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Barnes and Noble Market Trend Research Paper

… Barnes & Noble, Inc. (NYSE: BKS), ranked amongst the Fortune 500 companies, is the largest retail bookseller in the United States and is also a prominent seller of content, digital mass media and informative merchandises (Annual Report, 2013). In its business operations, as of 2nd May 2015, the company had 640 bookstores in 50 states in the nation and also has its e-commerce website which is In addition, the Nook Digital business offers a listing of NOOK tablets, eReaders, and an extensive assortment of digital reading and entertainment content through NOOK Store (Barnes & Noble, 2015).

Domestic Environment and Government Regulation Impact

The Board has approved governance principles that mirror the company's commitment to conduct its business undertakings and dealings with the utmost level…. [read more]

Markets Stock Markets Struggled Essay

… There was no major news in terms of the euro in the past week, so that currency did not make any major moves.

The U.S. Treasuries market finished the month strongly, as April in total saw Treasuries as the highest gainers. The Treasuries market has benefited from its status as a risk-free haven, given the ongoing sluggishness in U.S. markets and weakness over in Europe. This has investors cashing out of the market and into Treasuries. There remains the risk that further quantitative easing might be required should the economy slip further back into recession. The debt markets in Europe were also affected by recession concerns and a downgrade by S&P on Spain's debt. Again, this drove investors back towards the safety of Treasuries, pushing…. [read more]

Barnes and Noble Strategic Term Paper

… The study will also identify the generic strategy, grand strategy, and best value discipline for the organization. This paper will also provide various alternatives, and recommendation of a strategy. It is noteworthy that a growing trend among many businesses is enhanced through mergers and acquisitions. External environment factors play a significant role on how an industry operates. Such factors include remote, industry, and operating environments that affects the level of competitiveness (Pearce & Robinson, 2011). Barnes & Noble monitors and evaluates the causative factors in which the paper will evaluate to determine alternatives for the company's future growth.


Action items

Barnes and Noble's best discipline are found in customer intimacy for sustaining and establishing new relationships with their targeted audience. In choosing the customer…. [read more]

Barnes and Noble Term Paper

… Cingular wireless phone and accessories become available at all the college outlets of Barnes and Noble through this tie-up and thus provide an opportunity for students to pick up their communication requirements and personalize them with the accessories available, through these outlets. In keeping with their tradition of efficiency in customer service a retail representative of Cingular Wireless will be available at all the outlets during the key business hours. (Cingular Wireless and Barnes & Noble College Marketing Network Team Up To Help College Students Express Themselves Wirelessly)

Another way that Barnes and Noble attempts at reducing the impact of competitor activity is in their involvement of events and activities that involve parents and students through Barnes and Noble Family Events. Barnes and Noble believe…. [read more]

Barnes and Noble Going to Australia Thesis

… Barnes and Noble Going to Australia

Due to the numerous changes brought about by the twentieth century, organizations are now able to expand their businesses overseas more easily. And they try in this sense to seize any opportunity that would lead to increased organizational profits. The American corporations are the ultimate epitome of international success and to prove this, just take a glimpse at Nike, Microsoft or McDonald's. Barnes and Noble is also an organization that has been considering the penetration of foreign markets in the attempt to gain more customers, and consequently increase their profits.

The venture cannot however commence without the elaboration of a clear business plan. This would begin by presenting the global environment in terms of opportunities that can be seized.…. [read more]

Barnes and Noble Management Communication Term Paper

… Barnes & Noble Management

Communication with other departments:

Barnes & Noble has a pretty linear organizational structure at the store level. We have to report up the chain to the regional supervisors, and down the chain to the other people in the store, but when it comes to communication between departments within the store, we usually all hear important news at the same time and in the same way. Barnes & Noble has an established formula for operation that has brought them a lot of success. They don't seek out innovative ideas and are more trend-followers, for instance, adding coffee bars.


think real leaders have to have courage. It takes courage to stick your neck out and propose new ideas. It takes courage to…. [read more]

Competitive Analysis: Cango, Amazon Capstone Project

…; St. John, 1999).

As a strategic venture, B&N decided to push an Android-based book reader beginning in 2009 -- the Nook. This was based on a competitive look at the market, as well as the company's belief that textbooks and other non-pleasure reading material would be going electronic almost exclusively in the next decade. The Nook allows a read in store provision, allowing any customer to browse books for 1 hour while in the store (again, driving customers to the brick and mortar). Nook competes with Kindle almost directly, and in 2012, Microsoft invested $300 million for an 18% share in nook, thus valuing the Nook segment of the business at almost $2 billion (Ovide and Trachtenberg, 2012). Recently, B&N's strategy was to introduce…. [read more]

Strategic Plan for Barnes and Noble Business Plan

… ¶ … Tottering?) Giant

By a whole range of economic measures, the bookseller Barnes & Noble has been a financial (as well as a cultural) success. It is the largest bookseller in terms of total revenue in the United States, with hundreds of independent-standing bookstores (which use the Barnes & Noble name) and hundreds of more mall-based B. Dalton stores. The company also has an online operation. The collection of these different branches have helped the company achieve a remarkable degree of success.

Although the seemingly ubiquitous bookstore might seem to be a relatively recent phenomenon -- along with Starbucks, its retail partner -- in fact the company was founded in 1873 as a printing company. According to the company's website (, after opening its…. [read more]

Amazon and Ebay. Both Companies Essay

… They might do that, however, so that more European governments can gain taxes. That could legitimately hurt Amazon and might be something to take into consideration when making an investment in that company.

4. Financially, Amazon is in an excellent position. There are a few different things one looks for in an investment. On the income statement, profitability and growth are critical. Amazon has experienced incredible sales growth in recent years, increasing from $14.8 billion FY 2007 to $48 billion in FY2011. Profits have not grown nearly as quickly, however, moving from $476 million to $631 million. This is because the company has been forced to grow rapidly and its cost structure has increased. The gross margin has remained roughly the same over the past…. [read more]

Amazon's Ebusiness Model Assessing Essay

… Amazon will need to continually improve these core e-commerce processes, systems and platforms while also continually improving website usability (Hausman, Siekpe, 2009, to strengthen and promote their brand. What is unique about the Amazon brand is that it is fueled by the recommendations of customers regarding the quality and performance of the products they buy (Cook, 2008, pp. 60, 61). In that sense, it is the most interactive brand of the three compared in this analysis. In conclusion, Amazon needs to continually focus on improving and optimizing the processes, systems, and platforms it has in place to support a widening array of products and services, realizing it is the web experience, not the product, which is core to their brand (Pine, Gilmore, 2008,…. [read more]

Walk Down Wall Street Stock Book Report

… In the post-bubble period, they found that stock prices benefited when dot-com was deleted from the firm's name.

4. The relationship between profits and share price had been severed.

5. Security analysts $peak up:

a. Mary Meeker was dubbed by Barron's the "Queen of the Net." Henry Blodgett was known as "King Henry." Henry flatly stated that traditional valuation metrics were not relevant in "the big-bang stage of an industry." Meeker suggested that "this is a time to be rationally reckless."

b. Traditionally, ten stocks are rated "buys" for each on that is rated "sell, but during the bubble, the ratio of buys to sells reached close to 100 to 1.

6. The writers of the media: the bubble was aided and abetted by the…. [read more]

Amazon vs. Ebay Essay

… In short, the author of this paper would offer that the federal government is the only entity that can resolve the tax spats because they're the only government body that has the proper level of jurisdiction and patent laws in general should really be looked at. Protecting the inventions and innovation of a person (or company) is fine but any fallout from a patent spat (like the current one between Apple and Samsung) has to be based on common sense and what/who was truly harmed.

Financial Analysis

In looking at financial statements, both Amazon and eBay have both been doing quite well over the last three full years. However, while revenues for both are obviously and massively expanding, Amazon is doing far better. Between 2009…. [read more]

Wal-Mart's Annual Report: The Role Essay

… The current ratio for 2010 is .87% which implies that the company has $.87 in current assets for each $1 in current liabilities. Similarly, the current ratio for 2009 in which the current assets were $4,894,900,000 divided by the liabilities of $5,553,900,000 was .88%.

The divided ratio is calculated by dividing the company's total debt by the total assets, which is $977,770,000 divided by $1,707,060,000 that equals 57.3%. In 2009, the total debt was $963,500,000 and total assets were $1,634,290,000 that made the debt ratio to be 59%. This implies that the company's overall debt ratio reduced in 2010 from 2009, that makes Wal-Mart in an improved better financial position. The 2010 return of equity for Wal-Mart can be determined through dividing its net income…. [read more]

Ratio Analysis of Different Companies Within the Same Industry Term Paper

… Ratio Analysis of Different Companies Within the Same Industry

The aim of this report is to make a comparison between 10 important companies, from different fields of activities. The comparison tool would represent various financial-accounting ratios that would best highlight in quantitative terms the specific characteristics and performance of the company.

This comparison based on financial and accounting ratios is important due to the fact that stakeholders in these companies need to be informed at all times about their investments. A basic principle of security placements is that all investors must be aware about the opportunities on the market and should act only upon an informed decision.

The five fields of activity included in the presentation represent main industries in the current economy, each employing…. [read more]

Amazon's Cash Cycle Research Paper

… book value: book value is price paid, market value is current price it could be sold for Depreciation: reduction in the value of an asset over time

Straight-line vs. accelerated depreciation: straight-line: equally over time, accelerated: more loss in present

Solvency: ability to meet obligations

Profitability: quality of affording gain, benefit, or profit

Pv: present value

Fv: future value

PVA: present value of an annuity

FVA: future value of an annuity

Simple interest: interest paid on principal alone

Compound interest: interest calculated on both principal and accrued interest

Discount rate: minimum interest rate set by Federal Reserve for lending

Rule of 72: divide the compound return into 72 to determine years needed to double money

Annuity: fixed sum of money paid to someone each year…. [read more]

Digital Books Publishing House: Marketing Plan Marketing Plan

… Parent Press can use it to its advantage by using high quality perfect marketing campaigns; filling the website with high quality content and making the e-retailers sell the famous books first (Tian and Martin, 2011). Also, some writers and publishers are unable to sell eBooks on their own. Parent Press can help them by giving them space on their own website.

What should their eBook pricing policy be?

Parent-Press Inc. should come up with a strategy for pricing which not only draws in regular buyers but also enhances the value of its eBook content. A pricing policy well aligned with the overall marketing strategy can create inroads into the digital publishing business and create new customers for Parent-Press Inc. And its writers and suppliers (Mithas…. [read more]

Promotional Campaigns Literature Review

… ¶ … Promotional Campaigns

Predictions from the past decade have now been realized and the era of the brick and mortar bookstore can now officially be closed -- as of January 2009, became the world's largest book retailer in the world. This has resulted in numerous changes; both to the industry, the publishing world, and the way consumers find and choose options. If we think logically about the retailing model in the 21st century, this makes sense -- the key to business profitability is innovation and strategic flexibility. The large bookstores (e.g. Barnes and Nobel, Borders, etc.) are built, and function quite well, as large retail chains. They cannot change course overnight -- they have long-term leases, hundreds of millions of dollars in inventory,…. [read more]

John Martin Pulled the Plug Term Paper

… The advent of DVD may well lead to another sort of media revolution where the book is replaced by a reader of an interactive nature. We will probably in the next decade begin to see a proliferation of these products DVD books which will be especially useful for instructional material.

The Big Six

It's not just small presses that are living on the edge, as the downturn in the economy over the last couple of years has shown just how marginal profits in the publishing world are. The downturn has created cash flow problems for many of the largest companies and these past few years have seen a frenzy of acquisitions and mergers in the media world.

Up until the 1960s the publishing industry had…. [read more]

Starbucks Situational Analysis Environment Important Term Paper

… " In furtherance of this end, Starbucks has created and applied for nearly 100 federal trademark registrations and also has several patent applications pending. Starbuck's patent in the United States for its coffee on tap system has positioned Starbucks as one of the dominant players in the coffee industry.

In measuring the appropriateness of its decisions, Starbucks relies on six guiding principles. First, Starbucks provides a great work environment and treats its consumers, employees, and vendors with dignity and respect. Next, Starbucks embraces diversity as an essential component in the way it does business. Third, Starbucks applies the highest standards of excellence to the purchasing, roasting, and fresh delivery of its coffee. Fourth, Starbucks aims to develop enthusiastically satisfied customers all of the time. Fifth,…. [read more]

Bookselling Industry in Japan Individual Case Study

… This is because of accumulating of old books that are out of date and out of syllabus.

Amazon Japan, on the other hand, is also successful despite the imposition of Saihan System in the bookselling industry (Stevenson, 2000). The magnificent brand image of the company makes it superior than its competitors. Amazon was the first retailer in Japan to sell a wide variety of products apart from book. The company was also the first to become an online bookseller (Stevenson, 2000). With other products excluded from the effects of the Saihan System, the firm is able to discount these products enabling the customers to prefer them to other competitors (Rahman, 2002).

Amazon is able to stand out through starting a service that allows customers to…. [read more]

Branding -- Is it Still Relevant? Principles Multiple Chapters

… Branding -- Is it Still Relevant?

Principles of Traditional Branding Strategies - Introduction

Branding is subject to numerous definitions, but for author Matthew Healey he begins with the definition of "brand" from the Old Norse or Germanic root; it literally means "burn" (Healey, 2008, p. 2). Obviously, branding beef cattle is different than branding Budweiser. Meantime, a brand in the marketing genre may be: a) the name of a product or service (Ivory Soap; BBC News); b) a trademark for a product such as Panasonic; or c) the belief a customer may have about a product or service, based perhaps on a slogan like "Please don't squeeze the Charmin!" (Healey, p. 3).

The brand is also a promise from the manufacturer that there will be…. [read more]

Relocating and Existing Business Relocation Term Paper

… (Everly, 1998, p.OKRB983560D4) The Environmental Protection Agency established a set of guidelines for the reduction or elimination of fuel leakage in underground fuel storage facilities. The requirements included a testing requirement which was followed by replacement of any existing leaking tanks and an EPA approved ground treatment to contain any fuel that had already saturated the earth surrounding underground tanks.

Financially, spillage of fuel from one underground tank could cost $250,000 or more in the product and cleanup costs if leakage was restricted to the tank owner's property. What is feared most are liability costs that could skyrocket into the millions of dollars if there was contamination of ground water and surrounding soil." (Transportation & Distribution, 1988, p.45)

Many smaller retailers, without the capital to…. [read more]

Walmart Role of Ethics Essay

… S. And abroad.

Evaluation of financial performance

Wal-Mart has performed well during the last two years and company's net sales along with the operating income have increased during the last two years. Wal-Mart's net sales for fiscal years 2011 and 2012 were $418 billion and $443 billion respectively. Gross profit of Wal-Mart also increased from $103 billion in 2011 to $108 billion in 2012. The operating income of Wal-Mart's three main business segments i.e. Wal-Mart International, Wal-Mart U.S., and Sam's Club Segment remained $25 billion in 2011 and $26 billion in 2012. Thus, an increment of approximately $1 billion in operating income of the company took place during the fiscal year 2012.

Wal-Mart's credit rating is also maintained well during the past two years whereby…. [read more]

Featuring an Analysis Research Paper

… In addition, a large proportion of the firm's products come from coffee, and other beverages. This suggests that with the rising prices of coffee bean, the company takes advantage and increases the consumer products. In so doing, the competitors have realized this weakness. For instance, McDonald and Dunkin Donuts, who are the main competitors, have used this weakness to their advantage. Nonetheless, Starbucks' strengths outweigh the weaknesses, which make the company survive the competition.


A company like Starbucks has many opportunities. An assessment of the beginnings of the company reveal that the firm is almost exhausting the local opportunities. Therefore, the international market is still the main source of opportunity for the company. Countries, which are slowly realizing growth in their economy, are slowly…. [read more] Founded by the Legendary Essay

… It profited from cheap financing opportunities available during late 1990s to raise more than $1 billion in debt helping it to build a huge distribution network. In the present era of credit squeeze for Internet start-ups, a new company would not be able to challenge the warehousing prowess of Amazon. This apart, few would be able to match Amazon's current policy of offering free shipping on orders more than $25. Therefore Amazon faces negligible threat of new entrants. (McAfee, 2003)

Buyer Power: Two distinct buyer groups comprise Amazon's business model, both having moderate power. The end consumer constitutes the largest buyer pool and to garner revenue Amazon competes with physical book stores as also other websites offering identical products. Buyer power is extremely limited to…. [read more]

Current Event Analysis -- Apple's Product Innovation Term Paper

… Current Event Analysis -- Apple's Product Innovation Leads to Profitability

Apple Inc. (AAPL) is one of the most financially successful high technology companies globally today due to their exceptional management of the five forces Dr. Porter describes (Porter, 81, 82) in his Five Forces Model, which is shown in Figure 1. This is the framework used for analyzing the two articles cited in this analysis. The first article is about the Apple iPad, and the second, about the best-selling smartphone the Apple iPhone 4. In each of these articles are ample proof as to how effectively Apple manages the five forces that shape competitive strategy (Porter,

Analyzing the Market Acceptable of the Apple iPad -- A Runaway Success

Apple reported that in the first…. [read more]

Blackboard, Inc. Marketing Plan Term Paper

… Blackboard Inc. marketing plan

Blackboard Inc. is a software company focused on delivering high quality products that satisfy a wide array of customers. Their products and services mainly target students, teachers and universities and are aimed to facilitate the e-learning process. Aside from online learning, the Blackboard products are also used for online purchases and other e-commerce operations. However, the current marketing plan is focused on the learning features of the Blackboard products, represented by the Blackboard Academic Suite.

But in order to analyze the one particular product, emphasis must be placed on the current features and characteristics of the overall company, including its' vision, objectives, core competencies, human resource and financial highlights. The outside environment must also be analyzed in order to identify what…. [read more]

Cango: Competitive Analysis Essay

… iTunes

In the area of music sales, one of CanGo's most significant competitors is Apple's iTunes store. The companies are in direct competition when it comes to sales of downloadable mp3s, and iTunes market penetration through the free availability of its iTunes media-playing and -- organizing software means CanGo faces stiff competition here (Mennecke 2008). Competition from iTunes also exists when it comes to CD sales, albeit indirectly, as the downloading of albums from iTunes more convenient and often cheaper than purchasing CDs.

Book Retailers

There is one area of CanGo's operations in which it appears to be on the winning side of a major competitive shift. Physical book retailers such as Borders and Barnes & Noble are facing incredibly hard times, as online sales…. [read more]

Libraries Changing Role Research Paper

… Most believe that journals and books are still welcomed by some users. In contrast to printed journals, electronic versions cannot guarantee the permanent availability, due to publishers' policies. Therefore libraries must retain printed journals until they are sure that their e-journals can be held in perpetuity. Medical libraries may be a pioneer and extreme case to be considered. The Welch Medical Library has decided to work towards becoming completely digital by 2015. By that time all the information required by the students would be available to them in the digital form and they would not require text books to conduct their research. The library as we know it will transmute into a "knowledge centre," which will work as a repository and hub of the library's…. [read more]

Critical Thinking Paper "Current Issue in Global Research Proposal

… Critical Thinking Paper "Current Issue in Global Business"

Critical Thinking Paper -- E-Readers

With its Kindle, Amazon is currently the leader of the electronic readers market. In the near future, competition is expected to increase, mainly from players such as Barnes and Noble, Sony or LG. The impact will be that of a growing industry of e-readers. In terms of the society, this will manifest in changing reading habits, changing book purchasing habits or an increased access to books (for blind people as well). The trend will not however lead to the demise of the traditional books sector.

Major technological advancements characterize the contemporaneous society. One particular innovation occurs within the field of lecture, namely referring to electronic readers, shortly, e-readers. The debate on the…. [read more]

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