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Alton Tower Book Report

… Alton Towers is one of the largest theme parks in the United Kingdom today and it continues to draw large numbers of visitors using a combination of innovation marketing programs as well as continuing investments in newer and more exciting rides and attractions. These efforts are absolutely essential in the highly competitive environment that exists in London and its environments for the tourist dollar, the marketers at Alton Towers and its controlling group do not enjoy the luxury of sitting still and watching their competitors erode their market share. Because the travel and tourism industry remains the largest industry in the world and air travel has even increased in recent years after recovering from its downturn following the terrorist attacks of September 11, 2001, identifying…. [read more]

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