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Marketing - Nike: Company Analysis Research Paper

… " Newsweek. (1998). ]

The power of Nike to not only achieve but maintain such a frontrunner status, twice, in the industry is as much due to its creative, useful and fantastic products as it is to its advertising a marketing innovations. For example, brand management is one of the company's many strengths.

It is widely known in the advertising industry that most customers pay more for brands that they see as superior in style, reliability and quality. A company, therefore, is able, through its efficient brand recognition program, to "expand market share, command higher prices and generate more revenue than its competitors."[footnoteRef:17] [17: "Nike's 'Just do it' Advertising Campaign." Centre for Applied Research., accessed July 2011. ]

With its "Just Do It" campaign,…. [read more]

Marketing Challenges of Going Green in the Domestic Automobile Industry Term Paper

… Marketing Challenges of Going Green in the Domestic Automobile Industry

The domestic automobile industry

The automotive industry is one of the most competitive in the world and the U.S. automotive industry is leading the way in terms of sales. In terms of manufacturing, the production activities are shifting from high income regions to the low income ones, such as China as a response to the globalization phenomenon that continuously dragged costs and implicitly selling prices down to historical figures.

Original equipment manufacturers (OEMs) also chose to relocate their production facilities to low cost regions to be able to compensate the increase of oil prices with lower prices. The AAA (formerly known as the American Automobile Association, 2007) recently announced that the average prices for gasoline…. [read more]

Air Force Marketing Slogans Research Paper

… Air Force Marketing Slogans

The United States Air Force, like most military organizations, utilizes various recruiting slogans to engender emotional and patriotic reactions towards both potential servicemen and as a way to build and maintain internal pride for already enlisted and officer corps. For years, the Air Force used "Aim High," most recently "Cross into the Blue," We've been waiting for you," and " Do something Amazing," as well as the most recent, "Above All" (O'Connor, 2008). Historically, the culture of the Air Force was driven by bombers and then fighters (the so-called Bomber Mafia and Fighter Mafia). However, in 2007, for the first time, an Air Force Chief of Staff was appointed that was neither part of the bomber or fighter cadre), and thus…. [read more]

Marketing Strategies Planning Implementation and Control Term Paper

… Marketing Strategies, Planning, Implementation & Control

In the past decade, the consumer good and services industry has become inundated with competitors, raising the business strategies of rival companies. Numerous consumer research studies have indicated the harsh truth that the best products don't always win in the marketplace. Instead, marketing strategies and tactics can be the difference in the success of roughly equal products and services. As a result, proper and efficient marketing strategies, planning, implementation and control play a significant role in whether the company and its' products or services become lucrative or not. This paper will provide an overview of the various marketing strategies, and will provide examples from Cingular, Kodak and JetStar Airlines to demonstrate both successful and unsuccessful real-life marketing strategies. Finally,…. [read more]

Origins, History of the IMF Term Paper

… SRF: Supplemental Reserve Facility loans are to be repaid within a year and a half, and there is a substantial surcharge of 3-5 percentage points.

CCL: This is under the same repayment criteria as SRF, but the surcharge is less (1.5 to 3.5 percentage points).

CFF: This type of loan was designed to help a country experiencing a very sudden "shortfall" in export earnings (caused by world commodity fluctuations), and the financial terms match those of the SBA (except CCF loans have no surcharge).

In the event of a nation suffering a natural disaster like an earthquake, flood, typhoon, or other calamities, or for a country just emerging from war, the IMF provides "Emergency Assistance" loans. They are subject to the basic rate of charge,…. [read more]

Tire Manufacturer Term Paper

… Tire Manufacturer

Sabertooth Tires Inc. - Marketing Plan

Situation Analysis a. Internal Environment company's internal environment generally refers to three major features: resources, capabilities and core competencies. These features need to be clearly identified, developed and protected. Sabertooth possesses the following resources:

Sufficient and properly trained human resources. Sabertooth employees are highly motivated to excel and be creative at their workplace and are being accordingly remunerated. The workers are offered numerous incentives, bonuses, rewards and training programs, all these increasing the company's overall productivity. Furthermore, in the coming year, the manufacturer intends to increase the number of workers by 10 up to 15%.

Sufficient capital to invest in the new projects. After paying all taxes to the state, all employee wages, all debts to the…. [read more]

Product and Target Market Description Promotion Strategy Book Report

… Product and Target Market Description

Promotion Strategy

Pricing Strategy

Marketing Mix adjustment strategies

In this report, we present a detailed integrated marketing communication report for Volkswagen CC. It covers the IMC tools used in the marketing of the product, a description of the outcome of my investigation, as well as a marketing strategy, product segmentation. Also included are the product and target market description, product strategy, promotion strategy, pricing strategy, marketing mix adjustment strategies, conclusion and recommendation. The presentation also contains a reflection of what I learn about the report process and my ability to complete it.

In this report, we present a detailed integrated marketing communication report for Volkswagen CC. It covers the IMC tools used in the marketing of the product, a description…. [read more]

Red Bull Energy Candy Was Created Research Proposal

… Red Bull Energy Candy was created on the basis of energizing the consumer whenever they need an energy boost. Aside the stated functionality of the product, the candy is also made with chocolate and provides gustative delight for the buyer.

The market for energy products has been growing at rapid rates throughout the past years, revealing new products such as vitamin tablets that can be sold without doctor's prescription, energizing drinks, tablets or bars. Red Bull is a leader in the field of energizing drinks and, as a response to the growth of this industry, they ought to consider the production of Red Bull energy candies. Before launching such an endeavor however, it is compulsory to assess the target market, the marketing mix and the…. [read more]

Hotel Use of IMC Starwood Case Study

… Content Creation:

Starwood Hotels and Resorts Worldwide, Inc. believes that contents (texts, images, color schemes, music, etc.) in advertisements and promotional campaigns are highly important in order to present a perfect picture in front of its customers and primary stakeholders. Therefore, the contents in its advertisements and promotional campaigns vary according to their specific target audience. For example, Starwood Hotels has been targeting younger generation for its Aloft Hotels brand since its inception. Therefore, the advertisements for this brand are highly integrated with sharp colors, jingles, and music. The company also ran a 50 day music campaign in which new artists were given an opportunity to play in Aloft Hotels around the Globe.

On Facebook, twitter, and other major social media networking sites, the company…. [read more]

South Korean & German Trade Show Industry Dissertation

… Trade Show Industry in Germany and South Korea

Trade as Marketing and Communication

Area of Study

Study Components

The History of Trade

History of Trade Shows

Patterns of Trade Shows

Marketing Theories

Trade Shows and Market Entry

Development of the Trade Show Industry

Contributions of the Trade Show Industry

Marketing Processes in the Trade Show Industry

Marketing Planning and Tactical Considerations in the Trade Show Industry

Qualitative vs. Quantitative Research

Data Analysis Plan


Managing Reebok History Term Paper

… This makes it imperative that the leading companies situated in the United States have to ensure that all human beings are treated properly. It is the responsibility of a leader. The competition in this industry seems to be very acute, and there seems to be a desperate effort to cut costs and maintain leadership, basically by outsourcing production at very low rates. To an extent this is happening because these companies have had a very short period of existence, and probably an even shorter period of prosperity. It is difficult for the management of these companies to devise methods to maintain their prosperity through changes of methods, rather than oppressing the already oppressed.

If you were the CEO for Reebok what would be your strategy…. [read more]

Strategic Management Analysis on Yellow Roadway Corporation 2005 Term Paper

… Yellow Roadway, having made several recent major acquisitions, stands at a crossroads. With their most recent acquisition, USF, they have become the largest trucking company in their segment, and one of the top three in the U.S. They are unsure of their next move - to expand into the largest remaining segment (overnight and next day), or stay put and integrate the acquisitions of the past few years more thoroughly into their operation.

Yellow Roadway began its current acquisition phase in 2003 with the purchase of Roadway. Now, in 2005, they have followed up that transaction with the USF purchase, and have launched into the Chinese market by forming a joint venture with one of that country's most prominent conglomerates, Jin Jiang.

The shipping industry…. [read more]

) And Made Himself Term Paper

… Sales were high for the companies that had their products and services endorsed by Jordan and the sales poured in hefty amounts of revenues for these companies that in turn brought in hefty amount of taxes for the government. From Jordan to the companies to the government and from people to the government and companies, every one was happy and enjoying the money they earned throughout the hype created in the mid eighties and the whole nineties decade. Jordan helped the economy and the American culture to get a better and positive acceptance in the world and helped promote what Crawford notes as "American-style capitalism" (n. p.).

Jordan has been an economic and cultural icon all through his sports career and has been and would…. [read more]

Nike Case Study

… A driving accident in 2009 opened up the case of adultery that Woods had been having which destroyed his image and he had to take a break from golf. A lot of companies that had been sponsoring Woods to develop their image, which included Accenture, AT&T dropped their sponsorship after the adultery allegations against Woods started surfacing; however Nike did not take back their sponsorship and stood by the player. Charlie Denson, who was the brand president of Nike in an interview, stated that Woods was a good golfer and whatever his image ends up being; he is the main contributor in their business and will continue to be in the future (The Nike Company's position in Athletics, 2011).

This statement of Nike showed that…. [read more]

Business Ethics in the Context Term Paper

… ¶ … business ethics in the context of the Enron scandal. Business ethics are seen to be very important today, but yet there are still many businesses that do not engage in ethical behavior, either toward their employees or toward those that they work with in other companies, such as distributors and suppliers. While this is unfortunate, there are cases where the companies do not 'get caught' for a long time, and this makes them feel secure in what they are doing, even though they are aware that it is wrong. Their concern lies, therefore, not with doing what is right, but with not getting caught for doing what is wrong.

Where Enron is concerned, the company did 'get caught' at the dishonest dealings that…. [read more]

Project Management Term Paper

… According to its corporate profile, Keppel Offshore & Marine, integrating the experience and expertise of Keppel FELS, Keppel Shipyard, Keppel Singmarine and Keppel yards overseas, was established in 2002 (About Us 2004). Keppel Shipyard Benoi is a wholly-owned subsidiary of Keppel Corporation, one of the largest offshore and marine groups in the world. The company enjoys a strategic network of 16 yards serving regions including Asia Pacific, Gulf of Mexico, Brazil, Caspian Sea, Middle East and the North Sea (About Us 2004). The Keppel Shipyard (Benoi) specifications are set forth in the table below.

Yard Size

350,000 sq m


1,163 m


No. 1 drydock

300,000 dwt

350m x 60m

No. 2 drydock

170,000 dwt

300m x 60m

Mooring Quay

No. 1 quay

Length…. [read more]

San Diego Can Emulate Los Term Paper

… A. semi-autonomous agencies, and will: First: locate a site for, and the funding for, a new airport, either at Miramar Naval Air Station, on the border with Mexico near Tijuana, at Brown Field, or at another appropriate site; Second: begin design and development of plans for a deep water port; Third: create a plan for a rail corridor similar to the Alameda Rail Corridor in L.A., to move cargo smoothly from The Port of San Diego to distribution centers; and Fourth: prepare a worldwide marketing campaign to educate the Pacific Rim nations and other regions to the fact that San Diego is on the move, that world class infrastructure facilities are under construction in preparation for far greater participation in the global marketplace.

Why an…. [read more]

United Parcel Service (UPS) Strategic Research Paper

… The company has acquired sufficient vehicles and airplanes that satisfy the demand for its services. This has ensured that the items to be delivered in different destinations are delivered on time boosting the levels of customer satisfaction in the business. This has acted as a major distinctive competitiveness for the company amidst the high competition that it faces from other players (Selig, 2008).

In addition, safe deliveries have made the company be recognized globally. The excellent reputation has enabled the company to acquire competitive advantage. Safety is a major factor in the transport industry that cannot be underestimated by the company. UPS has valued the need to ensure that the items that it transports are safe. The company is proud of its safe deliveries: the…. [read more]

Heinz Company Born in Sharpsburg Term Paper

… Heinz was riding an elevated train in New York when he spied an advertising placard in the train car promoting "21 styles" of shoes. Struck by the concept, and recognizing that catchiness and resonance were far more important qualities for a company slogan than literal accuracy, Heinz cast about for the perfect number to use for his own company's version of the phrase. Settling on fifty-seven, Heinz soon put the number to work, and within a week the sign of the green Heinz pickle bearing the words "57 Varieties" was everywhere Heinz could find a place to stick it. He soon ordered the construction of a six-story, twelve-hundred-light display featuring a forty-foot pickle; installed at the intersection of 5th Avenue and 23rd Street in New…. [read more]

Las Vegas Illusion and Reality Term Paper

… Las Vegas Illusion and Reality

Entering and Leaving Las Vegas: Illusion and Expectation vs. Reality and Experience

According to Walker Percy, the late 20th century American Southern novelist / philosopher whose work quite often explored "the dislocation of man in the modern age" (Kimball, 1985); for a person nowadays to actually experience the true essence of, say, a popular tourist destination, or any other new and personally unfamiliar place, in ways entirely uninflected with informational or interpretative input from various educational; cultural, economic, or social classification systems, is enormously difficult if not impossible. When it comes to using and reaping the benefits from glossy brochures; television, magazine, and billboard hype; iconic images; or plain word-of-mouth, no place benefits more than Las Vegas, Nevada, known also…. [read more]

Social Media Networks Research Paper

… Social Media/Facebook


A Vehicle for Political and Social Activism

Randi Zuckerberg, an older sister of the Facebook founder Mark Zuckerberg and a marketing director of Facebook until August 2011, told an interviewer last year that the social networking site Facebook would continue to help people around the world mobilize for activism. According to Ms. Zuckerberg, social media is in essence "democratic," as it helps people whose freedom of expression curtailed by laws of autocratic governments air their voices openly and join solidarity movements. Reflecting upon the use of Facebook as a place to organize collective action against injustice and oppression around the world, Ms. Zuckerberg said that Facebook facilitated events which would not otherwise have been possible. Facebook helps to raise money for worthy…. [read more]

Management Theory Brings Term Paper

… ..BPM is CAD/CAM for business processes."

On today's business battleground, Smith and Fingar continue with a war-related theme, "companies like GE, with its Digitization Initiative, are arming themselves with explicitly defined business processes that can be manipulated on a scale previously unimaginable." And that strategy is not the "piecemeal replacement" of older processes, but the "establishment of a capability for implementing and managing a continuous stream of business process innovations." And GE, they point out, "seeks to empower every business unit and every workgroup to take control of their processes and make all the assets of the company available to be reused, repurposed, and recombined with those of partners." So the big picture presented by Smith and Fingar is not a new "theory," but a…. [read more]

Diamond Advertising Diamonds Term Paper

… 413+). Far from linking the problems that revolve around diamonds to advertising them and creating greater popularity for the gems, the article rather wanted to determine whether the terrorist group Al Qaeda, for instance, engaged in smuggling arms and diamonds into and out of a failed nation (like Sierra Leone) "anticipate, react to, and adapt to the actions of their foes to disrupt and destroy them" (Milward & Raab 2003, p. 413+). For their study, the authors investigated the parameters of three 'network' operations: heroin trafficking, the Al Qaeda terrorist group, and the smuggling of 'blood diamonds' as currency to buy illegal firearms in failed states of West Africa.

This article makes it quite clear that consumer demand for diamonds, fostered by advertising, is probably…. [read more]

Southwest Airlines. The Case Case Study

… ¶ … Southwest Airlines. The case is set in 2010, and Southwest has emerged as one of the leading U.S. airlines (#1 by passenger volume) through a combination of unique culture, sound management practice and focus on the consumer. While most of the legacy airlines have struggled, Southwest continues to succeed. This case examines why the company has been so successful, and what it should do going forward.

The biggest issue facing Southwest is its purchase of AirTran, another discount carrier. AirTran was a good fit in terms of its route networks because it was based out of Hartsfield, the largest airport in the U.S. where Southwest did not currently operate. There are challenges, however, in that AirTran was never run as well as Southwest,…. [read more]

Innovations and Developments in the Music Festival Industry Essay

… ¶ … business today, the music industry has seen rapid and extreme changes. Not least of these is the change towards the digital media and the Internet. These have changed the face and nature of the music industry, as well as the development and purchase of music by the public. In addition, the current drive towards more green technologies has also created changes in the way music products have been developed and provided to consumers. The same is true of music festivals. Music festivals create the need for large spaces and quantities of products and infrastructure to be successful. At the same time, trends in the music industry are often at the heart of creating these festivals for the purpose of attracting as many consumers…. [read more]

Southwest Airlines Essay

… Specifically, this attitude is promoted by more supervisors per frontline employee than any other company of its kind in the country. The work of these supervisors amounts not only to supervision, but also to coaching and listening. Supervisors have managerial authority, but also perform the same work as frontline workers. In terms of employee relationships, they function to coach and advise frontline workers (Gittell, 2005).

Another important component of the company's employee relationships is to hire people with what they have determined "the right attitude." Employee satisfaction is maintained by offering the opportunity to advance towards higher levels of responsibility and employment.

The company's conflict management policy is another important component of human resources. "Come to Jesus" meetings are, for example, set up to provide…. [read more]

Mathematics Z-Model Framework in Middle School Thesis

… This unique framework has 4 domains, and while this study investigates the Z-model's use in the mathematics curriculum, this framework is focused on improving and enhancing students' achievement in any course of study.

The four domains involved in the Z-model create a comprehensive educational understanding and framework for use in improving educational progress. They are:

  1. Brain development, and efforts in the classroom which can enhance/promote brain development.

  2. How project-based learning can be utilized in order to fully engage the student in the learning community.

  3. Data-Driven instruction (the second half of the breadth - vs. - depth debate). The students must be held accountable to learn a specific knowledge base of facts, figures, and formulae. Without objective measurement of the educational progress,…. [read more]

Competitiveness of Sustenance Lithographic Printing Case Study

… Both were right. The reasons are not far to seek. The swing of the pendulum for one, lithographs had been almost too popular.

This overreliance on lithography to the exclusion of other alternative printing methods such as the introduction of photography almost spelled the end of lithography in Europe. For example, according to Beaujon (1936, p. 60), "French lithographers, warned to be serious like the Germans, began to copy pictures which they did, though with distinction, at the sacrifice of original design."

There was also a sacrifice of quality involved when these early photographic processes were used instead of lithography but the preference for the new technology was clear. As Beaujon (1936, p. 60) points out, "Photography became a serious rival in all countries, bringing…. [read more]

NOTE:  We can write a brand new paper on your exact topic!  More info.