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Alcohol Advertisements the Consumption Essay

… Alcohol Advertisements

The consumption of alcohol has been associated with many human endeavors over the years. Champagne has been associated with weddings and other types of celebrations, for example. Brandy and Whiskey have been associated with business meetings, while beer and wine are generally associated with having a good time with some friends. In early times, alcohol was used for tribal rituals and also for feasting. In general, one might then assume that alcohol is associated with having a good time. However, the prevalence, wide availability, and social acceptability of alcohol also makes it very easy to abuse. Beyond the element of fun, some fall into the trap of using alcohol as a means of medication against conditions such as depression, stress, or simply a…. [read more]

Alcohol and Cigarette Advertising Term Paper

… Alcohol and Cigarette Advertising

Alcohol and tobacco are among the most heavily advertised products within the media industry, including magazine, newspaper, broadcast, and outdoor advertising (Pfleger Pp). According to a 2001 report, the six major tobacco companies spend approximately $6 billion annually on advertising and promotion in the United States alone (Pfleger Pp). Measured media is roughly $800 million a year for beer, $321 million for liquor, and $120 million for wine, and if sponsorships and promotions were added, these numbers would likely increase (Pfleger Pp). Despite legislation to curb tobacco and alcohol advertising, especially to youths, the companies are still getting their messages across to their targets.

Following the broadcast ban on tobacco advertising in 1971, magazines have become an important medium for tobacco…. [read more]

Alcohol Advertisement Alcohol Abuse Is a Serious Essay

… Alcohol Advertisement

Alcohol abuse is a serious issue throughout the world. Many people have been injured and killed as a result of alcohol abuse. Alcoholism also has a negative impact on families and society as a whole. There are many questions surrounding the reasons why people drink excessively. The abuse of alcohol is particularly disturbing amongst young people who drink illegally (McClure, 2006). Underage drinking is a major problem that can lead to serious problems and the use of hard drugs. Some people believe that some underage drinking is due to advertisements that are geared toward young people. The purpose of this discussion is to critically evaluate any evidence that seems to indicate that alcohol advertising and promotion is a contributory factor in the initiation…. [read more]

Dangers of Alcohol Advertising Term Paper

… S. Department of Transportation par .3). According to the U.S. Department of Transportation, more than a thousand young drivers died in crashes after drinking in 2001 (par 3). While the total number of young drivers dying in motor vehicle crashes fell from 1999 to 2001, alcohol-related fatalities in this group are rising at an alarming rate.

In 2002, the Henry J. Kaiser Family Foundation and The National Center on Addiction and Substance Abuse at Columbia University surveyed youth about drinking and risky sexual behavior. Among 15 to 17-year-olds, "29% of the respondents said alcohol or drugs had influenced their decision to engage in sexual activity" (Kaiser Family Foundation 3). In other words, almost a quarter of the 15- to 17-year-olds reported that they had done…. [read more]

College Students and Alcohol Use Research Proposal

… College Students and Alcohol Use


International Perspective

Findings of studies conducted in 13 countries found that college students are at a high risk for heavy drinking with serious immediate health consequences (Karam, Kypri & Salamoun, 2007). These consequences included drink-driving and other substance use and longer-term consequences, such as alcoholism. Perilous drinking appears more prevalent in Australasia, Europe, and South America than in Africa and Asia, according to the studies. They also said alcohol consumption has been increasing, especially among young people who are college students, in the U.S.A. (Karam, et al.).

These studies surveyed a mixed set of other recent studies from Africa, Asia, Australasia, Europe and South America (Karam et al., 2007). They found that alcohol was more…. [read more]

Tobacco Alcohol and Gambling the Evolution of Vice Advertising Term Paper

… Tobacco, Alcohol and Gambling: The Evolution of 'Vice Advertising'

Tobacco, alcohol, gambling, all are vices and all get advertised. The amazing thing about vices, both big and small, is that there has always been a demand for them and there always will be, regardless of the fact that they are not necessities - and thus competition between suppliers (brands) can be quite fierce. Advertising, then, has long been the proven best method of increasing the consumption or participation in vice. Vice advertising, for tobacco, is known to be at least two hundred years old. Alcohol and gambling have also been long a part of our cultural history and our economy. Prior to the industrial revolution, however, the difficulties of production and the limits of travel…. [read more]

Alcohol and Its Consumption Term Paper

… All of these events go back to one issue: teens who see alcohol consumed often are tempted more strongly to drink themselves. Peer pressure is a very strong factor in adolescence, and drinking is no different than a hairstyle or brand of jeans when determining what is "cool." The less youth are exposed to alcohol consumption, the less likely they are to believe the hype that it is socially okay to break the law, that it will make them more attractive to the opposite sex, or enable them to have more fun with their friends.

Critics of limiting alcohol advertising cite free speech rights of the alcohol companies to advertise their product in the free market without restrictions. These critics, however, ignore the fact that…. [read more]

Alcohol Consumption Has on Risky Term Paper

… In addition, the participants who were under the influence of alcohol exhibited much poorer negotiation skills regarding condom use, meaning that they were far easier to persuade to not use protections. Alcohol also made the participants far more likely to engage in risky sexual behavior, and it may even be extrapolated that the influence of alcohol made the males intent to participate in risky sexual behavior. This study certainly backed up previous research showing that alcohol consumption is related to risky sexual behavior. Approximately 20-25% of the variance among males was related to personal attitude, and used in conjunction with level of alcohol consumption, this can be used to develop a surprisingly accurate prediction of risky sexual behavior. There is also evidence from this study…. [read more]

Alcohol Drinking Age Be Decreased? Research Paper

… " Those who want to reduce the incidence of underage drinking and drinking to success would be better off targeting the media that appeals to this sort of sensibility in all consumers -- and to young people. People would be better served by petitioning legislature to change the forms and methods of advertisements, possibly by including disclaimers for alcohol in much the same way that disclaimers are included for tobacco smoking, to make the action of drinking and experiencing intoxication seem less desirable. The reality is that intoxication can be seductive, and it perhaps can augment a particular experience. But overindulgence, in the reckless sort of way that increasingly younger and younger numbers of young people experience inebriation, has few benefits and many stark negatives.…. [read more]

Ethical Issues in Alcoholic Beverage Thesis

… , 2006).

The Effect of Alcohol Advertisement in Economically Depressed Neighborhoods

Alcohol abuse is even more common (per capita) in economically depressed neighborhoods, many of which also happen to be in minority communities (Moore, Jones-Webb, Toomey, et al., 2008). There is evidence strongly suggesting that advertisers purposely tailor their message to these communities by virtue of the specific themes and selling points contained in various advertisements depending on where billboards (for example) are deployed. Whereas billboards for alcoholic products in middle class neighborhoods tend to feature images of excitement, physical activity, and popularity with the opposite sex, billboards promoting alcoholic products in economically impoverished areas focus largely on value pricing and discount sales (Moore, Jones-Webb, Toomey, et al., 2008). While these strategies may make sense…. [read more]

Synopsis of Drug Abuse Resources Summary Essay


The public service announcements on are very effective in showing the negative consequences of both licit and illicit drug use. Each announcement reenacts a real life situation caused by the use of specific drugs and the addiction that accompanies such drug use. These public service announcements present 'The Lie' in its original form, how it is usually presented to our youth, and then through these re-enactments, produce a realistic portrait of where these drugs will actually lead.

Each public service announcement covers a 'reason' why teenagers might initially experiment with drugs. Wanting to be cool and the effects of peer pressure are presented in one announcement. 'The Lie' is followed by 'The Truth'. The inevitable arguing with…. [read more]

Drug Abuse Economically Alcohol Consumption Essay

… Demand tends to be an addictive quantity, but there are choices. Public goods exist when consumption is mutually exclusive, and its impractical to exclude users from consuming the goods or services. The market demand is the number sum of consumers willing to pay for the fixed (inelastic) quantity of the good. The measure of responsiveness is always referred to as elasticity.

Increasing-Cost Industries

Increasing cost industries are industries where number of companies involved in that industry increases and the cost of production and resources increase, and the input prices rise. This results in a competitive industry having a long-run, positively- sloped supply curve. Examples of such industries are Hisoft Technology International Limited, and ITO (VanceInfo Technologies Inc.), Huawei, IBM Corp, Microsoft, Corp, Companies of China…. [read more]

Alcoholism Essay

… Expectancies of the teenagers also influence them into drinking since as they grow to the ages of 13 and above, they begin to view alcohol in a positive manner and expect to have the positive effects themselves once they get of legal age. Risk-taking is yet another reason for the youth to drink as at the teen-age the teenagers would like to take risks as they experiment with various things and issues, alcohol is usually one of the readily available tools of risk taking. There is also the aspect of peer influence as everyone would be doing the same when they turn legal hence others would like to try out as well. The other pertinent factor is the exposure to alcohol and alcohol related content…. [read more]

Policing Liquor Licensed Premises in Hong Kong Research Proposal

… Best Practices in Policing Alcohol and Licensed Premises

Today, Hong Kong enjoys a free market economy but it is highly dependent on the international trade, finance and tourism sectors for its revenues (Hong Kong 2009). The Mongkok Police District of Hong Kong is the subject of the dissertation (see map at Appendix ____ and District Boundaries as set forth in DC MKDIST'S Standing Order No. 1-01 at Appendix ____). There are currently more than 5,000 liquor licensed premises in Hong Kong, with 396 of them being situated in the Mongkok Police District. The number of bars/pubs, nightclubs and restaurants is 49, 33, and 314, respectively. In addition, Mongkok is an unofficial red-light district in Hong Kong; while the area is home to a number of…. [read more]

Adaptation of Advertisements in Muslim Countries Research Proposal

… Coca-Cola Ad Campaigns

In Morocco During Ramadan

The rumor, "Boycotting Coca-Cola makes a statement against America and American (foreign) policies," constitutes one of the myriad of rumors the Coca-Cola company has had to counter, relating to contemporary religious, particularly Muslim, conflicts. Along with officially countering negative rumors about Coke, the Coca-Cola Company proved in a number of promotional efforts that that local adaptation of advertisements may constitute a vital strategy to increase its sales revenues and simultaneously improve the company's global image. An illustrative example for the success of this particular strategy includes the efficiency of the television advertisements Coca-Cola Company crafted celebrating the spirit and values of the holy month of Ramadan.

In this dissertation, the researcher explores the impact of locally adapted TV…. [read more]

American Academy Pediatrics Publication Essay

… When it comes to main characters' smoking and its influence on the young public, the 2010 Policy Statement mentions that repeated exposure to R-rated movies may surpass parental example in being a leading determinant in adolescent smoking (American Academy of Pediatrics). Additionally, a recent study seems to indicate that Negative characters' portrayal of smoking has a major influence on low risk-taking adolescents' decision to start smoking (Tanski, 2009), and Mark Renton and his mates are fundamentally antiheroic. What is more, the extended display of alcohol and tobacco use may, due to the substances' notoriety as gateway drugs and through the movie's prevalent influence on youngsters, determine preadolescent and adolescent increase of illicit substance use (American Academy of Pediatrics, 2010).

In the motion picture's defense, it…. [read more]

Strategic Marketing Plan Angostura LTD SWOT

… Systems

Multiple and focused primarily on management and control, including risk management (Heineken 2011 Annual Report), but also on automation and innovation

5. Style

Has evolved from an old style, of vertical integration and top-down decision making into one of communications, integration and cooperation

6. Skills

Vast experience within the brewing industry; increased presence within the global market place and strong brand

7. Shared values

Three sets of values, as follows:

Commitment to high quality

Enjoyment in life and in operations

Respect for the individuals and the society (Website of Heineken International, 2012)

Chart 1: The organizational structure of Heineken

Source: Identity Hi, 2010

2.4. The 7 P's

1. Product

Over 170 types of beer products, out of which the most popular in the Heineken…. [read more]

Parenting Styles in Correlation to Alcoholism and Social Change Research Paper

… Parenting Styles & Alcoholism in College Students

Parenting Styles in Relation to Alcoholism & Social Change

Parenting Styles & Alcoholism

Research regularly Conducted on Parenting Styles & Adolescents' Alcohol Intake

Alcoholism & Its Relation to Parenting Styles

Frequency & Beginning of Alcoholism

Theoretical Implications

Measures for Controlling Alcoholism in Adolescence

Sponsors of Community Awareness Programs

Limitations of the Community Awareness Programs

Lack of Interest from Sponsors

Differences in Other Ethnic Groups & Jewish Community

Ethical Implications

New York Liquor Authority

The given research is intended to develop a relationship between the parenting styles experienced by a child during his childhood and his/her propensity to develop alcoholism during the adolescence especially in freshman college year. Empirical evidences derived from prior researches have helped in developing a…. [read more]

Social Advertisement Social Advertising Essay

… Social Advertisement

Social advertising

This paper will delve into the reality of social advertising, detailing a brief historical background of the same, proceeding to look at the nature of social advertising in the present age and the techniques that are employed in social advertising. Ultimately, the paper will go through the positive effects of social advertising among the Americans in details giving practical examples of how social advertising has helped make a better USA.

What is advertising?

There are numerous activities that go on in the community, country and world at large. We also have items, utilities, consumables and services that help all these activities run at all these levels. It is therefore significant that these necessary support in form of items or even services…. [read more]

Official Legal Definition of Contradiction Term Paper

… ¶ … official legal definition of contradiction is that there exists between two ideas an incompatibility and evident opposition of two idea which share the subject of one and the same proposition. In simpler words, this means that when a party who is accused of a crime contradicts himself, it is presumes that he is guilty, since by definition truth will not contradict itself, being always consistent. On the other hand, falsehood is generally inconsistent and therefore the truth of some facts, which are known to be true, will in turn contradict the falsehood of those, which are not true. Contradiction in any form will essentially weaken the cause, the case or the situation, and as it is seen, can even weaken the truth. If…. [read more]

Students Expect to Drink Term Paper

… Students expect to drink when they get to college. It is one of the main socializing factors that college students look forward to, whether they are aged 21 or younger, they expect that drinking will be a part of their college life. They look for ward to drinking at football and other sports games, drinking with their fraternity brothers, having sex while drinking, going on Spring Break and drinking themselves until they don't know what they are doing and bingeing on beer with fellow students.

Parents sometimes tell tales of their drinking exploits which they remember fondly from their college days. This romanticizes behavior that, even then was not really "normal." Entertaining students with stories of drinking back in "the good old days" appears to…. [read more]

Media Law: Argue Against Essay

… When considering the First Amendment implications of this legislation then, one must be cognizant of the fact that the prohibition of descriptors has certainly not prohibited the tobacco industry from exchanging death for profit. These facts and the preceding evidence that verified them help to render this act innocuous, and suggest that whatever its repercussions regarding free speech are, they are harmless enough to prevent the tobacco industry from profiting from the same products that it did prior to this legislation's passing. Thus, the degree in which the First Amendment rights of tobacco companies are being violated appears very slight since they are still accompanying their principle objective. The harmless nature of this advertising component of the act is underscored by the fact that no…. [read more]

Drunk Driving: A Review Term Paper

… Variables were somewhat hard to determine because the study relied on individual participants to give correct answers to these questions, instead of researchers actually discussing these questions and answers with students, using some other method to get information that was not potentially affected by the students perception of how much they drank, whether they were drunk when they got behind the wheel of a vehicle, and whether they wanted to be honest about the amount they drank in this survey. This was the largely intervening variable; there was no way to know with any type of accuracy whether or not be participants who took the survey gave honest answers, or only gave the answers they felt that they wanted to give (Weschler,, 2002).

Researchers…. [read more]

Social Policy Issue Drinking and Driving Term Paper

… Drinking and Driving

Cases of alcohol abuse in America have affected the people one way or the other. Every person has been affected by the cases of one or other relatives, friends or loved ones. Every one is waging a war against substance abuse and to bring back the addicts to normalcy and sobriety. We have been hearing shocking stories about American public in general and young populace in particular getting hurt, injured, maimed and dead due to excessive drinking and its dangerous effects that includes drunk driving. Stories of college students in different states made headlines when they were found dead after binge drinking. The issues that have surfaced with force are that of excessive drinking rather than simple drinking. Most prople including young…. [read more]

Advocacy Project Term Paper

… ¶ … Drinking and Driving Consequences

Are we taking the drunken drivers off the road only to turn them into drunken pedestrians?

Lawrence S. Harris, North Carolina State Medical Examiner (Simpson, 1988)

Despite Being Illegal

Despite drinking alcohol being illegal for them to do so, many underage people often heavily drink alcohol, a legal product individuals at least 21-years-old may consume in the United States. (Eigen & Noble, 1996; 1998; Office for Substance Abuse Prevention, 1991; Presley, Leichter, & Mielman, 1999; cited by Zwarun, Linz, Metzger & Kunkel, 2006) Underage alcohol consumption, in turn, Eigen & Noble (1998; cited by Zwarun, Linz, Metzger & Kunkel, 2006) report, increase the likelihood of automobile accidents, resulting from drought driving, (Eigen & Noble, 1996; Siegal, 1999; cited by…. [read more]

Sociological Approach to Reducing Alcoholism in Society Research Paper

… ¶ … Sociological Approach to Reducing Alcoholism in Society

Alcoholism is a significant social problem in the United States. In addition to being a causal factor in many types of violent crime, interpersonal and intrafamily dysfunction, and medical disability (Gerrig & Zimbardo, 2008), it is also directly responsible for billions of dollars in property destruction and approximately 50,000 human fatalities annually, in the form of drunk driving (Schmalleger, 2009). To date, much of the policy-oriented dialogue about alcoholism in society has focused on the distinction between biological causes (i.e. heredity) in the disease conceptual understanding of addiction and behavioral (i.e. rational choice) conceptual understanding of addiction (Gerrig & Zimbardo, 2008).

For the purpose of the foregoing suggestions, that distinction is practically irrelevant. That is because,…. [read more]

Brand Loyalties in Alcoholic Beverage Markets Thesis

… Brand Loyalties in Alcoholic Beverage Markets

Brand Loyalty Analysis

The perception of alcoholic beverages depends, to a great degree, on the personal experiences with alcohol consumption. Had the observer witnessed a family tragedy created around alcohol consumption, then his perception would be a strongly negative one. If on the other hand, the individual consumer has not had a negative experience with liquors, then he might consume the beverages as a means of recreation. But there is also the third category -- the alcohol addicts, whose numbers are increasing at a global level and who lose their lives, and those of the others, for a drink or because of a drink.

In a context of the recognized disastrous impacts of excessive alcohol consumption over the life…. [read more]

Marketing Analysis for the Olde Distillerie Term Paper

… Marketing Analysis for the Olde Distillerie

The spirits industry the world over has been faced with some tough challenges in recent years as more and more consumers make the switch to wine and beer. The Olde Distillerie has not been immune to these trends either. This company is a small independent Scotch whisky distillery based in Dumfrieshire, South-west Scotland. As a consequence of the stagnant/declining UK market, the company has decided to investigate the sales potential overseas. The purpose of this study is to provide the first stage (secondary data) of a comprehensive research program by identifying one market that can subsequently be explored in greater depth through primary research. The market environment for four potential countries is provided to this end (i.e., Eire the…. [read more]

Economic Effect of Legalizing Term Paper

… The report puts that as the foremost health problem in the nation; substance abuse puts a huge load on the health care system of the country and plays a part in the increased expenses of health care. Indeed, substance abuse -- the challenging consumption of alcohol, illegal drugs and tobacco puts huge burden on the American people in totality. The assertion that making the drugs legal gives a chance to charge tax on new products is deceptive. For instance, the net revenue from taxes garnered from the disposal of alcohol is $13.1 billion annually; however alcohol takes up $100 billion annually in social expenses like health care and wasted efficiencies. There is not any single proof available to show that imposing taxes on cocaine, heroin,…. [read more]

Ethical and Societal Issues in Marketing Term Paper

… Ethical and Societal Issues of Marketing

The fundamental business model of advertising is changing drastically as the Internet becomes a much more prevalent communications channel, capable of being specifically targeted to audiences of consumers while also providing the ability to measure the performance of all forms of digital advertising online. This has significantly increased the ability to measure the effectiveness of advertising that includes mention of sex, violent acts, and the use of drugs including cigarettes and alcohol. Traditional advertising on the one hand does not offer these levels of advertising effectiveness measurement, so seeing if sex, violence and the positioning of drugs of all kinds including tobacco and alcohol is left to conjecture and speculation. In light of the fundamental shift in how advertisers…. [read more]

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