Viewing papers 1-16 of 16 for barriers AND to AND the AND growth AND of AND e marketing

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Barriers to the Growth of E-Marketing Term Paper

… Marketing

Barriers to the growth of e-marketing e-marketing

Barriers to the growth of e-marketing

The field of marketing has been revolutionized by the internet and the world of online networking and commence. On the one hand these new platforms and technologies have increased the potential and effectiveness of marketing strategies and campaigns. On the other hand, these technologies have also led to as number of obstacles or barriers to progress and advancement in the field. These include factors such as insufficient technological know-how, as well as human factors, such as the fear of change and problems relating to new marketing paradigms. This paper focuses on these obstacles and how they have emerged from the development of online commerce and networking.

Introduction and Overview

Over the…. [read more]


International Expansion Essay

… China has in the recent years liberalized its trade policies (Lardy,2003; Ianchovichina & Martin,2001). This means that import and exports can be conducted freely. Red Bull can exploit this friendly policy in the importation of its products into the populous Chinese market. Red Bull must also tow the line in regard to adhering to the Chinese food and beverage importation policies.

Some of these rules and regulations as stated in the policy include the following;

The company must ensure that they declare the importation of its goods to the Customs at the port of entry or any other place of entry within 14 days from the declaration of entry date.

The imported Red Bull products must be given Chinese labels as stipulated by the Chinese…. [read more]


Distance Education Man Term Paper

… In addition, they are also less flexible and responsive to the needs of the new market. Many of the government universities in India are teaching curricula that are outdated and not applicable to the present workplace demands.

Research Issues and aims of the project

The object of this study is to find ways to make online education more accessible for the general public in the countries of India, Pakistan, China and Iran. The relative wealth of these countries when compared top the rest of the more developed nations of the world is substantially low. In addition, low literacy rates and the often outdated educational systems of these countries cannot keep pace with the new demands for education in courses that have traditionally not been given…. [read more]


Delivering Customer Value Term Paper

… Customer Value

Countrywide: Delivering Customer Value

Early in a company's evolution much should be decided as a foundation for doing business. The nature of the company's business practices and product it represents defines the company's core values and basic spirit. It is important to establish this basis early on in order to build and nourish the business in a successful direction. Only then can a company enter into the market place with any real hope of remaining competitive. The beginnings of a corporation like Countrywide Financial Corporation better known as Countrywide Home Loans, early on were based on simple values and goals. What later would become corporate culture, defined the nature of doing business the Countrywide way. Effectively, it is the product of the home…. [read more]


Business Strategies Found in Asia Term Paper

… When functioning on the international scale, it is easy to forget that multiple stimuli can obscure perception and other overall message. This creates miscommunication and problems.

An effective leader will take a chance at being uncomfortable to promote dialogue amongst people of different cultures. Leaders have the ability to influence, inspire and relate stories to their employees. This in turn creates an environment of trust and pride. Upon studying cultural relations, only then does one see the universal themes. The connection begins at a fundamental level of human sociology where the use of story is central. Howard Gardner reflects, "the ultimate impact of the leader depends most significantly on the particular story that he or she relates or embodies, and the receptions to that story…. [read more]


Small Business Management Challenges Essay

… B & B. Custom Woodworks, Inc. has been in operation since March of 2007 in the Chesapeake, Virginia area. It began as a sole proprietor business that specializes in custom woodwork, and personalized service business. In 2009, the business incorporated and now operates as an " S" Corporation in the State of Virginia. The focus of the business is to produce heirloom quality custom or personalized gifts for family, friends, or coworkers that will be cherished for a lifetime. The business is divided into several primary areas, which are custom woodwork, personalized gifts, engraving services, and sublimation items.

This is the only business in the local area that offers one-stop shopping for the customer who wants a personalized gifts or awards for special occasions. The…. [read more]


Marketing Communications Audit and Plan Case Study

… Error! Bookmark not defined.1.2 Situation Analysis

- 8 -1.3 Strategic Goals and Short-Term Direction

Communications Audit

- 8 -2.1 Current Communications Approach

- 9 -2.2 Communications Strengths and Weaknesses

Key Audience

- 9 -3.2 Communications Strategy

- 10 -3.3 Communication Mix

- 11 -3.4 Budget

Evaluation and Measurement

- 11 -4.1 Potential Issues

Evaluation and Measurement System

Volare Aviation Limited is a newly established company operating from Wellington International Airport. They operate a small group of aircraft and offer fresh and innovative flying experiences -- lifting spirits through flight. Currently the company focus is helicopter flight training however on achieving the necessary certification; they intend to extend their services into the provision of leisure activities which is a segment of the tourist market.

This assignment;…. [read more]


Tail Economics Book Analysis Term Paper

… After the success of Into Thin Air, sales of Simpson's 1988 book began to pick up as well. Suddenly Random House was faced with increasing sales of a book that was presently sitting in their warehouse taking up space in eating up operations costs. Now this book that had not been selling in the past was suddenly generating revenues and paying for its own operations cost. Random House quickly rushed out and printed to new edition to keep up with demand. They devised a promotion strategy where both books would be located next to each other on book shelves. Sales for both books continue to rise simultaneously. Their next move, according to Anderson's article, was to issue a paperback edition. This, once a hardly noticed…. [read more]


Cloud Computing Term Paper

… Cloud computing is a term for a model of network computing that is convenient, on-demand, and allows a shared pool of computing resources that are configurable to the user's needs. These would include networks, servers, storage, applications, and services that may be provisioned and allowed to move through a virtual atmosphere with a minimum of effort and maximum convenience. The idea of cloud computing now fills the perpetual need of information technology -- an easy way to increase capacity and add capabilities whenever needed without the necessity of investing in new infrastructures, training new personnel, licensing new software, and developing and maintaining new hardware protocols. In fact, the very power of cloud computing is that it can be subscription based, pay per use, free, and…. [read more]


IT Strategies to Maximize the Competitive Advantage Term Paper

… ¶ … IT Strategies to Maximize the Competitive Advantage of Organizations

This paper will examine how IT strategies, also referred to e-business or e-commerce strategies, are utilized by an organization to maximize the competitive advantage of the organization within the market place. This will include analyzing IT strategy in terms of global strategy and this will touch upon how an organization handles marketing. Basically strategy requires leadership and it is interesting how it interacts with all aspects of the organization in order to succeed. Specifically this paper will use four models: SWOT, Porters Five Forces, 7s model and Value Chain to analyze IT strategy within the Chinese nutrition market. This includes health food and vitamins. Specifically these four models will analyze the IT Strategy (or…. [read more]


Mcdonald's Integrated Marketing Campaign Dissertation

… Noe (2006) further stated that advertisements for food and beverages passes on a message that is powerful enough to trigger consumption of the food advertised and positive emotions linked to food consumption. The message conveyed in the food adverts have the powers to act as real-world primes and lead to corresponding eating behaviors. However, given the types of foods, which are mostly fast foods or snacks and consumption benefits that are typically promoted in food adverts, what is primed or activated in the human conscious is usually consumption of those foods that are rather unhealthy. Therefore fast food advertisement that conveys snacking and fun i.e. those mostly shown when children programs are on air, will automatically trigger consumption behavior not only among children but also…. [read more]


Social Media on the Advertising Competitiveness Literature Review

… ¶ … Social Media on the Advertising Competitiveness of Small Businesses

Marketing is a complex issue (Joshi, 2005; Christensen, 1997). Because of the complexities surrounding it, it is very important that every researcher into the issue carefully consider what area of marketing he or she wants to study, and focuses on that area. By doing so, marketing (both domestic and international) can be better addressed (Christensen, 1997). Long before social media ever appeared on the scene, companies were finding creative and innovative ways to market their goods and services to consumers (Joshi, 2005). The trust that is associated with traditional media has been increasingly successful in transferring over to viral marketing strategies online. Trust in traditional media (newspaper ads and articles, and TV), the authors…. [read more]


Caribbean Use ICT Research Proposal

… The studies of Wolcott, et al. (2008), Camacho and Dirckinck-Holmfeld (2009), and Steinfield, et al. (2012) provide the findings that top management plays an important role towards the implementation of ICT in organizations. Zarei, et al. (2011), Oh, et al. (2009), and Saarenketo, et al. (2008) assesses an empirical approach to the top management in such a way that it can lead to the implementation of ICT. Bidarian, et al. (2011) provides the conclusion that involvement of management provides support that is important for the success of ICT adaptation in SMEs. Harbi, et al. (2009), and Hacklin, et al. (2009) evaluate that the top management in SMEs take decisions regarding adaptation of ICT but Ollo-Lopez and Aramendia-Muneta (2012) argue that the CEO of SMEs can…. [read more]


Internet Business Plan Business Plan

… Internet Business Plan

What does the 'Internet' mean? The Internet is nothing but a global connection comprising of more than millions of computers, linking more than 100 countries from all over the world into a network of a sharing and an exchange of data and information and news and opinions and many other things. There is an important difference between 'online services' and the Internet, the difference being, primarily that of online services being a business that provides its subscribers with a large amount and variety of data that is transmitted over lines of telecommunications. Online services, in effect, provide their users with a basic infrastructure wherein they can form a communication network with each other through the system of 'conferencing', or by communicating on…. [read more]


Management Concept Case Report Essay

… Management Concept Case Report / Report on Managerial Issue in Billabong

Issue Identification

Critical Analysis

Billabong's management issue is e-business strategy. E-business is challenging, but allows the retailer to venture into global markets efficiently, and at nominal cost (Economywatch, 2010). This is relevant in Billabong's case as the retailer was crumpling under debt, economic downturns in key markets (Europe and U.S.), shifting fashions, and increase in Australian dollar's value; the rise of the online retailing trend also contributed to Billabong's decline (Schermerhorn et al., 2014). Firms, by selling merchandise online, can expand their markets, venture into new territories, provide customer service across the globe, and develop international marketing partnerships, thereby improving company growth and competitiveness (Hsu, 2012). Companies, via smartphone applications and web sites, can…. [read more]


Cross-Border Alliances Are Defined as Strategic Partnerships Essay

… Cross-border alliances are defined as strategic partnerships which are formed between two or more firms, which are from different countries with the purpose of pursuing the mutual interests by sharing their capabilities and resources. They give an organization flexibility to commit on fewer resources and activities and build a bridge to the present resource of the firms. It also brings about a competitive advantage such as a reduction of risk and access to new technologies, market development and low cost resources Cherian, Flores, & Srinivasan, 2008()

Cross-border alliances help firms to be more efficient in their manufacturing and distribution processes. They also help to gain access to new talent in terms of human resources and new technology. It creates new opportunities, which the company can…. [read more]

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