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Brand Relationships "Having Essay

… SubWay represents a healthier alternative to many of the more traditional fast food chains. Therefore, many people associate this brand with active or healthy lifestyle and this can also serve as a source of self-identification as well. However, compared to Jeep, this brand relationship is most likely not as strong amongst most consumers. Yet, it reasonable to suspect that for many consumers that SubWay brand is perceived strongly as a healthier alternative to other brands in the same industry such as McDonalds, Burger King, or other competing brands.

Discussion on Fournier and Brand Relationships

I think it is entirely reasonable to perceive consumers as having relationship with brands. I have noticed myself anthropomorphizing many of the objects I work with on a daily basis; especially…. [read more]

Car Was a Used Jeep Term Paper

… ¶ … car was a used Jeep that I bought during my senior year in high school.

It was a 4-speed manual transmission and more than a few years old, which is why it came at a good price. It also had a few minor problems that needed a little bit of work, which I had done bit by bit because I'd spent most of my savings on the vehicle itself. It was definitely a no-frills vehicle, but it was rugged and I liked the fact that it had a winch attached to the front grill even though I couldn't really imagine when I might need it for anything, but hey, you never, know, right? That's something my dad says all the time..

One of…. [read more]

Daimler a Long and Tangled Essay

… Kirk Kerkorian, a billionaire investor with Chrysler who owned significant shares in the merged company, sued in 2000 on the grounds that the Daimler-Benz company had committed fraud in their characterization of the merger.

An assessment that same year illuminates how badly the two companies fit together from the very beginning:

When the two companies merged in 1998, Daimler Chairman Juergen Schrempp promised a "merger of equals." But it wasn't long before Chrysler executives complained the bullheaded Germans wouldn't listen to the Americans.

"We don't demand things of people; we seek people's cooperation," says Gerald Meyers, former chairman of American Motors and now a professor at the University of Michigan business school. "These two cultures were therefore bound to collide."

And collide they did. (Jamieson,…. [read more]

Selling American Used Cars in Saudi Arabia Term Paper

… Selling American Used Cars in Saudi Arabia: How to Transform Showroom Visitors Into Customers

American Used Cars

Finding and Filling Used Car Buyers' Needs

Personal and Private, yet, Public Sales' Persuasions

Difficult, yet Simple Significant Details

Today and Tomorrow's Timeless Truths

Selling American Used Cars in Saudi Arabia: How to Transform Showroom Visitors into Customers," depicts the title for this MBA project and embodies the hypothesis: While deeming potential used car buyers to be hesitant "one chance customers," when a seller gains insight into buyers' habits, he/she enhances understanding of a customer which amplifies positive customer engagement, and in turn, increases the likelihood that a showroom visitor will become a satisfied customer.

Components contributing to and/or influencing customers' general buying habits, as well as, customers'…. [read more]

Vivid Detail Reflections on a Close Call Term Paper

… ¶ … Vivid Detail

REFLECTIONS on a CLOSE CALL was sitting in my usual seat on the left side of the classroom when the professor interrupted his lecture to ask a question. Squinting against the bright sunshine beaming through the window to my left, I started to raise my hand but, for some reason, was completely unable to put my pen down. Curiously, I was holding it very tightly out in front of me, within my two closed fists, clutching it very tightly instead of in my writing hand; still, I was unable to release my grip to respond to my professor's question.

It was something I had never really noticed before, but my pen seemed much larger than normal, and it had numerous curved…. [read more]

Energy Usage Electricity Coffeemaker, Microwave Essay

… I rarely shut down my computer because I do not like to wait for it to start up again, but the energy saved would be worth the very minimal amount of time lost for start up.

I do not generally do a lot of driving because I am mindful of the cost of fuel. I currently drive a Jeep Liberty, which is not the most fuel-efficient vehicle to drive. When I am able to afford another car, I will select a smaller one that gets better gas mileage.

If coal or heating oil came from Russia, I expect that prices would increase substantially. I am generally frugal with respect to heat in the winter, but I would probably keep the thermostat even a little lower…. [read more]

Market Segmentation Analysis the Automobile Essay

… 800 Omni

Alto Zen Wagon R

Esteem Baleno Altura

Hyundai Motor India Ltd.




Hindustan Motors Ltd.

Ambassador Contessa Mitsubishi Lancer


Fiat India Automobile Ltd.


Siena Adventure

General Motors India Ltd.

Opel Corsa Sail

Opel Corsa

Chevrolet Optra

Opel Vectra

Honda Siel India Ltd.



Ford India Ltd.



Tata Motors




DaimlerChrysler India Ltd.

Mercedes-Benz C. Class

Mercedes Benz E. Class


-Benz S. class



Toyota Kirlosker




Indian automobile Industry has grown significantly since the turn of the last century. It stands at a comfortable and enviable position in the world market and has been number 2 in two-wheelers and number 4 in commercial vehicles. With the industry growing…. [read more]

Managing All Stakeholders Term Paper

… "The absorption of one company by another," Black's adds, "[with] the former losing its legal identity, and latter retaining its own name and identity and acquiring assets, liabilities, franchises, and powers of former, and absorbed company ceasing to exist as separate business entity" (p. 988).

In other cases, mergers and takeovers have appeared to be the result of opportunists looking for the quick profit; however, the consolidation of the highly complementary assets and resources of both of these giants will create some clear advantages for everyone concerned. Nevertheless, just as bigger may not mean better, merger may not mean advantage. In his chapter, "Technology Strategy: Collaborative Mode, V.K. Narayanan says that from a strategic viewpoint, collaborative mode is undertaken by firms when the economics of…. [read more]

Daimler Divestiture of Chrysler Term Paper

… Daimler-Chrysler Financial Debacle

In The Merger And Dissolution Of Daimler-Benz And Chrysler

History of the Participants: Differences and Similarities


Chrysler History

Prior to the Merger Discussions

Daimler-Benz becoming a global conglomerate

Chrysler's growth and success in the 1990s

First error: from-the-top decisions

The early merger announcements: opportunities missed

Chrysler: What Eaton could have done better

Shortcomings on Daimler-Benz's side



If you travel to Stuttgart, you'll find the three-pointed star everywhere, from the main train station to the engine works in Unterturkheim on the Neckar River. Long the largest employer in the Stuttgart region, Daimler-Benz was started by two brothers in 1886 to produce independent, gasoline-engined vehicles in small numbers. From the very beginning, the Daimler brothers…. [read more]

United States Automotive Industry Research Paper

… The automobile industry of the United States is saturated by a large number of well-established local and international brands. General Motors, Ford, and Chrysler are the local automobile giants whereas Toyota, Honda, Nissan, Suzuki, and Hyundai; the big five international brands have more than 80% share in this industry. All these local and international brands are competing with each other on the basis of technology, exterior design, performance, prestige, price, fuel efficiency, and environmental impacts of their automobiles.

In order to attract customers from the potential markets, these competitors are expending a huge amount from their budget on their marketing and promotional activities. Advertisements are done on all the electronic, print, and social media in which target customers are directly addressed and persuaded using different…. [read more]

Ecological Footprint Thesis

… Ecological Footprint: Lab

When I first learned that my ecological footprint was calculated at 4.7 planets, I was upset. I have been trying to use the resources around me in a responsible manner, but according to this calculation, my lifestyle was nowhere near what would be defined as sustainable, either for myself or much less my children. An ecological footprint is defined according to environmental scientists as "how much land and water area a human population requires to produce the resource it consumes and to absorb its wastes, using prevailing technology"

Footprint Basics - Overview, 2009, Footprint Network). Another way of thinking of this is how much harm an individual life does to the planet that cannot be undone.

The footprint is a product of…. [read more]

Narrative Robert Leonard/20496360 Summerfield Ct, Ste 273 Essay

… Narrative

Robert Leonard/20496360

Summerfield Ct, Ste 273

Hilton Head, SC. 29926

It was a bloody mess. As I looked down at my hands in anguish I realized that it was not just my appendages that were bloody, but the entire front of my shirt was streaked amber red and the tops of my jeans were much darker as well.

A looked down at the body of a young girl, it was blackened with mud, and smelled like gasoline and burnt rubber. Of course, that could have been the environment and not her, but I was too anxious to tell the difference.

There was a deep gash along her forehead, and a puddle of coagulating fluid pooled under her blonde hair that spilled out like a…. [read more]

Warehousing Report Supply Chain Term Paper

… Logistics

The case of Porsche and its logistical challenges

Background information on moving and storing specific materials and products.

Projecting Modern Logistics Thinking

Description of current methods in the industry

Trends in the industry and how these might affect the organisation

Challenges and issues with moving and storage

Modern logistics is about much more than bringing the product from one manufacturer to another, or to the retail outlet or the customer. Logistics has grown in importance as companies have tried to reduce their inventories, increase their efficiency and improve cycle time.

This paper discusses a particularly important example of how proper logistics planning saved an icon of the automotive industry, Porsche Automobiles. The company's willingness to adopt Toyota's "kanban" system reduced its overall manufacturing time…. [read more]

Technology Energy Efficiency Thesis

… The Environmental Protection Agency hasn't yet figured out how to correctly measure range, so those numbers are even vaguer. This vagueness strengthens what has become known as range anxiety, which is the fear of being stranded miles from a charging station with a dead battery (The future of the electric car, 2010).

The Chevy Volt, for instance, receives 93 miles-per-gallon equal in electric-only mode (MPGe), 37 MPG in gasoline-only approach, and a combined composite rating of 60 MPG. Advertising 93 MPGe is predominantly doubtful, since the car can drive in electric-only mode for only twenty five to fifty miles in moderate conditions. Hills and tremendous temperature conditions decrease even this moderate range as they put supplementary damage on batteries. Additionally, it is hard to devise…. [read more]

International Marketing International Growth Strategies Essay

… The income group which Smart car can target in India, Pakistan, Turkey, Malaysia, and Thailand is the middle to upper-middle class in the society. DaimlerChrysler will also have to analyze the demographical forces which affect the sales of its Smart cars in every region. China and Japan are the biggest automobile markets in the Asian region. Therefore, DaimlerChrysler will find the largest number of potential customers for its smart cars in these two countries.

Keeping in view a high demand for Smart Cars in the Japanese market, DaimlerChrysler has introduced its 'Smart K' model only in this market. However, it can export this model along with the other top smart car models in the new potential Asian markets in order to increase its product offerings…. [read more]

Toyota Organizational Assessment Research Proposal

… Toyota Organizational Assessment

Company Overview

As a Japanese-based company Toyota is a major international car retailer and automotive specialist. The company offers a wide variety of vehicles, from small sedans to trucks. It also has a line of luxury vehicles under the Land Rover and Lexus brand names. For generations the company has been competing well against American-based companies within the same industry, and as the consumer interest moves to cleaner vehicles with more sustainable attributes, the company only continues to grow and offer more eco-friendly vehicles for consumers all over the world.

Toyota was formed in Japan by Kiichiro Toyoda who had the spirit of invention and innovation within his blood. Son of another famous inventor, Sakichi Toyoda, Kiichrio worked laboriously for years until…. [read more]

Civil Liberties: Jones Case Essay

… The main issue to address in the case was whether the warrantless use of a GPS tracking device on Jones' car to track the suspect's movements on public streets infringed Jones rights according to the Fourth Amendment to the U.S. Constitution.

In a unanimous decision, the Supreme Court stated that the installation and use of the tracking device without a warrant was an illegal search based on the Fourth Amendment. The court also argued that the placement of the GPS device was likened to trespass since the police had physically intruded the defendant's private property to place the device. Therefore, the law enforcement officers were required to obtain a warrant in order to use the GPS device. The main reasoning for the ruling is that…. [read more]

Sweet Grass Cheese's Development and Growth Term Paper

… ¶ … Sweet Grass cheese's development and growth over the years, focusing on planned and unplanned occurrences that grew their business. In addition, it discusses challenges and opportunities that they, and other small businesses, have to face. Lastly, the future challenges of Sweet Grass is discussed.

Handcrafted Cheese from Georgia?

Sweet Grass Cheese's Development From the Early Days to Today:

Desiree Whener didn't start out to become one of America's finest cheese makers; she simply evolved into the position. Wehner and her husband had started off with an interest in veterinary sciences that led them to the management of several large dairy operations. They tired of this type of dairy business where the cattle rarely spent time in their more natural pastures, and instead decided…. [read more]

International Procurement Dissertation

… School of Engineering and Design

Science in [your course title goes here]

This study investigates the circumstances in which buying materials and components from foreign suppliers can offer benefits to a manufacturer and those in which buying locally offers more advantages, taking into consideration factors such as the nature of the item to be purchased, the level of production technology, the item costs, the volatility of demand, rate of change of specification, among other variables. Firms must make important changes if they wish to reap the potentially huge scale economies of international procurement. For example, procurement decisions for low-volume, low-cost commodities (especially those with high transportation costs) can be left to regional headquarters or even to individual affiliates. Within the firm, procurement decisions need to…. [read more]

Spousal Abuse Term Paper

… ¶ … Dead

Jones, Ann. (2000). Next Time, She'll Be Dead. Boston: Beacon Press.

Summary of the book: Jones asserts that her own father was "a drunk, a wife beater and a child abuser" (Jones, 1). She discusses her own experiences with violence in the first few pages of her Introduction. it's as if she needs to explain what got her into the subject, and she does it well. Her mother stood up to her father, so she got the worst of it sometimes, hiding under her bed. On page 2 she lets readers know that while her father did come into her room to launch "...weepy, groping attempts" to make up for his abusiveness, at the same time his hand would be "worming between…. [read more]

Global Warming Carbon Emissions Term Paper

… Global Warming-Carbon Emissions

Environmental Science

Global Warming - Carbon Emissions

For over two decades, the scientific community has been sounding the alarm of a man-made, global warming of our Earth's lower troposphere. This warming has been accelerating at an unprecedented rate and its effects have been accumulating at a level that can be seen in the recent weather changes and natural catastrophes over the last decade. For examples: the most powerful El Nino ever on record; the hottest European summer in 2004 that killed over 26,000 people; some of the worst hurricanes and flooding, including Hurricane Katrina in 2005 that devastated New Orleans; not to mention the one out of every five species facing extinction because of the effects of greenhouse gases increasing over the…. [read more]

Multinational Corporations and Ender Developed Term Paper

… Political Science

International Relations

Definitions of Beneficial and Detrimental

Investing in North Korea by South Korean Companies

Case Where the Company Alone Benefited

Case Where both the Country and the Company Benefited

Measurement of Benefits -- Political Considerations

Corporations and Ethical Practices

Egregious Failures, Notable Successes

This paper covers three investments in underdeveloped countries with varying experiences on the part of the companies and the countries involved. It will then discuss the relative advantages of FDI (foreign direct investment) on countries and their citizens in light of these experiences and those with other similar types of investments. Three types of examples will be used: an example in which the country benefited but the company investing did not, a case where the company investing reaped all…. [read more]

Environmental Effects on Species Habitats Term Paper

… o. occidentalis)

California black rail

Laterallus jamaicensis coturniculus

California clapper rail

Rallus longirostris obsoletus

California condor

Gymnogyps califonianus

California least tem

Sterna albifrons browni (=Sterna antillarum browni) golden eagle

Aquila chrysaetos greater sandhill crane

Grus candadensis tabida light-footed clapper rail

Rallus longirostris levipes southern bald eagle (=bald eagle)

Haliaeetus leucocephalus (=Haliaeetus leucocephalus) trumpeter swan

Cygnus buccinator white-tailed kite

Elanus leucurus

Yuma clapper rail

Rallus longirostris yumanensis


Morro Bay kangaroo rat

Dipodomys heermanni morroensis bighorn sheep

Ovis canadensis - except Nelson bighorn sheep (ssp. Ovis canadensis nelsoni) in the area described in subdivision (b) of Section 4902 (Fish and Game Code) northern elephant seal

Mirounga angustirostris

Guadalupe fur seal

Arctocephalus townsendi ring-tailed cat


Bassariscus (=Bassariscus astutus)

Pacific right whale

Eubalanea sieboldi (=Balaena glacialis) salt-marsh…. [read more]

Literal and Non-Literal in Advertisements or Comedies Term Paper

… Literal and Non-Literal

To quickly find examples of the "literal" -- genuine or real meaning -- versus "non-literal" -- or words or expressions that convey significance beyond the primary meaning -- in advertising, a person just has to open the closest magazine with automobile advertisements or watch the latest TV show with car commercials.

Auto ads have long been associated with symbolism of life such as animals and nature. Many of the cars are named after animals or drawn to look like that animal. Many of the commercials on TV today show SUVs, Jeeps and similar vehicles in deserts, mountains, rivers and the like. The music or sounds of the animals go along with the visuals.

The literal meaning is that these cars can drive…. [read more]

U.S. Automotive Industry Chosen Essay

… S. And Japanese cars. This gap remained because U.S. automakers tried applying JIT techniques without a full understanding of the whole Japanese manufacturing system, while Japanese automakers had decades to develop, refine and master their JIT approach.

Another significant paradigm of the 1980s was the global nature of vehicle manufacturing. Automakers started assembling vehicles around the world. This trend was accelerated in the 1990s with the construction of overseas facilities and mergers between multinational automakers. This global expansion gave automakers a greater capacity to infiltrate new markets quickly and at lower costs. The increased product offerings in many markets led to consumers having a greater variety of vehicles from which to choose. To this new vehicle buffet was coupled the explosion of the internet, which…. [read more]

Chrysler Group LLC SWOT Analysis Research Proposal

… Chrysler Group LLC SWOT Analysis

The intent of this analysis is to evaluate the strengths, weaknesses, opportunities and threats (SWOT) facing the new Chrysler Group LLC. With the announcement on June 10, 2009 that Fiat would assume a managerial role of the company and share ownership with the UAW, the need for Chrysler Group LLC to turn around its financial performance is urgent.


Chrysler continues to have an exceptionally strong presence in the minivan market which is a source of recurring revenue from dealer service and aftermarket products. The Dodge and Jeep brands have a core group of customers who are exceptionally brand loyal, and this also translates into reasonably predictable revenue streams. For example Dodge sold 1.3 million vehicles in 2007 primarily as…. [read more]

Leadership of Henry Ford-Ford Motor Term Paper

… The company became so integrated by the late 1920's that it was completely self-sufficient. Ford controlled rubber plantations in Brazil, a fleet of ships, a railroad, sixteen coal mines, and thousands of acres of timberland and iron-ore mines (Iacocca 76). But, his control eventually led to tunnel vision that kept his workers producing only one model. He didn't bring out a new design until 1927. General Motors was making a variety of models and prices to suit all tastes and moreover, had made peace with the labor unions, which Ford violently opposed (Iacocca 76). If World War II had not turned the company's manufacturing prowess to making B-24 bombers and jeeps, it's possible that the 1932 V-8 engine might have been Ford's last innovation (Iacocca…. [read more]

Lemon Law Term Paper

… Lemon Laws in New York State

The history of the development of the lemon laws in the United States is one that is full of frustrations as well as irony. Back in 1979, a reserved poetry teacher from California by the name of Rosemary Shahan brought her car in for repairs after being in an accident. She was promised the quick a speedy return of her vehicle. Three months later the car was still at the mechanics with no end in sight. Finally having had enough she began to picket the dealership, which went on for five months. She was harassed by the mechanics on the job and had to put up with rude gestures and constant harassment. Her picketing however caught the eye of…. [read more]

Impact of SUV's on the Economy Research Proposal

… ¶ … microeconomic factors including inflation, SUV collateral or trade-in value, significant oil and gas price fluctuations as quantified by the average U.S. price of a gallon of gasoline, and the impact of automaker incentives on the sales of SUV sales throughout the last fourteen months. These microeconomic factors are captured in quantitative form and analyzed using a series of statistical analysis routines from the Statistical Software Package for the Social Science (SPSS). A methodology based on the use of R.L. Polk vehicle sales data in addition to use of data from the AutoData database (2008) and the Global Insight Databases (2008) which is an information service from J.D. Power. The Monthly Review (2008) is used for the specific fuel pricing used in this analysis…. [read more]

Apachean People Term Paper

… Apache

What are the metaphors for the Mescalero Apache? Do you think metaphors influence the way we see the world? Or do you think they are a reflection of our perceptions? Try to come up with some common metaphors that may be taken for granted in your culture. One example in American culture is "time is money."

According to Claire R. Farrer's book Thunder Rides a Black Horse, the metaphors the Mescalero Apache people use to express what it is like to come of age as a young woman, to understand the heavens, and to mark the passage of time are critical to understanding these native people's culture. The Apache believe that the voice of the creator of the universe is written on the sky,…. [read more]

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NOTE:  We can write a brand new paper on your exact topic!  More info.