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Conformity With Marketing Theory Term Paper

… On the other hand, a low price strategy will most certainly encourage a higher demand for the product and a higher volume will bring the profit margins to reasonable levels.

In terms of distribution, there are two means of distribution that should be considered. First of all, high schools, where the targeted customers spend most of their day. Volant insurance agents may give informative seminars, with the possibility of purchase at the end. As a second distribution method, I suggest insurance agents in local gathering places, such as bars, clubs, perhaps hobby groups -- places where teenagers are most likely to gather and discuss their plans for the immediate future.

Promotion should also be directly linked and applied to the local gathering places. In my…. [read more]

Leadership Principal Theories Research Paper

… Concentrating on strengths doesn't disregard the organization's issues or risks, however vigor is routed into business associates digging deeply to really comprehend the organization's central functionality which have the possibility to produce as well as sustain constructive deviant overall performance (Wooten, 2010; Stavros and Hinrichs, 2009).

To attain favorably deviant results in the strategic preparation procedure, leaders shape a distinct way of thinking backed up by value-generating procedures which make it feasible for business associates to attain excellence (Wooten, 2010; Stavros and Hinrichs, 2009).

Ethics and Globalization

The present monetary turmoil has brought up concerns regarding the authenticity of capitalism. Moral problems definitely played a function. Whilst it remains in sight whether or not and just how many individuals coldly shattered legal issues, there happen…. [read more]

Hipster Consumer Behavior Essay

… In this regard, Zeynep and Thompson report that:

From the rebellious aura of Harley-Davidson bikes to the utopian ethos of Star Trek, iconic brands and constellations of lifestyle goods exude symbolic meanings that attract consumers in an almost magnet-like fashion. But sometimes these mythic meanings reach a cultural tipping point where a marketplace myth degenerates into a cultural cliche -- for example yuppies, metrosexuals, urban gangstas, and hipsters. (p. 37)

The research to date indicates that some consumers will forego purchasing brands that become sufficiently negative, but in other cases, brand loyalty may prevail nevertheless. In fact, Zeynep and Thompson (2011) determined that in many cases, consumers are able to rationalize their continued use of hipster-type brands in ways that may defy easy analysis, but…. [read more]

Organizational Theory Is Creativity Term Paper

… While there is something to be said for a highly regulated and structured systemization of task assignment and completion, today's technologically-advanced society is predicated on continual creativity. As the prevailing research on the subject has revealed, "being creative is intrinsically rewarding, but it also can be hard work & #8230; (so) creativity is enhanced when members of an organization feel that what they are working on is important" (George, Jones & Sharbrough, 2002). The process of developing a viable innovation, proposing this idea to one's superiors, and having the improvement implemented throughout the organization is supremely rewarding for nearly all employees, from educators to engineers. The benefits do not extend solely to the employee, however, as companies stand to gain a significant edge over competitors…. [read more]

Impact of Social Pressure on Individual Conformity Research Proposal

… ¶ … Social Pressure on Social Conformity

Even before the conclusion of the Nuremberg Trials a decade and a half after the end of World War II, psychologists began studying the concept of moral responsibility in relation to obedience to help shed understanding into the Nazi atrocities committed during the war years. What had seemed so incomprehensible about the network of more than one thousand concentration camps in which approximately 10 million civilians (more than half of them European Jews from Germany and Nazi-occupied territories) perished was the apparent contradiction between the characteristics thought necessary for cold blooded killers and the sheer ordinariness of the German people (Baron & Byrne, 1993; Gerrig & Zimbardo, 2008; Myers & Spencer, 2004). It was shocking even beyond the…. [read more]

International Marketing Management A) Market Entry Strategy Term Paper

… International Marketing Management A) Market Entry Strategy

The common belief that there exists no such thing as a perfect market entry strategy fit for all types of market is becoming more and more of a fact. The specialized literature presents the reader with a wide variety of entry strategies, and however some are similar to others, there is no general perfect recipe for a successful market penetration. "There is no single strategy to fit all companies, products and markets" (Marketing 4 Entrepreneurs). There does exist a palette of strategies that are vital for the success of any entry, such as the studying of the market, the customers, the demands, the competition, but all these must de perfectly adjusted to the unique requirements of each market,…. [read more]

Consumer Behavior Nearly Every Society Essay

… The theory of status consumption is utilized to comprehend and gauge a person's tendency to buy goods and services for the position afforded by the products ownership. The degree to which a person seeks status will persuade the degree to which they show and connect in the expenditure of status symbols. Independent of both earnings and social class, it has been established considerable levels of status consumption in neighborhoods all through the world where the value of products is calculated in terms of the social benefit their purchase offered.

Recent status consumption research supports the idea of adding people' social networks largely decide status consumption, with status conscious consumers more socially conscious and more interested in social relations. Status seeking consumers fail to notice the…. [read more]

Brand Equity and Customer Purchasing Term Paper

… While concentrating on the function of giving knowledge, a primary feature concerns with building the expectations of quality. Quality expectations impact first-time buyers, and by means of their task in establishing satisfaction and recurring buys. Moreover, while increased preliminary expectations might end up in preliminary buys, exaggerated expectations result in displeasure and thus lower buyers in the years to come. As a result, the maintenance of expectations prior to buying as also following buying is a crucial element of marketing technique. (Dube; Chattopadhyay; Letarte, 1996, p. 82)

Customizing advertisements, which means handing out audiences with messages which will suit according to their taste, presents marketing personnel the chance to enhance the precision of their goal, while simultaneously presenting audiences with interactions which enhances their contentment…. [read more]

Emotional Labor Implications Essay

… Women were also found seeking flexibility in work in most cases more than working men as mothers of infants and school going children need more time to manage their life. (Barbara, 2011). Taking the example of Korean firms where a study showed that Family-friendly workplaces do not always benefit the business. In presence of high performance work system (HPWS) and teams providing employees with too much flexibility and family friendly management can have negative impact on firm and consequently its turnover, labor productivity and labor relations (Jong-Sung., 2010). In relation to call center industry one cannot disregard the fact that work hours depend mostly on time zones where customers reside for example a call center agent in India offering services to a customer in USA…. [read more]

Cross-Cultural Communication With Increased Competition Essay

… However, this alone cannot guarantee effective communication, but it will allow people to mindfully attempt to understand strangers and the way these strangers are interpreting their messages. In doing so, people can respond in a manner that results in effective communication. Therefore proper control of uncertainty and anxiety provides an avenue for effective communication, though effective communication depends on the conduct of a person in such situation (Gudykunst, 2005).

Self-concepts and AUM

Self-concept is used to refer to a personal views, they comprise of personal identity as well as social identity. Self-esteem of a person can either be positive or negative feeling a person has about himself/herself. According to Gudykunst, (2005) personal identities are the main generative ways for interpersonal behaviour; whereas social identities are…. [read more]

Sports Management Facilities as a Sports Events Research Paper

… Sports Management


As a sports events organizers there is a lot of responsibility that is involved. First would be able to find out the condition of the facilities being used for the baseball game. It would be to look for the best baseball fields. It would be important to make sure that facilities and cleaned for the use and also that they are safe. For example, the benches that the fans will be sitting on have to be secure a clean it there is tall grass on the baseball field. Them it will be my job to make sure that Th baseball field is manicured. The next thing to do would be to make sure everything is prepared such as the preparation (for instance…. [read more]

Pharmaceutical Industries Have to Operate Term Paper

… The data that was evaluated was a combination from book, journal articles, review papers and the Internet. The information reviewed pertained to a wide variety of situations and industries. There were some common trends observed in all the material. The commitment of the management and the involvement of the worker are critical no matter what the condition of the external and internal environment the company faces. Integrating the core function -- marketing and sale of products along with the goals and the objectives of the organization is the new route the organization has to now follow.

A distillation of the interviews will be provided in Chapter 2.


Understanding the main…. [read more]

Benefit Trend in Hotel Industry Term Paper

… Hotel Benefits Programs

Benefits Programs & the Hotel Industry

Hilton Hotels (HHonors), Marriott (Honored Guest), Holiday Inn (Priority Club), Hyatt (Gold Passport), Sheraton (Club International), and numerous other hotel brands have over the past few years developed benefits (rewards) program. They launched these programs because these and other hotel chains felt the sting of waning customer loyalty; they are battling back with rewards, benefits, and other special marketing programs to regain some of that lost loyalty. Indeed, saying that brand loyalty (also identified as customer loyalty to brands) is in decline is at the very least "an understatement" according to Jean-Noel Kapferer. Writing in Ivey Business Journal Online Kapferer (Professor of Marketing at HEC Paris, Graduate School of Management) asserts that while brand loyalty is…. [read more]

Organization Analysis Analysing Organisation Essay

… The conversion of inputs into outputs is how any company's main task gets accomplished and the company design is usually around this tasks Wijnhoven, 2003.

Therefore each department within the company gets its design from its specific subtask. A company has integrated and yet differentiated units that are based on these three factors technology, time and geographical location. Reduction in the number of conflicts is achieved if the departments are integrated and differentiated effectively within the company and thus the company effectively gets its design around the main task Zorab & Lloyd, 1995()

As all the departments within Compulyzed Telecommunications will be integrated and differentiated there will be fewer conflicts between the various employees in these departments. Conflicts within Compulyzed Telecommunications arise from the fact…. [read more]

Physical Education Teacher Burnout and PE Teacher Concerns Literature Review

… ¶ … Aaker (1991, p13) it is the general aim of all researchers not only to discover new information but as much as possible to build on what other people have already done in the field. This is particularly important as these works whether published or unpublished can serve as a cheaper source of mobilizing data. It also helps the researcher to put the issues under consideration into the right perspective. This researcher was not an exception. This part of the research examines the work of other researchers in order to broaden the frontiers of knowledge. In all instances adequate and due references are given for the purpose of future studies and subsequent verification of the facts.

Background of Research

Alliance for Excellent Education has…. [read more]

Ethical Branding Fairtrade Literature Review

… Ethical Branding: Case of Divine Chocolate

UK consumer attitudes

Purchasing fair trade chocolate (Divine Chocolate)

USA consumer attitudes

Purchasing fair trade chocolate (Divine chocolate)

Comparison of attitudes

USA and UK consumers towards fair trade chocolate purchasing


According to Visser, W, Matten, D, Pohl, M & Tolhurst, N (2010)fair trade principles and ethical branding is in line with the sustainability of corporation's business. The business incorporating fair trade principles create a unique selling point for themselves and as a result the consumers are also attracted towards these products. The awareness in developed countries regarding the food and clothing has increased usage of fair trade products. Coffee and chocolate are major items gaining a focused attention by the consumers of young and high income group. The…. [read more]

Cultural Values and Ethics Essay

… For example, Justice in medical ethics focuses on fairness and equity in the allocation of limited healthcare resources. It represents the idea that people should receive healthcare based on their individual need, not on entitlement based on class, wealth, race, age, or other factors unrelated to their illness. Societal values, of course, reflect how decisions are made in regard to triage of resources, but the extreme of utilitarianism and deontology are less important as the thinking process in regard to fair care based on medical need. The nurses' role as an advocate is to facilitate, encourage or to enable patients to be involved in all aspects of their healthcare, and when unable to do so, act in their stead. This issue may blur, at times,…. [read more]

Radical Humanist Approach to Organizational Assessment

… Simply put, it is very difficult to be an ethnographer in one's own society.

Critical theory is, to my thinking, superior to naturalistic inquiry with regard to the study of organizational culture due to the advantage it presents through perspective. (Freire, 1970). The difference is akin to the difference between two approaches to anthropology: Case study and participant observation. An ethnographer who studies a culture as a participant observer has a much deeper, richer understanding of the culture than an anthropologist who constructs a case study. Case study perspective that permits the carry-over of all the assumptions that form the basis of his experience as an inhabitant of a different culture. Contrary to what the frameworks might imply with their inside-outside duality, ethnography is akin…. [read more]

Wikileaks Ethics Issues Raised Term Paper

… America's treatment of Assange seems to be costing the government a great deal of credibility throughout the world. A cost benefit analysis would allow the stakeholders to improve the reputation they have acquire as a result of the way this ordeal was handled The primary stakeholder in a cost benefit analysis is the American government and some of her allies.

Ethical issue 3

Attempting to sensor free speech and infringe upon the rights of a free press and also ethical issues that arise in this case. These ethical issues do indeed have legal ramifications. Attempting to prevent free speech and freedom of the press is a violation of the constitution of the United States. In the United States and in democracies all over the world…. [read more]

Innovation in Semco Organization Case Study

… Innovation in Semco Organization

The new century is the century of advancements like never before. The world is changing at a rapid pace and individuals, communities and entire societies need to remain alert to all these changes and quickly answer the emergent requirements. While this necessity might not be as obvious for individuals, it has become a constant within organizational entities.

Economic agents are now faced with the necessity of continually monitoring the market place -- both national as well as international --, identifying the new elements and quickly adapting to them. For instance, they are required to better train and motivate the staff members and to better integrate them within the organizational context in order to best capitalize on their skills and intellectual capital.…. [read more]

Fromm Erich Fromm: Biographical History and Theoretical Term Paper

… Fromm

Erich Fromm: Biographical History and Theoretical Overview

Erich Fromm was a German-born psychoanalyst. From was born in Frankfurt at the very inception of the 20th century, in 1900. Unlike the secular Jewish family that had given birth to Fromm's intellectual mentor and sometimes rival Freud, Fromm's parents were very religious, although he became an atheist in his later life. His father was a business man and, according to Erich, rather moody an "old, uninteresting, and rather unattractive man." (Beyond the Chains of Illusion, p.4, cited by Boeree, 1997) Fromm's mother was frequently depressed, but was described by her son as "beautiful, attractive, and in addition a painter." (Beyond the Chains of Illusion, p. 4, cited by Boeree, 1997) When her father died, Fromm's mother…. [read more]

Diffusion of Innovation Theory Consists Term Paper

… Diffusion theory pays much attention to the earliest adopters, less to later adopters, and very little at all to non-adopters. From an institutional perspective, however, non-adoption is of considerable interest.

There is a distinction between the last of the followers and the non-adopters that is at least as substantial as that between the innovative adopters and the followers, perhaps more substantial. The later followers are in conformity with the mainstream of society but non-adopters, at some point in time, are increasingly set apart from the majority.

The instances of non-adoption can be involuntary as well as voluntary. For example, the poor are less well positioned to adopt innovations, which might benefit them economically and socially. Concerns about the "digital divide" are not about a temporary…. [read more]

Ethical Analysis Holding an Ethical Reputation Research Proposal

… Ethical Analysis

Holding an ethical reputation within the local environment is key for small and growing businesses. The second you offend your local consumer base, is the second you limit your growth outside of that initial market. Thus, in the case of Broadway, it made the decision to remove provocative games from its local market, yet did not follow through with this ethical decision across the board, and decided to sell overseas, where there would be less of a backlash.

There are several stakeholders within this specific case that will be affected by the overall decision. First, are the executives at Broadway, whose reputation will be tarnished or whose pockets will be drained. If they decide to shell away the game forever, the loose money.…. [read more]

Tactics, Newcomers Term Paper

… This would increase the possibility of performance resulting from the utilization of new approaches to coordinate and motivate members. In some cases, process gains are achieved by encouraging members of a group to be more willing and creative in taking risks. For instance, corporate finance departments are not popular for their willingness to embrace risks (National Research Council, 2009).

However, most firms are attempting to change this. One firm sought the services of a popular comedian, Nick Rick as an independent contractor for improvisational comedy. During a comedy training for the company's finance staff members, the star encouraged employees to like the team and be creative. In the training members were motivated to collaborate as a team in developing creativity (Wondolleck & Yaffee, 2010). The…. [read more]

iPod (Apple's MP3 Player) Relates Term Paper

… Even such unlikely companies as BMW tried to associate the compact, sleek design of the 'pod' with their own products.

But "a co-branding arrangement usually represents a meeting of two different products to make one unique offspring -- take Sony-Ericsson or Philishave and Nivea. In both of these cases, the resulting product is something that couldn't be done as successfully if only one of the partners did the whole product. Co-branding is a meeting of expertise and reputation, and what each party's message means in the minds of consumers." (Mahr, 2004) Thus, some industry experts questioned Apple's choice of products. "A product like the iPod didn't happen because Apple likes to fit in with everyone else, notes Jackson Mahr of He believed that merging…. [read more]

Leadership Lessons From Steve Jobs Essay

… He also pioneered the development of new product development cycles and the creation of entirely new approaches for managing 3rd party vendors and suppliers for components and assemblies. The ability of Apple to launch new products with components, assemblies never produced before is still confidential yet the disruptive nature of this strategy is evident with each new iPhone and iPad launch. All of these accomplishments underscore what a transformational leader he was.


Brashares, Ann. (2001). Steve Jobs: Thinks Different. Breckenridge, CO: Twenty-First Century Books.

Millissa F.Y. Cheung, & Chi-Sum Wong. (2011). Transformational leadership, leader support, and employee creativity. Leadership & Organization Development Journal, 32(7), 656-672.

Cooper, Charles. (2010). Steve Jobs Debuts iPhone 4 and iOS 4. CBS News. Retrieved November 6, 2011, from…. [read more]

Corporate Universities Investigation of Their Development Internationally in the Field Sector of Tourism Term Paper

… Corporate universities"-investigation of their development internationally in the field/sector of tourism.

In this paper, it will be discussed how corporate universities function internationally and otherwise. From there, their development process of tourism will be discussed and how it is affecting its organized culture. Going public will be addressed as an option in order to improve the development of tour. Finally, this paper will concluded the development has had many successes despite their slow start but will continue to defeat them.

Corporate universities fall under the direction of motivation by the following example, which helps them with the plans with the sector of tourism. "Corporate universities are created for different purposes. Some are developed to bring fresh life to the old training and development department. Others…. [read more]

Organizational Behavior the Basic Objective Research Paper

… Organizational Behavior

The basic objective of this project is to describe and analyze the organizational structure of Foresight Technologies Co -- a fictional company, as well as to investigate whether this organizational structure is directed towards achievement of the organizational goals. In addition, this project also aims to suggest appropriate recommendations to the organizational structure which would further facilitate the realization of the organizational goals and lead to increased control, efficiency and calculability. The write-up begins with an overview of the organization, i.e. its inception, location, size, etc. followed by the organizational structure, an overview of departments, its work functions, communication, organizational mission, goals, objectives, etc. And the organizational culture in the company. This is followed by identification of the organizational contingencies and its "fit"…. [read more]

Cloud Computing Research Proposal

… They're more alert than ever, and seek not those brands that offer only "a me to" approach to loyalty. Customers are demanding away from the norm, with ubiquity comes skepticism and constant comparisons which makes it difficult to impress consumers by offering more of the same. Cloud computing will allow companies to enhance their software. For example, Microsoft and Google have already got into the field of cloud computing but there are others like Amazon have just started to get a feel for it as seen below.

Large companies such as Microsoft and Google aren't the only ones getting attention from the surge in interest around cloud computing. RightScale, a startup that offers developer tools for setting up server clusters that run on Amazon Web…. [read more]

Supply Chain Management Hypothesis Thesis

… It requires the total dedication from organization within which it SCM implementation is being planned. SCM "expands the scope of the organization being managed beyond the enterprise level to include interorganizational relationships." (Strader et al., 1999)

Supply chain depends heavily on the relationships that organizations can develop and sustain through personal interactions and using the latest technology. Earlier studies in SCM focused on identifying the supply chain network (SCN) developed by organizations. Later, studies focused on supply chain demands, supply chain operation and information sharing. In the present organizational environment, competitive advantages are not just single company or organization-based. Rather, they are supply chain based. (Muralidharan et al., 2002)

There are many independent models within the SCM methodology. Each of these deserve discussion. Some of…. [read more]

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