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Business Studies Marketing Case Study

… Business Studies: Case Study - Marketing


Business REPORT

REF: This report is written for Business Basic Phone Company to provide them with a description of the external environment in which they operate, to describe and analyze any internal or external problems they may be facing and to address them with recommended solutions.

As an important retailer on the market, Business Basic Phone Company has been challenged lately with increased competition in the mobile phone market, as several new competitors entered the game. Additionally, the global economy, the new requirements from the targeted customers and a certain need to adapt its former retailing methodologies have resulted in decreasing sales in the past period of time, complemented by a decreasing market share.

This…. [read more]

Businesses Have Been Facing Increasing Amounts Research Proposal

… ¶ … businesses have been facing increasing amounts of pressure. This is because globalization has changed the marketplace to the point that many firms are dealing with stiffer competition. To address these issues a number of companies have begun conducting business and management research. This is the planning and collecting of data when it comes to understanding the risks facing businesses / managers. The issues that are discovered during this process are used to by executives to reduce the potential dangers to the firm. This will allow the company to remain competitive by recognizing all potential hazards and addressing them. (Coldwell 2004, pp. 2-21)

Moreover, Coldwell (2004) found that research is more than just collecting data. Instead, it is the process of using all available…. [read more]

Cloud Services to Business Research Paper

… ¶ … Cloud Services to Business

For small businesses the urgency to get new products and services to market quickly and cost-effectively, stay ahead of customer expectations for service and support, while growing their businesses at the same time taken together form a strong catalyst for adopting cloud services. Small businesses, and increasingly enterprises of all sizes, need to invest all available resources in new product development, managing customer relationships and new business expansion instead of Information technologies (IT) departments. For small businesses that are growing faster than their industries, this is especially the case as their growth trajectory often includes opening up regional, national and global offices as their products and services find increasingly larger audiences and customer bases.

Early adopters of cloud services…. [read more]

Office Depot Inc. Situational Analysis Case Study

… ¶ … Office Depot Inc. Case Study

Situational analysis


Sales Plan

Distribution channels




In this report, we present a comprehensive analysis, insights and recommendations on various issues that affect the operations of the Office Depot. We begin with a situational analysis which kicks off with the analysis of the environmental factors that affect the company. This begins with a review of the economic conditions and trends, cultural and social values and trends, political and legal issues, summary of environmental opportunities and threats as well as the implication of these environmental factors for strategy development. We then proceed to the analysis of the industry.Under this we present…. [read more]

Business Research Analysis Case Study

… ¶ … Business Research Case Study Analysis

No business is an island unto itself and any business that remains isolated will soon be no more. Consumers are becoming more and more fickle with higher expectations on customer service, convenience, and quality for where their money is spent. Applied business research is the professional field at the heart of determining what these consumers expect and how companies can effectively meet those expectations and stand apart from their competition. Through consumer interviews and study formulation, researchers are able to guide businesses to the next level of sales and customer service, and it all depends on their ability to effectively analyze consumer needs.

Modern consumer research is not what it used to be. Where once, simple studies and…. [read more]

Comprehensive Original Ethical Situation Case Study

… Business Ethics Case

The Examination of a Business Ethics Dilemma: A Case History of a Medical Supply Company

Introduction of Dilemma:

The functionality and long-term viability of an organization may be as much contingent upon the strength of its ethical resolve as on the quality of its physical output. This is a reality which I became distinctly aware of during my two-year tenure as the head manager for Allied Medical Products. A company which specialized in the production and sale of products specifically geared toward wound-care, Allied Medical was only three years old at the time that I joined its staff. It was fraught with operational problems that I soon learned stemmed primarily from the ineffectiveness of my boss. Mr. Caldwell, as we will fictionally…. [read more]

Business Process Analysis and Technology Solution Proposal Case Study

… Business Process Analysis and Technology Solution Proposal

XXXXX Haircuts

The haircut and hairstyling industry is flooded with small and fragmented competitors. There are many opportunities to use it to create a competitive advantage in this market. One idea might be to use it to focus on a narrow target market and create a customer relationship management (CRM) platform to make sure the customers' needs are being met at all times and provide a platform for customer feedback and satisfaction ratings. Another idea might be to automate the scheduling system so that clients are reminded when they are due for service and send them automated messages through phone, email, or text. However, one creative idea of how technology could be used to improve quality was identified…. [read more]

McDonald's Analysis Report Case Study

… McDonald's has grown significantly from the early days of having a single outlet to the current status where it has more than 26,000 restaurants which are located in 120 countries. The company no serves 15 billion customers every year with sales topping 40 billion dollars. It has, however, not been smooth sailing for McDonald's since the company has suffered from serious problems as a result of the company's decision-making being shaky and many of their products and their marketing strategies have failed terribly. One such strategy that failed was the one that involved the Arch Deluxe sandwich which was targeted at adults. The company ran a massive campaign to increase its sales which was a serious flop. Further to this, the company faces steep competition…. [read more]

Blue Nile Inc. Analysis This Company Case Study

… ¶ … Blue Nile Inc. analysis

This company was founded in 1999 and went public in 2004. Blue Nile has been dealing in fine jewelry and certified diamond. Most of their products are engagement rings of which they had sold approximately 230,000 of them by 2010. In the same year, they had achieved a sale of $332 million which was way above the $169 million in 2004. Blue Nile is also one of the top online retailers of certified diamond and jewelry of all sorts. They not only deal in rings but bracelets and earrings as well as pendants (Arthur a. & Ronald W., 2011:314).

Macro-environmental challenges

The company currently faces some major macro-environmental factors that come on its way to remain on top of…. [read more]

Business Management Business Operations Essay

… 1)

The 'what is reported as "the immediate aim of the system" (Karve, 2012, p.1). The 'how' is the "means of achieving that aim" (Karve, 2012 p.1) and the 'why is the "longer terms aim of the purposeful activity (Karve, 2012, p.1).

The benefits of the CATWOE analysis are the assists provided in properly formulating a Root Definition. CATWOE is reported as a "mnemonic which helps identify and categorize all stakeholders [people, processes, environment, entities] of the System being analyzed for formulating the Root Definition." (Karve, 2012, p.1)

The letters C-A-T-W-O-E stand for the following:






E = ENVIRONMENT (Karve, 2012, p.1)

The system…. [read more]

Business as an Ethical Calling Term Paper

… One of the greatest sticking points for many companies is that of the ethics of employing workers in developing nations for low wages. Using lower-wage workers enables the company to sell products at a lower price point, making them more accessible to a wider range of American consumers. But critics contend that it is unfair for large, wealthy corporations to pay workers a pittance, while they make products for the first world which they could ill-afford to buy themselves. Large companies also do not necessarily invest in the infrastructure of the developing world nations out of which they operate. However, others believe that such labor can help workers. An example of a beneficial arrangement is the college sports apparel company Knights Apparel, which opened up…. [read more]

Business Law Berkeley Premium Nutraceuticals, Inc Research Proposal

… Business Law

Berkeley Premium Nutraceuticals, Inc.

There are three main things that a business needs to remember in order to stay out of trouble. First, always tell the truth about the products that you are selling, never cheat your customers out of money and don't be greedy. Engaging in these practices can do nothing but lead to trouble and nobody knows that better now than Steve Warshak and Berkley Premium Nutraceuticals. In the beginning Steve Warshak could not seem to understand that what he was doing was wrong, but hopefully after spending the next 25 years reflecting about his actions, he will finally get it.

In the beginning Berkeley Premium Nutraceuticals goal was to provide their customers with only the best natural supplements available to…. [read more]

Impact of SPAM and Related Threats on Business Productivity and Security Research Proposal

… ¶ … Business Productivity

The Affects of Span and Junk eMail on Business Productivity and Security

SPAM and junk email is a growing problem on the worldwide web. SPAM is a cheap alternative to direct mailings for the marketer. They can send out hundreds of thousands of emails with the expectation that a certain percentage will turn into sales. However, spam also presents a security risk, as it can allow the entrance of viruses and worms into the system. It can also serve as a means to steal personal information from the unsuspecting user. This study will examine the amount and types of email received by employees and managers at a major hotel. It will use numerical data, questionnaires and face-to-face interviews to accomplish its…. [read more]

Security Overview Businesses Today Research Paper

… Security Overview

Businesses today are faced with a range of security challenges unlike any of those that their predecessors have ever faced. Among these different challenges are the physical protection of the building and the protection of data and intellectual property. This may sound like a relatively easy mission; however, each of these two types of security has a number of different elements to it, and the interplay of these elements can make the process of keeping a company or organization secure.

For example, in terms of keeping a building physically safe, a security plan must cover the physical building itself, any equipment or supplies inside the building secure, and the staff and any visitors to the building must also be kept safe. (Moreover, the…. [read more]

Management of Information Systems Business Research Paper

… " (Briggs, 2011) Clark stated that that type of report "In the past…would have taken us days of manual cutting and pasting, clicking and dragging. Now, a staff member can prepare the report in minutes." (Briggs, 2011) Briggs reports that only six months into the installation that the "most immediate savings have been lower labor costs because the software has immediately made data more accessible and has eliminated endless manual searches. There have also been savings, though less tangible, through a clear reduction in the sorts of human errors that occur when data is input and manipulated by hand." (2011) In addition, it is reported that one idea stated by Twiddy is to "focus on a single service sector and use the software to find…. [read more]

Business Failures Reasons Research Paper

… Planning for the increased competition in the form of a national chain is never an easy proposition for a small business owner. National chains operate on a much different margin in the way of pricing and purchasing and few small local businesses have the resources to withstand such an invasion. If Charlie had been better capitalized or been able to obtain a small business loan to provide him with cash flow for the time necessary to withstand the initial popularity of the national chain he might have gained back the customers he lost but Charlie did not have that luxury.

In the end the community lost a good business and community asset. A business that began with such promise and offered the community an alternative…. [read more]

Waterford Wedgwood Case Study

… Waterford Wedgwood Case Study

Waterford Wedgwood plc is a designer, manufacturer and marketer of branded luxury home products including: high-end crystal, fine bone china, fine porcelain, earthenware, and premium cookware. Employing nearly 10,000 people, Waterford Wedgwood is headquartered in Dublin, Ireland. Their primary operations, other than Ireland, include the United Kingdom, Indonesia, Germany, and Asia.

The company's primary brands include: Waterford Crystal, Wedgwood China, and Royal Doulton.

The three brands have come together to form one of the premier lifestyle product manufacturers in the world. This paper gives an analysis of Waterford Wedgwood, its internal and external environment and their strategies.

Waterford Wedgwood Case Study

Executive Summary:

Waterford Wedgwood plc is a designer, manufacturer and marketer of branded luxury home products including: high-end crystal, fine…. [read more]

Business Plan for Slow Wing Aircraft Research Proposal

… Business Plan for Slow Wing Aircraft

This business plan provides an environmental assessment of Brazil, and identifies major logistics and supply chain management issues associated with setting up a wholly owned subsidiary in Brazil. Recommendations concerning the best city to establish a manufacturing and supply chain operation to meet the long-term goals of the company are provided, as well as a high level logistics and supply chain management plan to support the location of Belo Horizonte recommended herein. Belo Horizonte is situated near several port cities including Santos and Tubarao (see map of Brazil at Appendix B) and is currently headquarters for aircraft manufacturer Aero Bravo, among others.

Today, Brazil is the fourth largest aircraft producer in the world (Fisher, 2002) and its economy is…. [read more]

Business Research Purpose Research Proposal

… Business Research

Purpose of Business Research

Included in the variety of reasons for conducting business research is the fact that with valid research available to business managers, decisions can be made concerning the profitability of products, brands, departments, divisions and even entire companies. Business research is conducted to assist the business manager in ascertaining the effectiveness of branding, whether consumers will likely purchase a product and at what prices the consumers are willing to do so and to determine how long consumers will likely be loyal to a particular brand or product. Managers can also use research to determine whether customers are receiving service, whether that service is considered quality service, how much time is spent on servicing different aspects, and even how much it…. [read more]

Business Plan for Traditional Chinese Medicine Practitioner Business Plan

… Business Plan

This business plan pertains to a new Traditional Chinese Medicine (TCM) clinic, to be located in Koreatown, Los Angeles. The clinic will primarily target the area's sizeable Korean population, as well as draw from other areas of the city. The clinic will be set up in a small, three room office. Initially, there will be no staff, only practitioner Mr. Ahn. After six months, revenues will be sufficient to hire a part-time receptionist.

The financing of the venture will come from Mr. Ahn, who has $200,000 in personal savings. The initial startup costs are estimated to be around $10,000 but could range upwards of $15,000. There will be no need for bank financing given the cost structure and estimated time to breakeven for…. [read more]

Business Communication Relating Redundancies Check Your Email Research Proposal

… Business Communication Relating Redundancies

Check your email for salary news." The initial "business" message on May 30, 2003 to approximately 2500 employees of the Accident Group (TAG) advising them: "Check your email for salary news." beeped onto the workers' company mobile phones. The second message related the words introducing this study to the workers: "Urgent...." (Goodway and Padgham, 2003) Later, staff of the Accident Group received a third message from insolvency practitioners at accountants PricewaterhouseCoopers, administrator of Amulet Group, the Luxembourg-controlled parent of TAG. This message advised these workers to phone the head office.

This final business communication from the Accident Group read: "Any staff who have not received an official briefing over the future of the company should ring 0161-605-5966." (Goodway and Padgham, 2003)…. [read more]

Business Proposal in Ghana Business Proposal

… Business Proposal in Ghana

Giam's Clothing:

Business Proposal in Ghana

Company Description

Giam's Clothing is an apparel manufacturer which produces clothing articles for the American middle class. The company was founded in 1990 by current chief executive officer John Whitehouse. The middle size company has little over one hundred employees and an annual turnover of 1.5 billion dollars. The firm operates through a single location within the United States. This location is composed of two facilities: one for production purposes and one for administrative purposes, containing the offices of the CEO, the CFO and other business departments, including the Finance and Accounting or the Human Resource Department. Twenty people work in the administrative facility and one hundred in the production facility.

The product line includes…. [read more]

Business Research the Issues of Data Term Paper

… ¶ … Business Research

The Issues of Data in Business Research

The use of primary research methods to gain insights into consumer trust of online e-tailers, the ethical decision making styles and implications on career strategies of it professionals, and the implications of organizational climate on minimizing the turnover of it professionals are only a small sampling of the many areas where business research is in use today. The use of both primary and secondary forms of research are discussed in this paper, which specific focus on the use of primary research to gain highly specific and targeted insights into areas of interest. Within this paper the strengths and weaknesses of both primary and secondary research are analyzed with respect to ascertaining how online consumers…. [read more]

and Analysis of a Particular Approach or Example of Community Development in Practice Case Study

… Community Development in Practice

The term 'community involvement' has actually just recently pertained to play a main role in the discourse of rural development specialists and policy makers. At the exact same time, individuals' analyses of the term and objections of other individuals' analyses have actually increased, and the purposes and outcomes of much involvement in practice have actually been questioned or even knocked (Booth, 2005; Cornwall, 2004). Community involvement as a method has actually become a "buzzword" and at its base has actually become a foundation for each developing job in establishing nations. According to Fung (2002), involvement is the energetic participation of the community, especially the disadvantaged teams such as ladies, kids, senior, handicapped and the poorest of the inadequate, in the choices…. [read more]

Transhare Trans-Share Essay

… Finally, there is the potential to market aircraft for resale after the initial agreement with the customer has ended. These three types of transactions need to be accounted for in a multiple deliverables accounting method. Each one requires its own unique revenue model, where accounting for transactions occurs separately from one another and often at different times.

The next major conclusion needed here is when monthly fees and airplane usage are to be recognized. According to the regulations set out in the U.S. GAAP, FASB Concepts Statement No. 5, it is important to measure revenue as it occurs. Paragraph 83(a) suggests that "revenues and gains generally are not recognized until realized realizable," under the notion that reporting of such realized revenues and gains should be…. [read more]

Business the Company's Objective Case Study

… Germans seem to understand the Global Paradox and work well within its constraints. The company would benefit from that understanding and would likely pick up valuable information and technology that could assist the company in reaching its objectives. Weidenbaum states "the country's industrial base is among the world's largest and most technologically advanced" (p. 26) and a country report showed that "Germany has one of the world's highest levels of educations, technological development and economic productivity" (Federal Republic, 2003, p. 2). The company would surely benefit from a working relationship with a carefully selected German firm. Another similar report showed that Germany touts an "outstanding research landscape with a high level of integration and networking" (Technological Landscape, 2008, p. 68).

According to the study, The…. [read more]

Business Environmental Responsibilities and Stewardship the Sustainable Approach Research Paper

… Business' Environmental Responsibilities and Stewardship: The Sustainable Approach

The purpose of the present paper is to discuss the issue of environmental responsibility. The latest business and management trends represent a proof that business owners have started to realize that the manner in which their actions impact the surrounding environment plays influences the future development of the business itself. The positive and constructive attitude that most companies have shown towards the environment demonstrate that entrepreneurs all over the world are striving to be good stewards of our landscape.

However, it must be underlined right from the very beginning that this phenomenon is not being developed at the same pace everywhere across the globe. Nonetheless everybody realizes the advantages that a sustainable approach to business may have…. [read more]

Business Plan for a Liquor Store Business Plan

… Business Plan for Liquor Store

One of the more popular businesses to open is a liquor store. This is because the various products that are being sold are always in demand, as a wide range of customers will seek them out (regardless of the economic conditions). Evidence of this can be seen with a study, which found that 63% of Americans drink some form of alcohol on a regular basis. Out of this number 39% of respondents said they preferred to drink wine, while 36% said that beer was their drink of choice.

In either case, these statistics highlights how the underlying demand for alcohol related products remain steady, regardless of changes in tastes or the underlying economic cycle. However, there are a number of…. [read more]

External Environment Analysis: Kraft Foods Group Case Study

… Generally, the obtainability of substitutes is small. One substitute over Kraft Foods Group, Inc. is eating out at restaurants. Another substitute would be if consumer grew their own vegetables and fruits. Last of all, another substitute would be purchasing natural foods and not the treated foods that the company sells.

Rivalry of Competitors in the Industry

The food chain market is known to be kind of big. There are a few productions that are really good strong competitors of the company. The amount of rivalry among opponents is extremely high. Some opponents of the organization includes; General Mills, Kellogg, PepsiCo Hershey, and Nestle. The company has turned out to be one of the most prosperous and brand trustworthy manufactures in the world. This has made…. [read more]

International Marketing a Situation Analysis Research Paper

… The attitudes that are held by Indians are now changing and they are now spending as opposed to only focusing on saving. Another factor is that of India's pop culture which shows a great desire to follow the trends in western countries. The young Indian buyers now want everything that is associated to the western trend .therefore these young people will run to Starbucks and buy coffee since it is western and opt not to buy coffee from the local coffee stores. Without any doubt Indian consumers will welcome the internationally popular coffee company Starbucks just as other countries in the world have done without so much trouble.

Industry/competitor analysis

The coffee industry can be seen as one that has high competition but one that…. [read more]

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