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Apparel Industry Term Paper

… Apparel Industry

On the first of October 2001, the North American Industry Classification System defined apparel as belonging to the Manufacturing Industry under the code 315. The apparel industry was then delimited into eight subcategories, based on the particular types of items produced: "315211 Men's and Boys' Cut and Sew Apparel Contractors," "315212 Women's, Girls' and Infants' Cut and Sew Apparel Contractors," "315223 Men's and Boys' Cut and Sew Shirt Manufacturing," "315228 Men's and Boys' Cut and Sew Other Outerwear Manufacturing," "315232 Women's and Girls' Cut and Sew Blouse and Shirt Manufacturing," "315234 Women's and Girls' Cut and Sew Suit, Coat, Tailored Jackets," "315991 Hat, Cap and Millinery Manufacturing" and "315999 Other Apparel Accessories and Other Apparel Manufacturing."

Industry's Dominant Economic Features

The apparel businesses…. [read more]

Fashion Industry Essay

… They can also choose to find their own lines of selling their products, with very short chain or no chain, and hence reduce their transaction cost. The industry should understand the market structure well and fully in order to know the varying demands of the society. They should also produce garments that the consumers never fail to demand in order to reduce the flexibility-incurred cost. As for depreciation, for the products, which that are producer's stock for a longer time, they should sell them at cheaper prices. Similarly, they should produce goods that do not easily wear and keep them in favorable conditions until purchased.

Effective modifications of data for effective decision-making

Managers in every firm should give effective decisions for the company, and data…. [read more]

Industry Analysis the Electronics Industry Has Developed Term Paper

… Industry Analysis

The electronics industry has developed an interdependent relationship with the surrounding environment in the meaning that when change affects the environment, this change is also reflected in the electronics industry. Take for instance the need for increased pollution-free gadgets and environmental concerns which force the electronics producers to adapt to these requirements. On the other hand, when change occurs at the core of the industry, it is reflected in the population's behaviour and life styles, setting new trends. Take for instance the development of the DVD player, which soon replaced all VCRs within American households.

In a time which is closer and closer to cohabitating with machines in the form of robots, classic electronics remain a strong but changing force. Television sets, home…. [read more]

Australian Sport Industry Essay

… In the meantime, the number of golf players is depreciating in the long-term, even though the audiences for golf events that are televised still hold their ground (Bernie, 2008).

Evolving fashions and technologies have an immense outcome on the sales made from sporting goods in certain sectors. Manufacturers of sporting goods are continuously seeking for reasons why consumers should buy new equipment. Manufacturers of golf club and golf balls have adapted new technologies, which have proved to be a success to them. Makers of snow ski and board make use of new technologies once they are available. In addition to this, manufacturers of ski gears come up with new fashions and designs in a bid to get more customers purchasing their goods, whether or not…. [read more]

Apparel Industry SWOT

… Apparel SWOT


Increased strengths for the apparel industry in 2010 and beyond include the ability for fashion to be delivered with greater immediacy as well as changing marketing platforms, which interact in inextricable ways. Fashion is often at the mercy of individual tastes, and social marketing techniques -- generally web-based -- have led to an increase of communication between consumers and designers/manufacturers that leads to more specific designs and "humanized" brands (Arthur 2010). Customers can even work directly as designers, and Internet shopping and shipping has made a greater variety and volume of fashion available to a greater number of buyers (Corcoran & Lockwood 2010). While this will certainly increase competition within the apparel industry, it will serve to increase overall sales volume for…. [read more]

Apparel Industry Analysis Research Paper

… Power of Suppliers

The power of supplier is low in the women clothing stores industry because there is large number of suppliers ready to offer their services. Baye, (2010) argue there will be a lower industry profits when suppliers have the power to negotiate favorably. In the women clothing stores, there is a concentration of suppliers making the power of supplier to be low within the industry. Supplier switching cost is another condition influencing power of supply in the women clothing store industry. Typically, the switching costs of suppliers are very low in the industry because a supplier can easily switch from one store to the other. For example, several women clothing producers are providing price discounts for suppliers who are ready to purchase large…. [read more]

Sales Promotion Techniques Used in the Clothing Retail Industry in India and Challenges Ahead Term Paper

… Sales Promotion Techniques Used in the Clothing Retail Industry in India and Challenges Ahead

The Nature of Competition

Buyer-Seller Relationships for Promotional Support in the Clothing Sector

Long-Term Impact of Loyalty Programs on Consumer Purchase Behaviour and Brand Loyalty

Impact of Loyalty Programs on Repeat Purchase Behaviour

Consumers' Perception Regarding Quality, Fashionability, Product Assortment,

Extent and Quality of Customer Service, Convenience of Location,

Payment Options, Featured National Brands and Store Layout

Push and Pull Techniques in Sales Promotion

Personalized vs. Generic Buying

Effectiveness of Different Types of Sales Promotion

Competitive Strategy

Industry Context

Rationale in Support of Selecting Six Exclusive and Multibrand Clothing


Chapter 3. Research Design and Methodology

Research Questions and Objectives

Research Approach and Strategy

Research Philosophy

Research Methodology

Exploratory Research

Descriptive…. [read more]

Impact of NAFTA on Textile and Apparel Industry Term Paper

… ¶ … NAFTA on Textile and Apparel Industry

Introduction to NAFTA

Increasing market liberalization and globalization are the two constants of the contemporaneous economy and in support of them, various agreements have been signed between countries. The aim of these agreements is to form alliances and partnerships based on free trade, through the elimination of tariff and non-tariff trade barriers. Such as agreement is NAFTA, or the North American Free Trade Agreement. NAFTA was signed on January 1st, 1994 by three countries: the United States of America, Canada and Mexico (United States Department of Agriculture, 2008). It stipulated the gradual elimination of tariffs and taxes and its completion was established for 2008. The agreement was received with both content and disapproval and most of the…. [read more]

Billabong the Surfwear Industry Comprises Three Major Research Proposal

… Billabong

The surfwear industry comprises three major competitors, five minor competitors, and a large number of niche players. The customer base ranges from hardcore surfers to those with a casual interest in the culture. One of the key competitive forces in the industry is branding. One reason is that surfwear as a segment blurs with other segments such as skatewear and casual athletic wear. The difference between these segments sometimes boils down to the use of clothing rather than its appearance. Thus, branding is a key means to differentiate surfwear from other segments. Additionally, surfwear has a specific image associated with it - young, anti-establishment, and fun-loving. Maintaining that image is essential to a surfwear brand retaining credibility, which is one of the key sales…. [read more]

Nike Apparel Company Term Paper

… ... recently both Reebok and Nike, the two leading sports marketers, have launched multimillion-dollar campaigns to target women sports fans (Alm, 2001). Sports marketers are beginning to realize that the post-Title 9 generation of women ("Title 9" of the Education Acts Amendment, passed in 1972, mandates that educational institutions that receive federal funds must provide equal athletic opportunities to men and women) are a huge and potentially lucrative market for sports goods of all sorts. Since the passage of Title 9, the number of women participating in intercollegiate sports has been growing dramatically. In fact, a recent study by the U.S. General Accounting Office found that, since 1997, more women than men participate in intercollegiate athletics. (Lords, 1999) The current line of research further demonstrates…. [read more]

Globalization of the Fashion Industry Essay

… Fragmentation of the Fashion Industry Due to Globalization:

Amighinia and Rabelotti (2004) describe international fragmentation of production process as "the splitting of the production cycle over production sites located in different countries, as a cost-reducing strategy" (485). This is one of the most pervasive effects of globalization, as well as one of the most disruptive effects. Fragmentation, in general, allows fashion manufacturers to take advantage of lower prices in other countries. They then obtain reduced costs by this international production network. Increasing competition is serving as a further catalyst for massive fragmentation of these processes, as they outsource low value-added functions.

Amighinia and Rabellotti's (2004) study of Italian footwear suggested that as these organizations enter global fashion production networks, they lose control over critical business…. [read more]

Wal-Mart Analysis Industry Information in Completing Thesis

… Wal-Mart Analysis

Industry Information

In completing an analysis of the Big Box Retailing industry of which Wal-Mart is the most dominant participate, the key factors of the industry's growth potential, industry profitability, degrees of risk in the industry's future, and how this industry is confronting the current economic challenges in the retailing environment. As an industry, Big Box Retailing is considered to be in the mature phase of its product lifecycle (Sampson, 2008). Many research firms and the Department of Commerce consider the Big Box Retailing industry one of three industries that comprise the U.S. General Merchandise Stores Sector. According to industry analysts real sector revenue increased 14.1% over the last five years. Of the three industries that comprise this sector, the Big Box Retailing…. [read more]

Technologies Used in Various Industries Term Paper

… These types of inspections ensure that the products are in good working condition and help to maintain the integrity of the Honda Corporation. ("Tour of the HPD")

The final industry that we reviewed was the food processing industry. We reviewed the Dole Vegetable company. This company was founded in Hawaii in 1951 and operates all over the world. The country employs 57, 000 full and part time employees. ("Company Information") The company is world renowned for the quality products that it produces which include: fresh cut flowers, vegetables and fruit. An important part of operations management at Dole involves ensuring the quality of the plants that are produced. ("Company Information") This is accomplished by the implementation of high standards during the planting and germination process.…. [read more]

E-Commerce in the Jewelry Industry Term Paper

… Client retention is an important factor for all retailers, and, in most cases, increasing orders from an existing customer is less expensive than gaining a new one. For this reason, e-commerce is a good choice for small retail stores, as it provides the means for integrating business practices with those of existing customers. Ultimately, communication is improved and a competitive edge is established.

There is also an economic advantage to investing in e-commerce. It costs less money to launch a functional e-commerce site than it does to open a brick-and-mortar facility. In addition, marketing materials can be extended or changed without cost.

It is important to note that small retailers are at a disadvantage in online shopping malls that also include large companies. Like brick-and-mortar…. [read more]

Clothing Industry in the United States Term Paper

… Nike is out there but so is ADIDAS, Under Armour and New Balance. Coach makes nice purses that are populoar but so do Jimmy Choo, Burberry and Dooney and Burke. Even store brands are in this equation as some people are focused on utility and price alone and thus they will have to decide between the offerings of stores like K-Mart, Walmart and Target. The point is that what is chosen and why when it comes to clothing comes down to price, preference and style as there is no shortage of options when it comes to any sort of apparel. Whether it be men's shoes, women's blouses or belts for anyone, there are many different brands, stores and ways to buy. As such, threat of…. [read more]

California Labor Laws the State Term Paper

… The wheels of justice are badly out of alignment when it comes to California employment law," said John H. Sullivan, president of the Civil Justice Association of California, which initiated the study (1996). "The outcome is that everyone is treated unfairly -- businesses go out of their way to avoid hiring people for good positions with benefits, and they turn to using temporary help. By rewarding frivolous job lawsuits, our civil justice system discourages employers from expanding their operations and creating more employment for everyone." study conducted by the California Employment Law Council revealed that California's strict labor laws have had a negative effect on the state's business climate. The study revealed that labor laws have resulted in the following (Sullivan, 1996):

53% of firms…. [read more]

Retail Branding Term Paper

… Internationalization of Branding in the Retail Industry

In the past few decades, issues surrounding branding in the retail industry have emerged as a significant concern for retailers, consumers, and the fashion industry alike. Organizations are using branding as a strategy tool in today's business environment with increasing regularity. Although brands and branding are not new ideas, retailers are applying them to more diverse settings where the role of branding is becoming increasingly important (Wentz & Suchard, 1993). The traditional role for brands has recently reemerged as a topic of interest, as retailers are increasingly turning toward the internationalization of brands to survive in the highly competitive industry. With the growing realization that brands are one of a retailer's most valuable intangible assets, branding has emerged…. [read more]

Gap Is a Major American Essay

… The graph showing the Gap's place within the industry is as follows:

This map indicates that the majority of competitors fall into a continuum that lies between the low end, cheap clothes at Wal-Mart and luxury apparel, primarily formalwear, men's suits and luxury brands. The Gap's prices are fair in relation to those their competitors, and their styling is fairly generic. Occupying this middle ground has generally been a strong strategic approach as it is has the company a place in the closet of millions of Americans. In recent years, however, it has lost market share to many of its more differentiated competitors, and to other categories of apparel in general.

The mature nature of the casual apparel industry implies that domestic growth is likely…. [read more]

World Co Research Proposal

… Supply Chain Management at World Co Case Study

Supply Chain Management at World Co., Ltd. Case Study

List five primary features of fashion apparel retailing in Japan. How can a company use its supply chain to compete in the Japanese retail environment?

The following are the five primary features of the fashion apparel retailing industry of Japan:

Due to the extremely high costs of retail estate, there are several different retail formats that vendors rely on in this market. These formats include company-owned stand-alone stores, shops in fashion malls and shops within department stores.

Department store chains dominate relationships with vendors, even to the product mix and promotional strategy level. The case explains that department stores often will share the risk of carrying inventory, yet…. [read more]

VP Marketing for the North Face Apparel Corporation Research Proposal

… North Face Apparel Company Promotional Plan for 2010

Despite a very turbulent year in retailing, online sales and multi-channel retailing across the sportswear marketplace, the North Face has successfully retained a loyal customer base which sets the foundation for future growth. Given the severe price reductions by competitors and a few going out of business or being acquired (Pendle, 2009) industry analysts predict the sportswear market the North Face competes in will grow modestly between 2009 and 2010 and throughout the remainder of the decade in 2013. Analysts predict the market to be valued at $280B as of 2009 (Pendle, 2009). Capitalizing on the strength of the North Face installed base of customers and the creative use of Web 2.0 and social networking technologies, in…. [read more]

Increasing Sales of Vet Life Apparel Marketing Plan

… Marketing and Increasing Profits / Marketing Plan: Vet Life Apparel






Customer Service

The Price


Sales and Profits


Direct Competition

Indirect Competition

Vet Life Apparel

Vet Life Apparel, based in the Wilmington NC is owned and run by two Marine veterans Corey and Kevin, who after completing their active duty service and having participated in a number of combats decided to venture into the private sector. Vet Life is creative and full of purpose. This is why it will always give you something to wear and give the veterans community something to be proud of. Vet-Life raises awareness about PTSD, helps the homeless veterans get off the street, and helps the disabled have access to living conditions through nonprofit…. [read more]

Shopping for Apparel Online Advantages and Disadvantages Term Paper

… Shopping for Apparel Online

Advantages and Disadvantages of Shopping on the Internet for Clothing

Selling apparel over the Internet has been one of the most rapidly changing and growing segments of electronic commerce due to demographic and technological factors fostering its growth. Research studies have shown that consumers in the 35-45 range, or what many marketers and demographers call the Baby Boom generation, prefer shopping online as they get older (Goldsmith and Goldsmith 2002). The reliance on multiple channels of purchasing, in conjunction with the Internet, is also becoming increasingly prevalent (Seock, Norton 2007). The implications of an aging customer base and a heavier reliance on multichannel merchandising and selling via the Internet is placing more importance than ever on the ability of apparel retailers'…. [read more]

Industry and Market Environment Essay

… H&M

The industry and market environment

H&M, from Hennes & Mauritz AB, is one of the most known, successful, popular and globally recognized apparel retailers. The firm operates stores in over sixty countries, in virtually all corners of the globe, from the United States, to Europe, Africa and the Middle East (Website of H&M, 2016).

The company operates in a highly dynamic and competitive environment, which is influenced not only by fashion trends, buyer power and changing consumer demands, but also by geographic and regional disparities, and social, cultural and economic differences across the countries in which the retailer is present. The company seeks to respond to these challenges by devising a globally integrated business model, with local adaptation based on local market features.

Competitors…. [read more]

PESTLE Analysis Country's Profile Political Essay

… Poor water management and inadequate storage are the main causative agents for this situation. There have been various plans been rolled out in Pakistani parliament, however most of them failed to secure the support of majority so there has been no substantial growth in this regard. The country has been working in a close liaison with United Nations Development Pogramme and has been taking measures for saving wildlife, and maintaining adequacy of natural resources (See Figure A in Appendix A).

Out of all these factors, poor infrastructure and shortage of energy and fresh water resources are main factors which can act as a major hurdle in carrying out manufacturing in Karachi, Pakistan. According to Pakistan Textile Journal, more than three hundred factories have shutdown only…. [read more]

Ready-To-Wear Fashion Industry in Taiwan Essay

… Moreover, restrictions on luxury good purchases in mainland China have diminished demand while contributing to even stronger demand in Taiwan (Luxury goods in Taiwan, 2014). In addition, Taiwan enjoys a relatively high GDP per capita rate at $39,600 (2013 est.) (Taiwan economy, 2014). Today, competition between ready-to-wear fashion retailers is fierce, due in large part to the sluggish global economy (Luxury goods in Taiwan, 2014), and the target consumers for this industry are discussed further below.

Target Consumers

Recent luxury goods sales have been healthy in Taiwan despite a general lackluster performance in 2013 (Luxury goods in Taiwan, 2014). According to one industry analyst, "Affluent consumers in Taiwan remained unaffected by the sluggish economy and continued with steady demand for luxury goods" (Luxury goods in…. [read more]

Brand Loyalty Research Proposal

… Kunkel, Funk, and King (2009) investigate sport team brands, and specifically as these are associated with league brands. Brisbane and Sydney (developed locations) were the specific investigation locations.

The study found that brand association literature could be usefully applied to promote an understanding of sport league associations. Attributes, benefits, and attitudes were factors that linked strongly to professional football leagues. League identification and peer group acceptance, on the other hand, could not be proven as particularly important for league brands. Commitment showed the strongest correlation. Once again, the fact that this study was conducted for developed world participants provides a strong basis for application to the American market. Contrasting factors can then be identified for the Kenyan market as well, which makes this study useful…. [read more]

Quiksilver Case Study

… Quiksilver, Inc. Case Study

Brief Company Description

Founded in 1976, Quiksilver, Inc. (hereinafter alternatively "the company") is headquartered Huntington Beach, California and competes in the global surf- and sports-apparel and accessories industries. The company initially catered to an exclusive market of surfing enthusiasts by providing innovative utilitarian product designs. For example, the company's promotional literature states that, "When Quiksilver boardshorts arrived on the market in 1970, they were the first to use two snaps and a Velcro closure to ensure they stayed on in the heaviest conditions; the first to utilize a yoked waist and scallop legs to maximize comfort and ease of movement; the first to use durable, quick-drying cotton" (About Us 2012, p. 1). Drawing on the success of its initial offerings, the…. [read more]

Clothing and Culture Research Paper

… As noted above, France had a strong monarchy during the 18th century. The Court of Versailles aimed to dazzle, to use opulence and extravagance to engender the dual ideas of the monarchy and French culture, and to become the inspiration for the arts and high-culture for all of Europe. In fact, the influence of two women during this time had a seminal effect upon clothing in all of Europe that continued after the French Revolution: Marie-Antoinette (consort of Louis XVI) and Madame de Pompadour (Mistress of Louis XV). Despite the fact that women had no legal rights during this time period, both used clothing and style to become "the governing principle, the guiding reason, the commanding voice… keeping the court in order and managing the…. [read more]

Endorsements Athletic Apparel Brands Typically Essay

… While Nike pursues primarily champions, and usually in the world's most popular sports -- or at least the largest apparel markets -- other companies seek to cultivate a certain exclusivity status through the athletes that they endorse. Billabong is a major merchandiser of athletic lifestyle apparel, but retains its endorsement focus on surfers. For example, it signed up Australian surfer Taj Burrows, thus reinforcing the brand as having credibility in the surfing community and reminding everyone that it is an Australian lifestyle brand (Mickan, 2011). This also reinforces the exclusivity message for the company, that it is a niche brand and appeals to specific types of lifestyle. The company is not, the endorsement signals, trying to be a brand for everyone but it wants to…. [read more]

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