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Company How to Create Job Opportunities Income Investment in Marysville and Triangle Development Group Essay

… Tourism

Marketing a town to spur job creation and income investment is different in many ways from marketing to consumers or even B-2-B. Kotler et al. (1993) outlined the four basic target markets for places marketing. The most relevant of these for Marysville given the objectives above, is business and industry. This target market has substantial freedom of movement with regards to its capital, so the town is competing against virtually all other towns and regions in the world. The marketing, therefore, must be highly targeted and highly effective. Moreover, in order to stand out in a global marketplace, Marysville must differentiate itself in a number of ways, from the investment climate that it presents to the nature and quality of the destination itself (Buhalis,…. [read more]

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