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Business Plan Concept History Marketing Plan Legal Business Plan

… Business Plan

Concept History

Marketing Plan

Legal Requirements

Form of Ownership

Organization, Management & Staffing

Special Considerations

Industry Analysis

Cornerstone Books and Gifts is a retail store selling music, books and gifts. The idea came about because I noticed a need for this type of store in town that was not being met. The store not only will be profitable but will provide employment and education opportunities for the community's youth and contribute to the revitalization of downtown.

The marketing plan will be based on having a diverse product line that brings in a wide range of clientele. Prices will be fair. The store will be located in a high-traffic, high-visibility location. The location, product selection and service offering will be the key promotional components,…. [read more]

Business: Internet's Increasing Impact Dissertation

… Business Scenario

[Type the document title]

The internet has impacted nearly every form of daily life. This includes everything from the way that people interact with each other socially (through social networking), to how they purchase various goods and services. As a result, a shift has occurred in the way that consumers are utilizing this new technology to perform a variety of tasks. Evidence of this shift can be seen, by looking no further than the increasing number of wireless devices that are being used by consumers on a regular basis. In a recent study conducted by Pew Research, they found that nearly 59% of all U.S. adults were accessing the internet through either: wifi connections or some type of mobile device (such as smart…. [read more]

Businesses Are the Cornerstone Research Paper

… As globalization continues its rapid advance, LLCs will also be very advantageous to foreign investors. LLCs do not have the ownership restrictions of S Corporations making them ideal business structures for foreign investors.

For U.S. federal income tax purposes, an LLC is treated by default as a pass-through entity. If there is only one member in the company, the LLC is treated as a "disregarded entity" for tax purposes, and an individual owner would report the LLC's income or loss on Schedule C. Of his or her individual tax return. Thus, income from the LLC is taxed at the individual tax rates. The default tax status for LLCs with multiple members is as a partnership, which is required to report income and loss on IRS…. [read more]

Business Development and Marketing Strategies Marketing Plan

… Business Development Strategies as a Financial Advisor for Bernstein Global Wealth Management

One of the key assets that any individual can bring to almost any organization in the increasingly interpersonal and interconnected business world today is an ability to create and maintain extensive networks of social and business relationships. The line between such business and social relationships, in fact, has always been somewhat indistinct, and it has become increasingly blurred in our modern era of near-instant communication capabilities, the increasing ease and affordability of national and international travel, and other technological advances that have greatly extended the reach and importance of social networks in business interactions. Charisma, personality, and the ability to simply bring people together and get them "on board" with new projects, new…. [read more]

Business Market of Airlines Essay

… Out of these, the force that is most likely to affect this segment is the intensity of rivalry. Though Emirates is the current leader, many airlines like Etihad and Qatar are catching up with lower fares and better amenities. Innovation is the key factors that can provide a competitive advantage to an airline company.

Pricing Strategy

The pricing strategy that is used in this segment is cost of service. Under this strategy, the price paid by the customer is the cost of the service incurred by the airline. This is a sensible approach because the prices of gas is cheaper than in other parts of the world and so the prices offered are more competitive.

Promotional Strategy

The promotional strategy employed by the airline industry…. [read more]

Business Proposal Report Business Proposal

… Business Description

"The assemblage" is a start up New York-based restaurant. It is based right in the heart of the commercial center and will aim to attract corporate workforce during the lunch hours and families during the night. It aims to connect with its target market by offering a high quality and diverse menu at affordable costs. The restaurant will propose high-quality and unique items so as to utilize maximum local resources for not only business growth, but also market growth along with channel expansion (Riebesell, 2001).

"The assemblage" is not only owned but will also be managed by its chief investor. The restaurant will have a humble inauguration and will aim for the reasonable aims and objectives set out in the business proposal herewith.…. [read more]

Comprehensive Consultancy Business Plan Research Paper

… Business Consulting

Demographics: where in san Antonio is the best place to lease the office and why

San Antonio figures in the Fortune 500 list of 2014. It is home to five top businesses in the list, out of the 50 in Texas that find a mention in this prestigious ensemble. It is one of the fastest growing cities in the country and at the same time, it is very stable. The unemployment rates are among the lowest. In spite of the advantages it offers, the cost of living is not very high, either. Its inherent economic strength is amply exhibited by the fact that its growth was untouched by the Great Depression that shook the entire nation in recent times.

The city is well…. [read more]

Legal Business Form Implemented Essay

… I will use board of directors in my business because they will come and set up targets that will ensure that my business grows rapidly and effectively. My business will not have many positions since it's a sole proprietor business but it will consist of a management team that will ensure that the operation of the business focuses on its growth and making more profits.

Source of Funding & Financial Requirements for Treme Restaurant

Finally, in sole proprietorship source of funding comes from the business owner's savings, government loans or family and friends fundraising. Personally, my business will get funding from my personal savings and from the Lotto that I just won recently of $70,000. The financial requirements for Treme include money for sustaining it,…. [read more]

Business Ethics Phl/323 Ethics Management Essay

… Eliminating fast food advertising entirely to children seems untenable for McDonald's, given the extent to which its competition engages in this, but it can focus on advertising its healthier products to children, and at least eliminate its most unhealthy menu items with children as targets. It could even eliminate French fries in Happy Meals, but that might draw the ire of some parents. At minimum, McDonald's can make improving the ethics of its burgers and the health of its menu without sacrificing taste a priority and a continuing short-term and long-term focus of the company, in addition to making profits. Just as it sets profit goals, McDonald's should suggest 'ethics goals' designed to make its foods healthier, particularly its child-friendly products.

McDonald's needs to create…. [read more]

Customer Value Term Paper

… Business Resource Management Group
Customer Service Strategy Assessment
The intent of this paper is to analyze the customer service strategies of
the Business Resource Management Group. The basis of this analysis is an
interpretation and discussion of a customer service survey completed in
conjunction with the company recently. The Business Resource Management
Group is a consultancy that serves small businesses in the areas of IT
Development, Human Resources, Marketing, and Organizational Development
specifically focusing on those emerging small businesses that are in the
introductory and growth stages of development, typically with 50 employees
or less. As Business Resource Management Group is by nature a services-
based company, the need for ensuring a consistently high level of
performance for clients needs to be translated into…. [read more]

Portfolio Project Operation Management Thesis

… Business


When Sam Walton was franchising a Ben Franklin's variety store in Newport, Ark., in the late 1940's, he had a simple but significant idea. Walton, like most retailers, was always looking for a deal from his suppliers. Normally when a retailer managed to get a bargain from a wholesaler they would leave their store prices unchanged and pocket the extra money. Walton on the other hand realized he could do better by passing on the savings to his customers and earning his profits through large volume. This approach would be the foundation of Walton's business strategy when he opened Wal-Mart in 1962 (Frank, 2006).

His hunt for low prices came naturally to Walton as he was known for being extremely cheap. Cost-cutting was…. [read more]

Impact of SPAM and Related Threats on Business Productivity and Security Research Proposal

… ¶ … Business Productivity

The Affects of Span and Junk eMail on Business Productivity and Security

SPAM and junk email is a growing problem on the worldwide web. SPAM is a cheap alternative to direct mailings for the marketer. They can send out hundreds of thousands of emails with the expectation that a certain percentage will turn into sales. However, spam also presents a security risk, as it can allow the entrance of viruses and worms into the system. It can also serve as a means to steal personal information from the unsuspecting user. This study will examine the amount and types of email received by employees and managers at a major hotel. It will use numerical data, questionnaires and face-to-face interviews to accomplish its…. [read more]

Project Management Elements of Business Essay

… It is, therefore, upon the management of any organization to take the projects through, from the beginning to the end.

Gantt chart (Illustration)


Represents step B

Represents step C

Represents Step D

PERT chart (Illustration)


Adams, T. & Means, J. (2005) Facilitating the Project Lifestyle: Skills and Tools to Accelerate Progress for Project Managers, Facilitators and Six Sigma Project Teams: New York, John Wiley and Sons.

Haynes, M.E. (2002) Project Management: Practical Tools for Success: New York, Cengage Learning.

Jones, R. (2007) Project Management Survival: A Practical Guide to Leading Managing and Delivering Challenging Projects: New York, Kogan Page Publishers.

Paula, M. & Humphrey, C.J. (1996) Orientation to Home Nursing: New York, Jones and Bartlett Learning publishers.

Perrin, R. (2008) Real World Project…. [read more]

Ford Believes Essay

… It is interesting to look at the financials, because General Motors has restored sales to 85.6% of 2007 levels, whereas Ford has only reached 80.6% of 2007 levels. However, whereas GM earned a profit of $9.1 billion in the last fiscal year, Ford earned $20.2 billion. Such an improvement in the bottom line without even the same top line improvement highlights most of the facets that Ford considers to be competitive advantages. For example, it emphasizes that Ford has become more efficient, something that will have a direct positive effect on margins. It also hints that Ford is delivering more of what the customers want, including quality, and as such the company is able to earn higher margins on its products than GM is. Unfortunately,…. [read more]

Sustainability Objectives and Progress at P&#38 Research Paper

… Procter & Gamble Sustainability Strategies

Proctor & Gamble Sustainability Strategies:

Measurement, Assessment and Reporting Systems

As the leading provider of consumer, commercial and institutional soap, cleansers, and packaged goods, Procter & Gamble (P&G) (NYSE:PG) has chosen to take a global leadership position in the areas of sustainability and environmental effectiveness. The cornerstone of the strategic initiatives is the development of a thorough methodology for assessing, analyzing, measuring, and reporting corporate-wide performance to sustainability goals and guidelines. P&G has isolated the greatest potential risks to their sustainability objectives as being in their globally-based supply chain (Warner, 2008). To gain greater insights into how they can alleviate the significant risk associated with suppliers, who if not well managed could jeopardize the entire series of strategic initiatives surrounding…. [read more]

Make a Change Research Proposal

… Makea Change

Change Through Business: A Strategic Business Plan

Make a Change

PO box 6598 Columbia

Business Vision

Business Mission

Business Goals

Production Goals

Sales Production

Market Demographics

Utilizing Market Knowledge

Market Strategies


Financial Plan

Office / Workflow

Change can be painful and it can take time, but history has shown time and time again that change for the better is possible. Change means to make things different than they are now, and there are plenty of things in the world that need to be changed. You may be wondering how just one person can make any difference at all in the complex world we live in today, but we at Make a Change believe that change is possible and we want to do…. [read more]

Save Your New Business Idea Article Review

… Market research can be invaluable when defining each of these areas.

The information presented is solid business sense. Market research basically organizes marketing information. It can also enable the savvy business owner to spot current and upcoming problems in the market, reduce business risks, identify sales opportunities, and develop plans of action (Rhey & Gryna, 2001). Even an inexpensive research program using surveys and questionnaires can uncover customer dissatisfaction or possible new products or services.

Successful marketing requires timely and relevant information. Small business owners have a sense of their customers' needs from years of experience, but this informal information may not be applicable to the current market. Effective market research will identify trends that affect sales and profitability such as population or economic shifts…. [read more]

Marketing Plan of Hairdressing Industry Essay

… While developing this business plan, several criteria determine and define the segmentation, the main one through selective qualitative segmentation. An efficient segmentation has led to the development of the silver market segment. This is an internal homogenous segment offering all customers the same quality of service despite the age difference (Kohlbacher, 2010).

Market Mix

As compared to other industries and their progress in their respective markets, hairdressing is at a more advantageous position to conduct its business operations, especially from the Stratford Shopping Complex. According to lamb, elements of the marketing mix in hairdressing services need to be attuned in meeting the needs of the clients. These elements are characteristics derived from intangibility and inseparability of services and their provision (Lamb, 2011). Through systematic integration…. [read more]

Small Business Management Challenges Essay

… B & B. Custom Woodworks, Inc. has been in operation since March of 2007 in the Chesapeake, Virginia area. It began as a sole proprietor business that specializes in custom woodwork, and personalized service business. In 2009, the business incorporated and now operates as an " S" Corporation in the State of Virginia. The focus of the business is to produce heirloom quality custom or personalized gifts for family, friends, or coworkers that will be cherished for a lifetime. The business is divided into several primary areas, which are custom woodwork, personalized gifts, engraving services, and sublimation items.

This is the only business in the local area that offers one-stop shopping for the customer who wants a personalized gifts or awards for special occasions. The…. [read more]

Airbus Research Paper

… This area has been the target of a great deal of foreign direct investment in recent years. In fact China Daily reports that

"The city attracted a record $10.8 billion foreign direct investment in 2010, up 20.3% compared with the previous year. "Tianjin maintains strong momentum in attracting foreign investment, as investors with real strength prefer business efficiency, better services and high-level labor resources to preferential policies," Yang said in an interview during the three-day China-Europe High-level Political Parties Forum. The city is also making efforts in building a low-carbon economy and has accordingly raised standards on project selection for investors. In addition to high energy-consuming and high-polluting projects, low-end processing projects, largely relying on cheap labor costs, are no longer welcomed by the city…. [read more]

Information Technology (IT) Consulting Term Paper

… It Consultancy Business Plan

For Compass it Consulting Services to attain its financial projections three core elements need to specifically be managed to their optimal levels of performance. First, the expertise of employees specifically relating to systems development, integration, and maintenance needs to be continually developed and strengthened. Second, existing client relationships and potential new ones must be cultivated, retained and grown to ensure the highest lifetime customer value possible. Third, ongoing and insightful financial management is critical for the viability of the consultancy as costs can escalate quickly depending on the needs of clients. Unlike manufacturing which has standard costs, consulting services have a high proportion of variable costs that fluctuate in response to the complexities of a project. At launch the company will…. [read more]

Business Ethics "Wal-Mart Article Review

… On other occasions, retailers are blamed for offering minimum wages to their staff members, as well as limited benefits, including the provision of poor health care coverage. In the case of Wal-Mart however, the issues are more critical since they are numerous and well documented by the media and the company's critics.

In the case of discrimination against women, Wal-Mart officials have defended their decisions stating that women were not interested in managerial positions. On the one hand, such a perception would be slightly accurate as the women are more oriented towards the home and the family. Still, it is even more so true that today's women are ambitious and career oriented, and Wal-Mart's decisions have been raised by discrimination, other than any justifiable argument.…. [read more]

Morality of Statistics Ethics/Business Term Paper

… However, when the context suggests a higher degree of veracity and the results can be potentially misinterpreted, greater moral questions once again arise: a Gallup poll is assumed to be objective, as is an advertisement that 'looks' scientific, even though it might be produced by a biased party.

On a personal level, the analysis of both Ostapski & Superville and Geertsema are a reminder of the limits of objectivity, even in a numerically-driven science and the fact that an understanding of both the principles behind the analysis applied to the final result and also the consequences of the interpretation must be taken into consideration. The Christian belief in human rationality must also be tempered with an understanding that humans are fallible creatures and are prone…. [read more]

Business Environment There Are Various Research Proposal

… " (Ehigie and Ehigie, 2005) Qualitative research "produces flow diagrams and narrative descriptions of events or processes." (Ehigie and Ehigie, 2005) Ehigie and Ehigie (2005) report that analyses of behavior in qualitative studies "involve discussions of how people experience and feel events in their lives." Qualitative research methods that are adaptable to organizational research are reported to be inclusive of "observation, ethnography, interview, focus group discussions, and projective techniques" and are research methods found to be "useful in answering questions on why employees behave the way they do in organizations." (Ehigie and Ehigie, 2005)

According to Ehigie and Ehigie (2005), the interview is "the favored digging tool of social sciences." Interviewing in the organization setting "simply requires verbal accounts to learn about the social life…. [read more]

Canyon Ranch and IT Solutions Essay

… Analysis of Canyon Ranch's Business Model

During the analysis of Canyon Ranch's business model, it was found that Canyon Ranch has managed to thrive as market leader all these years only on the basis of its personalized customer care. However, as a business enterprise, it is only dependent on numbers provided by its basic software which does not allow any analysis or manipulative decision making. With increase in competition, it is important for an enterprise to know trends of its performance and also the efficiency and effectiveness of its services and business operations.

It was found that Canyon Ranch has been operating below capacity or has been using its facility inefficiently whereas using the assets in the best economic combination is a basic business rule.…. [read more]

IMC and Customer Satisfaction Marketing Plan

… IMC and Customer Satisfaction

Zapper Marketing Plan

Defining Integrated Marketing Communications and Satisfaction Strategies

The Zapper's unique value proposition of mitigating and eliminating noise opens up many potential market segments and service areas. What the advertising strategy must do is not only communicate the features and benefits of the product, it must also show how effective it is in making people's lives more enjoyable. Noise is one of the most irritating types of pollution there is, often stopping people from being able to think clearly and get their work done or make effective decisions. The greatest value of the Zapper is in neutralizing these forms of noise pollution to allow people to have a more enjoyable, pleasurable experience at work or at home. The cornerstone…. [read more]

Matchmaking Process Essay

… Matchmaking is such a powerful tool as it allows people to meet, communicate, and potentially form powerful partnerships which they can use to strategically fulfill their goals and objectives: both individual objectives and collective objectives. Goal-setting can in fact be a crucial part of the match-making process: there needs to be a frank discussion about goals and participants need to share their own personal goals for learning as well. For many fields, situations, and relationships, matchmaking can be a truly important and powerful answer to developmental problems and a solution providing much creative brainstorming.


Entrepreneurship is one arena where match-making is almost a tailor-made solution. For entrepreneurs, the path can be exceedingly lonely at time. Any new business has a lot of struggles and…. [read more]

Profit and Have No Cash? Term Paper

… ¶ … Profit and Have No Cash?

Is it possible for a business to be profitable and still have no cash at the same time? In this text, I present a number of scenarios that indicate that a business can indeed be profitable but still have no cash. In so doing, I also develop measures an entity could take to remedy such a problem.

There are many factors that contribute to a "profitable but broke" scenario. To begin with, such a situation could arise if a business has collection practices that are particularly poor. In this case, the business entity could be recognizing income but at the same time failing to collect the cash at a rate that could be regarded fast enough. The most…. [read more]

Project Management and the Federal Essay

… A small-business preference program is ostensibly designed to funnel a predetermined amount of federal spending to small businesses across the country, by limiting the bidding process for certain infrastructure projects and other public contracts to companies of a certain size. The majority of commonly utilized small-business preference programs target a specific subsection of the small business owning population, with the 8(a) Program for Small Disadvantaged Businesses, Veteran Preference Program, HUB Zone Preference Programs, Women Owned Preference Programs, and Mentor-Protege Program ranking among the most widely applied for. While these programs obviously do deliver much needed assistance to small business owners struggling to stay afloat, offering an array of advantages and resources to those who need them most, the reality is that small-business preference programs would…. [read more]

Webvan Case Analysis Marketing Plan

… Home Grocery is more of a discount operation that markets themselves as a discount vendor in which customers can order straight from the distributer. Each competitor relies on large warehouses to distribute products but not nearly on the scale that Webvan intends to develop.

Operating Model Comparison

Strategic Group

Core Capabilities

Partner Network

Value Configuration

Value Proposition

Customer Relationship

Distribution Channel

Target Customer

Few Markets

Outsource Locally

Partner with Local Retailers

Use Third Party Logistics

Bulk Discounts, Coupons, Loyalty

High Customer Intimacy

Primarily Outsourced

Busy Professionals with Families

Many Localities

Internally Warehousing

Partner with National Wholesalers

Internal Distrabution

Value Added Services, Menus, Recipes, Information


Hub and Spoke

Suburban and Urban Families who Value Convenience

Nationwide Coverage

Marketing Limited Items that can be Easily Shiped…. [read more]

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NOTE:  We can write a brand new paper on your exact topic!  More info.