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British Petroleum Brief Summary of Marketing Issues Case Study

… British Petroleum

Brief Summary of Marketing Issues and Strategies

BP's many latent strengths, from being able to successfully explore and discover vast oil reserves to their ability to refine, sell and even speculate on other natural resources often is forgotten in light of their many ethical and environmental disasters and mistakes. During its initial founding the country was on the right track ethically, creating the first medical center in Iran to serve its pipeline workers, and many other acts of humanitarianism in the region. BP was also chosen by Winston Churchill to supply the Royal Navy with much of their fuels and oil during the second World War. As the company expanded into the Forties Field of Scotland, to Alaska, Algiers and throughout the Middle…. [read more]


Public Administration British Petroleum BP Research Paper

… Public Administration

British Petroleum

BP is one of the world's major energy companies. It supplies its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday living. BP's businesses are organized to deliver the energy products and services to people around the world, that is needed right now. Their business is broken down into three areas: Exploration and Production, Refining and Marketing and BP Alternative Energy (About BP, 2010).

BP's Exploration and Production business locates, manufactures and transports oil and gas to sell. They operate in 30 countries and employ more than 20,000 people. Their strategy is to invest to grow production efficiently by:

Strengthening their portfolio of leadership positions in the world's most productive hydrocarbon basins, allowed…. [read more]


Merger Activity Due in Large Term Paper

… ¶ … merger activity due in large part to the internationalization of trade, the globalization of the transportation industry and innovations in telecommunications. Mergers have been used for a wide range of purposes, including achieving a synergistic effect, breaking up corporations that have become too large and unwieldy, and to help companies expend their market share in other regions. Over time, merger activity tends to assume a pattern of waves that can be attributed to several known factors such as severe economic shock or lax government regulatory polices, but a wide range of other factors have also been shown to contribute to the cyclical pattern of wave mergers, an issue that is the focus of this study. The primary aims of this study were to…. [read more]


BP Deepwater Horizon Oil Spill April 2010 Research Proposal

… BP Deepwater Horizon Oil Spill-April 2010

Oil Spill Report

Marketing and advertising strategies are used in various fields, not just in promoting products and services. Such techniques are developed and implemented in order to communicate political messages, to influence the election process, to create or to conceal scandals, and others. Advertising is used in attracting attention on something, or on distracting it from something else. This tool is thought to be so efficient, that even bad publicity is considered good publicity. The art and science of marketing have been perfected in time, and have become able to significantly influence the success of most companies.

An example in this direction is represented by the BP oil spill that impacted a series of stakeholders. The importance and…. [read more]


International Marketing: Qatar Country Term Paper

… International Marketing: Qatar

Country Study of Qatar Today

Qatar has been ruled by the Al Thani family since the mid-1800s, but there have been some dramatic changes in the country's actual leadership in recent years. Today, Qatar has transformed itself from a poor British protectorate famed mostly for its pearls into a modern independent state that enjoys significant oil and natural gas revenues (Qatar, 2005). Reminiscent of the recent charges being level in the UN oil-for-food program, the Qatari economy was severely damaged during the last two decades of the 20th century by illegal activities by the current amir's father. In 1995, the amir's son, Amir Hamad bin Khalifa Al Thani, assumed the country's leadership from his father, who was in Switzerland at the time…. [read more]


De Beers and Coca Cola Essay

… It is important for De Beers to focus on their footprints in the environment in the operations that they perform. The main operations of De Beer have been certified. In order to create an opportunity to make a product that is different from everyone else's, the company is also developing a brand of luxury goods and diamonds (Reilly, 2004). It also created a joint venture with successful companies in LVMH in 2001 and also opened a store in Tokyo by the name of De Beers LV. It was very frustrating for the company to open the stores in the U.S.A. which they strongly desired because the U.S. government put a ban on their business due to the alleged violations and mistrust (Business Write, 2003).

De…. [read more]


Applied Logistics and Supply Chain Management Dissertation

… ¶ … oil and gas industry in Libya is also directly reliant on global prices that are based on supply and demand; and any revenues generated at a given point in time depend in large part on how effective the supply chain is in mitigating the high costs of production and transporting the final product to customers. The purpose of this study was to provide a comparison between an American oil industry firm, Mobil, the world's largest publicly traded international oil and gas company in the field of supply chain management in the United States from the perspective of the Toyota supply chain approach. This analysis will then be applied to a Libyan oil industry firm, Alwaha, to identify best practices for Alwaha in developing…. [read more]


Foreign Policy of China (Beijing Thesis

… But just as China (Beijing consensus)'s economic and military power does not yet match that of the United States, China (Beijing consensus)'s soft power still has a long way to go as demonstrated by a Chicago Council on Global Affairs poll. China (Beijing consensus) does not have cultural industries like Hollywood, and its universities are not yet the equal of the United States. It lacks the many non-governmental organizations that generate much of U.S. soft power. Politically, China (Beijing consensus) suffers from corruption, inequality, and a lack of democracy, human rights, and the rule of law. While that may make the "Beijing consensus" attractive in authoritarian and semi-authoritarian developing countries, it undercuts China (Beijing consensus)'s soft power in the West. Although China (Beijing consensus)'s new…. [read more]


Sales Promotion Techniques Used in the Clothing Retail Industry in India and Challenges Ahead Term Paper

… Sales Promotion Techniques Used in the Clothing Retail Industry in India and Challenges Ahead

The Nature of Competition

Buyer-Seller Relationships for Promotional Support in the Clothing Sector

Long-Term Impact of Loyalty Programs on Consumer Purchase Behaviour and Brand Loyalty

Impact of Loyalty Programs on Repeat Purchase Behaviour

Consumers' Perception Regarding Quality, Fashionability, Product Assortment,

Extent and Quality of Customer Service, Convenience of Location,

Payment Options, Featured National Brands and Store Layout

Push and Pull Techniques in Sales Promotion

Personalized vs. Generic Buying

Effectiveness of Different Types of Sales Promotion

Competitive Strategy

Industry Context

Rationale in Support of Selecting Six Exclusive and Multibrand Clothing

Retailers

Chapter 3. Research Design and Methodology

Research Questions and Objectives

Research Approach and Strategy

Research Philosophy

Research Methodology

Exploratory Research

Descriptive…. [read more]


Principal-Agent Model in Economics Dissertation

… The entire implementation procedure was accomplished in twelve sequential steps, staring mainly from the reduction and the removal of the customs and import quotas among the trading coalition. The Tunisia-EU free area trading agreement after affects and whereabouts are discussed in order to explore the findings about the research question that is the impact of the Tunisia-EU agreement on the trading patterns of Tunisia.

Literature Review

The international political perspectives of free trade

A Global Analysis

The growth of world trade has consistently outstripped rates of world output in post-war years, a trend that has continued to play a key role in the internationalization of economic activity and to deepen global inter-dependence of regions and nations. In 1994 world trade was valued at $5.14 trillion,…. [read more]


Promoting Performance Culture in Organizations Enhancing Sustainable Organizational Productivity of SME's in Gambia Dissertation

… ¶ … independence less than half a century ago, the Gambia stands at a vital crossroads in its brief history as a nation today. On the one hand, the Gambia enjoys the natural beauty, friendly people, low cost of living and geographic proximity to Europe to make it a desirable tourist destination, particularly for those who are interested in so-called eco-tourism. On the other hand, though, the Gambia lacks many of the natural resources that have helped similarly situated countries become economically viable in an increasingly globalized marketplace. Indeed, a majority of the nation's citizenry is still heavily dependent on agriculture for their livelihood, and literacy rates in the Gambia remain dismally low. In this environment, identifying opportunities for promoting a performance culture in Gambian…. [read more]


South Korean & German Trade Show Industry Dissertation

… Trade Show Industry in Germany and South Korea



Trade as Marketing and Communication



Area of Study



Study Components



The History of Trade



History of Trade Shows



Patterns of Trade Shows



Marketing Theories



Trade Shows and Market Entry



Development of the Trade Show Industry



Contributions of the Trade Show Industry



Marketing Processes in the Trade Show Industry



Marketing Planning and Tactical Considerations in the Trade Show Industry



Qualitative vs. Quantitative Research



Data Analysis Plan



COMPARATIVE PERSPECTIVES OF THE TRADE SHOW INDUSTRY…. [read more]


Impact of Global Economic Crisis on the Nigerian Business Environment Research Proposal

… ¶ … Global Economic Crisis on the Nigerian Business Environment

Nigeria is a land of stark contrasts, a country in which the extremely wealthy live together with the starving individuals. This is highly intriguing in a context in which the country's economy is one to reveal the highest growth rates. The aim of this paper is to assess the business environment in Nigeria and to answer several questions relative to the impact the contemporaneous economic crisis has had upon the Nigerian business environment.

General Description of the Nigerian Business Environment

In terms of measured gross domestic product for 2008, Nigeria is ranked as the 34th largest economy of the globe, with a GDP of $338.1 billion. Business operations in the African country are primarily focused…. [read more]

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