in Phnom Penh. The market, compared with the major Southeast Asian cities, is low in competitive intensity, particularly among established Western names. Although Cambodia remains a frontier country, it is modernizing rapidly and with this comes a reduction in risk. In addition, a Cambodian operation would help Hilton to build a stronger portfolio in Southeast Asia. As a result, Cambodia is one of the lower-risk growth markets remaining in Asia, and Hilton should seize the opportunity to enter the market.

The level of opportunity in Cambodia is strong. Phnom Penh only has three five star hotels at present and of these only two are from international brand names (InterContinental & Raffles). The remaining competition comes from Asian companies, including the local Grand Lion Group, that have low brand recognition among foreign visitors. Demand for hotels in Phnom Penh is growing, a function of two main drivers. The first is that as Cambodia modernizes, demand for business travel is growing. Phnom Penh is the largest city in the country, and is proximate to both Bangkok and Saigon. Cambodia experiences a significant amount of Western capital inflow, both for economic development and for tourism. In addition to Phnom Penh, there is further opportunity for growth in Siem Reap (home of the Angkor temple complex) and in the beach resort of Sihanoukville.

The current market situation for the Phnom Penh hotel market is favorable. Land prices are down to around $2,700 per square meter as of the end of 2009, compared with over $5,000 a few years ago. This ebb in the highly volatile Cambodia real estate sector comes with the global economic slowdown, which has reduced the flow of foreign capital to the country, especially from hard-hit countries in the region.

Cambodia is a frontier country, so there is significant risk. There is little currency risk, since most business is conducted in U.S. dollars, even at the street level. The local currency, the riel, is not a hard currency but the ubiquity of the dollar means that we would have limited exposure to it. The Thai baht is sometimes used as well.

The economy of Cambodia grew in the range of 10% per annum from 2004 to 2007. Much of that growth was driven by the textiles industry, but Cambodian firms lost their WTO protections in 2005, which has hurt economic growth. The long-range outlook for the Cambodian economy is dependent largely on the development of tourism and the potential of the oil fields that have discovered offshore. Owing to the impacts of the Khmer Rouge era, there is a high degree of demographic imbalance -- most Cambodians are under 21 years of age. This will create pressure on the government to develop competitive trade policies and to spur direct foreign investment. The investment climate, therefore, is likely to improve, triggering a long-term uptick in business travel and in tourism.

There is some degree of political risk as Cambodia, as Cambodia is a Kingdom with only limited… [read more]


Buyer Behavior Book Report

Book Report  |  10 pages (2,900 words)
Bibliography Sources: 20

SAMPLE TEXT:

Consumer Behavior

The transition of viewing travel marketing from a traditional marketing standpoint to one dominated by psychographics and its implications on managing expectations is revolutionizing this industry. This analysis interviewed three travelers with significantly different expectations, need and preferences, and used the concepts obtained from the research completed to define a framework of using an integrated marketing communications (IMC)… [read more]


History of the Virgin Islands Book Report

Book Report  |  2 pages (724 words)
Bibliography Sources: 3

SAMPLE TEXT:

History of the Virgin Islands ?

Virgin Islands

Map of the U.S. Virgin Islands

Flag of the U.S. Virgin Islands

Resources and Industry

Famous People from the Islands

Sports and Pastimes

For the Landlubber

Map

Flag

Virgin Islands are located at 18 Deg 20 minutes N, 64 Deg 50 minutes W. The three principal islands are St. Croix, St. John and St. Thomas. There are a number of smaller islands around the three major islands. The lowest point on the islands is sea-level, the highest point is Crown Mountain on St. Thomas at 475 meters. Puerto Rico lies to the west, and the British Virgin Islands to the east. The population is estimated at 109, 8251

in the spring of 2009. The climate is subtropical, tempered by the easterly trade winds, there is little seasonal variation in temperature, with the rainy season from September to November.

The Ciboneys arrived on the islands during what is considered the Pre-Ceramic Culture. Later the Arawaks arrived around 100 AD, followed by the savage Caribs and the more peaceful Tainos.

The first European settler was Christopher Columbus on his second voyage of 1493, when he sailed into the Salt River. He named the island Santa Cruz, which is now the island of St. Croix. He then sailed north and discovered the chain of islands he named 'Las Once Mil Virgenes' (11,000 virgins).

During the 17th century, the archipelago was divided into two territorial units, one English and the other Danish. Sugarcane, produced by imported slave labor, drove the islands' economy during the 18th and 19th centuries.

After the freeing of slaves and the discovery of sugar beet, agriculture in the islands declined. The industrial revolution ended the need for the islands as a shipping port, thus changing the economic environment. Little was heard of the islands until World War I, when the United States realized their strategic position and negotiated the purchase of the islands from Denmark for $25 million in gold. Although the islands were purchased in 1917, it wasn't until 1927 that citizenship was granted to Virgin Islanders.

Resources and Industry

The islands have few natural resources. Much of the level land is too…… [read more]


Decision Making Essay

Essay  |  2 pages (623 words)
Bibliography Sources: 2

SAMPLE TEXT:

Decision making is one of the most critical steps in resolution of a possible conflict or problem at work. In organizational management and operations, one would need to make small or big decisions regularly and sometimes we make those decisions without paying attention to the process of critical thinking involved. It has been rightly pointed out that,

"Decision making is the study of identifying and choosing alternatives based on the values and preferences of the decision maker. Making a decision implies that there are alternative choices to be considered, and in such a case we want not only to identify as many of these alternatives as possible but to choose the one that best fits with our goals, objectives, desires, values, and so on." (Harris, (1980))

Decision needs to be taken when one than one possible answers or routes are available. In the case of Nik, we notice that his firm needs to make a decision in Kava because they have multiple possibilities to explore. They would want to invest in Kava in a manner that would be most beneficial to the people of Kava while it would also help the company propel its profits and its image as a socially responsible firm. While decisions can be made in a variety of manners, usually a T-chart method can be adopted when in doubt. This method allows firms to build a pros and cons chart and see how their decisions would affect their organization and others in the short and long run. But when more complex issues are involved, it is critical to use one of the more comprehensive decisions making techniques such as Six Hats.

"Six thinking Hats" method was first proposed by Edward De Bono. He believed that this system helps a firm look at a problem from various angles and then reach a suitable solution. It is a powerful…… [read more]


Strategic Management in Any Competitive Industry Essay

Essay  |  12 pages (3,731 words)
Bibliography Sources: 24

SAMPLE TEXT:

Strategic Management

In any competitive industry, companies are required to continually innovate their product and reposition themselves in order to remain competitive. This is perhaps particularly so in the cruise ship industry, where competition is increasing to provide customers with the most memorable, interesting experience possible. The cruise ship company Cayamo has done this successfully by providing a cruise that… [read more]


Greek Islands Symi and Nisyros Web Content

Web Content  |  4 pages (1,004 words)
Bibliography Sources: 0

SAMPLE TEXT:

Symi:

Virtually untouched by modern developments commonly found on other islands, Symi's Neo-Classical facade hides many tourist attractions. There are many ways of getting to and around on Symi including travel by ferry, catamaran, hydrofoil, or you can jump on a bus to get around the many sites of Symi. There are daily boats traveling from Symi to Rhodes and up to four ferries that provide access to other Dodecanese Islands.

Symi is located 25 miles northwest of Rhodes and with its highly mountainous terrain, Symi is dotted with small valleys and its coastline alternates between rocky cliffs and beaches that hide many of Symi's beautiful isolated coves. Symi is divided into several areas including Yialos, the island's main harbor; Chorio is found north of Yialos; Pedi Bay is located along the coast south of both Yialos and Chorio; and Nimboros, a picturesque fishing village located north of Yialos. While Yialos may at times become crowded and noisy, visitors may find that Chorio remains relatively quiet and peaceful due to its location at the top of a steep climb along the Kali Strata.

Symi is often cited as having the most beautiful harbor in Greece and there are many attractions that welcome visitors to the island. While on Symi, visitors are encouraged to explore the Lindos Ship War Memorial, Nautical Museum, Chatziagapitos House, Archeological and Folklore Museum, and the Old Pharmacy in Chorio.

Though little is known about Symi prior to the 14th century, archeological excursions and excavations have uncovered evidence that Symi has constantly been inhabited, and the ruins of citadels and fortresses indicate that Symi was a major and important port before and during its rule under the Roman and Byzantine Empire until its ultimate conquest by the Knights of St. John in 1373. A tumultuous and rich history makes Symi an ideal place to uncover many of Greece's hidden treasures.

Symi's beautiful beaches are a popular tourist attraction, many of which are only accessible by boat. Many beaches on Symi are a mixture of sand, pebble, and shingle. As sea urchins may pose a hazard to the inhabitants and visitors of Symi's wondrous beaches, tourists are strongly encouraged to wear water shoes that are available for purchase at many local stores on Symi. Symi's major beaches include Nanou, Agia Marina, Agios Georgias, and Agios Emilianos. In addition to these secluded beaches, there are also many secluded coves to be explored on Symi.

There are also many archeological and religious points of interest to visit while on Symi. Visitors are encouraged to visit the Port at Yialos and take in sites such as the stone bridge and clock tower. Visitors are also welcomed to explore the stone grape presses and windmills that were once a valuable asset to the production of wine and wheat production on Symi. Within walking distance of the windmills at Yialos.

Looking to find your prince charming or court a damsel? Take a tour of Symi's castles at Pontikokastro and the Castle of the… [read more]


Strategic Management Analysis Term Paper

Term Paper  |  10 pages (2,975 words)
Bibliography Sources: 20

SAMPLE TEXT:

Expedia is a holding company that operates a number of travel-related Internet properties, including Expedia.com and global variants, Hotwire.com, TripAdvisor and others. Expedia began as a unit of Microsoft, conducting travel bookings, but has since expanded beyond that narrow mandate (ExpediaInc.com, 2010). One of these arms is a package travel segment. The macroenvironment for Expedia therefore is the broader travel… [read more]


Starwood Hotel Chain Today, Businesses Grow Research Proposal

Research Proposal  |  8 pages (3,157 words)
Bibliography Sources: 25

SAMPLE TEXT:

Starwood Hotel Chain

Today, businesses grow by means of expansion. When companies grow large enough, they expand from the local environment to the national sphere, and from their they expand internationally. International expansion has a certain set of considerations that must be taken into account to promote the success of the venture. Two of the most important are governmental restrictions… [read more]


Information Skills Essay

Essay  |  4 pages (1,238 words)
Bibliography Sources: 5

SAMPLE TEXT:

¶ … Skills Project

Location of Resources

Evaluation of Resources

Being assigned for five months to Kuala Lumpur, Malaysia is both invigorating and intimidating at the same time. The culture of Malaysia is known for being strongly religious and respectful of its Muslim heritage, and as a result appreciates it when visitors dress and act conservatively. It is common for concert promoters in Malaysia to request rock stars from westernized nations to dress modestly on stage, a request that has been made of everyone from Madonna to Mannheim Symphony's ballet troupe (Lee, 2009). According to the CIA Factbook, this nation clings to its religious beliefs, as 60% are of the Muslim faith. Fully appreciating the customs and expectations of moving into a heavily Islamic nation requires not only learning about Malaysia, but about the cultural beliefs that form the foundation of this nation's identity. The CIA Factbook also shows that this is a relatively lower income by global standards with a per capita income of $14,900, dropping from $15,500 in 2007 and to $15,400 in 2008. Clearly the information search needs to navigate between the information about the nation and also cover the Islamic traditions and values systemic to this nation as well. Working in this nation is going to be very interesting as the learning of ethical and religious customs most likely dominates many of the work places and companies there.

Problem Statement

Choosing to accept an assignment in a foreign nation that is so significantly different than any westernized one can be a daunting task. Not only are there the language differences, in Malaysia there are significant differences in religious and moral beliefs due to the majority of the nation being devote Muslims (60%). The study of travel in this nation becomes muli-0facted then, concentrating on the cultural, religious, economic, commercial and social aspects of the nation. Immersing oneself in this society blindly would certainly lead to severe culture shock and a minimizing of effectiveness on the job. Instead, what is needed is a thorough analysis of each dominant dimension of the country's culture. Beginning with the structure of the country's religious and social fabric, analysis of how beliefs are practiced and when, and what is expected by gender during these events is critical. The use of insights gained from country analysis reports and the use of secondary research on how the Malaysian flexes to take into account the beliefs and holidays of the Muslim community is very important as well (Malaysia, 2009). As the country is known for having political instability at times, being aware of the forms of government, how they are being debated, and the role of revolutionaries in the country is also very valuable to know as well (Malaysia, 2010). The aspects political strife and cultural divides must be studied very closely and understood extremely well so that out of ignorance one does not wander into these regions of this small nation where political conflict is simmering due to the slowing economy (Malaysia, 2010).… [read more]


Hospitality Industry Role of Hospitality IT Systems Essay

Essay  |  2 pages (735 words)
Bibliography Sources: 1

SAMPLE TEXT:

¶ … Hospitality Industry

Role of Hospitality IT Systems

The rapidly changing needs and expectations of global travelers are a primary catalyst in the continual improvement and innovation of hospitality information technologies and systems. Having a 360-degree view of the guest is just the beginning to becoming the trusted advisor to travelers over time (Jain, Jain, 2005). While hospitality IT systems have progressed from the basic functionality of being able to track reservations and manage inventory, greater focus on each customer-facing process is necessary (Mathies, 2010). The rapid adoption of Software-as-a-Service (SaaS) applications including Amadeus Hotel Platform (Baker, 2007) is being driven by the urgency to streamline and make more customer-centered these processes in the hospitality industry.

The Changing role of IT in the Hospitality Industry

The entire value chain of the hospitality industry continues to go through a major disruption due to the Internet and the continually increasing expectations of guests. Of the many areas of this industry's value chain being the most impacted by these factors are the reseller networks, distribution channels, multi-channel selling, and service strategies (DiPietro, Wang, 2010). In conjunction with these changes to the distribution channels, guests now can get impartial, often brutally honest reviews on sites including tripadvisor.com as to what a hotel experience really is like, beyond the claims on hotel websites. All of these factors are influencing hospitality IT in a very direct and urgent way. First, the need for more agility and flexibility in applications' design and structure so the interfaces can be matched to how people work is critical (Mathies, 2010). Studies of the success factors behind hospitality IT systems' adoption indicate that those systems that allow for the greatest amount of customization and tailoring to how associates choose to work have the greatest levels of effectiveness over time (Mathies, 2010).

In addition to agility of an application, the ability to quickly get the application deployed across a board number of locations is also key. While applications including the Amadeus Hotel Platform were initially delivered as on-premise or server-based application originally, software developers including those selling the Amadeus Hotel Platform have adopted SaaS as a means to get the applications deployed quickly across entire hotel chains (Baker,…… [read more]


Marriott and Hilton Term Paper

Term Paper  |  2 pages (729 words)
Bibliography Sources: 4

SAMPLE TEXT:

Marriot and Hilton

The world of hospitality and leisure has become an area that has been increasingly brought to forefront. Part of the reason for this, is because of the larger number of competitors that are reaching out to the unique demographics of travelers. Two companies that are at the forefront of the industry are: the Marriot and Hilton hotels. Where, both are competing for the same demographics of business. As a result, this has caused each company to develop its own unique brand and products. To fully understand the role that each company plays within the industry requires: examining the various products / services, when the company was established and what account firm it uses for its audited financial statements. Together, these different elements will provide the greatest insights, as to the overall role that both companies play within the hospitality industry.

What is the product or service of each company?

Marriot is owned by the parent company Host Marriot. They specialize in offering: franchise hotels and corporate housing properties. They provide these different services through one of the many brands that they own such as: JW Marriot, Marriot and Renaissance Hotels just to name a few. ("Marriot International," 2010) Hilton follows a similar strategy, by specializing in offering leisure and casual travelers, a unique experience at any one of the different hotels or brands that they offer. To include: the Waldorf Astoria, Embassy Suites, Doubletree and the Hampton Inn just to name a few. This is significant, because it shows the role that both companies are playing in the hospitality industry, as their different brands are designed to provide specific segments (the high to middle end travel segment) with a variety of services / amenities that they demand. ("About U.S.," 2010)

When was the company established?

Host Marriot International was established in 1971 and is headquartered out of Bethesda, Maryland. While Hilton Hotels was: established in 1919, by Conrad Hilton in Cisco, Texas. This information is important, because the age of both hotel chains, shows how the industry evolved. With Hilton making a major impact early during the 20th century, then as the industry evolved more players would continue to emerge, as…… [read more]


Video Games and Violence in Children Research Paper

Research Paper  |  10 pages (3,864 words)
Bibliography Sources: 14

SAMPLE TEXT:

Video Games and Violence in Children

The Merriam-Webster online dictionary defines a video game as an electronic game that is played on a video screen and often emphasizes fast action ("Video games"). Computer games are also referred to as video games and according to the encyclopedia Britannica, it is any game which is interactive that is operated by computer circuitry.… [read more]


Video Game Violence and Restrictive Regulation Term Paper

Term Paper  |  4 pages (1,110 words)
Bibliography Sources: 2

SAMPLE TEXT:

Video Game Violence and Restrictive Regulation for Minors

During the early development of modern electronic entertainment media, there was comparatively less concern for the effect of exposing children to violent imagery. Until the last two decades of the 20th century, children's cartoons were shockingly violent by today's standards; age restrictions for theatrical motion pictures based on their violent content date back only slightly earlier than that. Depictions of violence and mayhem in modern computer games and video games are much more graphic than any mainstream motion picture, and certain anecdotal evidence may suggest that exposure to violence in gaming entertainment during childhood and adolescence contributes to actual instances of violence and criminal deviance. That is the principal basis for the argument supporting age restrictions to reduce the exposure of minors to video violence.

Other evidence may conflict with that analysis and conclusion. Opponents of age restrictions on computer and video entertainment based on violent content cite the extreme rarity of documented cases where such exposure was actually determined to be among the causal factors of real violence. That view opposes any conclusion that the media at issue should be restricted to the vast majority of consumers who do not actually become violent. This is your thesis:

It may be that the anecdotal connections observed between video violence and real violence are more coincidental than causally related. A comparison of the respective arguments may strongly suggest that video content should be restricted by age but only in the same manner and for the same purpose as similar restrictions on other modes of modern media.

The Justification for Age Restrictions on Violent Gaming Imagery

Several high-profile incidents of violence among adolescents such as in connection with high-school shootings and other violent assaults raised specific concerns about the potential danger of unrestricted exposure to violent video game imagery. Several previous studies have found higher rates of fighting and dangerous play among children regularly exposed to violent video imagery (Sherman, 2002). That perception may have gathered significant momentum more than a decade ago after initial reports that the two perpetrators of the infamous shooting at Columbine High School in Colorado had spent considerable amounts of time on violent video games (Olson, 2004; Sherman, 2002).

In the late 20th century, the entertainment media began applying stricter controls to reduce violent imagery based on the belief that children exposed to violent video games absorbed unintended inferences about human interactions and behavior that increased any tendency to carry over those images into their play. In theory, children and many adolescents alike lack the necessary emotional and intellectual development to draw appropriate distinctions between fantasy in play and the real world on human behavior (AAP, 2001).

Analysis

There may be very little (if any) logical significance to the anecdotal evidence that specific adolescent perpetrators of violence and mayhem may have played violent video games (Olson, 2004). It may simply be that a very high percentage of contemporary adolescents have been regular consumers of violent entertainment media (including gaming).… [read more]


Politics in Video Gaming Do Video Games Side With Certain British Political Ideologies Dissertation

Dissertation  |  33 pages (9,936 words)
Bibliography Sources: 1+

SAMPLE TEXT:

Video games have for a long time been associated with the passage of certain ideologies. The concept of video games has therefore been instrumental in the process of passing certain social and political ideologies. This paper seeks to explore the element and role that the video games play in the process of passing certain political ideologies in the British society.… [read more]


Strategic Alliances in Hospitality Sector Research Proposal

Research Proposal  |  16 pages (4,558 words)
Bibliography Sources: 14

SAMPLE TEXT:

Strategic Alliances in the Hospitality Sector

The proposed study will be guided by the following research question: "How can strategic alliances provide a competitive advantage, improved performance and profitability for companies competing in the hospitality sector today?" To this end, the theoretical perspective that will be used to answer this guiding research question and structure the problem situation involved is… [read more]


Bed and Breakfast Project Management Thesis

Thesis  |  7 pages (1,769 words)
Style: APA  |  Bibliography Sources: 6

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B&B Project

Watch Hill, RI Bed and Breakfast Conversion: A Project Management Outline and Proposal

The Windridge estate in Watch Hill, Rhode Island, contains a large and historic nines-bedroom and five-bathroom house with extensive grounds and ocean views, making it a secluded and picturesque location that is still easily accessible and within several hours of major population centers (the New… [read more]


Marketing Situation, SWOT, and 4 P's on Kingbilli Country Estate Accommodation SWOT

SWOT  |  4 pages (1,266 words)
Style: Harvard  |  Bibliography Sources: 5

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Kingbilli Country Estate

A Current Marketing Situation

Kingbilli Country Estate is located in Victoria, to the northeast of Melbourne by about two hours. The estate promotes tourism based on the natural beauty and serenity of the area. The estate is a working farm, and this fact is incorporated into the marketing, to accentuate the rustic feel of the retreat. The estate is home to a wildlife rescue center, and is close to a number of wineries and other attractions (Kingbilli.com.au, 2000).

The current marketing situation is as low-key as the estate itself. There are multiple means of promotion. The website is small, and while informative is not kept up-to-date. There is no integration of the marketing function and purchasing, so booking online is impossible. Other promotion is done through local tourism publications. Because the business is relatively small, there is little budget for mainstream media promotion in Melbourne or other centers.

Kingbilli Estate is promoted as an ecotourism destination. The emphasis of the marketing message is on the natural surroundings and the animals. The guest experience is downplayed, despite the higher end price tag of the experience. This, however, differentiates the estate from many of the competitors in the region. The area is home mainly to high end destinations that are either ecotourism-oriented or retreat-oriented, with the only other competition coming from low-end motels.

The region's tourism development focus, and Kingbilli's primary market, is almost exclusively domestic. Ecotourism is Australia is on a slow 20-year growth trajectory. An industry association, Ecotourism Australia, was founded to promote the sub-market among Australians, in particular those seeking to explore their own country. In the ecotourism market, competition is moderate. The main competition comes from other regions of Australia, Southeast Asia and New Zealand. This competition is addressed at the regional level, by the Marysville Tourism Association. At the local level, the main competition for Kingbilli Estate comes from a handful of operators such as Wombat Cottage, Chestnut Glade Cottage and the Woodlands Rainforest Retreat.

The macroenvironment is favorable to ecotourism. This tourism sub-market has proven popular among upmarket Australians for its ability to deliver the natural setting and relaxation that have become unavailable in modern Australia's big cities. While tourism across the globe has suffered the impacts of the global economic meltdown, Australia was emerged from the crisis relatively unscathed. That said, the tourism industry in Australia is down, and expected to remain so for the next year or so.

For Kingbilli, the challenge is to translate its product -- the ecotourism aspect and the animal rescue aspect, into an appealing package for Australians. The challenge is in some ways compounded by the economic slowdown, which reduces the market for high-end vacation experiences. In other ways, however, there is opportunity. Whereas overseas ecotourism may be rendered less attractive by the economic climate, domestic ecotourism can leverage that competitive advantage to bring in more customers. That Kingbilli operates in a region with limited competition can help it to win more customers, yet there is… [read more]


Hotels Going Green Thesis

Thesis  |  2 pages (663 words)
Style: MLA  |  Bibliography Sources: 3

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Hotels Going Green

In 2007, studies have shown that "only one-third of corporate travel policies promote sustainable tourism"

, which translates into the fact that sustainability is not necessarily among the first preferences of a client when he picks a hotel. While sustainability and being green is certainly a nice moral and ethical incentive, it will never take precedence over such concrete issues as price, location or service availability.

However, the sustainability trend has been increasing in the last couple of years. Sustainability in the hotel industry is not necessarily a new concept. Since the 1980s, hotels began to implement different measures by which they wished to include the guests in a broad sustainable policy. One such measure, for example, was to ask the guests whether they wanted the linens and towels changed everyday or whether these could be reused. Hotels motivated that important amounts of water and electricity could thus be saved. The effects however went beyond the hotel receiving a "green hotel" notice. These measures also meant important savings for hotels, some estimating as much as $6.50 for all those involved in the washing process

. If this is multiplied by the number of guests per day in a hotel, the result is compelling in terms of the financial gain hotels are able to make through a sustainable policy.

On the other hand, state and central authorities have also begun to encourage hotels going green and sustainability in the hotel industry and this trend is most likely going to continue in the future as well. In Florida, for example, since 2008, hotels receive a palm tree logo to acknowledge the fact that their sustainable, green strategy is recognized by the state authorities. The standards that the hotels need to reach in order to receive such an award are numerous, but the consequence is obvious: the prestige of the hotel or motel is increased as its sustainable policies are recognized by the state in which the hotel operates.

The trend,…… [read more]


Gambling/Poker and Culture Term Paper

Term Paper  |  9 pages (3,270 words)
Style: MLA  |  Bibliography Sources: 4

SAMPLE TEXT:

You are nothing if you do not have money, and if you suddenly come into money, such as by playing poker, you are suddenly a rock star. The people sitting around the poker table do represent the worst part of capitalism, just as Walter Matthau said. The worst part is the greed that is associated with gambling, and the way… [read more]


Competitive Skiing Market Research Proposal

Research Proposal  |  3 pages (866 words)
Bibliography Sources: 3

SAMPLE TEXT:

Web-Based Coaching: The Ski Market

The population of the current ski market is estimated at 65-70 million worldwide, totaling 7 billion in U.S. dollars (Skiing in China today, 2006, Beijing Ski Club). These figures encompass everyone from occasional and leisure-time skiers to competitive athletes. There are about 55 million downhill skiers. The rest are primarily cross-country skiers, reflecting the greater age of this segment of the population and its preference for a less dangerous sport (Hudson 2000, p.26). U.S. ski resorts make 3 billion dollars annually on average alone (Hudson 2000, p.28).

Skiing is an expensive pastime, regardless of the level at which an individual competes. The equipment needed to perform it safely is expensive. Skiers also need many hours of instruction, first to become familiar with the basics, and later to perfect various techniques and tricks. Thus web-based coaching offers a potentially effective solution to the often prohibitive costs of skiing.

Europe

Europe is the largest market for skiers and skiing. Each year approximately 200 million skier 'days' are purchased. The industry keeps track of the amount of money spent on skiing in terms of ski days. One day of downhill skiing with a ski pass is counted as a ski day (the Alpine World Market, 2007, SkiStar). Germany leads Europe with its population of 5.5 million self-identified skiers. France and Scandinavia follow at around 5 millions. Austria and Italy have 3 million skiers; Switzerland has 2 million skiers, the United Kingdom has 700, 000. The official membership of the ski club of Great Britain peaked during the mid-1990s, and has hovered around the 13,000-14,000 mark: 62% male, 51% female (Hudson 2000, pp. 26-27; 23).

In Scandinavia, skiing is increasing in popularity. Sales of SkiPasses in Sweden increased by 13.6% during the winter of 2007-08 and the number of skier days increased from 6.2 million to 6.7 million. In Norway, total sales of SkiPasses increased by a total of 19.0% during that same winter and in Finland the number of skier days increased from 2.4 million to 2.6 million (the Alpine world market, 2007, SkiStar).

East and Southeast Asia

Japan has an estimated 14 million skiers (Hudson 2000, p.26). Japan represents 19% of world ski activity, but the hyper-consumerist society is responsible for 24% of ski equipment purchases, and 29% of the world value of downhill skill purchases (Hudson 2000, 32; 26-27; 32). It is also a society that is highly adaptive and open to new technology, thus a web-based coaching business would likely be of great interest to Japanese skiers wishing to take their sport to 'the next level.' Also, Japan's…… [read more]


Happy Yet? The Happy Consumer Thesis

Thesis  |  1 pages (419 words)
Style: MLA  |  Bibliography Sources: 1

SAMPLE TEXT:

¶ … happy yet?

The happy consumer is a familiar advertising image, according to Alan Thien Durning's essay "Are we happy yet?" Television advertising is seductive because it promises the viewer that with the right clothing, car, or toothpaste, he or she can be happy. This easy promise contributes to the culture of consumerism that leaves Americans feeling unfulfilled and unhappy. Their hysteria of purchasing does not yield true emotional and spiritual dividends. The harms done by a culture of consumerism are not simply to the individual, who spends him or herself deeper and deeper in debt. The prosperity of some in the developed world is made at the expense of others in the developing world. And a sense of a true authentic self is lost in a hyper-capitalist culture, as who we are becomes equated with our material possessions. However, as the economic crisis has taught all too many Americans, economic prosperity can be very easily taken away.

To save the planet, we must overcome our addiction to consumption, and we must change our culture of greed. We must realize that what we buy is mostly packaging, packaging that harms the earth, and results in waste for ourselves. The waste that is generated fills landfills, and also fills…… [read more]


Business International Marketing -- the Barriers Dissertation

Dissertation  |  2 pages (663 words)
Style: APA  |  Bibliography Sources: 2

SAMPLE TEXT:

Business

International Marketing -- the Barriers that must be overcome in a World of Trade with no Boundaries

The database that I chose to use was that of EBSCOhost. I chose this because it is a database that is used for scholarly research and information needs. It can be used to explore collection of academic and professional journals. I used to the following key words in order to do my research: International, marketing, and barriers. Before beginning my research I took the tutorial that was available for EBSCOhost. In this tutorial I learned how to do limited searches as well as how to save searches and alerts.

In looking at the thesaurus on the database in regards to my search topic, it was suggested that I might also search for international trade, economic development, tourism, barriers to entry (industrial organization), capitalists & financiers. These suggestions could be used to expand the search range in order to come up with more material.

Boolean logic is a system that uses logical operators. Involves variables with two values, using and, or, and NOT. Doing a search using international and marketing would bring back results containing both of the words. A search using international or marketing would return a result of articles containing either of the words. A search done using international NOT marketing would return results that contain international but not results that contained international and marketing.

Boolean logic could be used to restrict my search by using the and, or and NOT operators in my searches to try and get the results that I desire.

In order to increase my database skills my exploring the database in order to learn about all the functions that it has to offer. There are a lot of interesting tools that can be used while searching. For example, one can limit searches to bring back only articles that contain full text, along with articles that are peer reviewed.

In the research that I did there were a…… [read more]


Ecotourism Essay

Essay  |  3 pages (919 words)
Style: APA  |  Bibliography Sources: 2

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Ecotourism

The objective of this project was to develop a sustainable tourism initiative that would bring extra income into the community. At the outset, Pangayacu was a community in the Ecuadorian Amazon.

The people were already engaged in cash crop agriculture. However, the nature of such agriculture meant that there was a risk further damage to the ecosystem could be done if the community does not find alternate sources of income. Another consideration is that Ecuador is a regional center for ecotourism. This has brought visitors to Pangayacu in the past. The community did not have control over these visitors and has felt that their presence was negative. If the community had control, tourism could prove to be positive.

The biggest concern with respect to this project was that it would further damage the way of life in Pangayacu. If the community loses its uniqueness as a result of the ecotourism business, the ecotourism business will dry up. It may be replaced with garden-variety tourism, but even that is not a given when the location of Pangayacu is taken into consideration.

Thus, we decided to try to run an ecotourism project. The first decision was whether or not to find expert help. Such help could ensure that we had better results, but involving outside help would divert some of the project's income away from the community. It was decided that we would run the project ourselves. This would also make it easier to end the project if the community was not satisfied with the results. From there we needed to decide whether or not to include the entire community in the process or have a small organizing group. Having a smaller group was deemed best for a couple of reasons. One is to keep decision-making simple and the other is because the ecotourism experience depends on authenticity - we want the others to work in the fields because it not only enhances the experience but it also continues the community's other income streams.

We decided to have people sleep in huts. Ecotourism is at this point only a supplement - the community is not in the tourist business and at this point it does not want to be. By keeping the experience rustic, we will limit the influx of tourists to an amount we can manage. We decided to put on a traditional cultural program. This is more interesting to tourists and keeps our traditions alive. At this point, we decided to keep tourist visits to their current levels - there is little buy-in from the community to support more tourism.

Since the community is bent on overhunting and clearing forest for cash crops, we are doomed to lose our culture and our economy. Still, if we invest in…… [read more]


Martin Luther King/The Hospitality Industry Diversity Thesis

Thesis  |  10 pages (3,098 words)
Style: APA  |  Bibliography Sources: 10

SAMPLE TEXT:

Martin Luther King/The Hospitality Industry

Diversity in the Hospitality Industry:

Applying the Philosophy of Diversity-Blindness Offered by Martin Luther King

Martin Luther King is not remembered as a great hospitality manager, but instead as a Civil Rights leader, but his leadership style can be applied to the hospitality industry when it comes to facing the challenges that diversity brings to… [read more]


Hospitality Management in the Church Research Proposal

Research Proposal  |  18 pages (4,912 words)
Style: MLA  |  Bibliography Sources: 6

SAMPLE TEXT:

Hospitality Management in the Church

Hospitality is a very important aspect of the church in fulfilling the church mission and as well represents a large portion of the hospitality market each year. The purpose of this study is to examine hospitality as related to the church and the level of hospitality that the church demonstrates in its activities focused towards… [read more]


Individual Decisions for How Much One Works Research Paper

Research Paper  |  2 pages (504 words)
Bibliography Sources: 1

SAMPLE TEXT:

¶ … individual decisions for how much one works (referred to as individual work supplies). One of the models the author presents is the work-leisure model. According to this model, the work supply decision is determined within the model framework that uses two variables: leisure and work. In other words, the time an individual has within his daily 24 hours can be divided into either work or leisure, the individual decision regarding this being reflected in the work supply.

The various combination of work (represented by the product of work, real income) and leisure (its effect, satisfaction) form the indifference curve. Several of the properties of the work-leisure indifference curve include the fact that it has a negative slope (the leisure and real income are interconnected and one gives up on leisure time to work and produce more; the same way, extra leisure time means less work and less money); it is also convex (because of the marginal rate of substitution); it reflects different work-leisure preferences, forming an indifference map with all the indifference curves.

On the other hand, the two variables mentioned are often working with a third one: the budgetary constraint which impacts the final decision. Work is not necessarily a voluntary activity that the individual can just decide whether to do it or not and in what quantity. It is generally imposed by the individual's necessity to have a monthly income and budget, which can help him cover his financial obligations. By intersecting the indifference curve with the budgetary…… [read more]


Sociology of Gambling Term Paper

Term Paper  |  6 pages (1,567 words)
Bibliography Sources: 6

SAMPLE TEXT:

Sociology - Gambling

THE SOCIOLOGY of GAMBLING

The Decisive Moment of the Gamble:

It is difficult to accept the argument that compulsive or addictive gambling qualifies, in principle, as a disease when gambling is psychologically indistinguishable from other compulsions and addictions defined by social theorists as "vices." The fact that the vast majority of gamblers do not progress to addiction… [read more]


Career Counseling and Job Satisfaction Term Paper

Term Paper  |  3 pages (968 words)
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SAMPLE TEXT:

Work and Career Counseling

Pearson, Q.M. (2008) Role Overload, Job Satisfaction, Leisure Satisfaction, and Psychological Health Among Employed Women. http://proquest.umi.com.libdb.fairfield.edu/pqdlink?RQT=318&pmid=29124&TS=1208465548&clientId=48293&VInst=PROD&VName=PQD&VType=PQD" Journal of Counseling and Development: 86(1):57-64.

THEORETICAL OVERVIEW

The theorized contribution of work and leisure to life satisfaction has been found in a number of empirical studies. Recent definitions of career and career counseling have stressed the importance of non-work variables, such as leisure and other life roles Recognizing this theorized possibility of leisure to balance both negative employment experiences and inadequate positive opportunities associated with work Bloland and Edwards (1981) developed a career counseling model that consisted of work and leisure. This model emphasizes the potential of combining work and leisure activities to meet clients' needs and enhance overall life satisfaction.

Researchers cautioned against generalizing such results for women, because for women one of the most critical factors impacting the relationship between work, leisure, and psychological health involves multiple roles. Some say that compared with men, women continue to bear far greater responsibility for household tasks. Trying to handle multiple roles could lead to role overload and subsequent strain and mental illness. However, closely aligned with this perspective is the role enhancement hypothesis of Marks (1977), which emphasizes that multiple roles can be energizing and provide opportunities for meaningful involvement. By contrast, the role scarcity perspective assumes that limits to time and energy are exhausted and overtaxed when role demands increase (Goode, 1960). Recent studies argue that the perception of roles, particularly role conflict and overload, is related to women's psychological health and overall well-being. Tiedje and Wortman (1990) found women who experienced high role conflict were more depressed and less satisfied as mothers, regardless of perceptions of enhancement. Likewise, a study of employed married women by Hecht (2001) found that even though the role conflict between working and being a mother was significantly related to lower levels of psychological health, role overload was not significant.

These studies focused on specific groups of employed women and used limited measures of psychological health and well-being. Work-related measures varied considerably, and combined factors of work and leisure were rarely considered. This study examined the relationship between role overload, job satisfaction, leisure satisfaction, and psychological health (using a comprehensive measure of well-being and distress) for women employed in a variety of occupations.

This study addressed:

1. What are the bivariate relationships between role overload, job satisfaction, leisure satisfaction, and psychological health?

2. What are the multivariate relationships between role overload, job satisfaction, leisure satisfaction, and psychological health?

3. To what extent do role overload, job satisfaction, and leisure satisfaction predict psychological health?

METHODOLOGY

In this quantitative, correlative study, the first research question addressed the bivariate relationships between role overload, job satisfaction, leisure satisfaction, and psychological health. Scatter diagrams showed the relationships between these variables to be linear in nature. The second question addressed multivariate relationships between key variables and degree to which role overload, job satisfaction,…… [read more]


Internationalization in the Hospitality Industry Term Paper

Term Paper  |  8 pages (2,153 words)
Style: Harvard  |  Bibliography Sources: 7

SAMPLE TEXT:

Internationalization Within the Hospitality Industry

The objective of this work is to choose one foreign market entry option for internalization within the hospitality industry and to critically evaluate this option in terms of its feasibility. This evaluation will be supported with a range of hospitality examples. For the purpose of this study an investigation will be made into entry of… [read more]


Travel Agency Organization Term Paper

Term Paper  |  2 pages (789 words)
Style: Harvard  |  Bibliography Sources: 3

SAMPLE TEXT:

Travel Agents Service

Customization and quality of service are essential for a successful travel agency. With all the competition available in this field, both by traditional means and through online organizations, satisfaction consists of providing the exact service required at a competitive price and with high efficiency. As studies show, even the ease of online travel service has its challenges, and one of them is traditional travel agents.

Travel agencies offer services that mostly consist of processing activities: First, promotional information is given to customers during pre-transaction services. Then the customers provide personal information and make payments for the transactions. Next, the information and payment is checked and processed and sent to third-party transportation and hospitality providers. Finally, during post-transaction services, the travel agents provide last-minute information and after-sales assistance to customers. The web is an ideal medium for such activities (Adamic et. al, 2001).

However, regardless that the web can be such a perfect medium, satisfaction is not guaranteed. In fact, according to a recent J.D. Power and Associates 2007 Independent Travel Web Site Satisfaction Study (CNN), the travel industry as a whole slipped in the rankings from a score of 810 out of 1000 down to 802. Six factors were examined to measure customer satisfaction: competitiveness of price, ease of booking, usefulness of the information, availability of booking options/travel packages, appearance/design of the website, and ease of navigation. Although 95% of reservations made online were error free compared to a year prior, this was apparently not good enough for travelers. Also, consumers thought that travel websites were some of the worst designed sites online. In other words, consumers expect an even better experience than travel sites can presently provide. Their expectations are growing more quickly than the industry can develop online services. Online travel agents are spending so much on advertising and product, they are not progressing technically at the speed as before.

Two research studies published this year show that consumers will buy travel how they want to, not how some website wants them to. The University of Michigan's American Customer Satisfaction Index report on e-commerce earlier this year, in a poll of 5,000 consumers that ranks online retailers, auctions, brokerages and travel companies, likewise showed that travel was the only category that slipped when it came to customer satisfaction in online booking (Fornell, 2007). On the other hand, every other…… [read more]


Exploring the Philippines Term Paper

Term Paper  |  2 pages (626 words)
Bibliography Sources: 0

SAMPLE TEXT:

Philippines Trip

Transportation by Air:

As of November 9, 2007, the airfare for round trip travel for one person from Los

Angeles (LAX) to Manila (MNL) vary from $1,000.00 ($800.00 ticket plus $205.00 in taxes and fees) to slightly more than $2,400.00 (total). Typical flight itineraries require a flight change in Taipei, Taiwan, with a total travel time of approximately 22:00 hours, as represented below. More than 200 other flights are available at Orbitz.com (using airport codes LAX and MNL.

Departure:

Sat, Mar

Malaysia Airlines

pm

Arrive:

6:10am

Los Angeles, CA (LAX)

Taipei, Taiwan (TPE)

Change Airline. Time between flights: 4hr 50 min

Philippine Airlines 897

Depart:

11:00am

Arrive:

1:25pm

Taipei, Taiwan (TPE)

Manila, Philippines (MNL)

(Total Duration: 21:50) This flight arrives two days later.

Return:

Return

Wed, Mar

Philippine Airlines 896

Depart:

7:50am

Arrive:

10:00am

Manila, Philippines (MNL)

Taipei, Taiwan (TPE)

Change Airline. Time between flights: 6hr 0 min

Malaysia Airlines 94

Depart:

4:00pm

Arrive:

12:35pm

Taipei, Taiwan (TPE)

Los Angeles, CA (LAX)

Manila -- Four Star Hotel Accommodations and Activities:

Renaissance Makati City Hotel Manila

Sat

Sun

Mon

Tue

Wed

Thu

Avg.Rate

$120

$150

$150

$150

$150

$150

$120

$141

Richmonde Hotel

Daily

Rates

Sat

Sun

Mon

Tue

Wed

Thu

Avg.Rate

$105

$105

$105

$105

$105

$105

$105

$105

Intercontinental Manila

Daily

Rates

Sat

Sun

Mon

Tue

Wed

Thu

Avg.Rate

$120

$120

$128

$128

$128

$128

$120

$124

Discovery Suites

Daily

Rates

Sat

Sun

Mon

Tue

Wed

Thu

Avg.Rate

$100

$100

$100

$100

$100

$100

$100

$100

Manila is a very busy city with many recreational options. Clickable links to detailed information is provided below.

Intramuros

Fort Santiago.

Rizal Park or Luneta Park

National Museum of the Philippines

Chinatown

Malacanang Palace

Manila Baywalk

Manila Bay Sunset

Shopping in Manila

Paco Park

Manila American Cemetery & Memorial

Quipo Church

Manila Cathedral

San Agustin Church

San Agustin Museum

Greenbelt Park

Coconut Palace

Manila…… [read more]


Epic of Gilgamesh, Considered a "Hero-King Term Paper

Term Paper  |  2 pages (634 words)
Style: MLA  |  Bibliography Sources: 3

SAMPLE TEXT:

¶ … Epic of Gilgamesh, considered a "hero-king" of ancient Mesopotamia (Kovacs, 1989). This story like many in ancient texts, often considered mythology, includes encounters and tails of Gilgamesh's experiences with creatures not human and human alike. The story contains many themes that are central truths one might hold standard today. These truths revolve around the nature of human relationships and the way people interact with each other, and subsequently feel (Kovacs, 1989). Some of the emotions explored common to contemporary man include the concepts of "friendship, loss, loneliness, revenge, fear, regret and fear of the unknown or afterlife" (Kovacs, 2).

Gilgamesh is often not a subject of consideration among philosophers as it is not as easily read as other ancient texts including those of the Odyssey (Kovacs, 2). The original story dates back to roughly the seventh century B.C., only coming to the contemporary world recently. Based on the hero Gilgamesh's encounters, the work is said to have been written by the epic hero, thus many likely considered these tales to be true during the era in which they were written. Gilgamesh discusses human existence in a way that suggests a portion of the population is "divine" and the other "human" with both demonstrating characteristics of "strength and beauty" (Kovacs, 3). There are also suggestions that Gilgamesh became enraptured with women and often engaged in wanton lustful acts, something common to humans living in contemporary times, a subject human relationship experts often ponder. There is ample information leading to the conclusion that Gilgamesh was indeed a real person that ruled in Uruk during roughly 2700-2500 B.C. (Kovacs, 4). There are many tales of the authentic or true Gilgamesh engaging in battle, often represented during these times as a great Lord, many of whom considered God-like in nature. Many of the people living during this time honored Gilgamesh in an almost "cult" like manner, which is similar…… [read more]


Technology -- Blessing or Curse? Building Term Paper

Term Paper  |  1 pages (474 words)
Bibliography Sources: 1+

SAMPLE TEXT:

Technology -- blessing or curse?

Building a better mousetrap, or using technology to solve the world's problems has become reduced to even a more absurd exercise through what Siva Vaidhyanathan calls in his 2007 introduction to Rewiring the Nation: The Place of Technology in American Studies "techno-fundamentalism." This is the idea the problems created by past machines can be fixed by future machines. For example, the lack of world security generated by nuclear technology can be solved by Star Wars rather than a conscientious effort to reduce nuclear proliferation. This belief in progress as inevitable and good is misguided, says the author. Technology is only as great as the morality and spirit of the society that wields the technology.

Video technology, when put into the hands of individualistic Americans is turned as a way of expressing the self rather than turning one's eye upon the world. The Panama Canal, the Cotton Gin (and the slave system this technology sustained), and the ability of GPS technology to track individual's movements, are all examples of how technology has had a questionable impact on modern life. Technology is blamed rather than human error and a failure of compassion, in the inability to respond to or track the progress of Hurricane Katrina. The manipulation of the human body through the technology of plastic surgery has resulted in the compulsion of many individuals to abuse their bodies, and feel pressured to achieve…… [read more]


Develop and Implement Operational Plan Term Paper

Term Paper  |  6 pages (1,672 words)
Style: APA  |  Bibliography Sources: 6

SAMPLE TEXT:

¶ … Operational Plan

Development and Implementation of Operational Plan

Just a few years ago, hotel restaurants were generally nothing to brag about, but things have changed in substantive ways in recent years. Today, the competition is fierce among hoteliers to provide their guests with the best in what is available locally and from around the world to help draw… [read more]


Opportunities to Succeed as an Independent Hotel in Competition With Chain Hotels Term Paper

Term Paper  |  20 pages (5,593 words)
Style: APA  |  Bibliography Sources: 40

SAMPLE TEXT:

Opportunities to Succeed as an Independent Hotel in Competition With Chain Hotels

Hotel Augustin, Bergen Norway

Overview of Hotel Augustin

The Augustin Hotel located in Bergen Norway is the oldest family-run hotel in Bergen. The Augustin "...combine[s] old world charm with modern sophistication." (Hotelgenie.com) Hotel Augustin was built in 1909 in what is referred to as "Jugend style." The present… [read more]


Negotiation Project Sanibel Island Term Paper

Term Paper  |  10 pages (2,733 words)
Style: APA  |  Bibliography Sources: 4

SAMPLE TEXT:

Sanibel

Situation and facts

My investors and I are in the process of developing a three-story beachfront hotel on Sanibel Island, a popular tourist destination off the western coast of Florida. Aside from beautiful weather and access to the Gulf of Mexico, Sanibel Island offers more than 400 different types of shells and an aggressively protected natural habitat for 267… [read more]


Video Gaming Term Paper

Term Paper  |  10 pages (2,783 words)
Style: MLA  |  Bibliography Sources: 10

SAMPLE TEXT:

Video Gaming: History, Advances, Concerns and Future

The objective of this work is to research the history, advances, concerns and future of video gaming and to cite at least 10 scholarly sources in the research.

At the time video-gaming entered society, no one could have guessed the manner in which video gaming would integrate into all aspects of today's world… [read more]


Dear Esteemed Member of Our Community Term Paper

Term Paper  |  1 pages (328 words)
Bibliography Sources: 2

SAMPLE TEXT:

Dear Esteemed Member of our Community;

It has come to the attention of your duly elected officials that a
problem is developing in our community that, if left to fester for too
long, could grow in both size and influence, and that such growth would be
a bad thing, not a good one.
It is therefore requested that you attend a meeting where the problem
and possible solutions to the problem will be discussed in detail. This
meeting will be held on Thursday, December , 2006 at 7:00 pm at the
local community recreation building.
Your elected officials will be in attendance, and it is hoped that
your desire for a safe, clean and friendly community in which to live will
be impetus enough for you to be there as well.
It is also hoped that as the secretary of your group that you would
also post notices or otherwise share this information with the members of
your group in order to entice them…… [read more]


Management Three Case Studies Event Case Study

Case Study  |  9 pages (2,756 words)
Style: Chicago  |  Bibliography Sources: 10

SAMPLE TEXT:

The city of Ha'il is in Saudi Arabia, and the festival relates to the unique and rich history that the city presents, and which it could demonstrate to the country. In order to plan this festival, example from Australia, Tunisia, and Morocco were utilized. The Ha'il festival, however had to be unique to this city and though it could research… [read more]


Examine the Affect of Technology in Lodging Operations Research Paper

Research Paper  |  3 pages (1,143 words)
Bibliography Sources: 2

SAMPLE TEXT:

Internet and the Lodging Industry

In the recent past, a hotel has been described as a 'home away from home'. This brings out the images of a cozy, comfortable room set in a friendly, hospitable environment. Like many households which have increased the number and sophistication of electronic gadgetry.

Hotels have also adjusted to keep pace with the prevailing and highly dynamic consumer trends. The quality of guestrooms, television sets, entertainment systems, audio/video devices, telephones, comfort provisions and the likes has become critical to the discerning business traveler. In many ways, the role of the guestroom is expanding to mirror the productivity and amenities of the traveler's office environment. Current guestroom designs include efficient workspaces with desktop PC, wireless.

The lodging industry has always prided itself of providing a guest experience that is a combination of tangibles and intangibles. In recent years, with the increased adoption of information technology, the new entrants in any industry tend to introduce new capacity and desire to gain substantive market share and enough resources. In this regard the internet as an interconnectivity source has high entry standards, which all the new entrants into the hotel industry would like to ensure they exploit to the maximum. It has proven over time to be the cheapest yet most effective means of marketing as Nick Nikolos (2011) notes.

Consumers through the internet can access electronic brochures and booking forms distributed by tour operators and the lodging entrepreneurs. This helps in the distant reservations and ease of comparison for would be client without necessarily being in that part of the world as would be the ordinary case. Thus the approach has a number of important benefits to tour operators and the lodging business as a whole. They include among many the concentration on niche markets which offer customized packages and the ability for tour operators to update brochures on a regular basis (Christoph Muller, 2011).

The internet also empowers the consumer in such a manner that there is the provision of tailor-made products which meet their individual needs, this bridges the gap between the consumer and the firm offering consumer services in a flexible and interactive manner which in return improves the relationship between the two parties. Once the client has informed the lodging operator about the needs that he has and the specific requirements, the lodging operator is able to respond accordingly to the client as to what they can be able to tailor-make and those they cannot all via the internet making work easier for the hotel lodging operator.

As a channel of distribution the internet has helped consumers to search for travel agents online, compare prices of the same product offered by different firms and make reservations for hotel rooms, air tickets and so forth without necessarily being physically present at these varying offices.

The Internet has been of great help to lodging operators in that they have access to new customers on a global basis twenty four seven and enables them to streamline operating… [read more]


Service Quality in Chain Hotels Book Report

Book Report  |  8 pages (2,320 words)
Style: Harvard  |  Bibliography Sources: 7

SAMPLE TEXT:

¶ … Guest Reviews

Although the international hotel industry is enormously competitive, brands such as Sofitel are able to charge a premium based on their consistent provision of high-quality services, accommodations and amenities. Maintaining these levels of high-quality services, though, is a challenging enterprise that demands constant management oversight and attention to details, and some Sofitel hotels appear to achieve… [read more]

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