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Nike Financial Analysis Nike Earned Essay

… "

The company derives most of this value from its business, but also takes steps to protect this value. For example, the company actively hedges its foreign currency exposure, in particular its transactional exposure. The company strives to ensure that it has a high degree of liquidity, and ensures adequate capital resources. The company also outlines critical accounting policies, for example with respect to revenue recognition, allowance for uncollectible accounts receivable, inventory reserves, goodwill and intangible assets and other areas. All of these are tracked in accordance with GAAP. These are roughly aligned with the company's strategy -- they protect the wealth that the business generates and the financial policies do not inhibit the revenue generation capabilities of the company.

5. Nike's growth pattern is…. [read more]

Business Strategy Business and Corporate Research Paper

… Analysis of Strategies with Competitors

The competitive environment of Kraft Foods is fast-paced with a number of large competitors such as Kellogg, PepsiCo. And others. Like Kraft Foods, these are all food and beverage companies that rely heavily on developing innovative brands and effective marketing. However, the most significant competitor of Kraft Foods Inc. is Nestle which is the largest food and beverage company in the world (Nestle, 2012). Kraft comes second to Nestle but is aiming at narrowing the gap through its rapid acquisition and diversification strategies.

At the business strategy level, Nestle is pursuing a similar strategy as Kraft Foods. It is expanding its product and brand portfolio through innovation and research. One differentiating feature of Nestle's business level strategy is its premiumisation…. [read more]

Business Strategy Report for Nike Research Paper

… Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries, and have revenues of $18.6 billion. Yet, they are a growth company. Without any significant acquisition, they have consistently grown revenues and profits over the past several years by shifting emphasis on brands they own in growth sectors.

Nike's marketing strategy revolved around two concepts - premium positioning and everyone with a body is an athlete. These concepts drive their strategies, including endorsements from the world's most popular athletes, and the development of products for both the serious athlete and the mass market.

Financially, Nike is strong. They are liquid and are on a steady growth trajectory. They are, however, underleveraged. The company derives significant strength from…. [read more]

Nike Women's Case Nike's Global Case Study

… For example, it is not only that profitability that can drive this effort, the empowerment of women is another related cause that could be heavily promoted as a congruent objective. Therefore multiple methods of communication and messages will need to be developed in order to ensure that a sense of urgency is created. Involving as many employees as possible during this phase can also foster a sense of urgency. Such tactics might include group sessions in which a consensus is attempted to be reached, brainstorming sessions, best practice development and knowledge sharing, among other items can help facilitate these objectives.

2. Build the Change Team

Building the change team is also a vital component of the organizations initial effort for the new women's division design.…. [read more]

Nike's Strategic and Financial Position Capstone Project

… According to, "By the mid-1980s, Nike had slipped from its position as the industry leader. In part because the company had badly miscalculated on the aerobics boom, giving upstart competitors an almost completely open field to develop the business. Fortunately, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985 helped bolster Nike's bottom line." (

The decision to incorporate Michael Jordan with the branding of Nike was a brilliant multi-billion dollar move that worked out to be perhaps the biggest single signing, risk adjusted, in the history of athlete advertising. Nike also made additional moves that facilitated a rebound from a lackluster commencement to the decade.

According to, "In, 1987, Nike readied a…. [read more]

Business Plan to an Organization Business Plan

… Business Plan to an Organization

Looking before you leap: The value of an effective business plan for an organization

Writing an effective business plan is not simply beneficial in terms of generating start-up capital. Ideally, it should focus the mind of the organizer of the enterprise and enable him or her to envision where the business is 'going' in the near and far future. First and foremost, it is essential to clarify the purpose of a business, as well as to stimulate the interest and confidence of angel investors or banks offering loans. "Without it, you are likely to come unstuck and lost along the way, as you will forget what you have learnt from people through research, training and networking -- all essential activities…. [read more]

Nike Inc. Operations Evaluation Essay

… Threats

Situation with labor laws in developing countries where Nike has contracts with manufacturers has caused major problems with media painting the organization as supporters of unfair labor practices in recent years.

Stigma that has caused political, social, economic, issues including lawsuits and even boycotting of Nike products in the U.S. And abroad. Threatening the survival of the Brand from such attacks against its stability and reputation.

Economic conditions shown by a PEST analysis points to Nike having to monitor its currencies very carefully to track the fluctuations in prices due to instability.

Due to economic downturn over the past few years, many former customers are choosing lower cost footwear rather than the Nike brand.


The conclusions drawn from the SWOT analysis on the…. [read more]

Strategies Implementation Term Paper

… Nike Strategic Analysis

Nike's strategic direction when analyzed using the Ansoff Matrix and the Boston Consulting Groups' Growth/Share matrix strategic market planning frameworks illustrate the company's increasing reliance on branding, marketing, in-channel synchronization and execution, in addition to a stabilizing of their supply chains. It is the intent of this paper to analyze the implications for Nike's strategy based on the use of these two strategic planning concepts.

Ansoff Matrix as a Strategic Planning Tool

The Ansoff matrix is comprised for four quadrants, defining specific strategies for addressing opportunities in current and new markets, relying on current or new products as the basis of these market-based strategies. Figure 1 provides a graphical representation of the Ansoff matrix.

Figure 1: The Ansoff Matrix

Each of the…. [read more]

Nike, Inc Term Paper

… Nike Company Profile

Analyzing the last five years of financial performance of Nike Corporation through extensive financial analysis, industry trend analysis, and completing a SWOT analysis of their current global strengths, weaknesses, opportunities, and threats forms the foundation of this report. The evaluation and recommendations are based on extensive use of financial ratios and analytical tools.

Company and Industry Description

Nike Corporation SWOT Analysis

Five Year Income Statement, Balance Sheet and Geographic Analysis

Five Year Financial Ratio Analysis

Cross-Industry Financial Analysis

Evaluation and Analysis

Company & Industry Description

Identification of the publicly traded company

Nike is the global leader in the development, design, and production of athletic footwear and athletic apparel, and is considered one of the founders of the athletic footwear industry. The company…. [read more]

Nike Case Case Study

… Nike Case

Situation synopsis

Nike is beyond any doubt the leader of the shoes industry. It all commenced in restrained and confined facilities, where ingenious minds came up with the design of the Air Jordan -- the best sold shoes of all times. The design part plays a crucial role in Nike's success and throughout the years, incremental emphasis has been placed on improving the design and having it represent the organization.

While the evolution and role of design have followed the consistent path, the same cannot however be said about the evolution of business administration. The company executives have evolved tremendously from the time in which they implemented strategies based on hunches or when they spent tremendous sums of money on marketing alone. Throughout…. [read more]

Nike 2004 Term Paper

… Nike

The business case written in 2004 about Nike Incorporated was developed in a simple but clear style and contains relevant information about the company's history, culture, business operations, competitors as well as the internal and external forces which affect the company's actions. The information is useful for answering a wide variety of questions about the company and it is basically addressed to the general reader. If one desires a more comprehensive approach, further and more extensive research is required.

Nike was founded in 1971 from Philip Knight's commitment to developing high quality and low cost sports shoes. Along the years, the company went through numerous processes of organizational restructuring and followed mergers and acquisitions to finally become the company we know today. Nowadays, Nike…. [read more]

Nike in Today's Increased Globalization Term Paper

… Nike

In today's increased globalization, one must understand the fact that it has become increasingly difficult for a global manager to manage his operations perfectly. The manager would need to perform many more activities, including facing the operational and strategic challenges that his business throws at him, much more than he would have done in previous years. He would also have to be knowledgeable in the several different aspects of risk management, so that his company would perform at its optimum best, with no constraints. (Frenkel; Hommel; Rudolf; Dufey, 2005) in today's working environment, there are several different types of global specialists: business managers, country managers and functional managers. Today, a company does have to be much more effective and ready to face the multiple…. [read more]

Organization Behavior Nike Marketing Analysis Essay

… These forces also impact the same marketing decisions of the company, but a much larger scale. For example, the economic conditions, political stability, governmental behavior, and legal infrastructure in a country, the cultural beliefs and earning and spending patterns of the general public, and technological advancements are the major forces which directly impact the marketing decisions and strategies of Nike at local and international level.


Nike manufactures a wide range of footwear, apparels, and equipments for all kinds of sports activities. Nike products are available in all the corners of the world, but the customers in every region possess different consumption attributes. Therefore, Nike has to segment its target markets according to these attributes. First of all, it looks up…. [read more]

Nike Women Sporty Jeans Marketing Plan

… Nike Women Sporty Jeans

Marketing Plan: Nike Women Sporty Jean

Nike is a significant company in the athletic clothing market. While it is most closely associated with shoes, the company also offers other clothing options for those who need and want work-out gear, running shorts, and other options (Nike, 2012). However, Nike is more than just an athletic brand. The company is expanding to offer other clothing options, as well. An analysis of the company indicates that it has strengths in the market which can be used in order to see growth. As with any company, there are also weaknesses - but there are opportunities to take those weaknesses and turn them into something that will benefit the company. One of the ways in which…. [read more]

Lesson Learned in International Business Essay

… As they are forced to choose between: looking out for their own self-interests vs. those of the general public. Over the course of time, this has caused a number of firms to receive negative publicity from their actions (which will have an impact on the brand image of the organization). (Abedelal, 2003) (Fung, 2006) (Kennedy, 2003) (Spar, 2002)

The way that this will be applied to my life, is to make choices that are supportive of everyone (effectively creating win -- win situations). When this happens, there will be a transformation is how different stakeholders are reaching out to one another on regular basis. This is the point that I can push for changes in the way everyone is interacting with other and the kinds…. [read more]

Sports Marketing Nike's Marketing Strategy Thesis

… Nike's Marketing Strategy

Nike, the world's largest athletic wear company, has developed a sophisticated marketing strategy that supports its vision of inspiring athletes. At the core of their strategy is the concept, developed by co-founder Bill Bowerman, that "if you have a body, you are an athlete." Much of Nike's marketing strategy flows from that statement, and the mission to inspire "athletes."

The company develops inspiration through the development of high-end products. They have built a diverse line of complementary products to maximize the value of their brand. Nike products are available through many different channels. The promotional programs are comprehensive, cultivating and reinforcing Nike's positioning.

Nike has adopted a differentiation strategy. To do this, they have placed significant emphasis on their product. This emphasis…. [read more]

Nike's Business Strategy in Rikert Essay

… Knight's employee Jeff Johnson came up with the name of the shoe Nike, and a small fee bought the now iconic swoosh design of a graphic design student. Knight then found "Japan's sixth-largest trading company," Nissho-Iwai (Rikert, Christensen 1990:9). Knight supplied Nissho the design and Nissho provided the shoes. Those shoes were then taken to the 1972 Olympic trials and that event served as a catalyst for Nike's spring to the top of the market: "The company proudly noted that 'four of the first seven finishers' in the marathon event at the trials (actually, numbers 4, 5, 6, and 7) wore the NIKEs" (Rikert, Christensen 1990:9). The Nike brand was begun -- and the company had placed the proper spin on its product (and used…. [read more]

Nike and Labor Laws Term Paper

… Rebranding Sustainable Practices

Nike's sustainability strategy was to create jobs in the poverty stricken economies and meet its own business needs of reducing costs to maximize profits, something every business strives to do. Hiring subcontractors to do the work cut set up costs in the countries completely as the subcontractor had that cost instead of Nike. The agreed upon price to the subcontractor would yield substantial profits for Nike, adequate profits for the subcontractor, as well as meet the purpose of job creation in a poverty stricken economy. As economic conditions proper, Nike would be forced to move to another poverty stricken country to maintain the level of profits being made in the previous country. In these terms, a substantial increase in cost of production…. [read more]

Business Ethics Every Company Case Study

… For example, Nike addressed issues of child labor within its supply chain because negative publicity about the issue threatened sales. In addition to publicity and the demand effects of that, there may also be governmental and regulatory drivers of a rational move to social responsibility. For example, violating an environmental law may result in a fine or a lawsuit bigger than the economic benefits of committing the violation in the first place, creating a financial incentive to behave in line with the principles of corporate social responsibility.

The second, however, is altruism. There are two forms of this. The first is altruism that the shareholders support. For example, some companies had high CSR standards since before they went public. An example would be the Body…. [read more]

Quiksilver Case Study

… Quiksilver, Inc. Case Study

Brief Company Description

Founded in 1976, Quiksilver, Inc. (hereinafter alternatively "the company") is headquartered Huntington Beach, California and competes in the global surf- and sports-apparel and accessories industries. The company initially catered to an exclusive market of surfing enthusiasts by providing innovative utilitarian product designs. For example, the company's promotional literature states that, "When Quiksilver boardshorts arrived on the market in 1970, they were the first to use two snaps and a Velcro closure to ensure they stayed on in the heaviest conditions; the first to utilize a yoked waist and scallop legs to maximize comfort and ease of movement; the first to use durable, quick-drying cotton" (About Us 2012, p. 1). Drawing on the success of its initial offerings, the…. [read more]

Nike, Inc. Developing an Effective Public Relations Strategy Research Proposal

… ¶ … Nike failed to attain a level of shared ownership regarding Corporate Social Responsibility initiatives and programs with human rights critics and activists by immediately absolving themselves of responsibility for all activities of their suppliers. The stance of Nike not being liable for the actions of suppliers was seen as an evasion of responsibility and only embattled the critics and activists even more.

In the timeframe of this case study Corporate Social Responsibility (CSR) initiatives were in place and already being engrained throughout many of processes of other industries, high tech and retailing being two of note. Nike appeared to be seriously behind on this aspect of their corporate strategy with no apparent level of urgency to close the gap.

After years of prodding…. [read more]

International Business: Nike Corporation Term Paper

… VIII. Competitors:

Nike Corporations Top Competitors are LaCrosse Footwear, Inc., Brown Shoe Company, Inc. And Candie's, Inc.

IX. Future Outlook:

Nike Corporation has reported a record in future sales for the company for the first quarter of 2005.


It is vital that Nike Corporation continue to make progress in reference to working conditions in the third-world country manufacturing plants as well as adjusting the labor costs to a range that is "fair" for the individuals employed by the Corporation. Nike shoes are traditional and are still the number one athletic shoe which, barring any disastrous public relations or business decisions on the part of Nike Corporation will likely be number one in the industry for some time to come.


Nike Reports First Quarter…. [read more]

Hitting the Wall Nike and International Labor Practices Case Study

… Nike Case

Synopsis of the Situation

It appeared that Nike was nearing total market domination in the athletic footwear and casual sports wear markets of the U.S. During the 1990s Nike was nearing the pinnacle of success with its outsourced manufacturing business model to low cost laborers. Nike did not participate in more than a cursory role in monitoring the suppliers and manufacturers that produced products with their brand. This was a gross error according to Jeff Ballinger, a labor activist was a key player who was determined to bring to light the plight of workers in low wage countries (Spar, 2002). He was adamant in publishing work place exploitation in developing countries at the hands of their own governments in cahoots with large corporations.…. [read more]

Stakeholder Management Nike Inc. (NYSE: Nke) Term Paper

… Stakeholder Management

Nike Inc. (NYSE: NKE) is a marketer of athletic footwear and apparel based in suburban Portland, Oregon. As a large and diversified company, Nike has a wide range of stakeholders, both internal and external. Key internal stakeholders include the shareholders, management, in-house employees, and endorsers. External stakeholders include suppliers, the employees of suppliers, customers, wholesale and retail channels, competitors, the community and governments. This paper will examine the degree to which Nike meets the needs of these stakeholders. Nike is a good example of a company that believes that success is equated with meeting the needs of its stakeholders.

Internal stakeholders

The most important internal stakeholder of Nike is the shareholders. Executives and managers are agents of the shareholders, and work to meet…. [read more]

Nike and Knowledge Management Research Paper

… Nike Knowledge Management

Nike (NYSE:NKE) has successfully transformed knowledge management (KM) into a significant competitive advantage in their company by creating an organizational culture that seeks interpret, use and embed intelligence quickly into each strategic area. Nike is unique in that it has created an organizational ecosystem that learns over time, which is comparable in scope and function to the Toyota Production System (Dyer, Nobeoka, 2000). Due to their focus on KM, Nike has been able to successful transition from relying purely on price or products exclusively, and is now competing with knowledge. The intent of this paper is to analyze how Nike has been able to successfully use KM to turn their company into a learning organization, and what the company's best practices. The…. [read more]

Corporate Philanthropy and the Development of Business Term Paper

… ¶ … Corporate Philanthropy on the Developjment of Business

The study conducted and reported in this work in writing is one that examines corporate philanthropy and that seeks to answer specific questions concerning the impact of corporate philanthropy on the development of a business. The methodology employed in this study is that of a case study which involves the review of available and pertinent literature in this area of study. Following an extensive review of literature this study states findings and conclusions.


Corporate philanthropy for the purpose of this study will be assumed to represent the actions that the organization takes to integrate the company into the community in which it is…. [read more]

Lululemon Firm Activities Relevance Essay

… An identified segment for change is in the company's mode of market segmentation. Market segmentation involves identifying a potential classification of corporate customers. Considering the path of venture of Lululemon, yoga exercises are done by almost every individual; from children to the aged. All these people do require the proper gear in exercising. However, Lululemon has only been concentrating on women. Changing the strategies in incorporating internal homogenous market segments will ensure that it is positioned at a better position for optimum competitive advantage similar to its rivals (Lamb, 2011, pg xvi).

Implementation Plan

In effectuating the necessitated change, there are systematic procedures to be considered while introducing the changes. The first phase is in integrating the organizational, structural changes. There are several beliefs in…. [read more]

Kentucky Fried Chicken (KFC): Products and Promotion Term Paper

… Our company sells fresh fruits and vegetables, delivers to homes (individual customers) and supplies some hotels and restaurants. The company has been operating in the business for one year with standard operation. Currently the company has a grocery store, a list of suppliers and customers, a standard truck, and three helpers in New York City. We plan to expand business to center of businesses in NYC and Manhattan.

We will start with a simple web site (an e-commerce system) with product display, an online ordering system on Secure Socket Layer (SSL), credit card acceptance, several product package pictures, and mainly text-based content. Since text-based content would be the least costly to produce, the company should concentrate more on the quality of the content than on…. [read more]

Management Action and Productivity Businesses Research Proposal

… 2. How can management be encouraged to take ownership in the model?

Capacity-building support at the supplier level will be provided to increase the knowledge and skill levels of management, workers, and stakeholders. The primary focus is to provide and develop management expertise that will enable the supplier to address the challenges of CSR code of conduct compliance.

3. What training is available to inform management philosophy and practice?

Training programs to develop skills and knowledge in the areas of operations management, human resource management and industrial relations, health and safety in the workplace, environmental protection practices, and business systems change will be established.

4. What systems and controls can be used to monitor supplier performance?

One of the concerns suppliers expressed repeatedly and forcefully…. [read more]

Porter's Generic Strategies Case Study

… They need to demonstrate profit from their business activities in order to keep afloat. Constantly producing quality products (with punctilious care involved in production) whilst simultaneously lowering prices is, as Rydberg-Dumont pointed out, challenging. This is particular so when it means assessing the competitor's price and 'slashing that in half' (as per Mark McCaslin, manager of Ikea Long Island, in Hicksville, N.Y.) (709).

Part of IKEA's success, too, comes in finding the least costly suppliers to work for them. Other companies may have less success with this, causing suppliers and manufacturers to increase their rate once they sense a demand for their service.

In order for IKEA to keep growing, it produces more stores at a regular rate, but to do so it needs to…. [read more]

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