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Black Thinking Advertising Agency- Business Business Plan

… Due to the stability in the political and economic conditions of the city, Birmingham houses many small businesses that can be potential customers to Black Thinking. Even new small businesses launching now and then can be helped by the company to secure their contracts for the rest of their operating term. However, there is a threat of a big marketing firm swooping in, and applying price cutting schemes to snatch away customers. They will have the resources to take the price hit to their finance, which Black Thinking cannot, as it is only starting up, and it needs to cover all of its costs, and not be involved in a price war.

Target Market

Birmingham is an engineering city with over 100,000 individuals employed in…. [read more]


Agency Theory and Executive Compensation Term Paper

… 295). Because people are just people and will tend to try to get away with whatever they can in their own best interests, then, it becomes increasingly important today to ensure that executive compensation and performance are understood; these issues are discussed further below.

Compensation and Performance. The skyrocketing costs associated with executive compensation packages has emerged as one of the most compelling for researchers over the last decade (Baek & Pagan, 2002). Furthermore, the recent highly publicized accounting scandals involving Enron et al. have created a perception among the American public that corporate executives are placing their own personal interests ahead of their shareholders' concerns. In her essay, "What's Next in Corporate Pay Practices? An Enhanced Role for Compensation Committees and a Hard Look…. [read more]


Advertising and Word of Mouth on Consumer Research Proposal

… ¶ … Advertising and Word of Mouth on Consumer Decision-Making When Selecting Mobile Phone Service Provider in Kuwait.

"Can you hear me now?"

Verizon's popular TV advertisement's tag line, "Can you hear me now?" stresses the value of hearing what someone has to say. What happened to Josh Vondran, however, according to Andy Piper (2008) in the article, "Stolen phone rings up soldier's bill," reflects the opposite message that Verizon Wireless or any other mobile phone service provider in Kuwait or any other location would promote in their advertisements.

When consumers select mobile phone service provider in Kuwait or any other location, one of the primary concerns would be that the company makes a point not only to invest effort in advertising their service, but…. [read more]


Rethinking Marketing Strategies for Increased Essay

… Other companies have done this and seen unbelievable success, such as in the case of Philip Morris tobacco products and the Japanese market.

There are products that are consumed globally, no matter the country, no matter the nature of the market. Some of these products are necessities for many of us. Perhaps because products such as soap and toilet paper are products that so many of us use, there is not as much attention paid to marketing such products effectively. Such is the case with products for women by the company AllWays. Certainly, menstrual cycles are not the preferred topic of men, let alone a preferred topic or experience for women, yet from a market perspective, it is still somewhat of an untapped market. Some…. [read more]


Sociology History of Business Science Research Proposal

… Delimitations

Today, modern business systems help an increasingly globalized world function in seamless ways. In fact, English is rapidly becoming the lingua franca of the business world and transnational borders and cross-cultural factors no longer operate as major barriers to commerce. Further, a wide range of financial instruments exist such as letters of credit and bills of lading whose purpose and operation are readily understood by businesspeople from New York to New Delhi. Business correspondence too has a fairly standardized format that businesspeople all over the world both use and understand and all of these features have helped create a modern business system that is both efficient and effective in achieving the movement of goods and services around the world. All of these business systems,…. [read more]


Ethics of Headhunting Structure Business Ethics Corporate Term Paper

… Ethics of Headhunting

Structure

Business Ethics

Corporate Social Responsibility

Social responsibility frameworks

Personal recruitment

External recruitment

Executive search

What are the choices facing organizations? What are the consequences?

Inductive and deductive approach

Conduct of research

Pilot test

Findings of the primary research

Further research suggestions

Is Headhunting Ethical? An Evaluation of Ethical Recruitment of Top Executives

Today, executive recruiting is a healthy profession - profit margins are high, the industry is growing, salaries are climbing and the hours aren't too tough (Fitzwilliam, 1998). The phenomenal growth in the executive search service worldwide (Jenn, 1994; Jones, 1995) has generated strong interests regarding the ethical conduct of search consultants (Nash, 1989). On the one hand, Nash (1989) has argued that executive search service may be an unethical…. [read more]


Affirmative Action in Hiring Term Paper

… It does not matter what the audience ratings for the station are. This has reduced the income of these stations by an average of 63%. The practice is very widespread as 91% of the broadcasters targeted to these segments had experienced NUD according to the results of the survey. (Advertisers avoid Black Media) Thus it is clear that there are some practical difficulties for the advertising industry to give opportunities to the deserving candidates from the minority communities. For some people, at sometime, the truth may be unpalatable.

There is confirmation through the FCC report that some advertising decisions are still being influenced by old stereotyped thinking like "prospects not suspects." The study was authored by Ofori who said that the client was presented with…. [read more]


Small Business Management Challenges Essay

… B & B. Custom Woodworks, Inc. has been in operation since March of 2007 in the Chesapeake, Virginia area. It began as a sole proprietor business that specializes in custom woodwork, and personalized service business. In 2009, the business incorporated and now operates as an " S" Corporation in the State of Virginia. The focus of the business is to produce heirloom quality custom or personalized gifts for family, friends, or coworkers that will be cherished for a lifetime. The business is divided into several primary areas, which are custom woodwork, personalized gifts, engraving services, and sublimation items.

This is the only business in the local area that offers one-stop shopping for the customer who wants a personalized gifts or awards for special occasions. The…. [read more]


Branding -- Is it Still Relevant? Principles Multiple Chapters

… Branding -- Is it Still Relevant?

Principles of Traditional Branding Strategies - Introduction

Branding is subject to numerous definitions, but for author Matthew Healey he begins with the definition of "brand" from the Old Norse or Germanic root; it literally means "burn" (Healey, 2008, p. 2). Obviously, branding beef cattle is different than branding Budweiser. Meantime, a brand in the marketing genre may be: a) the name of a product or service (Ivory Soap; BBC News); b) a trademark for a product such as Panasonic; or c) the belief a customer may have about a product or service, based perhaps on a slogan like "Please don't squeeze the Charmin!" (Healey, p. 3).

The brand is also a promise from the manufacturer that there will be…. [read more]


Marketing Plan Mission and Business Term Paper

… "The benefits were significant and fell into four areas: seizing the marketplace initiative, finding the pricing sweet spot, improving financial performance, and adopting the approach in other strategic initiatives." (Altschuler et al.)

On-Line Analyst, Inc. also has a very profitable business that is the underlying strength in all products and services offered. Data on the world's PC's and Network's all require technology for data preservation. The service will be the number one data accumulator in the world as we will be the internet's back-up service.

Surprisingly, there are still far too many individuals and businesses that do not take data security in the sense of backups seriously. One would be amazed at how many hard drives and other storage mediums house critical business data and…. [read more]


Negative Group Roles Essay

… Several organizations like AIG and Lehman demonstrated group think and then subsequently found themselves in great financial trouble (bankruptcy).The rating agency too demonstrated groupthink since they also wanted to gain. The invasion of Iraq was also based on group think since the war was based on the plan to disarm the country of WMDs. The MWDs were never found and the real reason behind the war remains unknown to the general public.

Credibility and Cultivating a "You Attitude"

As the Vice President of Marketing for a cosmetic firm that has stopped making products that use animal testing, I intend to explain how the company's credibility and the "you attitude" would play a part in your planned communication to my customers. As credible company that has…. [read more]


Marketing SLP Target Market Brand Case Study

… Strengths

Strong Brand

Innovation

Heavily Capitalized

Customer Loyalty

Weaknesses

Environmental Supply Chain Issues

Human Rights Issues in the Supply Chain

Internal Management Issues

Opportunities

Grow Market Share

Find New Product Niches

Continue to Diversify Current Product Mix

Threats

Competitive Industry Pressures

Negative Publicity

Imitation

V. Competitor Analysis

Apple faces fierce competition in all of the various markets in which it operates. For example, in the PC market and accessories, many companies offer similar products. In this market Apple must compete with major market players such as IBM, Dell, HP and Toshiba. There is also a big opportunity in the online media market as a media provider, Apple's iTunes and iPod face pressure from Netflix and other streaming services that are now gaining in popularity. In…. [read more]


Country of Origin Effect on the Brand Loyalty of Moller's Cod Liver Oil Literature Review

… Country of Origin Effect on the Brand Loyalty of Moller's Cod Liver Oil

An understanding of the contextual elements that impact upon individual purchase decision making and the overall process through which individuals behave and ultimately make decisions is an important first stage in the development of any marketing communications plan (Shirin & Kambiz, 2011). The increasing demand for Italian food has contributed to the growth of restaurant chains such as Olive Garden, owned by General Mills, which has more than 100 units, and Sbarro, which has more than 500 outlets in forty-eight states. The acceptance of Italian food is not a fad. This ethnic food preference has staying power. Italian restaurant distribution is strongest in the mid-Atlantic, Pacific Coast, south Atlantic, and eastern and…. [read more]


Technology and Privacy Duties and Laws Term Paper

… Technology and Privacy

Advancements in technology generally raise ethical concerns, simply because technology has the capacity to usher in social change. Often, the evolution of material culture - such as technological devices - far outpaces any changes in laws or in ethical beliefs. In the past, for example, the development of mechanized farming tools raised concerns that humans would become lazy and slothful.

Currently, an ethical debate is swarming around the issue of technological devices and privacy. This paper will focus on the use of technology - most specifically, recording devices - in supermarkets. This paper will examine the issue from a deontological point-of-view, with a special focus on rights and duties. It will look at how ideas regarding retailers' duties and customers' rights, especially…. [read more]


Gillette Company's Global Strategy Term Paper

… GILLETTE COMPANY'S GLOBAL STRATEGY

Today, the Gillette Co. (the "company" or "Gillette") is an $8 billion manufacturer of male and female grooming products, alkaline batteries and manual and power toothbrushes, and markets these products globally. The company has five business segments: Blades and Razors, Duracell, Oral Care, Braun and Personal Care. The Blades and Razors segment is the primary business in terms of share of sales and profit, representing 42% of total company net sales and 68% of total operating segment profit from operations in 2003. As of December 31, 2003, Gillette had manufacturing operations at 32 facilities in 14 countries, and the company's products are sold in over 200 countries and territories. The company's largest customer is Wal-Mart Stores, Inc. together with its affiliates;…. [read more]


Persuaders (PBS) Douglas Rushkoff's Frontline Movie Review

… " This now gets into the issue of whether or not political advertising can be calculated to play off of racist sentiments in the viewer, as with political ads used by George Bush Sr. (identifying Dukakis with black rapist Willie Horton) and Jesse Helms (playing off racism by showing an ad in which a pair of black hands is reading an employment letter, but the white hands are reading a letter of dismissal, alluding to public sentiments about affirmative action policy). Ethically speaking, it seems a very slippery slope from this sort of manipulation to the "big lie" of Hitler.

With political advertising, the customary defense of the advertising industry -- that they are simply selling plane tickets, widgets, or what have you rather than…. [read more]


Consumer Activists What Can We Learn Literature Review

… Consumer activists are every much a part of modern day life. On the one hand, they attack corporations for deceiving and perverting a simple-minded public; on the other hand, they denounce consumers for their attachment to a frivolous and insipid materialism. This essay claims that in order for corporations to protect themselves from consumer activists and in order for them to structure their marketing agendas along lines that will not provoke these activists, the "know they enemy" step should be taken, where consumer activism, as an organism, should be studied along sociological procedures. Once done, marketing agencies are better equipped to craft their projects along lines that would less readily provoke activists, and they may, in fact, be enabled to win their approval.

The following…. [read more]


Marketing Consider the Broad Changes Essay

… But watching cold cereal ads at 7:00 PM on an airplane, has less appeal. These changes in how and where people consume entertainment media have helped to shape ads that are entertaining in and of themselves -- and more to the point -- are conscious of the audience demographics and personas due to the capacity of digital platforms to perform trackbacks and use cookies to probe into the everyday interests of consumers (DeVault, 2012).

Marketing has often been defined in terms of satisfying customers' needs and wants; however, marketing critics argue that marketing can be unethical by creating needs and wants that did not exist before. Marketing can encourage customers to spend money on goods and services they really do not need or want. Take…. [read more]


Media Comparison Term Paper

… VW Ads

Volkswagen has long been known for its print and TV advertising. In fact, the company was voted by some advertising professional organizations as "Top Ad Campaign of the 20th Century." In the mid-1960s, when TV commercials were just coming into their own, VW's "Funeral" ad was a little bit fuzzy in black and white, but said it all. The only person to get all of the deceased billions was nephew Harold, since he saved money and drove a VW.

Humor, (double entendres, puns, photo jokes, etc.) as in this commercial, have always been a VW hallmark. One of the first ads was "think small," with the VW alone in the background on a full white page.

Another ad just had the car with…. [read more]


Blackboard, Inc. Marketing Plan Term Paper

… Blackboard Inc. marketing plan

Blackboard Inc. is a software company focused on delivering high quality products that satisfy a wide array of customers. Their products and services mainly target students, teachers and universities and are aimed to facilitate the e-learning process. Aside from online learning, the Blackboard products are also used for online purchases and other e-commerce operations. However, the current marketing plan is focused on the learning features of the Blackboard products, represented by the Blackboard Academic Suite.

But in order to analyze the one particular product, emphasis must be placed on the current features and characteristics of the overall company, including its' vision, objectives, core competencies, human resource and financial highlights. The outside environment must also be analyzed in order to identify what…. [read more]


Managing All Stakeholders Term Paper

… "The absorption of one company by another," Black's adds, "[with] the former losing its legal identity, and latter retaining its own name and identity and acquiring assets, liabilities, franchises, and powers of former, and absorbed company ceasing to exist as separate business entity" (p. 988).

In other cases, mergers and takeovers have appeared to be the result of opportunists looking for the quick profit; however, the consolidation of the highly complementary assets and resources of both of these giants will create some clear advantages for everyone concerned. Nevertheless, just as bigger may not mean better, merger may not mean advantage. In his chapter, "Technology Strategy: Collaborative Mode, V.K. Narayanan says that from a strategic viewpoint, collaborative mode is undertaken by firms when the economics of…. [read more]


Swarovski and Luxury Fashion Experiential Literature Review

… Swarovski has extended a cordial relationship with its customers over time. When it adopted experiential marketing, it showed its commitment to its customers since it appeared to be willing to go an extra mile and give its customer a chance to experience Swarovski lifestyle. This is the reason why every showroom of Swarovski, its own website and presence on social media shows that Swarovski is a brand which should be the first choice of crystal lovers. Through a luminous experience offered by it, it has managed to attract a mass of customers globally. It appears that Swarovski knows that attracting customers is easy but it's difficult to retain them. It appears to exploit the emotional attachment of its customers to its fullest. It has not…. [read more]


Tivo and Dvr Effects Cartel: A Formal Term Paper

… Tivo & DVR Effects

Cartel: "A formal or informal arrangement of companies that attempt to eliminate competition between themselves by agreeing to common prices, quality standards, advertising and the like. (Alexander, Owers, Carveth, Hollifield, & Greco, 2004, p. 284)

Cost per point (CPP): Cost per point is a method of evaluating media efficiency and represents a ratio based on how much it costs to buy one rating point, or one percent of the population in an area being evaluated. The common formula is: CPP equals the cost of advertising schedule purchased divided by Gross Rating Points (GRPs). (Alexander, Owers, Carveth, Hollifield, & Greco, 2004, p. 286)

Gross rating point (GRP): "A gross rating point is a unit of measurement of advertising audience size equal to…. [read more]


Thai Consumer Behavior Toward Coffee Shop in Thailand Multiple Chapters

… ¶ … consumer behaviour toward coffee shop in Thailand

Setting the context

Despite the fact that it has taken a second place due to the internationalised economic crisis, the process of globalisation is still actual and of tremendous importance. It refers specifically to the process by which markets are liberalised and the limitations imposed by boundaries are eliminated. Globalisation is generally assimilated with economics and it is best understood in the context of liberalised markets and free trade. But it in fact goes beyond economics and trade and it includes the transition of political, social, cultural, technological and otherwise values from one global region to the other.

Social globalisation is often referred to as Americanisation, or the process by which the American values, the American…. [read more]


Marketing for Any Product Term Paper

… (www.newfarm.org) Some restaurants celebrate seasons with their special meals. Asparagus is one of the first spring vegetables available in New Jersey. Normally, it is a difficult vegetable to combine in a full meal with wine and the lot. At the same time people love the vegetable. Restaurant owner cum chef of Restaurant Serenade stuck to a menu with a lot of asparagus for the month of April. This was actually a sort of a theme dinner with the theme being asparagus and the chef had tried out other theme dinners in the past. "Asparagus is very popular," the owner said. "It's the world's perfect vegetable. I don't know anyone who doesn't like asparagus." The top of the season was on April 15th which provided an…. [read more]


Product: Nike (Chinese Kungfu Cloth Essay

… The shoes are lighter and safer, supporting as such the practice of Kung Fu (Graceffo, 2004).

4. Target marketing

4.1. Segmentation

An important step in the marketing strategy of Kung Fu Shoes China is represented by the identification of the customers to be addressed. In this effort, the segmentation theory is implemented.

"Market segmentation is therefore the process of identifying different groups of users within a market who could possibly be targeted with separate products or marketing programmes" (Croft, 1994).

In the specific context of the Kung Fu Shoes, three specific segments are identified, as follows:

Amateur adults practicing Kung Fu for leisure, relaxation and other personal objectives

Professional adults practicing Kung Fu for professional purposes

Children practicing Kung Fu as part of educational programs.…. [read more]


Corning's Five Stage Gate Process Essay

… Five-Stage Model

Corning's five stage gate process

Corning's five-stage stage-gate process

According to market research analyst Sidharth Thakur's article on "Analyzing Corning's five-stage stage-gate process" the first stage of the Corning method begins with a preliminary phase of "discovering opportunities and using these opportunities to generate ideas for new products" through brainstorming (Thakur 2010). The first, formal stage of 'scoping' is a more disciplined framing of the organization's needs and ambitions. It involves comparing the proposed project against existing rival products in the market, and finding ways to gain an edge over the existing competition. The second stage involves building the business proposal and more specifically defining the nature of the new product. Only after the target market is established and the likely competition is…. [read more]


Censorship in Music Term Paper

… The Spanish-born Pablo Casals (1876-1973), who enjoyed a spectacular international career as a violin and cello virtuoso and conductor, was considered to be one of the finest musicians of his day. However, he had a rather harsh assessment of rock and roll in the early 1960s, one that should be viewed through the filter of a person whose life was devoted to European fine-art music.

You want to know what I think of that abomination, rock 'n' roll? I think it is a disgrace. Poison put to sound! When I hear it I feel very sad not only for music but for the people who are addicted to it. I am also very sorry for America-- that such a great country should have nothing better…. [read more]


Human Resources Affirmative Action Essay

… This order reads "The contractor will not discriminate against any employee or applicant for employment because of race, color, religion, sex, or national origin. The contractor will take affirmative action to ensure that applicants are employed, and that employees are treated during employment, without regard to their race, color, religion, sex or national origin. Such action shall include, but not be limited to the following: employment, upgrading, demotion, or transfer; recruitment or recruitment advertising; layoff or termination; rates of pay or other forms of compensation; and selection for training, including apprenticeship." Another executive order, 12898, signed in 1994 requires our organization to include the idea of environmental justice as part of our mission, actively seeking social justice in hiring practices.

Major Strategic Changes

There are…. [read more]


Piracy, Counterfeiting, Patent Violation Dissertation

… "Digital equipments are commonly found to be copied" (Lynch 2004).

Different varieties of counterfeit Apple iPhone are easily available which greatly resembles from the original product in their looks, software and quality as well. These counterfeit products usually appear about a month or two after the original product goes on for sale, although it appears to be exactly the same product in looks as well as usage but the price tag for the fake item is just a fraction as compared to the original product, in our case the Apple products are a good example for this. "Many of the top brands are available in their relative cheaper counterfeit versions" (Broadhurst 2005).

Fake luxury goods

Counterfeiting of luxury items is also very common in China,…. [read more]

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