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Business Description Definition Business Plan

… Each operational segment will operate under the supervision of a director and a team of managers. The teams will be responsible to achieve the organizational objectives through middle and lower level employees; which include sales forces, customer relationship executives, officers at the retail outlets, and laborers in the production units.

Environmental Forces:

In the initial phase of its operations, the company will have to face a number of environmental forces which will directly impact its performance in the industry (Kurtz, MacKenzie & Snow, 2010). These forces include social, cultural, and demographic forces, legal forces, technological forces, and economic forces (Kotler, 2010). In order to operate in the most effective, competitive, and profitable way, the company will have to encounter the environmental threats posed by these…. [read more]


Marketing Plan for Coca-Cola Marketing Plan

… The Marketing Mix for Coca-Cola:

Marketing mix constitutes all those strategies which are formulated and implemented with the core objective of presenting the company's product or service to its target customers in the most effective and competitive fashion. The Coca-Cola Company uses a number of marketing mix strategies for its most valuable brand, Coca-Cola. These strategies play an important role in communicating the company's new promotional messages and offers related to Coca-Cola to the most potential target consumers in the local and international markets (Doole & Lowe, 24). This section comprehensively explains the marketing mix for Coca-Cola designed for its Global reach.

1. Product Strategy:

Coca-Cola is ranked among the highest quality beverage brands in the world. It is produced with carbonated water, sugar (sucrose…. [read more]


Marketing Plan for Miller Inc. Marketing Management Term Paper

… MARKETING PLAN for MILLER INC.

Marketing Management

Product or Service Idea: Bread

Is your product or service offered by:

__X__an existing company?

____a new company imagined for the assignment?

Explanation:

The company called Miller Inc. hopes to expand its operations to the southern part of the country. Previously, the operations of the company were limited to the northern part.

Who do you think is the target audience?

The target audience of this marketing plan is current and prospective investors for the company and the marketing department.

Are similar or competitive products or services available? List or briefly describe a similar product or service: (if your idea has no precedent in the marketplace, consider another idea).

There are other competitor products. Bread produced by the different…. [read more]


Business Plan -- Rocky Mountain Business Plan

… Marketing Strategy

Finding the right clients is crucial, and doing something different will allow the event to be marketed as team building, power management, or educational. This may require some employees to become certified in various areas of expertise, but will allow the marketing to organizations of all sizes. The overall kkey to success is partnering with local fishing gear and sporting goods stores and staff. This will ensure a perceived level of expertise, and allow dissemination of marketing with very little fiscal input. Going to conventions in major cities, contacting travel planners, and business planning groups will provide planned revenue growth.

The company will need a strong web-based presence where clients can inquire about specific trips, dates, locations, etc. This requires regular maintenance and…. [read more]


Business Plan of Searchyyy.com Business Plan

… Technology implementation

Chief Technology Officer will be hired as well and would be accountable for the IT support function and all technology related issues faced by the Company.

Intellectual property

Intellectual property (IP) is a legal theory which refers to recognizing of exclusive rights. The company will be properly registered with all legal bindings. A proper consultant will be hired to deal with all legal obligations and handle all legal affairs of the company with the help of a lawyer specially hired for this process.

Competition

There are several competitors in the market such as Yahoo, Info.com, Mamma, WebCrawler, Excite, Ixquick etc. low start-up capital and simple business model leads to several new market entrants frequently. There is intense competition. Searchyyy.com aims to enter the…. [read more]


Business Plan for Organic Fertilizer Business Plan

… Business Plan for Organic Fertilizer

Business Plan for an Organic Fertilizer Company

A company in this day and age should be environmentally aware and take steps to protect the planet. One of the best ways to do this is to engage in local business practices that follow organic principles. At the same time, the business needs to make a profit in order to keep these principles active in the local community, which will hopefully lead to more businesses around the world adopting these practices. The local company, Organic Fertilizer Specialists, aims to accomplish all of these things by dominating the local, and currently wide open, organic fertilizer niche. The company will target local agricultural and gardening stores, organic farmers, and hobby gardeners. Its it needs…. [read more]


Marketing Plan for a Company Marketing Plan

… Marketing Plan

This marketing plan is for Starbucks, to guide the company to its revenue and growth objectives. The plan focuses on the cash cow market on the United States and the high growth market of China as twin means by which the company's overall strategic objectives will be achieved. These two work in concert because the cash generated in the United States is basically used to finance the rapid expansion of the company into the Chinese market. Starbucks is positioned as a premium coffee seller in all of its markets, with a very strong brand, and those are the fundamentals around which the marketing program must be developed.

The marketing strategy in the United States is incremental in nature, focusing on finding growth in…. [read more]


Marketing Decisions and Strategies Embraced Business Proposal

… Marketing Decisions and Strategies Embraced in Marketing

Marketing Mix and Marketing Strategy

Product Strategy

Pricing strategy

Promotional Strategy

Market Targeting

Companies have to come up with marketing strategies consistent with an organization's strategy because absence of a marketing strategy undermines such companies' effort to attract customers. A company's marketing strategy must be one that ensures that the products and services the company deals in meet the expectations of the customers (Galavan, Murray & Markides, 2008). This can guarantee a long lasting and profitable relationship between the company and its customers.

A company's marketing strategy should among other things take into consideration the resources available. The resources have to be optimally utilized. If a company's management contemplates venturing into a new market or coming up with…. [read more]


Business Models Evolution Article

… Business Models

Evolution of Business Models:

From Early 20th Century to Today - a Critical Analysis

Business models continue to grow in complexity and the level of integrative processes that are knowledge and intelligence-based. From the relatively simple production-based business models of the 1900s and early 20th century to the highly orchestrated, knowledge-based business models of Toyota to support their global production and supply chain system (Dyer, Nobeoka, 2000) or Google with its world-class advertising business model (Pynnonen, Hallikas, Ritala, 2012), information and intelligence have replaced manufacturing power. The intent of this analysis is to evaluate the evolution of business models from the 1990s to today, with specific attention paid to their progression from time-and-motion-based production to highly integrated knowedlge networks that seek economics of…. [read more]


Marketing Plan -- Translator Connect Essay

… 275). Italicized tags in each user-profile below are taken from a Japanese VALS ™ study conducted by SIR Consulting Business Intelligence (Kurtz, 2009, p. 276). VALS is an acronym for values, attitudes, and lifestyles.

1. Pleasure traveler user profile. Experiencer/Altruist/Fun-seeker. Translator Connect Services seeks to maximize the benefits that the pleasure traveler will experience. Translators accomplish this by providing context, by acting as a buffer between the traveler and the native population, and by shaping the travel focus to take advantage of the richest experiences available. Translators often assume the behaviors of a traditional travel guide and enable the availability of concierge-like resources throughout an excursion.

2. Business traveler user profile. Striver/Thinker/Achiever. Translator Connect Services offers efficiency, accuracy, and reliability to the busy international business…. [read more]


Marketing for Humanitarian Organizations Essay

… Tangible products have to have an independent physical existence and often have a life cycle that includes a growth phase where the product is developed, maturity phase where the sales of the item are at peak and a sales fall period when the sales decline. It is, therefore, important for marketers to understand each product's lifecycle. They should understand how long the product's life cycle lasts to focus their attention on building a new product in the growth phase once it is in the decline phase. Urbany and Montgomery (1998): 288 go on to state that the marketers must consider the product mix whereby they consider the position of the product, how they can exploit the brand, and how to consider product development strategies.

Rotemberg…. [read more]


Organization Behavior Essay

… The Bargaining Power of Suppliers:

The advertising companies in the electronic media have a greater bargaining power than those in the print media. It is because the former charges for its ads on the basis of time slots. Conversely, companies in print media have low bargaining power as they deal with the clients who target a comparatively smaller segment of the society as compared to those in the electronic media. A greater bargaining power enables the advertising companies to charge a higher price for their services. This is the reason why electronic media ads are more costly for the clients than those on any other media (Doole & Lowe 2008).

5. The Bargaining Power of Clients:

The clients of advertising companies are on a stronger…. [read more]


Marketing Plan for New Product Essay

… If it is a product they think they might like, they have two options: buy it now and take a chance on it, or go home and do some research before they make a purchase, to see if the product will meet their needs. For all of those people who go home without buying, how many will remember the product, check into it, like it, and come back to buy it? Unilever does not want the consumer's first encounter with their Dove anti-dandruff shampoo to be on the store shelves. Customers should know about the product long before they ever get to the store - and before the product is even available. That way they will be actively looking for the product when it comes…. [read more]


New Business Plan Business Plan

… Marketing Plan: Green 2U…

Marketing Plan

"Marketing Plan: Green 2U Natural/Organic/Local Business Catering"

This proposal will develop a marketing model for a sustainable, local/natural/organic catering company which would cater mainly to business functions. The market for such offerings is currently wide open and creating a business that supported and mirrored environmental goals and missions of businesses is a foundational need in the community, especially for those who find it difficult to find quality healthy food offerings at work. Many businesses are currently researching and adopting sustainable goals as part of their overall business missions and this would add another piece to the puzzle, as they would then be able to say they support their mission in a global manner, rather than seeking non-sustainable options for…. [read more]


Marketing Plan and Price Strategy Marketing Plan

… Mass media technology can be used to incorporate consumer participation where information on different cultures, idolized sporting personality and activities are discussed. From the discussions, Royal clothing company will get to obtain more knowledge on the market and its needs. Further to these discussions, the company will gain knowledge on what type of products to produce and market. Since outdoor activities for part of leisure, Royal clothing company to come up with a program to encourage a larger number of persons engaging and embracing outdoor activities. The platform by social media can also be used to inform the various market segments of the products existence in their respective markets. Promotional gifts and contest regarding the new products can also use the social media platform. This…. [read more]


Social Media Marketing Companies Marketing Plan

… Since, it is not necessary that particular software if runs good for one project will result in best for the other as well. Though, it is difficult to find ideal software that fulfills all of your requirements but you may make comparisons and choose the one that provides maximum benefits.

The common advantages that social media marketing tools offer are real time accessibility, saves time, aligns organization, easier decision making, provides opportunity to spot favorable trends and keeps focus on central goals. However, it is hard to find all features in one software so you would have to make an analysis first that what you actually requires and then choose the right tool for marketing business.

For example, if you want to have an access…. [read more]


Marketing Plan for Nail Salon Business Plan

… Marketing Plan for Salon

Destined at Shaker Hts Ohio there's a family salon named Cherie's Hair Salon. The entire family can be contented by it in a single suitable destination. Admissions are available on appointments and walk-in as well. The salon renders services to men, women or children and also keeps retail hair care goods for selling purpose. It is capable of serving the whole family quickly and in a single suitable trip (Marketing Plans, 2011).

Cherie's Hair Salon will outshine in comparison with the other quick salons due to in depth concentration relating to the service of customers. Concentration on customers without announcement, it will become a slow but a sure process to get the loyal market as they are rendering services to the…. [read more]


Marketing Plan of the Business of Web Media Contents Monetization Software B2b Business Plan

… Business Plan

Section V. The Marketing Plan

Overall Marketing Strategy

The proposed new venture's Web content monetization system has the ability to quickly transform idle digital assets and content into cash. Differentiated from its competitors by the ability to personalize searches and define bundling of content on the fly with a personalization engine, which is a state-of-the-art technology developed recently (Ruokonen, Nummela, Puumalainen, Saarenketo, 2008) the proposed system will be able to determine pricing levels as well by visitor (Shapiro, 2009). The unique value proposition for the proposed venture is as follows: Turning digital assets and content into cash using state-of-the-art Web content monetization systems, our company seeks to be the leading provider of monetization solutions globally. At the center of any excellent organization is…. [read more]


Marketing Strategies the Marketing Plan Delivers Marketing Plan

… Marketing Strategies

The marketing plan delivers the various strategies that All Technology Computer will use to enhance competitive market advantages. The paper discusses the company mission statement and the strategies that the company will use to align its mission statement with its strategic objective. The brand differentiation is an effective marketing tool to enhance marketing advantages and IMC has been identified as an effective marketing tool within the business environment. More importantly, the company will be operating in the U.S. economy and the company will take the advantages of the economic and technological superiority of the U.S. To deliver high quality product and services.

Company Background

ATC (All Technology Computer) is computer hardware and software provider operating in the United States and the company is…. [read more]


Business Plan for the Farmery Business Plan

… Business Plan

Product Description

Market Analysis

Demographics

Regulatory Environment

Competition

Marketing Plan

Market Penetration Strategy

Advertising Media

Management Plan

Company Organization

Company Philosophy

Personnel Policies

Training

Record Keeping

Manufacturing Plan

Financial Pro-Formas

Risk Analysis

The Farmery is a startup venture in Raleigh, NC. It combines a small greenhouse and mushroom production operation with a retail outlet. The company is focused on the medium- to high-end of the highly competitive and fragmented retail market in the area. The company's main competitive advantage is its unique production and distribution set up, which is not only attractive for its uniqueness, but helps it to deliver fresh product to consumers, and do it at a much lower cost than other companies are able to deliver. The company believes that…. [read more]


Business Plan for a Financial Business Plan

… Therefore, CleanDivision will have to set new international strategies while setting up its business in new geographical locations.

B4: Management Structure:

The ownership of the CleanDivision business is in the hands of both the partners. Michael Kothakota is the majority shareholder in the firm with 51% shares whereas Mike Programmer is the second major shareholder with 49% shares. The Management functions for the firm will be performed by both the partners. Planning and decision making, leading, staffing, organizing, and controlling of the firm's business will be done by the partners with mutual understanding, experience held, and the analysis of the present situation. The major shareholder, Mr. Michael Kothakota is a Certified Divorce Financial analyst and has gained experience with more than 60 attorneys. He also…. [read more]


Marketing Plan for MNC Molex Marketing Plan

… Marketing Plan for MNC - Molex

Marketing Plan for MNC -- Molex

Strategic Situation Summary

In the context of a more and more dynamic industry and a more and more demanding consumer base, electronics manufacturers develop and employ various strategies that answer to the emergent challenges. One particular means of responding to the new requirements and consolidating a competitive position is that of presenting the customers with hi-tech products which increase the quality of life, but in the same time protect the environment and the user. These types of products can only be achieved with the incorporation of high quality components.

Molex is an internationally recognized provider of electronic interconnectors such as electrical connectors, optical fiber connectors, switchers or the Molex connector. Given the rapid…. [read more]


Marketing Plan for a Series of Survival Courses Marketing Plan

… Marketing Plan for a Series of Survival Courses

There are no second chances in Mother Nature's survival course. -- Robin Lydenburg, 1999

Manmade and natural disasters can strike at any time, and the growing popularity of television shows such as "Survivorman" and "Doomsday Preppers" is evidence that many people are interested in knowing what to do when emergencies occur in order to improve their chances of survival. A growing body of research confirms that knowledge of, and training related to, disaster and terrorism survival skills and survival planning are important for private citizens as well as organizations, especially in the post-September 2001 work-life environment. Today, private citizens and organizational employee assistance programs are increasingly seeking out the survival course training that will be needed to…. [read more]


Business Plan Assisted Living Facilities Business Plan

… Cedar Springs Brookdale Senior Living, 2505 Spring Ave SW, Decatur, AL

3. Morning Glory Meadows Assisted Living, 2055 Main St., Fyffe, AL

4. Morningside Of Cullman, 2021 Dahlke Dr., Cullman, AL

5. Morningside Of Decatur, 2115 Point Mallard Dr. SE, Decatur, AL

6. Morningside Of Madison, 49 Hughes Rd, Madison, AL

7. Morningside Of Sheffield, 413 Cox Blvd, Sheffield, AL

8. Redstone Village, 12000 Turnmeyer Dr., Huntsville, AL

9. Regency Retirement Village, 2004 Max Luther Dr. NW, Huntsville, AL

10. The Terrace at Priceville, 200 Terrace Ln, Decatur, AL

11. Wills Creek Village Assisted Living, 1050 Airport RD W, Fort Payne, AL

12. Windsor House, Inc., 4411 McAllister Dr. SW, Huntsville, AL

Competitive Advantages

Residay's competitive advantage is reliant on the experience of care, which…. [read more]


Business Plan for Traditional Chinese Medicine Practitioner Business Plan

… Business Plan

This business plan pertains to a new Traditional Chinese Medicine (TCM) clinic, to be located in Koreatown, Los Angeles. The clinic will primarily target the area's sizeable Korean population, as well as draw from other areas of the city. The clinic will be set up in a small, three room office. Initially, there will be no staff, only practitioner Mr. Ahn. After six months, revenues will be sufficient to hire a part-time receptionist.

The financing of the venture will come from Mr. Ahn, who has $200,000 in personal savings. The initial startup costs are estimated to be around $10,000 but could range upwards of $15,000. There will be no need for bank financing given the cost structure and estimated time to breakeven for…. [read more]


Business Plan for a Concrete Business Plan

… Financial factors

The company will consider various ways of raising capital. Among the ways available, the company will consider the ease of obtaining this capital and cost. For the company at its start up level, the method of obtaining capital should not be a burden. There are many factors to consider before raising capital. Amount of capital required determines the source. Not all financiers will be able to offer a large capital to the company. The size of the company and the number of operations in the plan will also determine the amount of capital required. The decision to raise capital from a particular source will is influenced by the cost in returning and the duration. The company will consider taking a considerable size of…. [read more]


Marketing of a Sports Drink Marketing Plan

… Marketing

In order to market this new sports drink, the different elements of the marketing mix need to be developed (Kotler & Keller, 2012) . The old four Ps include product, which here is a run-of-the-mill sports drink and a gimmicky bottle. The price will probably be premium. The positioning will have to be premium, and it will probably trade on the funky bottle. The promotion is likely going to focus on this message as well, and with the distribution being saturation in order to match the promotions of competitors. Thus, the product will be utilizing a differentiated strategy. Budget-wise, this is something that will compete against national firms with large marketing warchests, so hopefully we are similarly equipped. Also, a P. that is not…. [read more]


Online Business Expansion Plan: Hot Research Paper

… If customers cannot be properly reached, or if the message that gets to them is not clear or appropriate for the target audience, the company may find that it is not getting orders and bringing in new customers (Allison & Kaye, 2005). It may not actually understand why this is taking place, which is a serious concern when it comes to building an online presence and marketing it properly.

In order to ensure that Hot Dragon does well in the marketplace, it needs some strategic planning and marketing ideas. First, it should embrace technology. It may think it is already doing that because it has a web page, but there is much more to the issue of technology than just cobbling together a website. The…. [read more]


Business Plan for a Company Business Plan

… Business Plan

IDC Interiors aims to open a small business venture with the aim to attract clients as much as this venture can of both types of customers (residential or commercial) by offering unique, comprehensive, environment-friendly and comfortable, interior design services for them.

The aim will be to completely satisfy the target market which includes the residential and commercial residents in Auckland. IDC Interiors complement the interior design structures by not just providing a sense of aesthetic distribution of space but also offer services that will optimally use furniture, fabric, electrical and heating structures as well as accessories (Schultz et al., 2000).

IDC company will be the first company in Auckland which combine selling furniture and providing interior design services. The company will provides a…. [read more]


Business Plan Gbsgreen Building Solutions Business Plan

… XI. Process

Green Building Solutions is a process that involves hands on design and development planning with clients of the company to ensure that the building design is adherent to client's needs and local building and energy codes. The construction phase will require close interaction with clients to ensure that the project proceeds according to the client's expectations and within the clients assigned cost.

XII. People

Included in the staff of Green Building Solutions are designers, developers, engineers, construction management and laborers and the project manager overseeing each construction project.

XIII. Financial Analysis & Projections

The company has a starting budget of $2.2 million, which should serve to cover its first year of operation until the company begins making a profit.

XVI. Profit and Loss…. [read more]

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