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Co-Creation of Tourism Experience on Travel Guide and Booking Websites Research Paper

… ¶ … co-creation does not exist in tourism marketing today but is the future of the industry. The concept is investigated from multiple angles. Today's e-commerce tourism sites are sophisticated marketplaces but are incapable of providing a true co-creation experience. The algorithms to provide this true co-creation experience are in development, however. This article examines the convergence between these algorithms, customer relationship management, the experience economy and the concept of co-creation in tourism marketing with an eye towards a vision of the industry's future. While the scholars who have introduced the idea of co-creation to the tourism marketing literature may have made some spurious assumptions, their ideas are more ahead of their time than faulty.

Introduction

The notion of co-creation in tourism is an interesting…. [read more]


Travel Agents Analysis Term Paper

… Travel Agents Analysis

The following pages will focus on providing an outlook on the situation of the U.K. tourism in general, and of travel agents in particular. The main aspects brought under discussion by this research paper regard the differences between traditional travel agents, on the one hand, and of e-tourism, on the other hand. Also, future trends in the field are presented, together with recommendations designed for improving travel agents' activity.

The introduction presents the importance of the problem and its implications. Also, the introduction provides a brief presentation of the research methodology used in this paper.

The following section focuses on establishing the hypotheses and the objectives of the research, as the starting point of any research. This is a very important section…. [read more]


Branding in Service Markets Dissertation

… Consequently, the message starts to stimulate customers starting to consider making a purchase.

The brand also serves as a substantial financial and political power in the macro-level focus of culture; particularly as it relates to issues and discussion regarding globalization concerns. As noted in the first chapter of the AMP, just as the growing impact of marketing touches most aspects of the consumer's lives, brands and branding have likewise become "an increasingly dominant market economic and commercial ideoscape" (Heding, Knudtzen, & Bjerre, 2009, p. 210).

With organizations like WTO implementing branding in its marketing and management practices, branding will likely remain central to structuring commercial and economic activities -- in large as well as in small countries globally.

Branding Evolution

The process of branding reportedly…. [read more]


Integrated Marketing Campaign of Mc Donald in UK Organization Dissertation

… ¶ … technology has evolved a great deal, thus resulting in an increase in media freedom and globalization. Moreover, human life in the post information technology has become much faster pace than ever before. Ever since the human civilizations had established, man is looking for ways to relax one physically and mentally. Over a period of time the market for leisure and tourism had gain much strength due to increasing demand of travel and tourism and the need to maintaining a quality life. The primary reason for this increasing trend of travelling, both international and domestic, originates to the increase in globalization (Grant, 2005).

As civilizations have evolved and technology has made human lives faster, man has started to value quality of life more and…. [read more]


Use of ICT Book Report

… ¶ … Communication Technology in the Hospitality Industry

Computers, global telecommunications and the Internet have all fundamentally changed the manner in which companies of all types and sizes operate and market their businesses today. In fact, information and communication technology (ICT) have been responsible for fueling the globalization of the marketplace and these same forces have contributed to the resurrection of the travel and tourism industry following the major downturn the industry experienced following the terrorist attacks of September 11, 2001. Today, the tourism industry is the largest industry in the world and the hospitality sector that is supports has enjoyed the results of this upsurge. Some hospitality organizations, though, have benefited from their ICT initiatives in more significant ways than others, but it is…. [read more]


South Korean & German Trade Show Industry Dissertation

… Trade Show Industry in Germany and South Korea



Trade as Marketing and Communication



Area of Study



Study Components



The History of Trade



History of Trade Shows



Patterns of Trade Shows



Marketing Theories



Trade Shows and Market Entry



Development of the Trade Show Industry



Contributions of the Trade Show Industry



Marketing Processes in the Trade Show Industry



Marketing Planning and Tactical Considerations in the Trade Show Industry



Qualitative vs. Quantitative Research



Data Analysis Plan



COMPARATIVE PERSPECTIVES OF THE TRADE SHOW INDUSTRY…. [read more]

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