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Hospitality Industry's Technological Tools Research Paper

… Hospitality CRM Systems

Customer Relationship Management Systems in the Hospitality Industry

In the hospitality industry, one of the most critical success factors for greater profitability is to increase customer loyalty and increased share of spending on entertainment, lodging and travel. Customer relationships are crucial for this to occur. The rapid advances in Customer Relationship Management (CRM) software and systems have made it possible to electronically capture, analyze, extrapolate and create highly effective services strategies aimed at gaining greater customer loyalty and sales in the hospitality industry (Singh, Kasavana, 2005). The greater the level of customization a customer expects, the more critical the CRM system is for tracking, reporting and providing insights into how best to tailor hospitality products and services to their needs (Phillips, Louvieris,…. [read more]

Hospitality Industry Trends and Problem in Hawaii Term Paper

… Hospitality Trends and Problems in Hawaii

The Hilton Hawaiian Village at Waikiki Beach is an island paradise that is located on Waikiki's widest stretch of beach that has an impressive property that is nested on 22 oceanfront acres that offers the best Waikiki resort experience. This is unique environment and culture of the Hilton Hawaiian Village Waikiki beach resort is an exquisite hotel. It has lash tropical gardens, waterfalls and exotic wildlife and priceless artwork. This is surely a one of a kind hotel resort where there are luxurious accommodations, food available in over 18 restaurants and lounges and an opportunity to shop for souvenirs' .there are also a wide range of activities that are enjoyable to the entire family. It is attractive due to…. [read more]

Hospitality the Most Memorable Term Paper

… Hospitality Case Study

The most memorable hospitality experience that I have had actually started out as a very negative situation. We checked into our hotel on a very hot evening and we were pleased to walk into a room that was nice and cool because the hotel had turned the air conditioner on prior to our arrival. However, we noticed almost immediately that the air conditioner was extremely loud. It was more than just the normal sound of the unit blowing air; it was a rattling noise because something inside the air conditioner was obviously scraping against something else. Initially, we were hoping that it was something that could be "fixed" by simply giving it a sharp tap on the side with a hand but…. [read more]

Hospitality Identification Essay

… The key principles presented as qualities of an organizational crisis at the beginning of this article seems to stand against this idea. Principle #2 requires a crisis to have a low probability of happening. Malaysia, relative to other nations throughout the world involved in the hospitality industry, should have a higher probability of crisis due to its inherent disadvantages mentioned.

The article is, in its own words "only conceptual,"(p.43). In other words, no new real experiment or practical demonstration was performed to confirm, or deny, their argument. The article serves a worthwhile purpose for gathering and researching a very specific investigation however and its literature review is very informative.

Critique of Article #2

Esu's (2012) article discussed many of the same principles as the other…. [read more]

Hospitality Going Green Thesis

… Hospitality Going Green

"Hospitality Industry Going Green"

A persistent and mostly positive trend in business at this time is the development of sustainable environmental practices. This trend of "going green" has been around for decades but has recently been supported by a common thread among many in society and is being demanded by consumers and organizations as a new standard by which business should practice. The standard of "going green" has escaped few business types and businesses in the hospitality industry are no exception. Consumers are also especially demanding of the service industry to adopt more environmentally friendly practices and also make people aware of these strides, now that consumers have been made more aware of the damage not thinking about it is doing to…. [read more]

Hospitality Industry Term Paper

… One of the greatest assets within the hospitality industry is employees who are visionary, creative and strategic thinkers. In an industry that is in a constant state of change and evolution, these strategic thinkers can help to create a number of innovative choices for customers. A wide array of choices is essential for those within the hospitality industry to remain competitive and successful in a complex and competitive environment. Today, customers are faced with a wide variety of choices in terms of entertainment, basic services, spas, and restaurants, making it absolutely essential to be able to offer a new spin on such services in order to stay competitive. Employees, who act as the front line for customer service, are often in the best position to…. [read more]

Hospitality and Travel Marketing Term Paper


In recent years, the comprehensive atmosphere of tourism has undergone extensive changes worldwide in comparison to tourism during decades of the past. The traditional face of tourism has been exposed to numerous acts of terrorism, and even more recently, historical natural disasters. Although these recent tragedies have significantly altered tourism, the tourism and hospitality sector nevertheless remain as one of the largest components of the global economy. Even in recent years, the growth rate of tourism supersedes that of most other goods and services. As a result of this rapid growth, the profile of tourists has changed as consumers apparently have become more experienced, more demanding, and more likely to treat tourism purchases in very much the same way…. [read more]

Hospitality Management in the Church Research Proposal

… Hospitality Management in the Church

Hospitality is a very important aspect of the church in fulfilling the church mission and as well represents a large portion of the hospitality market each year. The purpose of this study is to examine hospitality as related to the church and the level of hospitality that the church demonstrates in its activities focused towards evangelism. The methodology of this study is of a qualitative nature, which has been conducted through an extensive review of literature in this area of study. The importance of this study is the information that will be added to the already existing knowledge base in this area of study. This study concludes that hospitality is at the core of the activities that were deemed by…. [read more]

Hospitality Management. Aspects of External Essay

… According to Goulding & Shankar (2004), "Dance or rave, a phenomenon usually associated with youth culture. It (research) suggests that there is a hidden consumer who falls into the 30-40 age group. It (research) suggests that youth-related activities are migrating up the age scale and draws on the results of a phenomenological study to support this. The findings suggest that the experience is closely related to cognitive age and the dimensions of "felt" age, "look" age, "do" age, and "interest" age." (Goulding, Shankar, 2004)

According to Losekoot (2001), "Modern customer service training is often predicated on the concept of (employee and customer) "scripts," which are routines, including verbal routines, designed to be delivered at a particular "moments of truth," Thus, a member of waiting staff…. [read more]

Customer Expectations in the Hospitality Industry Thesis

… Customer Expectations in the Hospitality Industry

Customers' expectations are the future of any organization, and this is particularly relevant to the hospitality industry. To the extent an organization creates expectations and accurately fulfills them is to the extent they gain customer loyalty and market share.

The intent of this paper is to evaluate how expectations are created, and second, explain the dominant approaches used for measuring customer expectations. An analysis of how customer expectations are managed in the hospitably industry is next discussed with an assessment of how customer satisfaction measurement approaches are specifically applied to the hospitality industry.

How Expectations Are Formed

The development of expectations is formed from the interaction of social exchange and voluntary performance behaviors, with both sets of factors contributing…. [read more]

Influx of Money Impact Hospitality Thesis

… These South American countries expect an influx of visitors from all corners of the world, which is likely to revitalize and rejuvenate the diminishing fortunes of their hospitality sectors and economic development in general (Jones 2012). In particular, Brazil expects an overwhelming number of visitors from participating and non-participating nations across the globe, which inherently means an influx of money. Apparently, footballers, sports personalities, world leaders, football fans and fanatics, and tourists shall converge at various football stadia to watch the game (Jones 2012). The month-long event would attract services of hospitality sector as hotels and restaurants across the country and beyond. The host is expecting around 600, 000 visitors for the June 12 to 13 July 2014 event with many accommodation facilities already experiencing…. [read more]

Managing Hospitality Issues Research Paper

… Managing Hospitality Issues:

The hospitality sector is the largest service industry across the globe because of the number of customers it serves on a daily basis. This industry is also characterized by a huge number of competitors or hospitality establishments in the market. For the managers of these establishments, there are various factors that determine their success of failure such as brand identity, pricing, cost cutting, and marketing. These factors play a crucial role in determining success of failure of the establishments because of market volatility, which is the norm in the hospitality industry. Market volatility is attributed to various factors such as the ever increasing changes in the tastes of customers. Notably, managers of these hospitality establishments have to deal with several issues and…. [read more]

Globalization of the Hospitality Industry Research Paper

… Globalization of the Hospitality Industry

The phenomenon of globalization has affected every single person in the world, in one-way or another. The opening of markets, of political forums, of social networks, whether through technology or otherwise have all been results of increasing globalization. In fact, the world today seems a smaller place because of this phenomenon. It is not unusual to speak to somebody from across the world at any given time of the day today, whereas in the past it was to be unfathomed. Globalization has its perks, but it may not always be positive in its consequences. This paper will examine one aspect of globalization; namely the effect the process has had upon the hospitality industry. The paper will also analyze articles that…. [read more]

Hospitality Industry Role of Hospitality IT Systems Essay

… ¶ … Hospitality Industry

Role of Hospitality IT Systems

The rapidly changing needs and expectations of global travelers are a primary catalyst in the continual improvement and innovation of hospitality information technologies and systems. Having a 360-degree view of the guest is just the beginning to becoming the trusted advisor to travelers over time (Jain, Jain, 2005). While hospitality IT systems have progressed from the basic functionality of being able to track reservations and manage inventory, greater focus on each customer-facing process is necessary (Mathies, 2010). The rapid adoption of Software-as-a-Service (SaaS) applications including Amadeus Hotel Platform (Baker, 2007) is being driven by the urgency to streamline and make more customer-centered these processes in the hospitality industry.

The Changing role of IT in the Hospitality…. [read more]

Career Opportunities Within the Hospitality Industry Research Proposal

… Career Opportunities Within the Hospitality Industry:

The hospitality industry is one of the fastest developing and growing sectors of the current economic status. As an industry that is growing very fast in the recent years, it accounts for a multi-billion dollar sector. The main reason attributed to the huge growth of the hospitality industry is because it's exciting, never boring, and provides unlimited opportunities. Moreover, the industry is quite diverse and offers enough opportunities for people to work in several areas of their interests within the industry.

Current State of the Hospitality Industry:

The current hospitality industry is exceptionally healthy and feasible because of the various opportunities it provides to many people in each of its established segments. These opportunities are available in lodging management,…. [read more]

Managing Hospitality Issues Research Paper

… Managing Hospitality Issues:

As the largest service industry across the globe, the hospitality industry has a huge number of competitors or hospitality establishments. The success of these establishments is influenced by various factors such as brand identity, pricing, and marketing. In the past few years, the hospitality industry has been characterized by increased complexities, intense rivalry, numerous cases of failures, and constant changes (Reichel, 2006, p.329). . Therefore, it has become increasingly important for manages of hospitality establishments to develop appropriate business strategies and deal with issues that emerge from time to time. Some of the major considerations to make when developing a suitable business strategy include pricing, staffing, and advertising.

In the first phase of simulation on Michael's lemonade business, I suggested Michael should…. [read more]

Hospitality Industry Be Environmentally Friendly? Essay

… E-waste shall also be disposed responsibly by all sectors of the industry. Accommodation and F&B sectors of the industry must also adopt measures for water waste management ("Current environmental issues").

2. The hotel industry can also observe sustainable measures by reducing the use of energy. The simplest practice that a hotel can employ to go green is to just request the guest to turn off the lights or bulbs whenever they leave the room (Alexander, 2002). The use of energy sufficient lights is also a good way to go greener. It is a good practice to turn off the appliances when they are not in use to increase energy efficiency. Using solar or wind power can also be helpful in preserving environmental sustainability ("Current environmental…. [read more]

Personal Selling in Hospitality Essay

… Techniques of personal selling include the use of travel centers, telephone correspondence, consumer tradeshows and public engagements. Web sites that are interactive and sell products using tools like instant messaging and e-mail may also be considered a personal selling technique.

A stellar personal seller will generally have certain characteristics. A list of the top five seller traits that apply to personal selling was identified and includes (McCall):

1. Creativity

2. Passion

3. Integrity

4. Tenacity

5. Commitment

Creativity is commonly among the most desirable traits because an ideal salesperson will have an affinity for the non-obvious solution to the client's needs. Other lists of the top qualities that a successful personal salesperson should have also include other factors such as being personable, ambitious, confidence, and…. [read more]

Trends in the Event Planning and Convention Industries Research Paper

… ¶ … Planning and Convention Industries


Trends in Event Planning and Convention Industries

Event management is a professional field, which involves the strategic planning, analysis, risk assessment, marketing, budgeting, cash flow planning, event development and other aspects (Van Der Wagen, 2011). Planned events include celebrations, education, promotions, and commemorations (The Entrepreneur, 2011). Examples of celebrations are fairs, parades, weddings, reunions, birthdays, anniversaries, passing bar examinations and first Holy Communions. Education events can be conferences, conventions, meetings or graduations. Promotion events include product launches, political rallies, and fashion shows. And commemorations include memorial and civic events. There are be many more examples of these events, whether business-related, social or any other type. Event planners handle a number of tasks. These include research; design…. [read more]

Innovations and Developments in the Music Festival Industry Essay

… ¶ … business today, the music industry has seen rapid and extreme changes. Not least of these is the change towards the digital media and the Internet. These have changed the face and nature of the music industry, as well as the development and purchase of music by the public. In addition, the current drive towards more green technologies has also created changes in the way music products have been developed and provided to consumers. The same is true of music festivals. Music festivals create the need for large spaces and quantities of products and infrastructure to be successful. At the same time, trends in the music industry are often at the heart of creating these festivals for the purpose of attracting as many consumers…. [read more]

Eco-Friendly Hotel Industry Trends Climate Change Essay

… Eco-Friendly Hotel Industry Trends

Climate change is no longer a theory to be debated on talk radio and cable TV -- it is a fact of life. Many venues in the hotel industry are using whatever tools and technologies they can to reduce their use of energy, water, and otherwise present a green experience for the traveler. The brightest and most visionary of hotels are making adjustments and being very alert to the need to reduce their carbon footprints. And they are not just doing it to attract eco-minded guests and make a positive impression; they are turning to green concepts and technologies because it is the right thing to do to help reduce the greenhouse gases that are a main source of the problem.…. [read more]

Social and Cultural Perspective in Hospitality Management Article

… Social & Cultural Perspective in Hospitality Management

Hospitality management has two different explanations in relation to the scope of the subject. It is either a field of study or work. As a field of work, it involves the management of hotels, travel agencies, restaurants and other related industries within the hospitality sector. At the level of study, hospitality management involves the study of hospitality sectors in terms of structures, management, and organization. The industry is complex in nature hence it is crucial to have a deeper meaning of the hospitality. This would enhance provision of services to the entire society and the hospitality industry. Hospitality requires much flexibility from the formal management perspective in order to act appropriately in anticipation and meeting the recurring or…. [read more]

Hospitality Industry Training the Hospitality Industry Requires Term Paper

… Hospitality Industry Training

The hospitality industry requires a steady stream of employees and often faces a situation of high turnover. What is really desired is a well-trained workforce that will stay with a job for a period of time, for longer term employment also means familiarity with the given facility and its environs and with the clientele, producing benefits for all.

Rettig (1998) reports from Indianapolis and suggests that a good economy contributes to a rise in consumers willing and able to spend money on a night on the town or on a weekend excursion, but at the same time, a strong economy also means a shortage of minimum-wage workers to serve these consumers. This shortage extends to a wide variety of facilities -- for…. [read more]

Hospitality Consumer Term Paper

… Experiences go beyond intangible to provide memories.

An example of this move toward a consumer experience is the rise in popularity of specialty coffee houses. International companies such as Starbucks have built their success on selling the experience of the coffee to the consumer. The Starbucks patron pays for more than simply the cost of beans, grinding and brewing when he purchases a coffee from Starbucks. The rather hefty value-added in the price of the cappuccino is the ambiance that accompanies the purchase. Customers are paying for the smell of the coffee, the worldbeat music, the look of the glass-filled containers of espresso beans.

The demand on the part of hospitality consumers for an experience can also be seen in the rise of the so-called…. [read more]

What Does the Modern Hospitality Consumer Wants? Essay

… ¶ … Hospitality Consumer Wants

The consumers are changing, both in terms of numbers, origin and type. Therefore there are demography induced changes in consumer needs, which are based on change with the times and with the change in population, both in terms of numbers and ethnicity. For example the changing times have caused the Mayfair Hotel which was legendary for British hospitality to be taken over by an Indian company. The Royal Bank of Scotland sold Grosvenor House, the luxury Mayfair hotel built on the site of the former London residence of the dukes of Westminster, to an Indian billionaire for £470m. (Bowers, 2011, p. 6)

This could be the result of changing times and interaction with communities outside and tours abroad and many…. [read more]

Hospitality Consumption. The Relationship Term Paper

… In all but the most leisurely and expensive places, tables must be planned in such a fashion that servers have quick access to customers, and that tables can be cleared quickly and expediently for a high rate of turnover. Larger banquet-style tables, despite a desired high rate of patron turnover, may be necessary where courses may be served on numerous platters, or shared amid the entire table, as they often are in Indian, Chinese, Japanese, and other such restaurants and cafes. If this is not possible, folding tables must be available so servers can make use of these platters to situate a variety of dishes upon one table for a number of patrons.

In places where meeting strangers is the goal, however, bars and tables…. [read more]

Seasons Analyze the Industry Environment Research Paper

… However, while the state of the luxury hotel chain is not as dire as one might think, given the state of the global economy, it is important to consider that the market for luxury hotels in general may be shifting and changing. Amongst the elite, there is increased interest in the use of 'boutique' or small hotels, rather than large-scale institutions like the Four Seasons. Some competitors are buying large former estates, for customers who wish the experience of staying at a country house, rather than a traditional, large-scale hotel setting (Lockwood 2005). The Four Seasons has been striving to increase its amenities for customers, to demonstrate the value added of going to its chains but it is still fundamentally a traditional hotel: "The Four…. [read more]

Martin Luther King/The Hospitality Industry Diversity Thesis

… Martin Luther King/The Hospitality Industry

Diversity in the Hospitality Industry:

Applying the Philosophy of Diversity-Blindness Offered by Martin Luther King

Martin Luther King is not remembered as a great hospitality manager, but instead as a Civil Rights leader, but his leadership style can be applied to the hospitality industry when it comes to facing the challenges that diversity brings to the industry. While globalization allows the hospitality industry to increase throughout the world, it also creates an industry made up of employees and customers of all different types. Hotels, restaurants, and other establishments in the industry of hospitality now have employees and clients with different backgrounds, of different religious affiliations, and ethnic identities. While this is a positive change, allowing different perspectives to come to…. [read more]

Gastronomy Food and Drink Tourism in Hospitality Industries Essay

… ¶ … tourism of a country is an important contributor to the national economy in addition to triggering the process of continuous evolution and modernity. A lot of time, effort and resources have been dedicated to the cause of predicting the future of the tourism industry. In this context, researchers have managed to find a strong link between the hospitality business and the tourism industry. Culture, heritage and local culinary expertise are all constituents of the backbone of the hospitality business i.e. hotels and restaurants. Hospitality management business however has also been widely criticized due to its focus on gastronomy, food and drink; the three elements crucial to the success of the hospitality business.

Both the gastronomy studies and hospitality have been working towards becoming…. [read more]

Strategic Alliances in Hospitality Sector Research Proposal

… Strategic Alliances in the Hospitality Sector

The proposed study will be guided by the following research question: "How can strategic alliances provide a competitive advantage, improved performance and profitability for companies competing in the hospitality sector today?" To this end, the theoretical perspective that will be used to answer this guiding research question and structure the problem situation involved is discussed further below.

Theoretical Perspective for Shedding Light on the Topic and Structuring the Problem Situation.

In an increasingly globalized marketplace, companies competing in industries of all types have sought strategic alliances that will provide them with a competitive advantage. For example, according to Wohlstetter, Smith and Malloy (2005), "Strategic alliances have emerged during the past several decades as a popular problem solving tool. Based…. [read more]

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