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Business and Professional Ethics Marketing Essay

… Business and Professional Ethics/Marketing

Google in China

Censorship and ethics in an utilitarian view will argue that making a compromise regarding one's credo may represent an ethical action when the circumstances allow for no other development of the situation. I will use utilitarianism as an ethical theory in order to prove my thesis while taking a concrete case of business as an example.

The case study that I am about to bring into discussion refers to the decision that Google made to open a headquarters in China and have function following Chinese rules which were quite different from the laws that this online research business usually respects. The facts were like this: once Google decided to enter China and establish a local business there…. [read more]

Business Plan for a Financial Business Plan

… Therefore, CleanDivision will have to set new international strategies while setting up its business in new geographical locations.

B4: Management Structure:

The ownership of the CleanDivision business is in the hands of both the partners. Michael Kothakota is the majority shareholder in the firm with 51% shares whereas Mike Programmer is the second major shareholder with 49% shares. The Management functions for the firm will be performed by both the partners. Planning and decision making, leading, staffing, organizing, and controlling of the firm's business will be done by the partners with mutual understanding, experience held, and the analysis of the present situation. The major shareholder, Mr. Michael Kothakota is a Certified Divorce Financial analyst and has gained experience with more than 60 attorneys. He also…. [read more]

Business Plan for Freelancer Website Business Plan

… Before starting up a freelancer website, the owners will have to conduct a full-fledged environmental scan of the freelance business industry in order to operate the website in an effective and profitable fashion (Allen, 2012). The major environmental forces that can affect the business operations and profitability of freelancer website include political and legal forces; economic forces; social and demographical forces; technological forces; and the most importantly, Globalization and international competition (Ilasco & Cho, 2010).

Political and Legal Infrastructure:

Being an international freelancing services provider, the freelancer website will have to adhere to the local and international laws and regulations that govern freelancing industry. For example, it will have to pay taxes on its sales, technical services, software acquisitions, etc. (Entrepreneur magazine, 2012). It will…. [read more]

Business Plan to an Organization Business Plan

… Business Plan to an Organization

Looking before you leap: The value of an effective business plan for an organization

Writing an effective business plan is not simply beneficial in terms of generating start-up capital. Ideally, it should focus the mind of the organizer of the enterprise and enable him or her to envision where the business is 'going' in the near and far future. First and foremost, it is essential to clarify the purpose of a business, as well as to stimulate the interest and confidence of angel investors or banks offering loans. "Without it, you are likely to come unstuck and lost along the way, as you will forget what you have learnt from people through research, training and networking -- all essential activities…. [read more]

Ethics and Marketing Ethics in Marketing Research Term Paper

… Ethics and Marketing

Ethics in Marketing Research

Fritzsche, D. (1987). "Marketing/business ethics: A review of empirical research." Business & Professional Ethics Journal, 6, 65-79.

The author analyzes marketing and business research for the broad subjects of such research, specifically in the area of ethics. The author finds that corporate policies on the matter do have an impact on the way individual employees behave and on the ethical constraints they place on themselves, while the lack of a stated and clear policy may leave the staff with too much leeway. This also suggests that ethics are not otherwise sufficiently part of their training so that they need the written policy as a guide.

Cui, G. & Choudhury, P. (2003). Consumer Interests and the Ethical Implications of…. [read more]

Ethics in Marketing Research Paper

… Ethics in Marketing

There are a number of ethical issues in marketing today. These range from the messages that advertisers send -- especially to children -- to the ethics of marketing research. Marketers must be aware of all of these different issues, and be guided by high standards of ethics in order to fulfill their objectives without violating prevailing ethical codes.

Research Ethics

Akaah and Riordan (1989) outline the issues of ethics in marketing research. They point out that there are a number of issues in marketing research, including the preservation of anonymity, the implication of bias and other such issues. There is no external set of standards to which marketers can follow, so in general each organization must set its own standards. The authors…. [read more]

Business Ethics Focus on Merrill Essay

… Ford's senior management calculated the cost per life lost on the basis of the National Traffic Safety Administration's data and stated that recall for correcting the problem with the Pinto would cost $121 million as compared to only $50 million for injuries and deaths caused by the problem.

The decision-making process in this case was flawed in that the Ford Motor Company attempted to place value on the life of a human being. How could it possibly be that lives lost totaled less than the cost of a recall and modification to the company's vehicles? This happened because of the failure of the Ford Motor Company and its employee to assign intrinsic value to the life of human beings which would mean that the company…. [read more]

Ethics in Management Research Proposal

… Ethics and Management

Management and Ethics

In this paper, the author investigates the ethics of business management. After reviewing the literature to determine the concerns mentioned by business ethicists, the author compares those concerns with the concerns of a small business man, as revealed in a case study. The first part of the case study involves a covert participant observation of the ethical practices of a privately-run small business. The second part of the case study consisted of an interview with the small business owner, to determine whether or not he perceived ethical conflicts in the course of his business, and the nature of any ethical conflicts that he perceived. Finally, the author compared the ethical concerns described by the business scholars and commentators to…. [read more]

Ethics and Business Decision-Making Thesis

… Ethics and Decision Making

With many organizations, the way to ensure ethical decision making has been to introduce a new code of conduct that reflects the present world and its business challenges. Other companies and scholars, however, are taking a different route and have decided it is better to return to the basics, basics that have been part of ethical considerations for thousands of years since the beginning of Western philosophy and thought. These business "philosophers" stipulate that "moral insight has more to do with the types of questioning and soul searching that Socrates conducted in Ancient Greece." In other words, there is not a need to reinvent the wheel and establish new codes of ethics, but rather to guide behavior "not by issuing directions,…. [read more]

Business Skills and Tactics Thesis

… Business Skills and Tactics

In order to be successful in the business world one must have a broad range of up-to-date business skills. Project management, marketing and sales training are all traditional areas of skill development. Business writing, conflict management, negotiation and stress management are some of the many important soft skills or non-traditional skills that a person needs to be successful in today's marketplace (Online Business Courses, 2009). As more businesses become internationalized and cultural diversity becomes the norm, it will be imperative for businesses to make sure leaders, managers and employees are skilled in both traditional and nontraditional business skills in order to have a competitive advantage. This paper will review some of the literature that has been written surrounding this topic.

One…. [read more]

Business Environmental Responsibilities and Stewardship the Sustainable Approach Research Paper

… Business' Environmental Responsibilities and Stewardship: The Sustainable Approach

The purpose of the present paper is to discuss the issue of environmental responsibility. The latest business and management trends represent a proof that business owners have started to realize that the manner in which their actions impact the surrounding environment plays influences the future development of the business itself. The positive and constructive attitude that most companies have shown towards the environment demonstrate that entrepreneurs all over the world are striving to be good stewards of our landscape.

However, it must be underlined right from the very beginning that this phenomenon is not being developed at the same pace everywhere across the globe. Nonetheless everybody realizes the advantages that a sustainable approach to business may have…. [read more]

Marketing Strategy Plan Term Paper

… Marketing Strategy Plan

Firm Chosen: Eastman Kodak Company.

About Kodak:

Kodak has come a long way ever since it was founded by George Eastman dating back to 1888 with the slogan "you press the button, we do the rest," that gave the first simple camera in the hands of a world of consumers. Since those days, Kodak has been a frontrunner with a plethora of new products and processes to make the world of photography easy, more useful and more thrilling. Certainly, at present, Kodak is popular not just for photography, but even for images used in an array of recreation, medical, business, entertainment and scientific uses. Its market more and more entails what is known as "infoimaging." Infoimaging is a term used to mean…. [read more]

Business Scenario on Parent Company Fedex Thesis

… Business Scenanario on Parrent Company FedEx

Pacific Express in Kava

Setting the basis for the new Federal Express office in Kava is a more challenging task than initially assumed. For once, there is a growing need for a more organized and well structured logistics system -- this element is pivotal in any economic entity, but even more so with PacEx (Pacific Express), since delivering packages and general logistics represents the main focus of its business operations. Then, another issue is given by the necessity to train people, which is sadly expected to generate some shortages. The desire to train the indigenous population and introduce it to the concepts of organizational culture, as forwarded in the western parts of the globe, represents, in its essence, a…. [read more]

Marketing Response There Are Several Significant Advantages Term Paper

… Marketing


There are several significant advantages of using qualitative measurements in marketing research. The most significant is the ability to capture the voice of customers that may have evaded the more structured, numerically-based approaches that force respondents to provide a specific set of answers. Qualitative research can also lead to entirely new insights into a new market or service that has not been seen in the past, given the open-ended questions inherent in this approach to research. Qualitative research techniques also can be used to capture the shared knowledge of experts as well, as the Delphi Technique is so well-known and used for. Capturing the tacit expertise and knowledge of a specific group of thought leaders can also be accomplished using qualitative techniques as…. [read more]

Business Plan for a Software Business Plan

… 3. Promotional Strategies:

Nerd Patrol is a purely service oriented company in the Information Technology industry. In addition to a large number of potential individual customers, the significant portion of Nerd Patrol's target market constitutes high profile businesses from almost every type of industry. Therefore, it will have to promote its services in all the major promotional and advertising mediums to attract the largest number of customers from all over the country. First of all, Nerd Patrol should develop a comprehensive website as an introductory marketing medium for its business. This website will serve as the information agent for its customers as well as potential investors and other primary stakeholders from the country (Stair & Reynolds, 2010).

Nerd Patrol should ensure that its website contains…. [read more]

Marketing Strategy Sales Essay

… This is critical because of the need to understand valuable steps towards reduction or elimination of the pets while threatening the lives and survival of the human society (Pet Care Industry Profile: the United States, 2012). There is also need to ensure that the staff members undergo substantial training and development programs with the aim of offering valuable services such as cleaning/proper hygiene, feeding, watering, protecting, and caring for the welfare of the animals. This is an essential component towards realizing the goals and objectives of the industry. Operators within the industry must adhere to the code and best practices concepts in order to offer sufficient programs and caring techniques thus the achievement of competitive advantage.


Kolsarici, C., & Vakratsas, D. (2010). Category- Versus…. [read more]

Business Ethics: China and Mexico Essay

… A company's ability to plan will also be hindered by the uncertainties surrounding the duration and amount of the "necessary" payments; benefits and expenses will be incalculable. Even where investigations are stopped in the end, business reputation will still be damaged." (Malterer and Eastwood, 2009)

III. Cultural Relativism

Cultural relativism is the term utilized in understanding the business ethics and how the culture of a society affects these ethics as cultural relativism refers to 'the right way to act' and varies depending on a country's culture and societal norms or "behavior that is socially approved by a majority within a culture." (Mitchell, 2003)

Summary and Conclusion

The reason that business ethics vary so greatly between countries is the variation that exists in the area of…. [read more]

Marketing to the Bottom Case Study

… There are various quality of life related issues that are communicated to the populations through television, mobile phone and other durable consumer electronics. The example of creating awareness through these technologically advanced products related to diseases, weather conditions, and other natural disasters are also carrying a positive social impact on the market.

Market Opportunity:

The opportunity provided to the under privileged whom cannot otherwise have access to such innovations is a positive side of the picture. The prime market lending institutions and governments does not help the individuals of BOP market segment. The requirements related to the documentation required to obtain such facilities cannot be fulfilled by the populations belonging to this market segment. The creation of a market opportunity for them to purchase these…. [read more]

30 60 90 Day Sales Plan Business Development Specialist Marketing Plan

… ¶ … Sales Plan for a Business Development Specialist

Day Plan

Define monthly goals for discovery calls, product demonstrations and cold calls and include in for tracking and review.

Meet with each Senior Sales Manager and determine their 30, 60 and 90 days objective, their yearly quota, and their expectations of what a Business Development Specialist assists them with.

Meet with the VP of Marketing and discuss the role of Business Development Specialist to see how best my role and their department can work together. Goals of this meeting are to also discuss how best to use collateral and other marketing materials throughout the sales process, and to see which marketing meetings that Business Development Specialists need to be involved in.

Meet with product…. [read more]

Marketing Home Energy Inspections to Certified Home Inspectors Thesis

… Marketing Home Energy Inspections to Certified Home Inspect

Marketing and Branding: TerraLogos

TerraLogos Green Home Energy Services, Inc. is a service-based company located in Baltimore, Maryland. It provides advice to home owners and prospective home owners as to how to make a home healthier, more environmentally friendly, and energy efficient. Because of TerraLogos's mission it is uniquely positioned to capitalize on current trends emphasizing the need for sustainable, greener home environments. Consumers are worried about the price of energy. Also, allergies and other environmental hazards are perceived as being more dangerous, or people are more aware of their risk. According to its official website TerraLogos currently markets to consumers who are concerned about high heating and cooling costs, ventilation, mold, and other concerns, and provides…. [read more]

Business: Internet's Increasing Impact Dissertation

… Business Scenario

[Type the document title]

The internet has impacted nearly every form of daily life. This includes everything from the way that people interact with each other socially (through social networking), to how they purchase various goods and services. As a result, a shift has occurred in the way that consumers are utilizing this new technology to perform a variety of tasks. Evidence of this shift can be seen, by looking no further than the increasing number of wireless devices that are being used by consumers on a regular basis. In a recent study conducted by Pew Research, they found that nearly 59% of all U.S. adults were accessing the internet through either: wifi connections or some type of mobile device (such as smart…. [read more]

Ethics Plays an Important Role Term Paper

… Church members invested large amounts of money into Purchase Plus membership cards, but the cards did not work as promised. There was no long distance telephone savings, for instance. According to an article in the Columbus Dispatch, "Purchase Plus Open Again Amid Criticism," (29 Sept. 2000), the Ohio attorney general's office received more than 4,300 complaints about this program. There were no promised $20 vacations to Puerto Vallarta, no herbal supplements, no Internet access, no discounted long distance. Church members who had invested $400 and more each for Purchase Plus cards to resell and had been promised $11,000 each in return did not see profit from their investments. The venture turned out to be a pyramid scheme. Consequences? Church members lost a lot of money…. [read more]

Islamic Marketing Strategy Article

… (Miller, 1996) This is to differentiate the Islamic production process such that the Islamic process considers the impact the product would have on the whole society. Thus, more importance is given to the welfare of the society and satisfying human needs. (Al-Faruqi, 1992)

2.1.4 False advertisements prohibited.

The idea of propaganda through the media is prohibited in Islam. (Hassan, 2008 p 32) That is to say that the supply and demand chain cannot be disrupted by flaunting one's products more than the other is. A major advertising technique that is out rightly declared wrong in Islam is to provide wrong proof for a product. (Hassan, 2008 p 33) Thus, covering up any defects in a product or falsely flaunting the product is also…. [read more]

Marketing Plan for Digital Camera Situation Analysis Assessment

… Marketing Plan for Digital Camera

Situation Analysis

Sony Corporation is a global leader in the research & development, design and manufacturing of optics-based products including high-resolution digital cameras for personal and professional use. The HDNA technology the company has pioneered is redefining high definition digital photography for the amateur and professional photographer alike (Smith, 2008). Sony also has exceptional control and skill in manufacturing, which has given the company the ability to quickly translate innovations into completed products (Chang, 2010). The Sony corporate culture puts a very high value on taking ownership of innovation and the development of digital platforms and products that liberate consumers to live as the choose (Cooper, 2000). This is the mission their engineers are on and one that energizes their…. [read more]

Ethics Vary Within Different Nations. Korean Business Research Proposal

… Ethics vary within different nations.

Korean business defines ethics within a very loose individualized context; yet show unfavorable opinions regarding the ethics of foreign business and their marketing practices.

In order to improve the ethical reputation of foreign marketing campaign practices within Korea, more understanding of how Korean business professionals define proper business ethics.

Description of Recent Procedure

452 Korean managers were asked to evaluate the ethical practices of businesses within a marketing setting.

Flaws in Procedural Design

Only managerial staff was included within the context of the study. This leaves out the opinion of other classes of workers.

Analysis of Data

ANOVA was used to provide measurable elements that helped define the way Koreans saw as ethical practices.


Results showed that Korean managers…. [read more]

Ethics in Leadership Business Term Paper

… Ethics

The Kolcraft Travel-Lite crib had a design defect that resulted in five toddler deaths. The company issued a recall but poorly managed the recall process, such that two deaths occurred post-recall. This paper discusses the actions of Kolcraft and the ethical considerations surrounding the case, relying on the Kantian perspective and agency theory as derived from Friedman's writing on the social responsibility of business.

Kolcraft's Travel-Lite crib was subject to a design flaw that resulted in five infant deaths. Kolcraft management performed poorly during both the design process and the recall process. The result was across-the-board ethical failure. The company could have improved on its performance had it better understood the moral imperatives of the situation, which were dictated by the CPSC and not…. [read more]

Ethics of Marketing Research Essay

… Other than having an option to opt out, unsolicited emails should also not be sent to those respondents who have clearly shown their unwillingness to cooperate in the marketing research project.


In conclusion, it should be noted that though the Internet has opened new frontiers when it comes to the conduction of marketing research, there is need to address a number of technical as well as ethical issues which I have identified in the text above. Indeed, addressing these concerns in a timely manner remains the only way to guarantee the integrity of marketing research data and hence its applicability in shaping and guiding management decisions.


Blankenship, A.B., Breen, G.E. & Dutka, A.F. (1998). State of the Art Marketing Research. McGraw-Hill Professional.

Boone,…. [read more]

Ethics According to the Dictionary Term Paper

… However, as an adult, individuals are free to leave behind the ethics of their parents to create a unique set of ethics. The development of ethics later in life can be based on personal experience and wisdom as much as from standardized codes of behavior. In the business world, ethics develop as a diversity of individuals tries to work together towards a common goal. Ethical business standards are based on several factors, including profitability. Many experts believe that ethical businesses are successful businesses because companies want to do business with companies with high moral standards. If a company is known to have unethical standards, clients will drop off in droves. No one wants to get cheated out of money or humiliated. Thus, ethics develop over…. [read more]

Personal and Organizational Ethics Case Study

… However, they were not as well-financed as the Red Cross. Because of that, the British agencies needed to charge their military members for the same things U.S. military members were getting for free from the Red Cross. Since the British were hosting thousands of American troops and they might be embarrassed by the differences in their funding statuses, The Secretary of War at that time requested that the Red Cross start charging service members for things like donuts and coffee (Bennett, 2005). The organization complied because it believed the request was a wartime demand. The items were sold at cost or below it, and no profit was actually made by the organization based on those sales. That was also the last time any military personnel…. [read more]

Marketing Plan Mission and Business Term Paper

… "The benefits were significant and fell into four areas: seizing the marketplace initiative, finding the pricing sweet spot, improving financial performance, and adopting the approach in other strategic initiatives." (Altschuler et al.)

On-Line Analyst, Inc. also has a very profitable business that is the underlying strength in all products and services offered. Data on the world's PC's and Network's all require technology for data preservation. The service will be the number one data accumulator in the world as we will be the internet's back-up service.

Surprisingly, there are still far too many individuals and businesses that do not take data security in the sense of backups seriously. One would be amazed at how many hard drives and other storage mediums house critical business data and…. [read more]

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